Digital Marketing Executive

Job Description For Business Development, Client Relations & Lead Generation Specialist

Location: Remote (Work From Home)

Time Zone: Canada & US working hours

Employment Type: Full-Time

About the Role

●   We are seeking a highly motivated and experienced Business Development, Client Relations & Lead Generation Specialist to join our growing team. This individual will play a pivotal role in driving client acquisition, building long-term relationships, and creating new business opportunities across multiple service domains.

●   The ideal candidate is a self-starter with a proven track record in international business development, particularly in the Remote Professionals on Demand, Digital Marketing Services, and Cyber Security sectors.

Key Responsibilities

●   Generate leads through calls, LinkedIn outreach, email campaigns, and networking.

●   Build, nurture, and maintain strong client relationships, ensuring high satisfaction and trust.

●   Coordinate and schedule meetings with clients, partners, and internal teams.

●   Understand client needs and create tailored business proposals.

●   Drive new client acquisition across Canada and US markets.

●   Collaborate with partners to identify and develop new avenues for business growth.

●   Consistently achieve weekly/monthly targets for lead generation and client onboarding.

●   Provide regular reports on pipeline progress, client interactions, and market insights.

Qualifications & Experience

●   3–6 years of proven experience in Business Development, Lead Generation, or Client Relations roles.

●   Strong background in handling international clients, especially in Canada and US.

●   Experience in services such as Remote Staffing, Digital Marketing, and Cyber Security (preferred).

●   Excellent communication and negotiation skills (verbal & written).

●   Ability to work independently and manage multiple priorities in a remote setting.

●   Sound understanding of business research, client prospecting, and relationship management.

●   Tech-savvy with proficiency in CRM tools, LinkedIn Sales Navigator, and email automation platforms.

What We Offer

●   Remote / Work From Home flexibility.

●   Opportunity to work with international clients in dynamic industries.

●   Competitive compensation based on experience and performance.

●   Growth-oriented work culture with learning and development opportunities.

Key Responsibilities

Campaign Management

• Design/optimize LinkedIn ad campaigns for B2B tech lead gen, managing budgets up to $100K+.
• Develop audience strategies (job titles, company size, industry) and refine via performance analysis.
• Execute manual bids, retargeting, and A/B tests across formats (Sponsored Content, InMail, Text Ads).

Audience & Data

• Build custom audiences using client CRM/data and implement exclusion rules.
• Track lead quality and align targeting with sales pipelines.

Performance & Reporting

• Deliver client reports tying metrics (CTAs, conversions) to business goals.
• Collaborate with Google Ads teams for cross-platform attribution.

Technical Setup

• Implement LinkedIn Insight Tag, CRM integrations, and conversion tracking.

Requirements

• 2–3 years agency experience managing LinkedIn Ads for B2B / B2B SaaS clients.
• Proven skill in scaling budgets, manual bidding, and CRM integration.
• Strong analytics and ability to present data-driven insights to clients.
• Experience working with teams from Google Ads, SEO, or marketing automation.
• Knowledge of B2B sales cycles.

Why Join?

Drive measurable ROI for tech innovators and master LinkedIn’s evolving B2B ad ecosystem in a data-first environment.

What we offer:

• CTC: 7 LPA - 9 LPA
• Hybrid
• Health insurance
• Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education

If you're detail-oriented, results-driven, and excel at client management, we want to hear from you

Role Description

Need a graphic designer who should be able to conceptualise campaigns and execute eye-catching and professional email designs. With the desire to learn organisational and business values, they should be able to determine the requirements and produce exceptional work.

Responsibilities

1. Understand the brief, participate in brainstorming and produce creative designs that result in an engaging consumer journey.
2. Collaborate with the marketing team and copywriters to understand the exact requirements and expectations.
3. Be a great team player and coordinate with other design teams to seek and provide design assistance.
4. Use proficient creative software skills to create variety of static and motion graphics for communication design.
5. Learn business requirements and organisational values to adapt the same in designs.
6. Understand how creatives are performing via analysing performance data, and incorporate the same understanding into subsequest creatives.

Requirements

Strong Knowledge of Photoshop and Illustrator.

• Excellent visual design skills in both static and basic motion graphics.

• Basic knowledge of HTML and Adobe XD will be advantageous.

• Ability to present your designs and defend your solutions to various stakeholders.

• 2-4 years of experience as a graphic designer in a relevant field. Good layout designing skills and sense of colour usage.

• E-commerce background is a plus point.

Professional written and interpersonal skills.

• Understanding the Beauty Space is a plus.

• Experienced in determining requirements and meeting deadlines.

About Company:

In a world where digital-first (D2C) brands are thriving, our client is rewriting the rules of retail. Their mission is clear - democratize prime retail to empower digital-first brands with plug and play tools to seamlessly transition into the physical world. In the heart of innovation, brand emerges as a revolutionary retail space, an avant-garde fusion of shared economy, digital prowess, and tangible experiences

About the Role:

We are currently seeking a highly skilled and experienced Category Manager to join our dynamic team. The ideal candidate will have proven experience in category management roles within the e-commerce sector, with a focus on categories such as fashion, personal care, beauty, and health and wellness.

What You’ll Be Doing:

• Plan and implement effective marketing campaigns to promote category growth. Monitor and analyze campaign performance, making data-driven adjustments as needed.

• Curate and manage the product assortment within assigned categories. Work closely with vendors and internal teams to ensure a diverse and appealing product mix.

• Take ownership of the category's (P&L) statement. Develop and execute strategies to maximize revenue and profitability. Monitor and manage pricing, promotions, and discounts within the 

category.

• Cultivate and maintain strong relationships with both new and existing brands within the assigned categories. Negotiate terms, agreements, and promotional opportunities with brand partners.

• Utilize data analysis tools to gather insights into category performance. Make informed decisions based on data, identifying trends and opportunities & provide regular reports.

• Collaborate with various teams, including business, marketing, customer support, and data teams and ensure effective communication and alignment on category objectives and initiatives.

Requirements:

1. Bachelor's or Master’s degree in engineering, Business, Marketing, or a related field from a tier-1 institute.

2. 3-5 years of proven experience in e-commerce category management, preferably in fashion, personal care, beauty, or health and wellness.

3. Analytical mindset with proficiency in data analysis tools.

4. Strong understanding of retail trends, consumer behavior, and brand marketing.

5. Excellent negotiation and communication skills.

6. Experience in managing a team would be a plus.

7. Ability to work collaboratively in a fast-paced, dynamic environment.

8. Experience in a VC-funded start-up is a plus.

If you are a strategic thinker with a passion for e-commerce and a proven track record in category management, we invite you to apply.

We are building a global content marketplace that brings companies and content

creators together to scale up content creation processes across 50+ content verticals and 150+ industries. Over the past 2.5 years, we’ve worked with companies like India Today, Amazon India, Adobe, Swiggy, Dunzo, Businessworld, Paisabazaar, IndiGo Airlines, Apollo Hospitals, Infoedge, Times Group, Digit, BookMyShow, UpGrad, Yulu, YourStory, and 350+ other brands.
Our mission is to become the world’s largest content creation and distribution platform for all kinds of content creators and brands.

Our Team

We are a 25+ member company and is scaling up rapidly in both team size and our ambition.

If we were to define the kind of people and the culture we have, it would be -

a) Individuals with an Extreme Sense of Passion About Work

b) Individuals with Strong Customer and Creator Obsession

c) Individuals with Extraordinary Hustle, Perseverance & Ambition

We are on the lookout for individuals who are always open to going the extra mile and thrive in a fast-paced environment. We are strong believers in building a great, enduring

a company that can outlast its builders and create a massive impact on the lives of our

employees, creators, and customers alike.

Our Investors

We are fortunate to be backed by some of the industry’s most prolific angel investors - Kunal Bahl and Rohit Bansal (Snapdeal founders), YourStory Media. (Shradha Sharma); Dr. Saurabh Srivastava, Co-founder of IAN and NASSCOM; Slideshare co-founder Amit Ranjan; Indifi's Co-founder and CEO Alok Mittal; Sidharth Rao, Chairman of Dentsu Webchutney; Ritesh Malik, Co-founder and CEO of Innov8; Sanjay Tripathy, former CMO, HDFC Life, and CEO of Agilio Labs; Manan Maheshwari, Co-founder of WYSH; and Hemanshu Jain, Co-founder of Diabeto.
Backed by Lightspeed Venture Partners