Your Responsibilities:
- Independently coordinate webinars, tradeshows, and conferences, including overseeing logistics, managing registrations, coordinating with vendors, and ordering marketing collateral.
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Assist with website content social media and digital marketing programs.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
You Have:
- Exceptional problem-solving skills
- Strategic, data-driven mindset with excellent execution skills for rapid project completion
- Strong interpersonal and teamwork skills
- Experience with marketing automation tools and communication platforms
Your Key Competencies:
- Self-motivated
- Detail-oriented
- Results-driven
- Project management for ensuring timely delivery of projects
Your Education and Experience:
- BA/BS University degree with a concentration in marketing, advertising, or business.
- 2+ years of marketing experience
Subodh Popalwar
Software Engineer, Memorres
About AImbrella
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Google Analytics- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
Job Responsibilities: • Content Creation: Create engaging and relevant content for various social media platforms, including but not limited to text, images, videos, infographics, and other multimedia formats. Ensure content adheres to brand guidelines and resonates with the target audience. • Social Media Management: Monitor and manageall company social media accounts, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other relevant platforms. Regularly post updates, respond to comments and messages, and engage with the community to foster positive interactions. • Paid Advertising: Implement and oversee social media advertising campaigns, including budget allocation, ad copy creation, targeting, and performance tracking. Optimize campaigns based on data-driven insights to maximize ROI. • Social Media Influencer Collaboration: Identify and build relationships with relevant social media influencers and brand advocates. Collaborate on sponsored content and partnership opportunities to expand brand reach and credibility. • Analytics and Reporting: Monitor social media performance metrics and generate regular reports to track key performance indicators (KPIs), identify trends, and provide actionable insights to improve future campaigns. • Stay Updated on Trends: Stay abreast of social media industry trends, emerging platforms, and best practices. Introduce innovative ideas and technologies to enhance the company's social media presence. • Crisis Management: Actively monitor socialmedia conversations and address any negative comments or issues promptly and professionally. Handle crisis situations with tact and sensitivity, working collaboratively with relevant teams. • Cross-Functional Collaboration: Collaborate with other departments, such as sales, customer support, and creative teams, to align social media efforts with overall business objectives
What is the role?
Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.
Key responsibilities
- Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
- Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
- Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
- Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
- Manage all ppc campaigns to drive lead generation with right metrics.
- Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
What are we looking for?
- Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
- Creative. You partner well with design and are excited about building novel things.
- Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
- Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
- Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
- A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.
- 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
- Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
- Key skills required: Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and marketing analytics.
What can you look for?
Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.
We are,
A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.
Way forward,
If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.
Google AnalyticsGoogle AnalyticsOur client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Producing periodic reports for management and further analysing the data
- Assisting in the formulation of strategies to increase campaign efficiency
- Launching optimized online adverts through Google AdWords, Facebook to generate leads
- Optimizing ads to increase conversions and reduce CPL
- Suggesting and recommending changes in creatives and banners to improve results
- Providing ideas and collaborating with designers to improve ad experience
- Coordinating with various team members to achieve set targets
- Creating plans and objectives for campaigns
What you need to have:
- Proven experience in SEO, Email marketing and performance marketing is a must
- Understanding of digital marketing concepts and practices
- Knowledge of web analytics tool like Google Analytics
- Good content writing and communication skills
- Knowledge about ad platforms like Facebook & Google Ads
- Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
- Planning, problem solving and decision-making skills
- Time management and project management skills
- Basic understanding of SEO and landing page
- Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management
Business development can be summarized as the ideas, initiatives, and activities that help make a business better. Target area would be clients looking forward Digital Marketing services. Hence includes,
Designation - Sales & Marketing Executive
Experience Required - 2+ Years
Salary - 25K-30K
Any Graduate
Working Days - 6 days working ( Monday to Saturday)
Working time - 10:00 am to 7:00 pm.
Job Description :
1) Increasing revenues
2) Growth in terms of business expansion,
3) Increasing profitability by building strategic partnerships and making strategic business decisions.
4) Responsible for prospecting, identifying, and developing business with new customers
5) Preparing commercials for prospective clients based on the business offering in consultation with the project manager.
6)- Introduce the new client to the operations team and assist the operations team to work for the new client.
7) Competitor analysis: Should be aware of the work being done by the competition and come up with strategies to acquire those accounts.
8) Providing management with client/market feedback.
9) Ability to identify client needs and deciding deliverables for the same.
10) Should be self driven, target oriented and passionate
- Negotiable & convincing skills.
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Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
- Creating, managing and guiding a team of digital marketing specialists
- Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
- Crafting digital or online marketing strategies and thus contributing towards the increase in business
- Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
- Extensively being involved in budgeting and planning of the company’s digital marketing division
- Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
- Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
- Obtaining and constantly working on the feedback being received on the current digital marketing platforms
- Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
- Working closely with various internal as well as external stakeholders
Desired Candidate Profile
What you need to have:- Graduation is a must. MBA is desirable
- Relevant work experience of 5 – 8 years in Digital Marketing is a must
- Experience of creating and handling a team is a must
- Excellent communication and listening skills
- Ability to analyze, multi-task and good time management skills
Google AnalyticsAn entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company.
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
- Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
- Understanding the market: main challenges and trends of the sector, industry value chain & key players
- Create and proofread web updates at all stages of the campaign life cycle
- Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
- Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
- Creating content and deliver communications that drives lead generation
- Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
- Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
- Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
- Fulfilling media deals, direct marketing, social media
- Database filtering and segmentation
- Planning, copywriting and proofreading
Qualifications
- Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
- Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Experience with SEO and SEM Strong written, verbal and collaboration skills
- Fluent in written and spoken English
- Excellent copywriting and proofreading skills with proven examples
- Ability to work under pressure and meet demanding deadlines
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
Follow CutshortSubodh Popalwar
Software Engineer, Memorres