Marketing Coordinator

JD for Sales Executive 

About SynergyLabs

Synergy Labs is a Gurgaon-based specialized artificial intelligence solution provider focusing on smart policing solutions using computer vision. Synergy Labs has delivered custom-made machine learning solutions tailored to business needs and requirements in various industries, systematically designed by applying MIT's approach to design thinking in order to deliver a scalable product that exceeds customer expectations. Our team of 20+ AI researchers and developers use the latest technologies, frameworks & hi-tech methodologies to offer impeccable and quality services globally.

We help our clients worldwide to deliver their vision to their numerous customers effortlessly. Our services & solutions are designed for large-scale businesses as well as start-ups.

Job brief

We are looking for an enthusiastic marketing executive to join our marketing/Sales department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing executive, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.

It will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

Responsibilities

● Collect quantitative and qualitative data from marketing research

● Perform market analysis and research on the competition

● Call the client and check the requirements

● Services existing accounts, obtains orders, and establishes new accounts by planning and organizing a daily work schedule to call on existing or potential sales outlets and other trade factors.

● Adjusts content of sales presentations by studying the type of sales outlet or trade factor.

● Submits orders by referring to price lists and product literature.

● Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.

● Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.

● Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management.

● Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.

● Provides historical records by maintaining records on customer sales.

● Contributes to team effort by accomplishing related results as needed.

● Manage and update company database and customer relationship management systems (CRM)

Requirements

● Strong desire to learn along with professional drive

● Solid understanding of different marketing techniques

● Excellent verbal and written communication skills

● Excellent knowledge of MS Office

● Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics)

● Passion for the marketing industry and its best practices

● Current enrollment in a related BS or Masters degree

Required Candidate profile

• Build pixel-perfect UIs across both mobile platforms.
• Leverage native APIs for deep integrations with both platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Maintain code and write automated tests to ensure the product is of the highest quality.

• 1- 3 years as a professional software developer.
• Experience with React, React Native and Redux
• Experience with at least one native mobile platform (bonus points if you moved to React Native from iOS or Android development).
• Firm grasp of the JavaScript language and its nuances, including ES6+ syntax. Knowledge in TypeScript is a plus point.
• Knowledge of functional and object-oriented programming.
• Familiarity with native build tools, like Xcode & Android Studio.
• Understanding of REST APIs, the document request model, and offline storage.

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

• Minimum of 10+ years of experience working in the IT industry as a domain consultant and/or product owner and should be part of at least 2 complete IT project life execution cycles.
• Proficiency in the following automotive sales life cycle stages
• Sales Planning
• Sales Invoicing
• Sales Reporting

Pricing and Launch Steering

• We are looking for a success-oriented candidate who has a proven track record of IT consulting in the automotive domain.
• The candidate will have to define business/process models for automotive clients taking into account Industry best practices
• Work closely with global teams and business stakeholders in the automotive industry to drive business workshops to define requirements, develop product backlog, and elaborate functional specifications for an IT solution. The candidate should also be able to analyze requirements, model as-is and to be process and support business during testing.
• Should own and drive domain/ business thread of large IT programs ensuring that the solution exceeds client expectations.
• Lead the consulting team for client engagements and actively support /lead sales opportunities.

Preferred

• Minimum of 10 years manufacturing experience in one of the global automotive OEMs is a MUST and should demonstrate strong proficiency across the Auto Industry value chain and related best practices
• Minimum of 10+ years of proven experience in agile methodology performing the role of a product owner with certification in CSPO. Should also have worked on at least 1 agile tool (eg. JIRA). Should have expertise in at least 1 process modeling tool or BPM tool.
• Should have at least 10 years of experience in managing teams, including recruitment, coaching & mentoring, and performance management.
• Have led teams for client engagements and actively supported /led sales opportunities & RFPs working closely with senior managers, client engagement managers, and sales teams.
• Should be ready for extensive travels within and outside the county. Should have experience in working in a multi-cultural team spread in multiple time zones.
• Should have proven academic records and display thought leadership with a deep understanding of the latest technology trends in the automotive industry
• Conversant with spoken and written English.

Personal

• Besides the professional qualifications of the candidates, we place great importance in addition to various forms of personality profiles. These include:
• High analytical skills
• A high degree of initiative and flexibility
• High customer orientation
• High-quality awareness
• Excellent verbal and written communication skills

 Excellent verbal/written communication in English.

·         Must be able to communicate with users of different levels from a developer to an IT executive.

·         Capable of articulating/writing technical documentation that helps all system users understand and use the product.

·         The candidate must be well versed in creating online help, end-user or technical manuals/guides, business communications, release mailers.

·         The candidate must be capable of articulating processes and products in all possible formats like print, video guides, online self-help guides, and other electronic means.

·         In addition to research, copywriting, language, writing, and revision skills, the candidate must also possess following attributes:

• Business analysis, Illustration/graphic design using power point presentation, Indexing of all help content, Training, E-learning, User interfaces, Video editing, Website content management

·         A technical writer must be able to elicit information from SMEs and conducts the research necessary to write and compile technically accurate content independently.

·         The candidate must be able to prioritize their tasks with project leader and able to multi task for different projects within the program.