Digital Marketer

Review Criteria

• Strong Business Analyst Profile
• Total 4+ YOE, of which 2+ Business Analysis
• Must have expertise in Workflows, API documentation and UI/UX specifications
• Must have experience with API integrations and troubleshooting and conducting UATs
• Must have working knowledge of RDBMS and basic SQL and Excel
• Must be a commerce graduate
• Any company (Preferred B2B SaaS (RetailTech, ERP, OMS, POS, E-commerce SaaS, Logistics)
• Candidate must be based in Kolkata, or a native of Kolkata or nearby states, (Bihar/ Jharkhand) and wanting to relocate back

Preferred

• Proficiency in using tools such as Jira, Confluence, Lucidchart, and Visily.
• Experience in Order Management System or POS product

Job Specific Criteria

• CV Attachment is mandatory
• Which product line you have worked on (ERP, POS, OMS, other SaaS, e-commerce)?
• Reason for job change?
• What's your under-graduation degree (BE / Btech / Bcom / BBA)

Role & Responsibilities

We are looking for a Business Analyst who will be the vital link between our information technology capacity and our business objectives by supporting and ensuring the successful completion of analysis, testing and release to production tasks of our software product’s features.

• Converting business problems into functional requirements (User stories, API Documentation, UI/UX, workflow, scenarios).
• Troubleshoot problems encountered in integration by understanding the API response - relating to the functional understanding.
• Interacting with the solution architect in supporting to architect the solution.
• Coordinating with the development team on a day-to-day basis to develop the specifications into the product solution.
• Conduct user acceptance test to ensure requirement fulfilment.
• At times he/she would also have to interact with the clients to clarify requirements.
• Conduct training and provide documentation to share the knowledge of newly developed features.
• Provide support on gaps (if any) on the developed features.
• Exposure on product management as client requirements backlog/ ideas needs to be managed. A good exposure for aspiring product managers.
• Use world’s most famous SDLC tools like Jira, Confluence, Lucidchart, Visily.

Ideal Candidate

• 4-7 Years experience required.
• Excellent analytical aptitude and problem-solving abilities.
• Process mapping - understanding of tools like Lucidchart.
• Very Methodical.
• Understanding of API Integrations.
• Understanding of RDMS - Basic SQL.
• Deep understanding of the omni retail or e-commerce or POS.
• Basic/Advance - Excel.
• Good communication, Documentation and presentation skills.
• Commerce or BTech background.

Requires that any candidate know the M365 Collaboration environment. SharePoint Online, MS Teams. Exchange Online, Entra and Purview. Need developer that possess a strong understanding of Data Structure, Problem Solving abilities, SQL, PowerShell, MS Teams App Development, Python, Visual Basic, C##, JavaScript, Java, HTML, PHP, C.

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

As a Software Development Engineer II in Hiver’s Strategic Initiative department, you will have a critical role to play in building solutions that hold high strategic value for the business. You will get a chance to work with and mentor a group of smart engineers as well as learn and grow yourself working with very good mentors. Expect lots of challenges and high levels of ownership and autonomy. You’ll get the opportunity to work on complex technical challenges, building frameworks to monitor and improve the performance of our systems, and improving reliability and performance.

You will be working on

• Building, maintaining and scaling APIs and microservices. You will own all aspects of SDLC including documentation, data modeling, and deployment.
• Participate in solution brainstorming, release planning and code reviews.
• This is the early phase of the project and you will do foundational work on multiple aspects and help define and improve engineering standards, tooling, and processes.
• Collaborating closely with co-developers, designers and other stakeholders to build dynamic and compelling user experiences while embracing emerging standards.

We are looking for

• 3+ years of hands-on experience building and maintaining production-grade services that are being used by a good number of active customers.
• 1+ year of professional experience with Ruby-on-Rails.
• Command on web fundamentals and high level knowhow frontend ecosystem and modern development practices
• Sound knowledge of design patterns and best practices for writing clean, linted, maintainable and reusable code
• Deep understanding of relational databases (eg, MySql) and data modeling concepts
• Solid foundation in Computer Science, with strong competencies in data structures, algorithms, and software design.
• An architect's mindset - we want a fast time to market but without undermining long-term prospects. You will have to continuously assess the various trade-offs when considering long-term vs. short-term benefits/drawbacks and make informed choices about the optimal approach.
• Strong analytical and debugging skills - you should be able to troubleshoot and solve issues in a timely manner.
• Ability to iterate and deliver at a fast pace - speed is of the essence.
• Solid understanding of cloud concepts and latest infra stack (AWS).
• Track record of assessing complex initiatives and coming up fairly accurate expected time of arrival (ETA) and working with a team to meet these timelines with high confidence
• Good communication skills - you should have good communication skills, both written and verbal. You should be proficient in English and be able to communicate effectively with team members and stakeholders.
• Nice to have: (optional)
• Frontend (full-stack) experience (VueJS) is a major plus

At Hiver, we value diversity and inclusion and encourage individuals from all backgrounds to apply. If you're ready to make an impact and be part of our innovative team, please apply here.

An experienced  Social Media Marketing Manager who can  develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

1. Design product and brand posts with the help of creative team
2. Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
3. Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting.
4. Manage Influencer campaigns according to create both brand and product awareness. From reaching out to influencers to ensuring content creation and completion of collaboration.
5. Responsible for daily posting on various social platforms and staying responsive to audience through comments and messages.
6. Planning weekly/monthly social calendars according to the products and campaigns.
7. Guiding design team for the visuals with references as per the need.

An Ideal Ambrane Ally

She/he should have strong grasp of social media dashboards and other marketing tools to be able to lead and own digital marketing campaigns. She/he will be working closely with the design, product and ecommerce team to conceptualize campaigns in order to get expected results.

1. 3-4 years of experience in social media management
2. Core Knowledge of running ads on social platforms (Instagram, facebook, Linked in, Youtube)
3. Able allocate monthly budgets in Lakhs throughout platforms according to the requirement.
4. Have proven experience in influencer marketing through direct reach and agency
5. Strong communication skills and a supportive team player
6. Staying up to date with current design and social trends would be a plus