SDET – Automation

job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

What You’ll Do:

• Own the Organic Growth Engine. Build innovative strategies that drive not only traffic but meaningful revenue by connecting search intent with business value.

• Execute a High-Intent Content Strategy. Move beyond generic content and identify high-value commercial keywords that drive qualified leads and user acquisition.

• Deliver Technical Excellence. Work closely with Engineering to ensure our site architecture, performance (Core Web Vitals), and crawlability become a true competitive advantage.

• Optimize for Conversion (CRO). Conduct A/B tests across landing pages, CTAs, and lead magnets to consistently convert organic visitors into customers.

• Scale Authority. Lead smart, white-hat link-building and digital PR initiatives to enhance Domain Authority and overall brand visibility.

• Drive Data-Backed Experimentation. Continuously test and refine titles, meta descriptions, and content formats to improve CTRs and search rankings.

• Conduct Competitive Gap Analysis. Monitor industry trends and competitor movements, and identify opportunities to outperform them.

1. Design cloud infrastructure that is secure, scalable, and highly available on AWS, Azure and GCP
2. Work collaboratively with software engineering to define infrastructure and deployment requirements
3. Provision, configure and maintain AWS, Azure, GCP cloud infrastructure defined as code
4. Ensure configuration and compliance with configuration management tools
5. Administer and troubleshoot Linux based systems
6. Troubleshoot problems across a wide array of services and functional areas
7. Build and maintain operational tools for deployment, monitoring, and analysis of AWS, Azure Infrastructure and systems
8. Perform infrastructure cost analysis and optimization

About the role

We are looking for experienced developers, who have the aspirations and appetite in working in a start-up environment, and with relevant industry experience to make a significant contribution to our Digilytics^TM platform and solutions. 

Responsibilities

• Implementing High quality applications using front end technologies like Angular JS or Angular latest versions.
• Wherever possible take part in backend implementation.
• Suggest better and suitable alternative technologies and frameworks.
• Interacting with clients and gathering and documenting business requirements and solution designs to a high degree
• Recruiting and managing other personnel as relevant and achieving a high performance for self and the team
• Ensuring that clients are satisfied and do not have any negative feedback about the Company and the Executives provision of services
• Understand the Digilytics^TM vision and help in creating and maintaining a development roadmap
• Contribute to product development team and deliver product releases in a timely manner
• Ensure the quality of the product delivered
• Develop client-specific solutions using the product
• Liaise with multiple stakeholders and coordinate with our onshore and offshore entities

Expected and Desired Skills

• Strong programming skills and deep understanding of technical delivery
• Excellent understanding of analytical techniques and technology landscape
• Excellent problem-solving skills
• Good interpersonal skills and the ability to communicate ideas clearly at all levels
• Ability to work in unfamiliar business areas and to use your skills to create solutions
• Flexible approach to working environment and hours to meet the needs of the business and clients

Experience

• A start up mind set with proven experience working in both smaller and larger organisations having multicultural exposure
• Between 3-4 years of experience working closely with the relevant technologies, and developing world-class software and solutions

Education Background

• A Bachelors degree, or equivalent, preferably in Software Engineering and Computer Science

• Qualification : Graduate
• Vacancies : 5
• Experience : 1 to 2 yrs. as Team Leader in Telecom process Experience
• Interview Process: HR Round -> Ops Round -> Client Round

Responsibility:

• Motivate and inspire team members to perform. Ensure discussions, Pre & Post session, and Provide guidance to the team based on management directions
• Responsible for team Performance, Attrition and shrinkage.
• Prepare Daily reports
• Manage and Handle all the team reports and improve performance on daily basis.
• Excellent Communication and interpersonal Skills
• Assist customers in all their queries

(Senior Product Engineer - ROR)

Experience - 3 to 6 years

Location  - Pune

We are looking for an enthusiastic developer with a strong understanding of core Ruby and Rails framework along with PostgreSQL database. Someone who is passionate about coding and loves to work in an ongoing challenging environment. You will be part of a talented software team. You have to consistently deliver in a fast paced environment and should be more than willing to build software that people love to use.

Key Responsibilities

The individual role that you’ll play in our team:

• Developing large multi-tenant applications in Rails.
• Understanding Rails best practices and religiously introducing those to our codebase.
• Knowledge on how to do effective Refactoring.
• Ability to write unit tests and following those practices religiously.
• Working closely with the Product managers and UX team.
• Helping QAs to write automated integration tests.
• Staying up-to-date with current and future Backend technologies and architectures.

Read the ‘Skills and Experience’ section, it is not the usual yada yada, you’ll be asked specific questions on these.

Skills and Experience

• Ruby on Rails architecture best practices
• Knowledge on the latest versions on ROR
• Strong OOP knowledge in Ruby.
• Asynchronous Networking in Ruby 
• Designing RESTFul HTTP APIs using JSON-Schema or JSON API (http://jsonapi.org/">jsonapi.org).
• Ability to architect and develop API only backend
• Experience in using ActiveRecordSerializer
• Understanding O-Auth2 or JWT (Json Web Token) authentication mechanisms.
• How to use RSpec
• Rails Security Best Practices
• PostgreSQL and Rails.
• SQL concepts like Joins, Relationships etc.
• Understanding DB Partition strategies.
• Knowledge about refactoring ActiveRecord Models (read this - “7 Patterns to Refactor Fat ActiveRecord Models”).
• Understanding scaling strategies for a high-traffic Rails applications (2 million+ requests a day).
• Background Job processing using Redis and Sidekiq
• Experience in using Amazon Web Services (AWS) tools.
• Writing automated Deployment Scripts using Capistrano, Ansible etc.
• Sending emails in Rails
• Knowledge in Linux and Git is mandatory

Optional Skills

• Knowledge in using Chef or Puppet
• Ability to do basic DevOps like setting up a Linux server.
• Websocket communication in Rails 5.
• Node.js
• JRuby

Scalefusion (formerly known as Mobilock Pro): (Our Flagship Product)  

Scalefusion MDM allows organizations to secure & manage endpoints including smartphones, tablets, laptops, rugged devices, mPOS, and digital signages, along with apps and content. It supports the management of Android, iOS, macOS and Windows 10 devices and ensures streamlined device management operations with InterOps. Fusion of Endpoints at Scale. 

Promobi Technologies:   

ProMobi Technologies provides a leading Mobile Device Management Solution under the brand Scalefusion. The solution allows organizations to manage Android and iOS devices from the cloud. It offers modern mobile device management (MDM), application management (MAM) and content management (MCM) experience for corporate-owned devices. Renowned organizations from startups to Fortune 500 trust Scalefusion for their Device Management.