SDE 1

Designation: Performance App Marketing for Nykaa 

Location: Mumbai
Qualification: MBA/Postgraduate from premium institute
Experience: 2-8+ years of relevant experience.

Job Description:
• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database,
social media, and display advertising campaigns
• Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels
as per plan
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Optimise install campaigns to improve cost per install, installation rates, post install
performance.
• Manage all the programmatic campaigns – from ideation to media planning and optimization.
• Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
• Drive app acquisition and engagement efficiencies through campaigns using targeting
techniques, innovation, and creative excellence.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
• Managing budgets and financial for digital marketing initiatives for the organisation.
Skills Required:
• Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate
channels and google SEM.
• Hands-on experience in designing and launching digital media campaigns in at least one of the
digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
• Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics
• Strong orientation towards data gathering, problem solving, experimenting, and iterating with
the results, to arrive at the right solution.
• Customer centric and problem-solving mindset.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns

Basic Knowledge of Extensive keyword research, Adwords, and strategy development.

Basic understanding of SEO, Search, Display, and Remarketing campaigns knowledge.

Should be ready to learn new things and take on challenges.

Should have a professional approach towards work.

Basic Knowledge -
Creating back-link
Competitors backlink
Local Business Listing
Bookmarking
profile submission
Link building through guest blogging
Submitting images on relevant image submission websites
Knowledge of Analytics/Webmaster
Classified Ad Submission
Q/A on Quora
Web 2.0 Submission
PPT Creation and Submission

Responsibilities

1. Design and Build Mobile and Web Apps

2. Support technically for CRMs

3. Working with designers to understand the user's experience with new features

4. Designing and building features for our iOS app

5. Developing unit tests along with features and integration tests into the development process

6. Maintaining current capabilities of our app which include debugging and fixing issues while maintaining code quality

Qualifications

1. At least 1 year of proven experience in building Android & iOS applications.

2. Bachelor's degree in computer science

3. Proficient in working with Jira and Confluence is a plus

4. Comfortable working in a dynamic, constantly changing atmosphere and able to prioritize work and communicate challenges

5. Excellent verbal and written communication skills, able to interact with technical and non-technical team members with experience working with both local and remote teams

 

PREFERRED SKILLS:

Java and Swift or SwiftUI experience is preferred

DUKAAN - Create Your Online Store in 30 Seconds

Dukaan is an app that allows offline businesses to sell their products and services online. On our app, the users can make beautiful product catalogues (catalogs) right from a smartphone and share with their customers easily on different social media apps such as Whatsapp Business, Whatsapp, Facebook, Instagram etc. Praised by users all over India, this app has saved declining businesses by helping them transfer their shop online. The journey has just begun and we are on a mission to make India truly Digital.

Dukaan is currently powering over 5M ecommerce stores built by indian small businesses and growing at a crazy rate.  

We are looking for a Backend Engineer to join our team who will be part of our new innovations team.

Requirements:

1. Strong knowledge of Django, Django Rest Framework and their design principles.
2. Strong knowledge of Django ORM, should be able to leverage it to write complex and optimized queries (E.x Q queries, Case, When, Select related, prefetch related, Subqueries, Annotations, Aggregations, Filtering, etc.) .
3. Should be able to override DRF serializers, filters and viewsets completely according to needs.
4. Should have good experience in Class Based Views to write the backend API’s.
5. Sound knowledge of database design patterns and modelling them to Django models.
6. Sound knowledge of how to write test cases for the APIs.
7. Should be able to write optimized pythonic code adhering to python PEP standards.
8. Strong knowledge of python packaging and how to architect a code base that should be easily scalable and not get cluttered.
9. Strong knowledge of REST API design patterns.
10. Ability to write RAW sql queries and further database level coding will be a plus.
11. Good Understanding of python’s asyncio, threading and multiprocessing library, their benefits and limitations along with their appropriate use cases.
12. Hands on knowledge of celery and its corresponding message broker such as RabbitMQ, Redis, etc.
13. Experience with building a CDC(Change Data Capture) pipeline will be a plus.
14. Experience with Apache Kafka, Kafka connect and Debezium will be a plus.
15. Experience with open source will be a plus.
16. Good knowledge of Algorithms and data structures.

Responsibilities:

1. Understand the ins and out of existing codebase and have a good grasp over it.
2. Write clean, stable and scalable code.
3. Write unit test cases for the APIs.
4. Do whitebox and blackbox testing for your own code and as well as others if required.
5. Understand and implement fast prototype solutions for the business needs.

 

What you need to have:

Position: Software Engineer/ Sr. Software Engineer

Technology: Golang Developer

Location: Ahmedabad / Remote

Job Description:

1. Experience in software development in Golang
2. More than 1 years of strong API design and development experience
3. Strong knowledge of Object-Oriented Programming Concepts, design patterns.
4. Good analytical and problem solving skills
5. Knowledge of data structures, algorithms, parallel and concurrent code.
6. You should be able to read GoLang code and grasp the concepts quickly.
7. Building RESTful APIs in relevant programming languages.
8. Experience with Git and continuous integration.
9. Experience with SQL/ NoSQL Databases / Postgre / Mongo db
10. Design, build and maintain high performance, scalable and secure code.

Job Brief

The job requires .Net Sr Backend Developer. This Developer is expected to have strong technical skills, work closely with the other team members in development and ability to work stand alone. Ability to work on a small team with minimal supervision, Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality

Skills Requirement

• Bachelor’s degree in Computer Science or related field plus 3-5 Years of .Net relevant experience
• Familiarity with the .NET framework, SQL Server, and design/architectural patterns (e.g. Model-View-Controller (MVC))
• Knowledge of .NET languages (e.g. C#, Visual Basic .NET)
• Familiarity with architecture styles/APIs (REST, RPC)
• Understanding of Agile methodologies
• Good knowledge of databases like MySql, SQL. Ability to write optimized SQL queries and good knowledge of Stored Procedures.
• Sound knowledge of testing frameworks like NUnit, XUnit or MS test.
• Strong attention to detail
• Basic understanding of MultiThreading concepts
• Sound knowledge of Linq.
• Proven knowledge of WCF or Restful Web service creation
• Basic knowledge of frontend scripting languages like JavaScript, jQuery
• Sound knowledge of Design principle, OOPs concepts & Solid Principle
• Sound knowledge of Entity framework
• Experience with GitHub, Tortoise SVN Version Control
• Strong attention to detail
• Knack for writing clean, readable, and easily maintainable code
• Sound analytical, problem-solving, and communication skills.
•  

Responsibilities

• Translate application storyboards and use cases into functional applications
• Design, build and maintain efficient, reusable, and reliable code
• Ensure the best possible performance, quality, and responsiveness of applications
• Identify bottlenecks and bugs, and devise solutions to mitigate and address these issues
• Help maintain code quality, organization, and automatization
• Utilizing Microsoft's .NET infrastructure to create software solutions that meet clients' requirements.
• Collaborating with coworkers to facilitate the creation of large, complex developments, as required.
• Reformulating existing code to ensure adherence to stipulated guidelines.
• Checking your code to detect and remedy errors and omissions.
• Testing your outputs to ensure that they are in excellent working order.
• Deploying developments and monitoring uptake by the target audience.
• Using clients' feedback to inform the creation of subsequent versions of each development.
• Remaining abreast of coding and technological changes that will impact your work.

The product is live with various customers and has been in design and development for 3+ years now.

What we’re looking for:
(Responsibilities)

• Collaborate with engineers to gather user requirements.
  Use various ideation methods like brainstorming to solve the user’s needs to add value to the company.
• Create a cohesive style guide to ensure consistent design language is followed across the product.
• Showcase design ideas through sitemaps, storyboards, and process flows. Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.
• Define user task flows and interaction models. Conduct user research and create user Personas Conduct customer and competitor analysis. Create prototypes, wireframes, and mock-ups to demonstrate the functioning and layout of the product.
• Optimises UI designs and tests for intuitiveness and user-centeredness.  Conduct usability testing to identify gaps in design and see if they can be further improved.

Responsible: ● Responsible for championing presentation layer architectural and SDLC process strategy as well as the planning and successful execution of said strategy ● Effectively balance technical leadership and software engineering individual contributor responsibilities ● Directly or indirectly drive FE projects and provide architectural and technical leadership in an innovative and fast-paced environment ● Continually retrospect and drive innovation within the front-end development process to ensure our software engineers execute at the highest possible level ● Hire, onboard, develop and manage Front-End (FE) engineers ● Manage Tech Debt management ● Responsible for execution of SDLC processes to include sprint pre-planning/planning, retros, demos, architecture and code reviews ● Work closely with the rest of the tech leads and senior engineering leadership and product management teams to ensure we're building awesome, feature-rich, scalable and secure product lines, products and features ● Work closely with the rest of the tech leads and senior engineering leadership team to ensure we're building highly reusable codebase ● Provide the mentoring and guidance to FE engineers. Create an environment for FE engineers to continually reach new heights within their career Requirements: ● 10 plus years solid experience in front end JavaScript based JavaScript front end technologies, including at least 4 - 5 years in React or Angular cloud based ecosystems ● 4 plus years solid experience as a technical lead, including at least 2 years in large scale platform environment ● CS degree required or equivalent work experience ● 3 plus years of relevant experience managing fast-paced and dynamic Scrum team ● A proven track record of senior level software engineering and architecture accomplishments in a high-capacity, large-scale, internet-based product platform ● Capable of technical deep-dives, yet verbally and cognitively agile enough to hold their own in a strategy discussion with senior technical or product leadership ● Comfortable recruiting a team of very bright, experienced engineers capable of working on projects and at scale unlike any other they've encountered ● Very experienced with Agile / Scrum methodologies ● Outstanding communication skills, both written and oral ● Expert understanding of React or Angular frameworks ● Strong understanding of and experience with testing practices ● Strong automation and CI / CD experience ● Pivotal Tracker or Jira, GitHub tools experience, some would say you are a master ● If I asked your previous team members about you, they would say you were a great leader and even better contributor. They would also very much welcome an opportunity to work for you once again Preferred: ● Some experience working with AWS or Azure ● Experience in data-driven design environments

Desihands is a market place for handcrafted products made by gifted artisans from all over the country. These products are directly sold by artisans while Desihands remains a mere platform that provides complete technical support and enables them to meet potential buyers. The Desihands policy is very simple: Build a brand around your product, enlist your product, sell it and get your money. Desihands also looks to collaborate with NGOs, cooperative societies and self-help groups to enable them to promote and sell their products.