Real Estate Advisor

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Company Description

YoHo is a startup company in interiors located in Bengaluru. Our designers work round the clock innovating and researching in designs that reflect our creativity and make your home a beautiful place to live. Our aim is to provide clients with a great interior that is affordable and durable. We aspire to grow to 100 employees with three Experience centers across Bengaluru in a year's time, and expand to multiple cities thereafter. 

Role Description

This is a full-time role for an Interior Designer/ Designer sales associate, located on-site in Bengaluru. The candidate will be responsible for designing and implementing creative solutions for interiors, working with clients to identify and define their needs, creating designs, and coordinating with contractors and vendors. The candidate for this role must be able to assess client needs, develop design concepts, collaborate with sales team to provide consultations, provide exceptional customer experience and service to clients. 

MUST HAVE: 2-5 years of relevant experience in residential and commercial interior design and sales

Qualifications

Bachelor's degree in interior design, architecture or a related field

2-5 years of relevant experience in residential and commercial interior design and sales

Expertise in AutoCAD, SketchUp, Adobe Creative Suite, and Microsoft Office

Experience with sales, negotiating with clients, and managing projects from inception to completion

Strong client-facing and communication skills with attention to detail

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

Willingness to learn and adapt to changes in design trends and advancements

What will you do every day?

As a Security & Compliance Specialist, you are responsible for helping the implementation of the organization's information security and compliance programs. You will also help in implementing and reviewing data protection and privacy controls through technical, operational, and administrative measures. The ideal candidate will have good experience in Security in SaaS products, a deep understanding of regulatory requirements, and a proactive approach to managing security threats and third-party risks; someone who enjoys security work and possesses both deep and wide expertise in the security space.

Job Responsibilities

• Develop and Implement Security & Privacy Policies (Primary | Must have)
• Create and maintain comprehensive security policies and procedures for cloud environments and application security that align with organizational goals and regulatory requirements
• Ensure policies are regularly updated and communicated to relevant stakeholders; should be an SME for Enterprise Security and Privacy related activities
• Third-Party Risk Management (Primary | Must have)
• Handle the third-party risk management activities (TPRM) covering both inbound and outbound assessments (through the Customer & Vendor lifecycles)
• Collaborate with procurement and legal teams to ensure third-party contracts include appropriate security and compliance requirements (this includes reviews of MSA, Bids, RFP’s)
• Compliance Oversight (Primary | Must have)
• Ensure the organization’s compliance with relevant laws, regulations, and standards (e.g., GDPR, HIPAA, ISO 27001, ISO 27701, DPDP, SOC 2); should be an SME for compliance
• Implementation of minimum 3 standards from GDPR, HIPAA, ISO 27001, ISO 27701, DPDP, SOC 2
• Lead internal and external audits and manage responses to audit findings
• Product Security Practices (Primary | Must have)
• Integrate security practices into the software development lifecycle (SDLC) and review the releases based on the established Secure SDLC processes
• Review the Products from time to time checking the availability of enterprise security features
• Cloud & Infra Security (Secondary | Good to have)
• Implement, review and maintain robust security controls for cloud platforms (AWS/Azure/GCP) as per the industry best practices (DevSecOps)
• Perform security assessments/reviews and VA scans (non-mandatory) on cloud infra.
• Cybersecurity (Secondary | Good to have)
• Knowledge on Cyber Attack Vectors, Cyber Threat Intelligence, Attack Surface Mgmt., etc.
• Adequate knowledge on Incident Response, Business Resilience and Risk Management

Other responsibilities

• To act as a Security & Privacy champion/catalyst for all functions/BUs within the Company
• This role needs an avert-risk mindset and should handle Incident Management (able to Identify, Analyze, and Resolve Security Incidents)
• Contribute to the Cloud & CyberSecurity roadmap and act as an internal advisory/consultant
• Training entire staff about security and privacy best practices whenever necessary

Experience & Other Requirements

• Degree/Diploma in Computer Science / Information Technology / Cybersecurity or equivalent
• 3+ years (3-7) of experience in information security, with a focus on compliance
• Proven track record in implementing security and compliance policies & controls in a Product based Product company (preferably in a SaaS-based company)
• At least 3 years of working and implementation knowledge for any three of the compliances (ISO 27001, 27701, GDPR, HIPAA, SOC 2, DPDP)
• Good to have working knowledge of Cloud security practices & involved in DevSecOps activities
• Good research mindset with a zeal to explore, learn, share, and implement
• Preferable who can join in 30 days

• Understand fundamental design principles and best practices for developing backend servers and web applications  Gather requirements, scope functionality, estimate and translate those requirements into solutions.  
• Implement and integrate software features as per requirements. 
•  Deliver across the entire app life cycle.
•   Work in a product creation project and/or technology project with implementation or integration responsibilities, Improve an existing code base, if required, and ability to read source code to understand data flow and origin
• Design effective data storage for the task at hand and know how to optimize query performance along the way.  
• Follow an agile methodology of development and delivery  
• Strictly adhere to coding standards and internal practices; must be able to conduct review code  Mentor and possibly lead junior developers  
• Contribute towards innovation  Performance optimization of apps 
•  Explain technologies and solutions to technical and non-technical stakeholders  
• Diagnose bugs and other issues in products  
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency

Must have / Good to have:

• 4+ years experience with Core Python development  Design and implementation of high-availability, and performant applications on Unix environment  
• Good with multithreading and data structures  
• Develop back-end components to improve responsiveness and overall performance  
• Familiarity with database design, integration wiht applications and python packaging.  Familiarity with front-end technologies (like JavaScript and HTML5), REST API, security considerations  
• Familiarity with functional testing and deployment automation frameworks  
• Experience in development for 3-4 production ready application using Python as programming language  
• Experience in writing unit test cases including positive and negative test cases 
•  Experience of CI/CD pipeline code deployment (Git, SVN, Jenkins or Teamcity) 
•  Experience with Agile and DevOps methodology 
•  Very good problem-solving skills  
• Experience with Web technologies is a plus  
• Experience with ELK stack is a plus.

Responsibilities

• Write effective, scalable code
• Develop back-end components to improve responsiveness and overall performance
• Integrate user-facing elements into applications
• Test and debug programs
• Improve functionality of existing systems
• Implement security and data protection solutions
• Assess and prioritize feature requests
• Coordinate with internal teams to understand user requirements and provide technical solutions

• Work experience as a Python Developer
• Expertise in at least one popular Python framework (like Django, Flask or Rest Frameworks)
• Knowledge of object-relational mapping (ORM)
• Familiarity with front-end technologies (like JavaScript and HTML5)
• Team spirit
• Good problem-solving skills
• BSc in Computer Science, Engineering or relevant field

Responsibilities

- Building and maintenance of resilient and scalable production infrastructure 

- Improvement of monitoring systems

- Creation and support of development automation processes (CI / CD)

- Participation in infrastructure development 

- Detection of problems in architecture and proposing of solutions for solving them 

- Creation of tasks for system improvements for system scalability, performance and monitoring

- Analysis of product requirements in the aspect of devops 

- Managing a team of DevOps, control of task deliveries 

- Incident analysis and fixing 

Technology stack

Linux, Bash, Salt/Ansible, LXC, libvirt, IPsec, VXLAN, Open vSwitch, OpenVPN, OSPF, BIRD, Cisco NX-OS, Multicast, PIM, LVM, software RAID, LUKS, PostgreSQL, nginx, haproxy, Prometheus, Grafana, Zabbix, GitLab, Capistrano

Skills and Experience

- Understanding of the distributed systems principles 

- Understanding of principles for building a resistant network infrastructure 

- Experience of Ubuntu Linux administration (Debian-like will be a plus)

- Strong knowledge of Bash

- Experience of working with LXC-containers 

- Understanding and experience with infrastructure as a code approach 

- Experience of development idempotent Ansible roles

- Experience with relational databases (PostgeSQL), ability to create simple SQL queries 

- Experience with git

- Experience with monitoring and metric collect systems (Prometheus, Grafana, Zabbix)

- Understanding of dynamic routing (OSPF)  

Preferred experience

- Experience of working with highload zero-downtown environments 

- Experience of coding on Python

- Experience of working with IPsec, VXLAN, Open vSwitch

- Knowledge and experience of working with network equipment Cisco

- Experience of working with Cisco NX-OS

- Knowledge of principles of multicast protocols IGMP, PIM

- Experience of setting multicast on Cisco equipment

- Experience of working with Solarflare Onload

- Experience administering Atlassian products

About ekincare 

Join the fastest growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health benefits market. Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive and personalized platform helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement. Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app) and named as the best "Healthy Workplace Brand" in the IHW Summit. If you are ambitious, willing to unlearn and relearn in a fast-growing startup, dream about MAUs, client segmentation, funnels etc. and excited to apply your skills towards making India Inc. healthy, come, join us! 

Position : Process Associate - Contract to Hire 

Location -Hyderabad 

➔ Responsible for handling operations related to the backend by coordinating with vendors, customers & internal teams. 

➔ Manage the Backend process such as Appointment Confirmations, Reports Uploading with assertiveness. 

➔ Responsible for End to end backend support to operations enquiries, Confirmation follow-ups with Vendor/DCs. Working closely with Vendors/DC, Corporate Customers and internal stakeholders for Appointment confirmation, reports and ensure timely action of completing tasks at hand. 

➔ Ability to analysis the situation in hand and take a business decision to ensure Customer experience is not impacted 

➔ Working knowledge of Google sheets/Excel 

➔ The candidate should be self motivated and take initiatives and flexible to accommodate new responsibilities as and when the role demands. 

➔ Good communication skills in English & Hindi. 

➔ Additionally, should be Punctual, have an Eye to Detail, Quick learner, Team player, Basic computer Skills,& Professional approach towards work, with good work Ethics.