Quality Assurance Engineer

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

About CraftMyPlate:

CraftMyPlate is India’s first food catering app, built to simplify how people find and order food for large events. Whether it’s a wedding, party, corporate event, or any bulk occasion, we connect users with the best catering services, food delivery boxes, and customized culinary solutions—all in one seamless platform. From intimate gatherings to grand celebrations, CraftMyPlate makes large-scale food planning effortless and delightful.

About the Role:

We’re looking for a creative and analytical Content Strategist who can think in stories and speak in scripts. If you have a flair for creating engaging video content and understand the pulse of online audiences, this role is for you. You'll collaborate closely with editors, graphic designers, and marketing leads to shape content that drives reach and impact.

Key Responsibilities:

• Write compelling and platform-optimized video scripts (reels, explainers, ads, brand stories).
• Work with video editors and graphic designers to bring content ideas to life visually.
• Research trends, formats, and insights to develop a strong content calendar.
• Analyze performance metrics and audience feedback to continuously improve strategy.
• Align creative outputs with campaign objectives and brand tone.
• Conduct competitor audits and stay updated with evolving content trends.

Language Requirements:

Telugu and English – Mandatory (must be fluent in both spoken and written form).

Proficiency in Hindi is a plus.

Required Skills:

• Minimum 1 year of experience in content strategy, scriptwriting, or digital storytelling.
• Strong storytelling and copywriting abilities, with a keen understanding of attention-grabbing hooks.
• Familiarity with visual storytelling, editing flow, and basic post-production knowledge (no hands-on editing required).
• Good grasp of social media platforms, algorithms, and audience behavior.
• Ability to multitask, manage timelines, and work in a collaborative creative environment.

Bonus Skills:

• Experience in campaign ideation or brand storytelling.
• Understanding of SEO or performance-based content creation.

To Apply:

Send us your resume, portfolio (especially video scripts or social content), and a short note about your approach to content that connects and converts.

Responsibilities:

• Manage and respond to leads generated through digital marketing channels promptly, ensuring timely follow-up and effective lead nurturing.

• Develop and implement sales strategies to effectively engage and convert leads into customers. Collaborate with the sales team to refine and optimize the sales process.

•  Understand customer requirements, pain points, and business objectives to provide tailored IT service solutions. Conduct effective Build and maintain strong relationships with prospective and existing customers through regular communication, providing exceptional customer service, and acting as a trusted advisor.

• Manage sales pipeline effectively, tracking and updating lead status, activities, and progress using CRM systems. Provide accurate sales forecasts and reports to management.

• Stay updated with industry trends, competitors, and market dynamics related to IT services. Identify new business opportunities and target markets to expand customer base.

• Collaborate with cross-functional teams, including marketing, product, and delivery teams, to ensure a seamless customer experience and successful project implementation.

• Negotiate contracts, terms, and pricing in accordance with company guidelines. Close deals and achieve assigned sales targets and quotas.

• Proficiency in using CRM systems especially HubSpot and sales tools to manage leads, pipeline, and sales activities.

 Demonstrate a strong understanding of international markets and the ability to adapt communication styles and sales approaches to different cultural backgrounds. Possess cultural intelligence to effectively navigate cross-cultural interactions, understand customer preferences, and respect cultural values and norms. Show sensitivity and adaptability when engaging with customers from diverse backgrounds, ensuring a high level of cultural competence in all interactions.

• Track sales metrics, prepare reports, and provide accurate sales forecasts to the management team.

Requirements:

• Proven 4+ years of experience in sales, preferably in the IT service industry, with a strong track record of meeting or exceeding sales targets.

• Extensive global market knowledge and a successful history of selling IT services to international clients.

• Excellent communication and interpersonal skills.

• Strong negotiation and problem-solving skills.

• Ability to work independently and as part of a team.

• Knowledge of the IT services industry and market trends.

• Significant exposure to various technology stacks across the Digital landscape, Next Gen. Technologies (AI/ML, Blockchain, IoT) UX, Mobility, Platform Development, e-commerce, Cloud Ops, etc. 

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

• Have a deep understanding of NLP, Computer Vision
• Potentially have exposure to Knowledge Graphs
• Have strong solution skills in translating customer needs to product requirements
• Engineering background mandatory, you will be expected to get hands-on with code and data
• Project manage the delivery of POCs and Product, interfacing with engineering and implementation teams
• Propose and implement fast Proof of Concepts and lightweight experiments
• Ability and experience working with technical teams, and development, requirement analysis, or PM experience around APIs is a plus
• Excellent analytical skills with a tendency to prefer data over instinct
• Experience working in a fast-paced environment, with competing resources and priorities, through planning, development, and launch.
• Exposure to data science will be a big plus.
• Exposure or experience in Financial Services a big plus

• Join a client call and understand what their requirements are
• Work with a developer (or solo) to build a quick POC using our technologies for the client
• Work with the engineering team to build and deploy production solutions (cloud and on-prem)
• Do calls with client technical, architecture, and data science teams to explain our product and deployment

• At least 3 years of diverse experience in product or services organizations working on NLP driven products
• Experience in serving Enterprise / Fortune 500 Clients
• Familiarity with the competitive landscape of NLP and Computer Vision products
• Experience in IDP / RPA a big plus
• Expertise in programming using Python or similar scripting languages
• In-depth exposure to technologies used in web-based SaaS products, including REST APIs
• Sound understanding of Postgres and NoSQL databases such as MongoDB

• AWS
• Azure
• ELK
• Google APIs
• Microservices Architecture Pattern

• Resourcefulness- - we're looking for versatile developers who are good at figuring out what they need to use, learn, build, re-purpose to get the job done quickly and efficiently.
• Ownership- - We like to be directive and not prescriptive in our management. We- d love for you to take ownership of what you work on, and tell us what to do, rather than the other way round.
• Work Ethic- - We've grown up on Wall Street. We work hard and have aggressive goals. We want our teammates to be focused, goal-oriented, and consistent high achievers.
• Execution Focus- - Our business is about getting things done and getting things done right. We want outcome-focused colleagues who can multi-task, and execute quickly and elegantly.

•  You should have deep understanding of NodeJS
•  You should be strong in Javascript and TypeScript
•  You should be capable of writing complex queries
•  ES6, Express, Apollo Server, Send Grid Email, Twilio SMS, Payment
• Gateway,
• Error Loggin, API Developement, API Security,
• PostGreSQL/MSSQL/MySQL, MongoDB/CouchDB
• Very good knowledge on REST API
• Good experience in Agile methodologies
• Ability to design and write code complying with coding standards
• and other factors like performance, scalability, reliability,
• reusability, modularity in mind
• You should have strong logical and problem solving skills
• Excellent communication and customer interfacing skills
• AWS certification is nice to have
• Strong proficiency with JavaScript and good to have
• ES6(Typescript) knowledge
• Knowledge of Node.js and frameworks such as Express, Restify
• Understanding the nature of asynchronous programming and its
• quirks and workarounds
• Understanding accessibility and security compliance
• User authentication and authorization between multiple systems,
• servers, and environments
• Integration of multiple data sources and databases into one
• system
• Understanding fundamental design principles behind a scalable
• application
• Competencies and Skills Required
• equires excellent analytical, problem solving, and good
• communications skills
• Must be able to work effectively with business stakeholders
• Strong passion for delivering technical solutions to business
• problems
• Understanding and mindset of Agile software delivery (Ability to
• adapt to continually changing priorities)
• Team player who understands the importance of teamwork and
• collaboration
• Passion for delivering new approaches and challenging the ‘statusquo’
• Hungry to learn and always in search of continuous improvement

Desired Candidate Profile

• Graduation+ MBA from tier 1 colleges
• Relevant work experience of 3-7 years as Entrepreneur in Residence or must have experience as an ex-founder or from consulting companies
• Outstanding communication, presentation, interpersonal and professional networking skills
• High-ownership and excellent problem-solving ability is a must    

Senior Manager - Research

About Us

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale.

upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19
• upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech
• upGrad is the official education partner for the Government of India - Startup India program
• Our program with IIIT B has been ranked #1 program in the country in the domain of
• Artificial Intelligence and Machine Learning

Role Summary

As a User Research Professional you will establish UX Research practice for your pods and collaborate closely with the product and tech leadership to shape our products. You will work with your peer(s) to set clear methods, standards and metrics for gathering qualitative and quantitative insights to continuously deepen the actionable knowledge of our product teams.

You will work with teams to develop research awareness, skills for engaging learners, community and experts, also knowledge for discerning what is important to take into product or innovation practices. You will maintain the highest level of research rigour across all types of studies and constraints. In addition to laying the foundation for user research for your pods, you will conduct and lead key research activities, applying quantitative or qualitative research methodologies to generate actionable insights for our products, brand and strategic direction. Your success will be the team’s commitment to research practices and knowledge of deep learning practices which are hidden in plain sight from across India's hinterland to metros.

Roles & Responsibilities

• Lead and coach team of UX researchers across any one of the Discovery and Growth, Learning experience, Careers, and Breakout pods
• Partner with User Researchers, Design Leads, Product Managers, and Engineering managers to drive all stages of research from early product direction through summative validation in an Agile work environment
• Lead prioritization about what we research, when to research it, and how that research is conducted; This might mean working with cross-functional teams, multiple devices, brands, and platforms, in order to find opportunities to further improve the user experience
• Influence a diverse set of stakeholders through excellent relationship building, and crisply providing insight and deep domain expertise in research practices and product development
• Put the needs of our varied set of users front and center and driving, through influence and well-constructed presentations of insights, the user experience strategy of our many products
• As a voice of the user, effectively challenge and elevate the customer experience in a data-driven environment
• Design, recruit and moderate research studies regularly (both in-person and remote)
• Use a variety of research methods and tools to best reach the goals of each project in order to provide rich, actionable insights
• Communicate research findings and prioritized recommendations to internal stakeholders in a clear and compelling way

Skills Required

• You have 6+ years of experience as a User Research Leader with experience building successful practices inside of companies
• You have to lead a team of at least 4 people
• You have deep knowledge of qualitative research methods and tools across the Indian diaspora, as well as knowledge of quantitative methods
• You know how to analyze and work with design, business, and product data tracking
• You have an excellent knowledge of UX standards, and bring a deep background in psychology, social sciences, or anthropology to the practice
• You have strong oral and written communication skills in both Hind, English, and ideally one other language relevant to our deep reach in India. Any other language is a bonus.
• Your excellent presentation skills will help you collaborate with team members from a wide range of teams and geographies across India.
• You have experience in working in an agile environment and the ability to adapt quickly to changing product priorities
• BA or MS in Psychology, Anthropology or Design with a strong focus on User Research is an added bonus