QA Tester

What we're looking for

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
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• Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
• Develop high-performing funnel and funnel management
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
• Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
• Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
• Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
• Help create a fun, high-energy work environment
• Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies

What we expect

• 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
• Strong quantitative mindset & data driven approach to marketing
• Handled large scale monthly digital marketing budgets
• Understanding of the web3 marketing & DeFi ecosystem 
• Passionate, Self-driven and ability to thrive in a startup environment
• Excellent communications & presentation skills
• Open to working on-site from our Chennai office (We want to work alongside you!)

About Us

CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.

It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses. 

Website: https://www.coinfantasy.io

Benefits

• Competitive Salary
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• An opportunity to take up the Marketing Leadership role in a fast-growing company 
• Practically unlimited professional and career growth opportunities

• On-Premise Infrastructure Management: Utilize 10-20 years of experience to oversee and optimize on-premise infrastructure, ensuring stability, scalability, and security.
• Cloud Infrastructure Management: Lead the implementation and management of AWS and Azure cloud environments, leveraging best practices and ensuring adherence to security standards. Must be cloud certified and proficient in managing PaaS services.
• Dynatrace Monitoring: Utilize Dynatrace expertise to implement and maintain effective monitoring solutions, ensuring proactive identification and resolution of performance issues.
• Technical Expertise: Demonstrate proficiency in a variety of technologies including Oracle, SQL Server, Shareplex for Oracle replication, Commvault, Windows, Linux, Solaris, SNMP Polling and Traps, Unix Extension, and more.
• Analytical Skills: Conduct complex analysis to optimize bulk metrics and alert profiles, ensuring efficient resource utilization and timely response to critical incidents.
• Cloud Integration: Facilitate inter-AWS account integration using Terraform IAM roles and integrate with other products such as Splunk, APIM, and VMWare to enhance overall infrastructure capabilities.
• Experience working with On-Premise Infrastructure
• Experience with AWS & Azure and Cloud Certified.
• Dynatrace Experience & Professional Certification

About our Client

Our client is a B2B2C tech firm backed by India’s largest retailer and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech

It aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.

The company currently powers closed-loop loyalty programs for all different brands under its parent retail group. Currently, it has 20Mn+ registered customers and 3Mn MAU across 8 brands. Its vision is to be at the center of D2C Brands and the consumer consumption ecosystem

Job Location -Bangalore

Job  Location: Bangalore

Key Responsibilities

• Integration of user-facing elements developed by front-end developers with server side logic
• Writing reusable, testable, and efficient code
• Design and implementation of low-latency, high-availability, and performant applications
• Implementation of security and data protection
• High volume of data and requests to be managed

Required Skills and Qualifications

• BE / MCA / B.Sc-IT / B.Tech in Computer Science or a related field.
• 3-5 years overall development experience.
• Strong proficiency with JavaScript
• Knowledge of Node.js and frameworks
• Understanding the nature of asynchronous programming and its quirks and workarounds
• Understanding accessibility and security compliance
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Understanding fundamental design principles behind a scalable application
• Creating database schemas that represent and support business processes
• Implementing automated testing platforms and unit tests
• Proficient understanding of code versioning tools, such as Git

Responsiblitis 

 Assist in the formulation of strategies to build a lasting digital connection with

   consumers

• Plan and monitor the ongoing company presence on social media (Twitter,

   Facebook etc.)

• Launch optimized online adverts through Google AdWords, Facebook etc. to

   increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their

  distribution through various channels

• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web

   analytics tools (Google Analytics, Web Trends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

• Self-motivated and able to work remotely and independently
• Good communication skills and ability to connect with international teams.
• Conceptualize and formulate apps that are suitable for use on all types of iOS devices.
• Safeguard user’s data via encryption and best app development practices.
• Unit testing, proofreading code
• Collaborating with UI/UX team to ensure app is presentable and fits the ecosystem.

• Can work remotely and should have a Mac
• Degree in Software Development, Computer Science, or similar.
• Proficiency in Swift and latest iOS frameworks
• Ability to use the Xcode, Instruments, Test Flight with ease.
• Knowledge of Data Structures and Algorithms.

• Basic understanding of webservices and APIs
• At least one application on the Apple App store.

SwiftUI, Swift, Code data, API integration, teamwork, verbal communication, encryption