Academic Counsellor

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

• RESPONSIBILITIES:

• BASIC SKILLS:

• Contract length: 12 Month

Job Specification: (Education, training and experience)
• Bachelor's degree in Business, Engineering, Statistics, Computer Science, Mathematics,
or related field
• 2-4 years of experience with MVC, Entity Framework, JSON and responsive design
using Bootstrap
• 2-4 years of experience with Transact SQL with working knowledge of SQL Server
development
• 2+ years of experience with REST Services
• Develop mobile application using Xamarin, and Xamarin Forms
• 2+ years of experience with JavaScript, jQuery, Angular or other similar technologies
Experience with Azure PaaS is a plus
• Experience with unit testing (nUnit) is a plus
• Basic knowledge of Azure DevOps and Git Repos
• Experience working within Agile/SCRUM methodologies a plus
Competencies / Skills:
• 2-4 years overall IT/Software development experience
• 2+ years of full Software Development Life Cycle (SDLC) experience
• Minimum 2 years of recent experience programming C#, ASP.NET, Xamarin, and a
working knowledge of Visual Studio 2019/2022 IDE
• Strong results orientation: ability to set/hit timelines and work within a global, team
environment
• Strong analytical and problem-solving abilities
• Excellent verbal and written communication skills

• Defining, planning, communicating and owning the business and scaling it PAN India
• Owning multiple channels of sales and be responsible for holding the growth for channels independently
• Managing the Supply side eco-system and partners/vendors to drive efficiencies
• Managing teams across band, grades and geographies
• Understanding and measuring the success metrics directly inclined towards your vertical and aligning them as per the business needs
• Analyzing the key metrics being tracked in the business and creating a plan to iterate and optimize for the future
• Building Tech Stack from business perspective with the Marketing and Product Teams

Desired Candidate Profile

• Master's / Bachelor's degree, MBA will be bonus
• Tier 1 college graduates only
• 3+ years of hands-on experience in P&L Management and proven track record of managing all aspects of a successful business line throughout its lifecycle
• B2C and B2B2C experience specifically building Teams, scale and distribution is a bonus
• Entrepreneurial mindset
• Ability to communicate effectively and efficiently within the Team and across teams and departments
• A first principle thinking approach in problem solving
• Ability to build from scratch and the vision to scale it
• Empathy towards the customer and the ability to understand their problems
• An Agile mindset
• Ability to understand and analyze industry/market/competition and internal business strategy
• Ability to use data to drive decision making
• Prior experience in building P&L for ancillary business is a plus

InVideo is looking for a content associate to take charge of their internal content creation process. The candidate will be responsible for the production of video templates for the InVideo tool that has 5000+ templates currently. 

An ideal candidate should have: 

- An in-depth understanding of global content trends. 

- Strong authority and presence on all social media platforms.

- Understanding of video as a medium and how to communicate using the same

- Excellent command over the English language - verbal and written. 

- 2 to 4 years of experience in content creation on digital and most social domains.

- Experience in working with a medium-size creative team.

The duties of the candidate would be, but not limited to: 

- Conceptualising content for the templates along with creative product and growth leads.

- Curating scripts for templates and social media, in line with the current trends.

- Foreseeing emerging content trends and leveraging them in the platform strategy. 

ensuring that the design team is able to visually convert content into templates.

- Growing & Managing our network of external content providers to ensure quality and in-time delivery of video templates. 

- Working with creative leads to design and build compelling high-quality digital content that can be converted into extraordinary templates.

- Researching and Understanding the digital medium overall and various use cases that dominate the domain.