Python automation/test complete

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

________________________________________

Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

________________________________________

Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

________________________________________

Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

________________________________________

Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

We are seeking a talented Front-End Developer based in India to work with us on an ongoing freelance or contract basis. As a key member of our team, you’ll handle a variety of tasks, including resolving technical issues, implementing site updates, customising Shopify themes, optimising user experiences, and ensuring seamless site performance.

The ideal candidate has expertise in HTML, CSS, JavaScript (React.js, Vue.js, or similar), and Shopify theme development, with a strong understanding of responsive design, debugging, and cross-browser compatibility.

Also has experience with SEO, Shopify Plus, or basic back-end development.

1. Providing SEO optimized unique and plagiarism-free content

2. Ensuring the quality of content assigned to you

3. Managing the work-from-home content writers and reviewing & editing articles written by them

4. Publishing content on our websites and mobile apps

1.   In-Depth knowledge and experience with C# .NET Core are must.

2.   Experience in working with API Gateways, REST, SOAP, OAuth, SAML.

3.   Experience inworking with Kafka based environment.

4.   Microservices and Event driven Architecture (with a focus on cloud).

5.   Experience and understanding of OOPS and SOLID design principals.

6.   Well verse with Design Patterns.

7.   Familiarity with Azure and AWS offerings.

8.   Understanding of Relational and NoSQL databases SQL Server, Azure SQL, MongoDB, Elastic.

9.   Familiarity with the .NET framework

10. Familiar with various design and architectural patterns

11. Knowledge of concurrency patterns in C#

12. A willingness to get trained and work on cutting edge technologies like React, Node etc.

13. Understanding fundamental design principles behind a scalable application

14. Implementing automated testing platforms and unit tests

15. Proficient understanding of code versioning tools Git

Familiarity with CICD tools, JIRA, Azure devops etc

1. The candidate would be responsible for identifying the prospective customers for the above-mentioned products.
2. The candidate must do initial business development with the prospective customers – lead identification, updating database, sending introductory mails, and initial discussion over calls.
3. The candidate would also be responsible for initial coordination between the prospective customers and the sales team.
4. The candidate will identify the target market and competition
5. The candidate should be based out of Pune.

Executive/ Senior Executive - Recruitment, Pelatro Solutions Pvt Ltd, Bangalore

https://www.naukri.com/jobs-in-bangalore">Bangalore/Bengaluru (Kammanahalli)

Job description

We are Hiring for Senior Executive - Recruitment for Pelatro Solutions Pvt Ltd, Bangalore

Roles and Responsibilities -

- Understanding JD/Requirement from the Hiring Managers.

- End to End Recruitment, Vendor Management, Campus Hiring etc

- Closing Positions within TAT

- Salary Negotiations, Offer Release

- Candidate Connects/Engagement from Offer to Joining

- Coming up with various strategies wrt hiring and reducing No Shows

- Team handling, Database and reporting

- Handling Employee Referrals

- Proper Job advertising, Job postings, Careers page etc.

• A job at this level is likely to be an individual contributor, with proven interpersonal skills. Communication with direct colleagues and the business about design and coordination services rendered. Provides informal guidance to new team members. Explains complex information to others in straightforward situations.

Desired Candidate Profile

• This role requires min 1 to 7 years of recruitment exp. Having demonstrated passive and some niche recruiting domain expertise .
• Strong oral and written communication skills. Reports & Dashboards
• Aware of industry landscape and market trends to bring new ideas to clients and team.
• Use highly engaging messaging techniques to improve passive talent conversion
• Demonstrated ability to analyze and resolve problems.
• Ability to document, plan, market, and execute programs. Established project management skills. Talent Mapping & Headhunting.
• Team player, drive execution at self and Team level.
• Build reputation as being reliable TA partner and of having strong business ethics.

• Manage the sales team to sell advertisement space and time.
• Maintain a good relationship with clients to ensure continuous business growth.
• Coordinate with Sales Head to set pricing for advertisements.
• Ensure on-time delivery and quality of advertisements.
• Ensure timely advertising billing and payment for customers
• Develop sales strategies to achieve short and long term sales revenue objectives.
• Review the sales processes and suggest improvements.
• Communicate regularly with customers and management to discuss advertising project progress, status, and issues if any.
• Develop innovative and creative ideas for increasing sales.
• Develop an overall budget and manage expenses within the budget.
• Prioritize customers based on revenue potential.
• Determine new sales opportunities by studying the latest market trends.
• Plan the advertising account activities such as identifying customers, managing resources, and setting deadlines.
• Determine the sales forecast and present the figures to the management and customers.
• Prepare sales presentations and proposals for customers.