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Key Responsibilities: As a Performance Marketing Manager, you will be responsible for:
- Developing, executing, and optimizing performance marketing campaigns across Meta, Google, and LinkedIn Ads for multiple clients.
- Ensuring that every campaign aligns with client objectives and delivers results that matter.
- Mastering the art of event and pixel tracking, conversion tracking, and last-mile attribution.
- Running A/B tests like a pro to fine-tune strategies and boost campaign performance.
- Juggling 3-4 clients simultaneously, while overseeing multiple campaigns across the board.
- Building strong client relationships and keeping them in the loop with performance updates.
- Using cohort analysis to guide ad budget decisions with precision.
- Crafting platform-specific strategies and campaigns tailored to each client’s needs.
- Teaming up with creatives to design strategies that hit the mark.
Additional Requirements:
- Proven ability to interpret data and analytics to make informed decisions and optimize campaign performance.
- Experience in using data visualization tools to present insights to both internal teams and clients.
- Demonstrated expertise in integrating performance marketing efforts seamlessly across various channels for a cohesive and synchronized strategy.
- Proven experience in coordinating efforts with other marketing channels such as SEO, content, and email marketing to maximize overall campaign impact.
- Ability to develop sophisticated audience targeting strategies based on customer segmentation, behavior, and demographics.
- Experience with CRM data integration for personalized and targeted marketing initiatives.
- Stay abreast of industry trends and emerging platforms, incorporating innovative strategies to stay ahead of the competition.
- Proactively identify and evaluate new advertising technologies and beta features for potential incorporation into campaigns.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams including creative, analytics, and sales.
- Excellent communication skills to convey complex strategies and results in a clear and concise manner to both technical and non-technical stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree? Even better!)
- 2-6 years of experience in growth marketing, performance management, or a related field.
- A proven track record of driving growth, launching successful products, and smashing revenue targets.
- Strong analytical mind, with a talent for making data-driven decisions.
- Leadership experience? Yes, please! You’ll foster collaboration and inspire innovation in your team.
- You’re a communication rockstar, able to present and interact with everyone from creatives to executives.
Benefits
- You’ll have the chance to make waves in our client portfolio, forging new partnerships and leading growth initiatives.
- We have an entrepreneurial culture that celebrates creativity, innovation, and impact.
- Competitive salary + performance-based incentives? Yes, we’re all about rewarding excellence.
- We invest in YOU—continuous training and development to help you grow.
- Comprehensive health and medical benefits for peace of mind.
Job Description :-
Roles and Responsibilities:
- Conducting market research to identify potential opportunities for growth, including identifying new markets for existing products or developing new products for untapped markets.
- Identifying the correct decision makers in the companies and setting up the meeting to understand their requirements and products can help them.
- A seasoned sales professional with an innate hunter mentality who has a proven track record of over-achieving sales revenue growth targets.
- Actively approach targeted business clients (telephone, email, social networks, events, etc.) Search for new client leads and ability to build a new sales pipeline.
- An individual with an innate sense of ownership & successfully works towards closing deals.
- Supervise the activities of sales representatives and team in order to meet sales targets.
- Maintain an updated knowledge of the company's goals, vision, and values to ensure appropriate prioritizing.
- Collaborate with sales management to plan and develop effective sales strategies and to also set goals and targets.
- Maintain contact with clients in order to create a good working relationship that fosters increased sales and customer base.
- Strong expertise in b2b sales pipeline management and marketing management.
- Knowledge of reporting, efficiency, and analytic techniques.
Desired Skills and Requirement:
- Working experience as an Assistant Sales Manager or a similar role in the Sales Department.
- Ability to work in a fast-paced working environment.
- Knowledge and experience using effective sales strategies.
- Excellent problem-solving abilities.
- Good oral and written communication skills.
- Ability to demonstrate excellent leadership skills.
- Excellent ability to make a timely decision.
- Good sales and people skills.
- Strong expertise in b2b sales pipeline management and marketing management.
- Knowledge of reporting, efficiency, and analytic techniques.
Location: Gurugram
We are seeking a highly skilled and experienced Subject Matter Expert (SME) to join our team and provide valuable insights and analysis on our cybersecurity training content and competitors. Our business vertical focuses on delivering automated cybersecurity training through a software platform to over 1 million employees of our 150+ global customers. We cater to various industries and diverse backgrounds, with different levels of technical expertise. Thus, we create a diversified variety of content to cater to the training requirements of different user groups and personas. The SME's role will be pivotal in ensuring efficient and effective cybersecurity awareness training by creating high-quality content.
Responsibilities:
● Review and evaluate cybersecurity awareness content to ensure accuracy, relevance, and effectiveness.
● Write industry-specific technical content to cater to the diversified audience.
● Provide feedback and recommendations to improve content quality and alignment with industry standards.
● Conduct competitive analysis to identify industry trends, best practices, and potential gaps in our offerings.
● Analyze global competitor strategies and offerings to identify strengths, weaknesses, and opportunities that benefit our customers.
● Stay up-to-date with the latest cybersecurity trends and industry developments to ensure our offerings remain competitive.
● Collaborate with cross-functional teams to ensure content is aligned with marketing and sales strategies.
● Identify and refine complex security problems in a simplified and layman way.
Qualifications:
● Bachelor's degree or certifications in cybersecurity, computer science, or a related field.
● Minimum of 3-5 years of experience in cybersecurity content writing and competitive analysis.
● Strong knowledge of cybersecurity concepts and best practices.
● Experience with analyzing competitor strategies and offerings.
● Excellent communication and collaboration skills.
● Strong analytical and critical thinking skills.
● Self-motivated and able to work independently.
● Ability to adapt to changing priorities and deadlines.
If you are a cybersecurity professional with a passion for creating high-quality content and analyzing the cybersecurity industry's latest trends and developments, we encourage you to apply. Join our team and help us deliver top-notch cybersecurity awareness training to our global customers.
- 1+ years of experience with development framework such as Tulip, PTC, etc.
- Understanding of the following concepts: relational data models, object-oriented programming concepts, event-driven programming concepts, source control, code repository, or version control concepts, coding standards, patterns, and best practices.
- General knowledge of business systems and processes
- Eagerness to consistently meet and exceed goals and objectives
About First Principles
We are a Tech Holding Company and our portfolio companies generate millions in revenue. What is unique about FirstPrinciples is that most of our companies remain controlled and majority owned by First Principles and its team members rather than by external investors. We are proud that our product engineering team builds world class products from India. https://firstprinciples.io/">https://firstprinciples.io/
About this Role
As we scale and build our organisation, we would like to add an individual to our core Technical Leadership who can scale our key products and projects and help us build and foster relationships with Enterprise clients.
We are looking for an experienced Technology Leader to join our fast growing organisation to help us with driving Technical Strategy, Approach and oversee the Implementation for internal and external products. You should be someone who loves Engineering, have amazing debugging skills and slay problems with technology.
In this role, you will undertake Technical / Solution Architecture and should also be able to help team with Engineering and coding wherever required. That includes, working along with the team, writing code, doing R&D or POCs, ensuring we follow modern industry standards and building beautiful high performing Software and Applications and thus delivering a better solution and product. You will also help FP build strong relationships with clients and technical leadership on the client side.
You would be required to have a minimum of 10+ years of experience with a mix of Engineering, DevOps, Infrastructure, Cyber - Network Security, Enterprise Application Maintenance, Database Management along with Project, Client and People Management skills which are necessary to lead the team and be their voice. You should be a leader and not just a manager who loves delegating things to the off-shore team, but rather someone who would not hesitate to take over Git-Pull and start writing code and show ‘here is how it’s done’ and amaze everyone with your expertise! :-)
Because this is a Senior role, you would also be involved working with the Product/Project Manager and will be responsible for the delivery and output.
Tech Stack [High-Level]: We are JavaScript focused i.e. we work in ReactJS, NodeJS, AngularJS, TypeForm, TypeScript, Redis. On the server side, we work with AWS/GCP/DO. Database: MySQL, PostgreS and MongoDb. API: REST and GraphQL API. We also have a strong DevOps stack - including Kubernetes(K8), Dockers and CI/CD automation.
Interview Process:
- 60 min Discovery Call
- 15 mins introduction and what you bring to the table (We love people who say, “We build the damn table”)
- 15 min understanding your experience and background
- 15 min on why you want to join our team and your expectations, future plans
- 15 min Q&A
- 60-90 min Technical Interview (May be more than 1)
- Technical Call
- 45-60 min Final Call
- 15 min discussion on results
- 15 min CTC expectations / negotiations
- 15 min closure
- 15 min buffer
Short URL https://rb.gy/600h4r">https://rb.gy/600h4r
MUST HAVE SKILLS
- CORE JAVA & SQL
Desired Skills
Designing, implementing and delivering high quality Software project in JAVA, SQL / Oracle, J2EE and other JAVA technologies.
Job Responsibilities
Participate in detailed level in design, coding, code walk through, peer code reviews and unit testing, System Testing, UAT, Demos, POCs, installation, maintenance of Software modules.
❑ Ensures the preparation of the following:
▪ Software prototype
▪ System Architecture
▪ Software Design Document
▪ User interfaces to be developed as per UX guidelines
▪ Code files ensuring coding guidelines followed
▪ Code review artefacts during peer code review
▪ Test plan and Test Cases
▪ Installation / Deployment document
▪ Release Document
▪ Technical Documentation
❑ Documents and demonstrates solutions by developing documentations, flowcharts, layouts, diagram, charts, code. comments and clear code; Ensuring that project task are completed in defined effort and timelines ❑ Prepares and installs solutions by determining and designing system specifications, standards & programming.
❑ Testing: Writing of test cases, unit testing, system testing, negative testing
❑ Trouble shooting: Log analysis and database query optimization
❑ Improves operations by conducting system's analysis.
❑ Updates job knowledge by studying state of the art development tools, programming techniques & computing equipment; participates in educational opportunities, reads professional publications & maintains personal networks.
❑ Protects operations by keeping information confidential.
❑ Provides information by collecting, analyzing and summarizing development and service issues. ❑ Develops software solution by studying information needs, conferring with users, studding system flow, data usage and work processes, investigating problem areas, following delivery cycle.
❑ Ensuring that the Newgen quality processes are in place and are followed.We are looking for a Customer Success Specialist to assist our customers from onboarding to successful usage of the product.
To be successful in this role, you should be an excellent communicator who’s able to earn our clients’ trust and you should be a quick learner
Responsibilities
- Should learn and understand the product, respond to customer queries in a timely and accurate way, via phone, email, or chat
- Identify customer needs and help customers use specific features
- Analyze and report product malfunctions (for example, by testing different scenarios or impersonating users)
- Update our internal databases with information about technical issues and useful discussions with customers
- Update customers about new features and functionalities
- Follow up with customers to ensure their technical issues are resolved
- Gather customer feedback
- Knowledge of Test Automation and writing javascript is a plus
- Great Communicator - We are looking for a communicator par excellence.
- Problem Solver - There are times when you have a deadline but not the right candidate for the position, you have to be able to figure out a quick solution that will not hamper the team's productivity.
- Comfortable with Ambiguity - You enjoy a high pace of work and an environment where all answers are not readily available but will need you to be a part of finding answers
- Presence of Mind - You know how to apply your mind to think through a complex problem and not lose your cool in dealing with clients
1. Generate a lead, qualify it through opportunity discovery, set a face-to-face appointment, submit a proposal and follow through until the deal is closed as won
2. Research on organizations and individuals to find new opportunities
3. Work on increasing the revenue from existing customers while attracting new ones by way of client acquisition and penetration
4. Engage with the top-level executives of the developers/contractors in the industry to generate leads through product presentation/demos and effectively communicate the product's value proposition.
Note: Only those candidates apply who have been into B2B Sales or IT & Software selling industry only in Sales profile.



