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Job Description for Performance Marketing and Social Media Marketing
Position: Digital Marketing
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
Position Overview:
We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
Key Responsibilities
- 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
- Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
- 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
- Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
- Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
- Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
- Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred or we will give preference to :
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.
- 6+ years of experience in Java backend development with expertise in Spring/Spring Boot and RESTful services.
- Solid grasp of Object-Oriented Programming (OOP), system design, and design patterns.
- Proven experience leading a team of engineers or taking ownership of modules/projects.
- Experience with AWS Cloud services (EC2, Lambda, S3, etc.) is a strong advantage.
- Familiarity with Agile/Scrum methodologies and working in cross-functional teams.
- Excellent problem-solving, debugging, and analytical skills.
- Strong communication and leadership skills.
About Hubstream
Hubstream is the world’s Investigation Operating System. Hubstream software manages hundreds of thousands of investigative leads and cases for federal governments and private companies. Our tools effectively separate low and high-value cases and build intelligence databases that help resolve future reports. Many of the most critical cases lead to arrests, rescues, website takedowns, and the publication of high-profile investigative reports.
As a Development Manager, you will need to manage the team effectively and make sure that team members are delivering to their full potential by continuously monitoring, mentoring, and guiding them both technically and personally to grow in their careers. Your performance will be measured against each team member's delivery, keeping employee morale high at work, mentoring them to grow in their career, and retaining the employee in the organization.
What you will do at Hubstream:
· Manage Software Development project activities for multiple projects across all project phases, including initiation, planning, execution, monitoring, control, and closure.
· Work collaboratively with development team, lead architect and the CTO to determine technical direction and approach to system design and implementation.
· Manage the day-to-day activities of projects and staff; communicate with project teams as necessary to ensure project deliverables are on schedule and within cost parameters.
· Make recommendations to management about schedules, prioritization, and resource allocation with input from team members.
· Manage resource planning and organizational capacity planning.
· Coach and train project team members on Software Development processes and best practices.
· Providing continuous guidance and direction to the Leads to meet the client delivery & commitment.
· Periodically conduct the meeting with the Senior Management and update the status of the delivery.
· Regularly conduct individual team meetings to understand the need of the Team(s) and make sure they are met.
· Develop a superior workforce and increase the efficiency of the team.
· Periodically review the performance of each team member(s) and provide feedback to improve.
· Conduct the year-end performance appraisal to all the team members and give the correct rating without any bias towards any employee.
· Had experience in the Performance Improvement Program for those employees who are underperforming and continuously mentor and monitor to improve their performance.
Relevant experience includes:
· Project Scoping
· Controlling Process
· Resource planning and team staffing
· Project Management
· People Management
· Performance Review & Appraisal Process
· Performance Improvement Program
Skills/Qualification:
· B.E/B.Tech/M.Tech/MCA with good CPGA from reputed colleges/Institutes in India.
· 6 to 8 years delivery of consulting or professional services, or as a people manager.
· Minimum 5 years of experience in a technology environment, including 2-3 years of practical professional experience in project management.
· Minimum 5+ years of Software development experience in C#, T-SQL is a bonus.
· Minimum 5+ years of experience in Client Interaction directly or indirectly.
· Demonstrated experience in leading cross-functional project teams.
· Have very good communication skills both verbal and non-verbal communications.
· Flexible to work in different time zones like Australia, Europe & US Time zone based on the Customer's need.
· Ability to learn and grasp concepts quickly in a fast-paced environment and guide the Team.
· Ability to be self-directed and work with minimal supervision.
· Strong interpersonal skills that demonstrate your knowledge, passion, and commitment to partnering with the team to help them work better.
· Working knowledge of the Microsoft development tools (Windows / SQL Server / Visual Studio) is a value addition.
· Demonstrated ability to work on a distributed or remote team is highly preferred.
About Team:
CaratLane's mission is to help customers express their emotions through jewellery. Consumer Experience Technology team is an enabler to deliver the exceptional Consumer Experience and WoW business features in large scale website, apps and backend systems.
What do we want:
* 5 to 8 years of experience in Java and Spring Boot working with large scale backend applications
* Expertise in PostgreSQL and any of caching databases
* Experience in developing RESTful/GraphQL APIs and microservices based applications
* Good problem solving and debugging skills.
* Exposure on event-driven, asynchronous I/O
* Good knowledge of engineering excellence: Unit Testing/TDD, Code quality, Documentation, CI&CD
* Experience in non-functional requirements (Scalability, Performance optimisation, Security)
* Experience is Linux development and AWS ecosystem tools
About PlanetSpark:
PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% of teachers. Our kids participate in gripping debates, create viral Youtube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.
PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment. We are Series A funded by some top VCs and are on a 30% month-on-month growth curve. We have our footprint in India, the Middle East, North America, and Australia. Come join a passionate team of over 900+ young and energetic members and 3000+ expert and handpicked teachers on this roller coaster ride to build the most loved brand for kids who will move the world!
For more updates, please subscribe to our Instagram handle: https://www.instagram.com/planetspark/" target="_blank">https://www.instagram.com/planetspark/
Job Description -
1. Calling Leads
• Call on parent leads through your CRM
• 60-75 leads are to be called daily
2. Generating trial classes
• Pitch to the parents to take PlanetSpark Trial Class3. Take counseling sessions and convert
them
• Conduct counseling sessions for parents who take trial classes
• Close the sale through a smart and strategic approach
• Generate Revenue (3L+ per month)
Requirements: -
•Hard core sales role hence the candidate must be a "go-getter" who is ready
to take up tough challenges and must have a never say die attitude.
• Deliver sales pitches and convert cold leads into customers/partners.
• High incentive learnability on customer acquisition.
• Candidate must get driven
• Eager to join the sales
Who are we looking for?
A person who is extremely passionate about Business Development, Sales and "Starting Up" in general. The person is going to be a part of a closely knit small team of passionate individuals with a single-minded focus to sell India's first genuinely world-class EdTech products
What are the behavioral attributes that we are looking for?
A keen desire to drive Business Development/Sales for a fast-growing
seed funded early stage start-up.
Important Criteria -
1) Willing to work 6 days a week
2) Willing to work in a Start-up
3) Should be ready to work from the office after 1 month of training
The FullStack Developer primarily participates in designing and implementing new services as well as participates in customer delivery. It will be possible to influence your work profile based on your interests.
While not mandatory, a generic understanding of user interfaces and being able to position oneself as an end-user is highly desirable. We appreciate also prior knowledge of the Image Processing domain.
We are looking for well-rounded people who care about their craft and understand software development. While we value a formal degree in computer science we do not require one - a candidate with a strong background, open mind and ability to learn would be an ideal addition to our team.
That being said, here is what we think the ideal team member would be:
Responsibilities :
- Develop and Integrate Django backend and API's with frontend framework.
- Develop Angular applications
- Working closely with UX and Front-end Developers
- Participating in architectural, design and product discussions
- Designing and creating RESTful APIs for internal and partner consumption
- Working in an agile environment with an excellent team of engineers
Requirements :
- Good experience developing Angular applications into production
- Good experience with the Django REST framework
- Strong understanding of the Angular framework as well as javascript, jQuery and HTML/CSS
- Good experience on designing and structuring of database most likely ORM (i.e MongoDB)
- Knowledge of how to build and use with RESTful APIs
- Good experience of Python coding skills
- Strong knowledge of version control (i.e. git, svn, etc.)
- Experience deploying Python applications into production
Qualification: Engineering from CSE/IT
Engineering Leader, Cloud Infrastructure.
Bengaluru, Karnataka, India
Do you thrive on solving complex technical problems? Do you want to be at the cutting edge of technology? If so,we’re interested in speaking with you!
Your Impact:
We’re looking for a seasoned engineering leader in the Cloud team that is responsible for building, operating, and maintaining a customer-facing DBaaS service in multiple public clouds (AWS, GCP, and Azure). The service supports unified multiverse management of YugabyteDB, including fault-domain aware provisioning, rolling upgrades, security,
networking, monitoring, and day-2 operations (backups, scaling, billing etc). If you’re a strong leader who exemplifies collaboration, who is driven and thrive in a fast-paced startup environment, and who has a strong desire to build an internet-scale, extensible cloud based service with strong emphasis on simplicity and user experience, this job is for
you.
You Will:
Lead, inspire, and influence to make sure your team is successful
Partner with the recruiting team to attract and retain high-quality and diverse talent
Establish great rapport with other development teams, Product Managers, Sales and Customer Success tomaintain high levels of visibility, efficiency, and collaboration
Ensure teams have appropriate technical direction, leadership and balance between short-term impact andlong term architectural vision.
Occasionally contributing to development tasks such as coding and feature verifications to assist teamswith release commitments, to gain an understanding of the deeply technical product as well as to keepyour technical acumen sharp.
You'll need:
BS/MS degree in CS-or- a related field with 5+ years of engineering management experience leading productive, high-functioning teams
Strong fundamentals in distributed systems design and development
Ability to hire while ensuring a high hiring bar, keep engineers motivated, coach/mentor, and handle performance management
Experience running production services in Public Clouds such as AWS, GCP, and Azure
Experience with running large stateful data systems in the Cloud
Prior knowledge of Cloud architecture and implementation features (multi-tenancy, containerization,orchestration, elastic scalability)
A great track record of shipping features and hitting deadlines consistently; should be able to move fast,build in increments and iterate; have a sense of urgency, aggressive mindset towards achieving results and excellent prioritization skills; able to anticipate future technical needs for the product and craft plans to realize them
Ability to influence the team, peers, and upper management using effective communication and collaborative techniques; focused on building and maintaining a culture of collaboration within the team.
- Improve the look and feel of interactive computers and product software
- Create overall concepts for the user experience within a business webpage or product, ensuring all interactions are intuitive and easy for customers
- Analyze customer responses and website data to determine high traffic web pages and why some perform better than others
- Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options to colors and fonts
- Build storyboards to conceptualize designs and convey project plans to clients and management
- Account for and track the human-computer interaction (HCI) element of a design
- Create surveys for research through various social media platforms to gather feedback on user's ease of use
- Conduct testing of completed applications, websites and software to Assess user experience
concepts and marrying them together to change perceptions, influence behaviour and bring awesome campaigns to life.
RESPONSIBILITIES:
1. Create compelling copies for both brand communication and performance ads.
2. Decode target audience and user personas to defining copywriting style.
3. Develop brand tone and voice based on client expectations and digital marketing objectives.
4. Create and unify copies for multiple offline and online brand assets as well as integrated
communication channels.
5. Conduct thorough research before copywriting.
6. Proof-reading and editing existing copies to check, refine, and rectify for context, verbal appeal,
and information.
7. Create content previews.
8. Visualize and create unique concepts based on briefs and translate them for art teams, for them
to transform those into creative designs.
9. Coordinate with the Content Lead or Client Servicing Teams to understand requirements and
deadlines.
10. Work with designers to prioritize design tasks and oversee execution.
EXPERIENCE:
1. 1+ years of experience as a Copywriter with a track record of handling brand communication for
clients is desirable.
2. Knowledge in- and experience with digital content creation for social media (scripts,
advertisements, brand assets, etc.) is a must. A plus if done for other media.
3. A portfolio that demonstrates your ability to turn raw ideas into beautiful and compelling
content for consumers.
SKILLS & QUALITIES:
1. Excellent command over English, both verbal and oral.
2. A keen sense of design, detail, creativity, and a flair for writing is essential.
3. Ability to prioritize projects, multi-task, and deliver under pressure.
4. Ability to understand the needs associated with every target group.
REQUISITES:
1. A portfolio that demonstrates the ability to turn raw ideas into compelling content.
Identifying, qualifying and prospecting new clients.
Coming up with creative solutions for prospecting.
Responding to inbound requests and executing sales strategies to close and/or upsell.
Educating new clients on the platform’s features and functionality.
Developing and maintaining relationships with a robust client base of clients’ onboarding process moving forward.
Advising clients on the most effective way to use the platform.
Working across teams within the company as an advocate for your clients to make sure they are getting everything they need to succeed.
Collaborating with account management, support and sales teams to update the status on all accounts.
Updating CRM to track all correspondences and updates from the clients.
What you'll need...
Solid sales qualification experience, utilizing a consultative mindset.
Ability to pick up, learn and quickly become knowledgeable in SaaS tech concepts.
You must have a passion for the online & mobile advertising industry – one of the fastest-growing industries on earth!
Exceptional interpersonal communication and presentation skills.
Outgoing, positive and energetic personality.
Experience with a data-driven strategy.
Bachelor’s degree - MUST.
Proactive approach – MUST.
1-2 years’ experience in the online industry - the MUST and Mobile industry a plus.
Experience with HubSpot – an advantage.
English - MUST










