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Principal Product Manager
AdTech Industry
Principal Product Manager
AdTech Industry 's logo

Principal Product Manager

at AdTech Industry

Agency job
7 - 12 yrs
₹20L - ₹70L / yr
Noida, Mumbai
Skills
Product Strategy
Product Lifecycle Management (PLM)
Product Management
Roadmaps
Roadmaps management
Product development
Stakeholder management
User Research
Product optimization
Product intelligence
Product Marketing

Review Criteria

  • Strong Product Manager Profiles
  • 7+ years of product management experience, of which 2+ years in healthcare, pharmaceutical, life sciences, or AdTech domains
  • Must have built or scaled products involving Data Science, Machine Learning, or AI
  • Must have experience working end-to-end on product lifecycle — strategy, roadmap, development execution, stakeholder alignment, user research, product optimization, and adoption (0 to 1 product experience is preferred)
  • Hands-on experience collaborating with engineering, data science, design, supply teams, and demand-side teams on parallel product initiatives
  • Must have a strong understanding of demand-side and supply-side mechanisms, programmatic advertising, data intelligence products, or marketplace platforms
  • Experience in companies serving Healthcare Professionals (HCPs), Pharma, Life Sciences, or HealthTech advertising is a must
  • Top/Well known Product companies (preferably in HealthTech)
  • CTC includes 20% variable
  • HealthTech exposure is a must (current or past experience)
  • Its an IC role


Preferred

  • Experience working on AI-driven features such as predictive models, segmentation, personalization, or automated optimization


Job Specific Criteria

  • CV Attachment is mandatory
  • What is your preferred location — Noida or Mumbai?
  • If you’re based in Mumbai, are you comfortable traveling to the Noida office for one week each month?
  • Are you available for an in-person interview for one of the rounds?
  • Which HealthTech company(ies) you have worked for?


Role & Responsibilities

We are seeking a visionary and technically savvy Principal Product Manager to lead the strategy, development, and growth of our Identity Resolution products, including the HCP Graph, probabilistic and deterministic identity solutions, and data partner integrations. This role sits at the intersection of data, product, and healthcare advertising, giving you the opportunity to shape how company identifies, unifies, and activates HCP audiences across the ecosystem. You will define the future of identity in healthcare marketing and play a pivotal role in building products that maximize both privacy compliance and advertiser ROI.


Key Responsibilities-

Product Strategy & Vision:

  • Define and evangelize the vision for company's identity resolution products and HCP data graph.
  • Build a product roadmap that balances technical innovation, market differentiation, and business impact.
  • Conduct competitive research and explore emerging identity technologies to ensure company remains at the cutting edge of HCP data solutions.

Product Development & Execution:

  • Lead end-to-end product lifecycle: ideation, requirement definition, development, launch, and iteration.
  • Collaborate with engineering and data science teams to design scalable identity solutions leveraging first-party, third-party, and probabilistic signals.
  • Author high-quality PRDs, user stories, and acceptance criteria, ensuring clarity for cross-functional teams.
  • Drive integration strategy with data partners, DSPs, and other activation channels to expand company's reach and addressability.

Data & Privacy Expertise:

  • Develop solutions that unify HCP identities across platforms while maintaining strict compliance with privacy regulations like HIPAA, GDPR, CCPA, and industry-specific rules.
  • Ensure high identity match rates, data quality, and robust governance frameworks.
  • Explore advanced techniques such as probabilistic linking, email-based resolution, and graph modeling to continuously improve audience unification.

User Experience & Enablement:

  • Collaborate with UX designers to simplify complex workflows for internal teams and clients managing HCP audiences.
  • Provide clear product documentation, training, and enablement materials to maximize adoption.

Performance & Optimization:

  • Define metrics for success (match rate, segment addressability, HCP coverage, platform adoption) and continuously optimize solutions.
  • Use data-driven insights to iterate on products, identify gaps, and enhance identity resolution accuracy and reliability.


Ideal Candidate

  • Bachelor’s or Master’s in Computer Science, Engineering, Data Science, or related field.


Experience:

  • 7+ years in product management, with significant experience owning data-centric products, preferably identity resolution, CDPs, DMPs, or large-scale data systems in AdTech/MarTech.
  • Proven track record in data integration, audience unification, or identity resolution products.


Skills & Expertise:

  • Strong knowledge of identity systems: deterministic and probabilistic matching, identity graphs, email-based resolution, hashed identifiers, device IDs, and consent management.
  • Deep understanding of healthcare and HCP data ecosystems is a plus.
  • Ability to translate complex technical solutions into clear product strategy and business impact.
  • Exceptional stakeholder management, communication, and leadership skills.
  • Strong analytical mindset with experience in SQL, data modeling, or analytics.
  • Comfort operating in a fast-paced, high-growth environment and leading cross-functional initiatives.


Nice-to-Haves:

  • Hands-on experience with machine learning for audience modeling or lookalike targeting.
  • Familiarity with privacy-enhancing technologies, clean rooms, and data encryption.
  • Experience building and scaling HCP identity graphs or multi-source data unification platforms.


Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

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