Pre Sales

Role Overview:

This position will own company's digital and social media ecosystem in India. This role sits at the intersection of creative storytelling, cultural relevance, and performance-driven digital marketing, ensuring the brand remains distinctive and engaging across platforms while supporting key business objectives like customer acquisition, store launches, and frequency.

This role will be responsible for driving company's digital storytelling, social media presence, and influencer collaborations while working closely with creative and media agencies to build engaging campaigns that drive both brand love and restaurant traffic.

Key Performance Areas and Tasks:

Social Media & Content Strategy:

• Develop and lead the social media strategy for company's India across platforms including Instagram, YouTube, LinkedIn and X.

• Build engaging content calendars that reflect company's distinctive tone of voice, humour and cultural relevance.

• Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.

Content Creation & Production:

• Own the planning and execution of photo and video shoots for digital campaigns and social media.

• Collaborate with creative agencies and production partners to produce high-quality visual content.

• Ensure a strong pipeline of always-on content showcasing the brand, food and culture.

Influencer & Creator Partnerships:

• Develop and execute the brand’s influencer and creator collaboration strategy.

• Identify and build long-term relationships with creators across food, lifestyle and culture.

• Drive collaborations that feel authentic to the company's brand and community.

Digital Media Planning & Performance:

• Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms.

• Oversee digital media budgets, campaign execution and optimization.

• Track and report campaign performance against key metrics such as reach, engagement and traffic.

Campaign Development:

• Partner with the Head of Marketing to support development of campaign key visuals and creative assets.

• Translate campaign ideas into digital-first storytelling and content.

Agency Management:

• Lead day-to-day coordination with social, creative and media agencies.

• Ensure agency deliverables meet timelines, brand standards and campaign objectives.

• Act as the internal owner of digital strategy while agencies function as execution partners.

Store & Launch Support:

• Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.

Analytics & Insights:

• Monitor social and campaign performance to derive insights and optimize future content and campaigns.

• Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.

What Success Looks Like:

• Company's builds a distinctive and culturally relevant digital presence in India.

• Social media consistently drives engagement, brand buzz and customer interest.

• Influencer collaborations feel authentic and impactful.

• Digital campaigns effectively support store launches, product launches and brand campaigns.

• The digital ecosystem contributes to new customer trials and brand awareness.

Experience:

• 4-6 years of experience in digital marketing, social media or content-led brand roles.

• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.

• Strong understanding of social media culture, trends and creator ecosystems.

• Experience managing digital media campaigns and agency partnerships.

• Ability to balance creative thinking with performance-driven marketing.

• Comfortable leading content production including photo and video shoots.

• Strong project management and collaboration skills.

Candidate should have overall exposure of accounts and finance (Including GST, TDS, Financial reporting, Monthly & Annually closing, MIS, payroll & Accounts payable)

Must be familiar with e-commerce business and have a good understanding of Marketplace & inventory-based business models, COD & Courier Freight Reconciliations. 

Eager to explore new areas and excited to work with business teams for problem-solving. 

Must be able to own his work and manage the timelines 

Should have a long term mindset not looking for short term salary hike. 

Good team player, hard-working, should have the ability to manage the cross-functional stakeholders 

Should have a good understanding of Excel, ERP & Tally and able to work with large data sets in excel knowledge of SQL will be an added advantage. 

We are a software company seeking a Junior in-house International Business Development Executive to join our team. The successful candidate will be responsible for identifying new business opportunities and developing relationships with international clients to drive sales growth.

Key Responsibilities:

• Conduct market research to identify potential clients and new business opportunities.
• Develop and implement sales strategies to meet business objectives and sales targets.
• Develop and present sales proposals that showcase the value of our web and mobile applications, as well as any other tailored solutions required by clients
• Negotiate contracts and close sales deals with international clients.
• Build and maintain strong relationships with clients to ensure ongoing business and customer satisfaction.
• Collaborate with cross-functional teams to ensure successful project delivery.

Requirements:

• Bachelor's degree in Business Administration, Sales, Marketing, or related field.
• Strong communication and interpersonal skills.
• Ability to work independently as well as part of a team.
• Strong organizational and time-management skills.
• Passion for technology and eagerness to learn about software solutions.

Why Join Our Team:

• Opportunity to work with a fast-growing and innovative company.
• Collaborative and supportive team culture.
• Professional growth and development opportunities.
• Attractive Incentives
• Intermediate Increments based on performance

If you are a motivated individual with a passion for international sales and technology, we encourage you to apply for this exciting entry-level opportunity!

10+ years of sales/business development experience in Cyber Security Domain

·        Experience building and executing a partner led go to market model

·        Strong background in executive-level communication

·        Strong skills in a cross-functional teaming environment

·        Having an insightful view of the overall business landscape, including financial and partner business drivers

·        Understands how to evaluate, interpret, and incorporate financial data in daily decisions to understand the organization's financial goals and focus the efforts in solving complex partner needs

·        Demonstrated ability to build and maintain executive level relationships at customers, partners .

·        Working across Boundaries - Ability to work cross-functionally with multiple business units, partners and solution teams in complex business engagements

·        Strategic Vision - Develops short and long-term strategy

Roles and Responsibilities

- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic
- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites. 
- Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.

- Strong understanding on Google Assistant and voice search.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster Tools

Job Specific Knowledge & Skills

a)  Functional :
- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities

b) Behavioral:

- Proficiency in Search Engine Optimization reporting and analytical tools
- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independently

Qualification:

- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.
- Bachelor's degree in Engineering or Marketing
- Proficiency in MS Excel, PowerPoint, and Word

- Media Industry preferred, but non-media professionals can also apply

Requirement::

• Must Have worked with Flutter / Android Application development.

• Excellent ability to develop & understand algorithms

• Excellent verbal & written communication.

• Strong knowledge in Restful web services. Experience in interacting with web services from the Flutter mobile platform

• Experience with Offline Storage, Threading, And Performance Tuning

• Strong knowledge in Push Notifications

• Analytical, Problem Solving and Decision Making Skills.

• Should have knowledge on client requirements analysis.

Website - https://praxinfo.com/">https://praxinfo.com/