Pre Sales

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

We’re Hiring: Influencer Marketing Manager

Role: Influencer Marketing Manager

Industry: Advertising

Function: Marketing

Salary (Lacs): Best in Industry

Experience (Yrs): 2 - 3 Yrs

Education: Graduation

Notice Period: 15 Days

Job Location: Gurgaon (Global Influencer Handling)

We’re looking for a results-driven Influencer Marketing Manager with strong exposure to influencers to manage performance-focused global campaigns across India, Middle East, and South East Asia.

Key Responsibilities:

• Identify, shortlist, onboard, and manage finance/crypto/fintech influencers & KOLs
• Source influencers via Instagram, YouTube, and Telegram
• Evaluate creators based on engagement, audience quality, geography, and past collaborations
• Negotiate commercials, deliverables, timelines, and performance expectations
• Execute campaigns (reels, stories, YouTube videos, live sessions, Telegram posts)
• Manage content calendars, tracking links, creatives, and timely deliveries
• Build long-term relationships with high-performing influencers
• Act as the main point of contact and handle coordination/conflict resolution
• Track performance (views, engagement, clicks, conversions, ROI) and optimize campaigns
• Stay updated with influencer, crypto, trading, and Web3 trends
• Ensure influencer content complies with platform policies and financial ad guidelines

Requirements:

• Proven influencer marketing experience
• Strong communication and negotiation skills
• Hands-on experience with Instagram, YouTube, Telegram
• Ability to manage multiple influencers and campaigns
• Comfortable working with global creators
• Performance-driven mindset focused on ROI & KPIs

Good to Have:

• Experience with crypto exchanges, Web3 startups, fintech or trading brands
• Existing network of finance/trading influencers
• Knowledge of influencer tracking tools

What We Offer:

• Opportunity to work with global finance & Web3 brands
• Fast-growing, performance-driven environment
• Long-term growth and leadership opportunities 

Position - Content Editor

Experience - 3-5years

Keen eyes that can refine news stories to uphold industry standards are what we are looking for.

Job Requirements

• Oversee and manage the daily operations of the newsroom, ensuring the timely publication of news articles.
• Helping and assisting the digital marketing team in framing content strategies.
• Source, assign, and review news articles, ensuring accuracy, clarity, and adherence to editorial guidelines.
• Monitor industry trends, breaking news, and regulatory updates to ensure comprehensive coverage.
• Collaborate with the social media and multimedia teams to enhance content distribution.
• Manage newsroom workflows, set deadlines, and provide editorial direction to the team.
• Conduct meticulous final checks to catch any errors, inaccuracies, or formatting issues.
• Collaborate with writers to address feedback and make necessary revisions.
• Utilize content management systems (CMS) to publish and schedule articles and multimedia content.

Qualifications

• Bachelor's degree in Journalism, English, Communications, or a related field.
• Proven experience as an editor in a crypto media platform.
• Exceptional command of the English language, with strong writing and editing skills.
• Proficiency in using content management systems (CMS).

Nice to Have

• Experience in working with a team of journalists or any news media platform related to fintech.
• Ability to find and fetch trending news using social media channels like Twitter, Reddit, Telegram, and other open-source platforms.
• Exposure to modern technologies like AI, blockchain, and Web3.

Perks:

• Opportunities for professional development and career growth.
• A supportive and collaborative work environment.
• Yearly Bonus
• Provident Fund

Note: Send your Resume attached with Portfolio

We are also accepting application for this profile from News Editor Freshers both junior and seniors positions.

Approach us early by filling out this form: https://forms.gle/iV4cvNqbeNgmuSxq5

Let’s get started on building your path to success!

UKG is looking to hire a Lead Software Engineer to join our extremely talented Data Science team. As a Lead Software Engineer at UKG, you’ll be embedded on the Data Science team where you can work on the next generation AI Platform. You’ll get to work directly with other Engineers, Software Testers, Business Analysts, Product Managers, and Directors, all of whom make up the team. In this highly collaborative environment, you will have the opportunity to grow as a software engineer, and even help mentor others.

This position requires excellent object-oriented programming skills and knowledge of design patterns. They will be involved in the deployment of our AI Platform/Services solution on the cloud. The job requires you to be able to design, develop, troubleshoot, and debug complex software applications at the enterprise level. We are looking for a software engineer who is passionate about programming and truly enjoys what they do. The ideal candidate for the Python Engineer position is someone who has a can-do attitude and is an innovative thinker.

UKG works in an agile environment where there are daily stand-ups, code reviews, and constant communication within each self-managed cross-functional team. The ability to communicate effectively with Business Analysts and Software Testers, as well as work closely with other team members are key components for success in this position.

Primary Responsibilities:

• Collaborate with members of the team to solve challenging engineering tasks on time and with high quality.
• Engage in code reviews and training of team members.
• Support continuous deployment pipeline code.
• Situationally troubleshoot production issues alongside the support team.
• Continually research and recommend product improvements.
• Create and integrate features for our enterprise software solution using the latest Python technologies.
• Write web services, business objects, and other middle-tier framework using Python
• Actively communicate with team members to clarify requirements and overcome obstacles to meet the team goals.
• Leverage open-source and other technologies and languages outside of the Python platform.
• Develop cutting-edge solutions to maximize the performance, scalability, and distributed processing capabilities of the system.
• Provide troubleshooting and root cause analysis for production issues that are escalated to the engineering team.
• Work with development teams in an agile context as it relates to software development, including Kanban, automated unit testing, test fixtures, and pair programming.

Qualifications

• 5-8 years experience as a Python developer on enterprise projects using Python, Flask, FastAPI, Django, PyTest, Celery and other Python frameworks.
• Software development experience including: object-oriented programming, concurrency programming, modern design patterns, RESTful service implementation, micro-service architecture, test-driven development, and acceptance testing.
• Familiarity with tools used to automate the deployment of an enterprise software solution to the cloud, Terraform, GitHub Actions, Concourse, Ansible, etc.
• Proficiency with Git as a version control system
• Experience with Docker and Kubernetes
• Experience with relational SQL and NoSQL databases, including MongoDB and MSSQL.
• Experience with object-oriented languages: Python, Java, Scala, C#, etc.
• Experience with testing tools such as PyTest, Wiremock, xUnit, mocking frameworks, etc.
• Experience with GCP technologies such as BigQuery, GKE, GCS, DataFlow, Kubeflow, and/or VertexAI
• Excellent problem solving and communication skills.

Required Skill Set-

Project experience in any of the following - Data Management,

Database Development, Data Migration or Data Warehousing.

• Expertise in SQL, PL/SQL.

Role and Responsibilities -

• Work on a complex data management program for multi-billion dollar

customer

• Work on customer projects related to data migration, data

integration

•No Troubleshooting

• Execution of data pipelines, perform QA, project documentation for

project deliverables

• Perform data profiling, data cleansing, data analysis for migration

data

• Participate and contribute in project meeting

• Experience in data manipulation using Python preferred

• Proficient in using Excel, PowerPoint

 -Perform other tasks as per project requirements.

Job Description :

We are looking for Technical Mgr for our Unity team. Pls read the detailed JD below :

Skillset: Unity 2d & 3d development with C++ or C#.

Roles and Responsibilities :

- Manage- a team of Unity resources through effective planning, mentoring & coaching.

- Should be strong in Technical Development & People Management.

- Must be hands-on & have experience in doing design & code reviews and handling the live server

- Ready to learn new technologies (e.g. Unreal) within the organization to grow existing operations, business & team.

- Help in setting up the processes for resource planning, forecasting and resource deployment as per the business requirement.

- People Leadership

- Recruit, motivate, mentor, train and lead the best automation talent.

- Multitasking and problem-solving abilities, context switching and & out of box thinking abilities.

- Support the professional goals and development opportunities for his/her team and review each team member & their progress.

- Create a culture of innovation and teamwork.

Why work with us?

When you join us, you become part of a fast-growing team that allows you to build your career with professionals who are committed to including, developing, and engaging people from a wide variety of backgrounds and who care as much about excellence as you do.

The unique experience that you will be getting here includes :

- An ideal mix of the entrepreneurial spirit of a start-up with maturity and stability that comes with years of experience in striving for success.

- Well Funded by Sequoia. High growth & profitability, year on year.

- Diverse, where people from all academic backgrounds and experience can find their place - from fresh graduates to the most experienced.

- Great work-life balance.

- Made up of people passionate about learning, creating, and innovating, always striving to find a better way of doing things. Our people are our main asset.

- Our word class Tech Stack makes us pioneers in the engineering front & you will get a chance to directly work with the senior leadership.

About Octro :

Octro is a new-age platform that aims to create leisure options for the world at large. Octro's vision is to keep creating moments of joy in human life while creating the best and most scalable leisure options. Headquartered in India, and funded by Sequoia, Octro is the largest and fastest-growing global mobile gaming company with leadership in Card, Casino & Casual games across the portfolio. Some 200M+ players have played these games 150B+ times. For the last few years, games in our portfolio have ranked consistently in India's top 10 on AppAnnie/SensorTower for Player Revenue.

Octro was founded by serial entrepreneur Saurabh Agarwal, who sold his first venture to Intellisync/Nokia. He did his MS at Stanford University.

For details, pls visit: www.octro.com

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

What is the role? 

The Assistant Vice President is a multi-faceted role requiring the individual to work closely with the AVP/ VP and manage a team of Analysts and Associates. This position will directly report to the Senior Vice President.

Preferred Skills 

Exposure and experience in advanced Fund Administration and Book-keeping and determining the scope of engagements, delivering project plans to clients, managing timelines, and driving deliverables through plans

What are we looking for? 

An enthusiastic individual with the following skills. We are open to promising candidates who are passionate about their work and are team players. 

• Understanding the overall goals of the transaction and client relationships
• Team Management and Leadership:
• Managing/Mentoring a team of Analysts/Associates and reporting to the Senior Vice President
• Driving Projects and Process Improvements
• Monitoring procedures and controls within the team and reviewing and approving the teams work daily within the stated departmental guideline
• Handling accounting of funds and multiple investment companies (SPVs)
• Managing and reviewing projects relating to the calculation of net assets values, reconciliation of capital calls and distributions, partner capital statements, cash, and bank account reconciliation, preparation of monthly/quarterly financial reporting packages, journal entries, calculation of management fees, carried interest and waterfall
• Being efficient in managing the execution of all key aspects of client deliverables
• Communicating directly with senior professionals such as CFOs, controllers, and accounting managers
• Excellent Communication Skills
• Strong grasp of various aspects of finance and an analytical ability
• Commitment and ownership
• Strong eye for detail and ability to multi-task
• Ability to meet client-driven deadlines (demanding hours requiring time management skills)
• High levels of honesty & integrity, ability to lead a team and self-drive are essential

Experience

7 to 12 years of relevant work experience after completion of CA.

Education

CA Mandatory. CS and MBA is not mandatory but ll be helpful

Compensation

The compensation structure will be as per industry standards

Who will you work with? 

You will work with a top-notch Finance team. 

What can you look for? 

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that  offers. 

We are 

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results. 

Way forward 

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe

for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status