Platform Planning & Designing

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

Job Description | Buyer Consultant

About Company: Settlin, (founded 2016) has built an efficient platform for enabling and executing property transactions and

services. This is the most systematic approach to Real Estate consultancy, driven by high-end technology, built to cater every detail

of it. Settlin entered the real estate industry with a vision to disrupt the resale real estate market and to automate the whole process

and experience of buying a resale property by providing all the necessary information on one single platform. After a tremendous

success in the resale real estate segment we have recently ventured into the primary real estate vertical to help those who are looking

to buy a new property by suggesting them the right property from the plethora of projects across Bangalore.

To know more visit https://settlin.in

Basic Requirements:

 Any Graduate/Post-Graduate with sales and consulting aptitude.

 0-3 years of experience in sales/pre-sales/client onboarding/counseling/customer success management. Freshers can also

apply.

 Good analytical and communication skills (English).

 Quick learning ability, adaptability to changing business needs.

 Willingness to challenge the status quo and achieve business results.

Key Responsibilities:

 Tele consult incoming Buyers, assisting them throughout their property search.

 Attend inbound requests and queries on selected units, scheduling/confirming site visits with trained team members for site

visits.

 Understand the buyer's requirements, update all details in the portal, suggest best options, collect feedback, educate the

buyer on facts and real estate appreciations, and guide the buyer to a decision.

 Moderate negotiations or forward interested buyer profiles to a team of experts for negotiations and settlements.

Target Expectations:

 50 unique client visits and 1 deal every month is the basic productivity expected.

 Minimum 300+ unique in-bound requests from buyers will be assigned monthly. It goes upto 700+ for performing and

capable candidates.

 An average team member does 8+ deals in a quarter out of 900+ unique assigned in-bound requests. Star performers have

also achieved 20+ regularly.

Remuneration:

CTC: 3.6LPA to 4.8LPA plus incentives

Additional to above CTC, INR 35K - 45K+ (approximately per month average) incentives, is created on completion of 8+ deals in a

quarter. Part of it is paid in the same month, remaining is paid quarterly.

There is a component called Productivity Pay in the compensation structure.

For Eg. If your gross salary is 40k per month, INR 10500 would be assigned to productivity pay which will be paid on the closure of

certain basic targets (50 unique client visits and 1 deal).

Growth & Opportunities ahead:

The Buyers Consultant role also serves as the only funnel to the next upward role. All performing members in the above team, by

default earn the opportunity to move ahead to the Team Lead position. The eligibility for moving to the Team Lead role is consistent

performance for 8-12 months at the current position (measured in fixed automated indicators in CRM). There is no time limit on the

appraisal cycle and performers easily make it to the next level and beyond, within as less as 8-12 months, depending upon the

vacancies available.

Other Good to know details before applying:

1. Weekends (i.e. Saturday & Sundays) are working days. They are usually the most engaged days

2. First 2 months mandatory probation period with 1 paid leave allowed (apart from week-offs)

3. 6 days/week office. 1 day fixed week-off selected between Tuesday or Wednesday

4. General Office hours: 10.00 AM to 6.00 PM (Minimum 8 hours each work-day)

5. Total 30 days leaves in a year

Feel free to reach out if you have any questions or require further information. Good luck to all applicants!

Key Responsibilities

• Provide technical leadership in the design, development, and delivery of scalable, high-performance software systems.
• Partner with product managers, architects, and cross-functional teams to define technical strategy and ensure alignment with business objectives.
• Lead by example in writing high-quality, testable, and maintainable code.
• Drive best practices in software engineering, including code reviews, system design, and performance optimization.
• Mentor and guide engineers across teams, fostering a culture of technical excellence and continuous learning.
• Evaluate and introduce new technologies, tools, and frameworks to improve productivity, scale and system robustness.

Required Skills & Qualifications

• Strong foundation in computer science fundamentals: data structures, algorithms, and functional programming techniques.
• Expertise in Scala, with strong preference for functional programming.
• Solid experience in software design, implementation, and debugging, including inter-process communication and multi-threading.
• Hands-on experience with distributed systems and event-driven architectures.
• Familiarity with databases (Postgres preferred).
• Proficiency with Apache Kafka for messaging and persistence.
• Working knowledge of Python for unit and integration testing.
• Basic to intermediate experience with Ansible for automation.
• Strong problem-solving, analytical, and communication skills.

Nice-to-Have / Bonus Skills

• Experience with modeling in YANG.
• Experience with Scala libraries such as Cats Effect (2/3), Monix, and Akka.
• Experience working in Agile/Scrum environments.

What We Offer

• Opportunity to work on cutting-edge technologies in a collaborative environment.
• A role with strong ownership, technical influence, and visibility across teams.
• Competitive compensation and benefits.

Responsibilities and Duties
The team leader will be leading a team of Hardware engineers, firmware and testing engineers. Being a team leader, you will primarily be responsible for fast and accurate delivery from the team which might even include handholding of team members whenever needed. Embedded team would be responsible for the following:
Hardware Design including

• Circuit design as per design requirements
• Schematic capture in the tool
• CAD layout
• QA/QC/functional testing
• PCB assembling and rework
• Lab inventory management
• Component procurement.

Firmware Design Including

• Firmware Design and architect
• Software Development
• Firmware Testing
• Code management over svn

Other Responsibilities

• The team leader would also be responsible for architecting the system, creating detailed design documents as per requirement and maintaining quality control of all the deliverables.
• The team leader would also be required to create a detailed test plan and list of test cases to be executed and if needed, create proper environment for the same.
• Ownership of the ‘ground up’ design and architecture of embedded software for real time applications.
• Decomposition of designs in to structured modules/functions ready for implementationby yourself and the team.
• Hands on development in C of new ARM based embedded software for a range of products currently under development
• Ensure quality of software using appropriate methods(Code Review, Static Analysis, Unit Test etc.) and application of suitable Coding Standards
• Maintain, update and enhance existing embedded software written in C
• Documentation of software products, development and execution of test plans
• Work closely with other members of the engineering team to assist with the correct choice of processors and supporting hardware

Required Experience, Skills and Qualifications

• Experience of 8+ years in field of embedded systems designing and developement.
• Familiar with usage of various LAB instruments.
• Strong fundamentals of electronics (Digital and analog) are must.
• Well versed with circuit designing and HW debugging
• Analog and Digital Circuit designing: familiarity with micro-controllers, memories, communication interfaces, op-amps, comparators, relays, inductors and capacitors, Handling EMI and Noise issues associated with circuits.
• Understanding of BLE protocols will be required.
• Understanding of scientific methodologies of experimentation, data-gathering and interpretation and hypothesis.
• Understanding of basic architecture, debugging of sensors.
• Experienced in embedded-C coding, memory allocations.
• Experience with any RTOS designing preferably with FreeRTOS at least with Semaphores, SW Timers, synchronisation and event handlings, task handling and prioritization.
• Understanding of micro-controller architecture, programming and debugging methodologies, interrupt-handling.
• Experience with any of the IDEs and debuggers for ARM architecture.
• Basic understanding of assembly programing of ARM architecture
• Understanding of basic peripherals like UART, CAN, I2C, Timers, Counters, PWMs, ADCs, DAC.
• Experience/knowledge in IoT devices (sensor, gateway, cloud) handling.
• Familiarity with CAD tools for schematics and layout generation.
• Experience on MS-Office.
• Familiarity in understanding and creating various test plans and documents.

General Skills Needed/ Requirements:

• Strong knowledge of components and should be able to suggest the team with right componenet
• Candidate must have a knack to use his/her technical knowledge to give it back to society.
• Candidates passionate to bring a change in society will be preferred with no compromise on pay check.
• Candidates must be open to work with communities to get feedback on product features so that products are best fit for social upliftment.
• Candidates must be open to travel to needy communities and should not hesitate to get his/her hands dirty to bring a change to the communities.
• Candidates must find associated with the cause and mission of the company.
• Open to work in open startup culture and give his/her 100%.
• Analytical reasoning and fact-based brainstorming capabilities will be highly preferred.
• Ready to relocate to Gurugram.
• Occasional field visits.

• Designing, architecting, developing and driving the technology roadmap
• Defining standards in coding, system design and architecture
• Delivering solutions according to user requirements while meeting development, quality and documentation standards
• Building data-driven applications applying clean code and architecture principles
• Working with the team to ensure deadlines are met

What you need to have:

• Relevant experience of 2 to 5 years as .net developer
• Hands on experience in Web forms, MVC, bootstrap, java script, windows application, crystal reports    
• Good in writing SQL, GIT
• Good in OOPs concept
• Knowledge of .net core 3.1 or above    

• Minimum 6+  years experienced in .Net Core 3.0/MS.NET & Azure
• Should have advanced knowledge of C# programming, ASP.Net Web API, REST Framework, MVC, MVVM architecture
• Understanding of Agile scrum, Project Management methodologies
• Should be able to understand high level technical architecture and develop low-level design
• Should be able to lead a team of technical resources as per sprint delivery targets
• Strong understanding of design patterns and advanced code review, debugging
• Experience in front-end technologies like HTML5, CSS, JavaScript is required.
• Good experience in Angular/React is good to have
• Good communication skills, quick learner with professional attitude and a team player
• Good customer facing skills and experience in working with other offshore/onsite teams