Platform Planning & Designing

Job description

We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
• Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
• Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
• Develop customer acquisition strategies aligned with business goals and target audiences.
• Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
• Manage performance marketing budgets and ensure efficient spend allocation across channels.
• Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in performance marketing, digital advertising, or growth marketing.
• Proven track record of running successful paid campaigns with measurable ROI.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
• Strong understanding of online conversion funnels, attribution models, and customer journeys.
• Excellent analytical, communication, and project management skills.
• Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
• Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

RazerTech Consulting is mandated to hire a Technical Lead for a US based Tech Company that offers a cloud-based, AI?powered image editing and automation platform for leading brands in ecommerce, fashion, marketplaces & photo studios. The platform helps creatives and marketers produce stunningly consistent imagery and video content at scale.

Role Overview :

Were looking for a hands-on engineering lead to own the delivery of our GenAI-centric product from the backend up to the UI while integrating visual AI pipelines built by ML engineers. Youll be both a builder and a leader : writing clean Java and TypeScript/Node.js, scaling AWS-based systems, mentoring engineers, and making architectural decisions that stand the test of scale. Ideally, youre also familiar with Python for deploying ML pipelines.

(Note : This role requires both technical mastery and leadership skills - we're looking for someone who can write production code, make architectural decisions, and lead a team to success.)

What Youll Do :

• Lead development of the Java, Node.js and Python (FastAPI) backend services on AWS
• Build high-performance image processing pipelines using ImageMagick, SharpJS, and SVG manipulation
• Implement automated visual content generation using Headless Chrome and Puppeteer or similar tools.
• Deploy ML pipelines (built by the ML team) into containerized inference workflows using FastAPI, Docker, and GPU-enabled ECS EC2.
• Deploy and manage services on AWS ECS/Fargate, Lambda, API Gateway, and GPU-powered EC2
• Contribute to React/TypeScript frontend when needed to accelerate product delivery
• Work closely with the founder, product, and UX teams to translate business needs and PRDs into features that drive productmarket fit.
• Make architecture and infrastructure decisions from media processing to task queues to storage
• Own the performance and cost-optimization of our AWS platform
• Hire and mentor junior/mid engineers over time
• Drive technical planning, sprint prioritization, and trade-off decisions

Must have Skills :

• Backend Development (57 years) : Java, Node.js, TypeScript, RESTful API, Docker
• AWS Expertise (5+ years) : AWS Lambda, ECS, EC2, S3, DynamoDB, CloudWatch, IAM, roles
• Image Processing & Media Technologies : ImageMagick, SharpJS, SVG manipulation and programmatic generation, Headless Chrome, Puppeteer
• System Optimization & Middleware (35 years) : AWS cloud cost optimization, Celery, BullMQ, AWS Step Functions
• Frontend Development (23 years) : React, TypeScript, Redux, Context API, CI/CD pipelines.
• System Design & Architecture (46 years) : Event-driven architectures using queues, microservices-based systems, caching strategies (e.g., Redis, CDN edge caching)
• Leadership & Communication (23 years) : Lead engineering teams and drive project delivery

Job Description:

• Strong working experience in IOS application development is a must. First-hand experience of native mobile apps using Swift must.
• Experience with Swift, RxSwift, Swift UI, and Unit tests.
• Strong system design and architecture skills - specifically for IOS. Curiosity to tinker around, explore new paradigms and strongest for continuous improvement. Strong problem-solving skills.
• Understanding of network connections, Rest API'sand scheduling. Strong knowledge of security standards (e.g. HTTPS) and privacy standards.
• Idea/experience of the unit and instrumentation testing in IOS. Optimizing app performance and memory consumption.
• Leveraging community libraries to efficiently complete development tasks.
• Debugging apps using simulators and related tooling.
• Persisting data for offline-first apps using databases such as Realm.
• Localizing apps to support multiple languages and regions, vernacular libraries and fonts.
• Familiar with Version control systems such as GIT.

Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.

Roles & Responsibilities

Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation

Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals

Skills Required 
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail

You will be responsible for: 

• Owning the design and delivery of your code from cradle to grave.
• Peer reviewing your team mate’s code
• Being a key player in this client’s Digital Transformation – both implementing changes to existing APIs and developing new ones to integrate with the latest digital stack.
• Developing new and be-spoke features as well as working on large scale integrations 
• Working in an Agile Scrum environment where you will be challenged and motivated 
• Calling out risks if you spot them in a particular approach or design.

Qualifications

Skills Required:

• Technical design experience.
• Hands on Java development experience, in particular with Spring (minimum of 4 years)
• Knowledge of JavaScript and NodeJS is highly desirable
• You will have worked in an Agile Scrum environment and be comfortable with fast-paced Sprint Cycles
• Previous experience building web service API’s is key for this role – Apigee is the preferred technology
• Any experience with Microsoft Azure is a nice to have – this is the direction we are going

Additional skills we are looking for include:

• Spring Framework
• GIT
• Jenkins
• Maven
• Bash Scripting
• Oracle PL/SQL or any other SQL technologies
• Weblogic 12c or other container technologies
• Unit testing with Mockito
• Integration testing with FitNesse, Spock or similar

We are a Quantitative Trading firm building proprietary trading products and infrastructure for crypto markets (both DeFi and CeFi). We are focusing heavily on building up our DeFi capabilities and are looking for a hungry DeFi native engineer to help us conceptualize and build our DeFi strategies and infrastructure.

We are a high-output research team of 5 from a variety of backgrounds, spanning from Machine Learning and System Engineering, all the way to fintech and business.

We build products for both internal and external use to uncover alpha opportunities in different areas of crypto markets, including trading both on centralized and decentralized exchanges (DeFi) and building systems to streamline order execution, gather and digest complex timeseries data streams.

We are looking for a DeFi Software Engineer who has a deep understanding of blockchain and is curious about algorithmic trading. You should be excited about making sense of large quantities of data, and decision modelling on time series, real-time data.

Responsibilities

• Designing, building and testing smart contracts and related infrastructure
• Researching new DeFi protocols and its connectors and building on them
• Building real-time monitoring tools and working with our team on latency-sensitive operations
• Ethereum Node Infrastructure setup and maintenance
• Work with the team on devising new trading strategies and uncovering opportunities

Qualifications

• Deep technical and practical understanding of DeFi protocols and DevOps practices for interfacing with them (both Ethereum and any other relevant one) - Must have extensive knowledge of Solidity, smart contract development (web3js or ethersjs) and testing.
• Knowledge of Javascript (knowledge of Golang/Python programming is nice to have).
• Must be comfortable working with either hardhat or truffle.
• Comfortable working in a dynamic, research-oriented team with several ongoing concurrent projects
• You look forward to working with an interdisciplinary team that longs to find solutions together.
• Knowledge of trading isn't required but interest in the field is paramount. If you are a self-taught wiz who has tried its hands at DeFi trading and AMM, even better!

The number of years of experience does not matter as long as you have built complex projects from scratch, a burning desire to learn more, constantly improve yourself and solving tricky problems on a daily basis. We're a small team so you can assure yourself that whatever you contribute - in terms of an engineer, or otherwise - is always heard and discussed.

Benefits

• Competitive salary and performance-based bonuses
• A young startup work environment, where your initiatives and ideas count and are rewarded
• A unique open research environment, where everybody contributes and sees the full spectrum of our work, from inception to production
• The chance to shape our firm's legacy and exchange knowledge with the team on every part of what we do.

The role location is preferably Hyderabad with to be able to brainstorm in person with the R&D team, but remote in India is also possible.
Please share github profiles and details of previous projects worked on (both commercial and personal).

Flora2000 was established in 1999 by Mr. Rehan Yar Khan (Founder & CEO) as an online floral & gift retailer and extended its delivery services across the globe. It is the leader and pioneer of the concept of flowers and gifts in over 190 countries worldwide. Flora2000 passionately strives to be the largest premium-gifting leader with flowers, gifts, cakes being the core verticals driven by people first approach and innovation in all spheres of business.

We strive to give our customers a wow experience through continuous innovation of premium products and services by using world class technology and processes. From exquisite bouquets to gift baskets to flowering planters, you are sure to find the perfect expression of your message in our online floral boutique.

The current team comprises 15 people.

We have offices in Mumbai, Europe & UAE.

Please visit Flora2000.com for more information

Responsibilities:

We are looking for a PHP / Sr. PHP Developer responsible for the development and maintenance of applications aimed at a vast number of diverse devices. The primary focus will be the development of PHP applications and their integration with back-end services.

We expect the Developer will have a broad experience at Flora2000 and will play a unique role in the organization.

• Write “clean”, well-designed code
• Develop and deploy new features to facilitate related procedures and tools if necessary
• Design and build advanced applications for the PHPplatform
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automatization
• Ensure smooth operations of web processes and infrastructure
• Work on bug fixing and improving application performance.
• Contribute in all phases of the development lifecycle
• Follow industry best practicesCreate regular and ad hoc reports.

·         5 to 10 Yrs experience.

·         Proficient in PHP 7 & above, HTML5, JavaScript, JQuery Expert and AngularJS.

·         Experience with PHP MVC frameworks (Laravel, CodeIgniter, Zend, etc.).

·         Experience in SQL, MySQL, Oracle & MongoDB.

·         Experience with building restful JSON web services

·         Strong knowledge of Restful Apis

·         Knowledge of web technologies like Node.js or CorePHP.

·         Strive for processes, quality and timely delivery.

·         Good Exposure to versioning systems like git, stash.

·         Experience building web services – WSDL, SOAP, REST.

·         Detail-oriented, proactive and self-motivated.

·         Team player with ability to work effectively.