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Personal Branding & PR Specialist
Personal Branding & PR Specialist
Mirorin's logo

Personal Branding & PR Specialist

Indrani Dutta's profile picture
Posted by Indrani Dutta
8 - 10 yrs
₹8L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Branding
pr specialist

If you're interested or know someone who might be, feel free to reach out here


Looking forward to connecting!

Company Overview:

Miror is a Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, Miror has achieved significant traction and growth. Our WhatsApp community is India’s largest in this category, our social media presence has scaled from early-stage to 30K+, and we have established collaborations with institutions such as the National Health Mission, the Government of Karnataka, and the Indian Menopause Society.

Our technology-enabled App offers comprehensive care resources, including access to Labs, Doctors, evidence-based information, interactive tools, and wellness trackers. Miror continues to expand its ecosystem with solutions designed to support women’s long-term health and well-being.

Learn more about our mission and multilingual support at miror.in.

Position Overview:

We are seeking a Personal Branding & PR Specialist to lead executive visibility, founder-led storytelling, and public relations initiatives.

The goal of this role is to strategically craft, position, and amplify Miror’s voice through media, thought leadership, partnerships visibility, and digital presence. The ideal candidate will strengthen Miror’s brand authority while building credible and consistent narratives across channels.

Key Responsibilities:

Personal Branding & Executive Visibility: Develop and execute personal branding strategies for founders and key leadership. Craft thought leadership content, speaker profiles, opinion pieces, and executive narratives.

Public Relations & Media Outreach: Identify and secure earned media opportunities. Write press releases, media pitches, interview briefs, and editorial contributions.

Stakeholder Communication: Build and maintain relationships with media, journalists, industry bodies, healthcare partners, and institutional collaborators.

Brand Management: Ensure all communications align with Miror’s brand identity, tone, and values. Uphold a strong, credible public image.

Social Media & Narrative Alignment: Collaborate with the social media and content teams to align storytelling with PR and personal branding strategies.

Market Research & Opportunity Mapping: Monitor industry trends, competitor narratives, and media landscapes to identify visibility opportunities.

Event & Speaker Positioning: Support executive participation in conferences, panels, webinars, and industry events.

Crisis & Reputation Management: Develop communication strategies to protect and defend Miror’s reputation when needed.

Reporting & Analysis: Track PR, media coverage, executive visibility, and narrative impact. Provide insights for continuous improvement.

Qualifications:

  • Proven experience in Personal Branding, PR, Corporate Communications, or related roles
  • Strong writing, editing, and storytelling abilities
  • Experience building media relationships and securing coverage
  • Ability to position executives/founders as thought leaders
  • Experience in digital platforms, especially LinkedIn
  • Strong organizational and project management skills
  • Ability to work independently and collaboratively
  • Passionate about women’s health, wellness, and impact-driven brands

What We Offer:

  • Opportunity to shape the voice of a fast-growing Femtech platform
  • High-visibility role influencing brand credibility and leadership positioning
  • Collaboration with a purpose-driven, impact-focused team
  • Exposure to healthcare, Femtech, and community-led innovation
  • Competitive compensation with potential for long-term engagement

If you are a strategic communicator with expertise in personal branding and PR, and a passion for building meaningful narratives in women’s health, we would love to hear from you.

Join us in amplifying conversations that truly matter.

Interested? Let’s Connect!

Best Regards,

Indrani Dutta

Senior HR Manager

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

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About Mirorin

Founded :
2020
Type :
Products & Services
Size :
20-100
Stage :
Profitable

About

Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World

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Candid answers by the company

What does the company do?
What is the location preference of jobs?

Role & Responsibilities:

·        Design engaging graphics for Miror’s social media, ensuring brand consistency.

·        Create artwork, illustrations, and promotional content for social media (Photoshop,

·        Illustrator required).

·        Develop marketing materials and ensure brand consistency across collateral (Illustrator,

·        Photoshop, InDesign required).

·        Support community-building initiatives, product launches, services, apps, and other monetization efforts.

·        Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).

·        Edit and produce videos for social media (Adobe Premiere Pro).

Preferred Candidate Profile:

·        Expertise in Photoshop and Illustrator/Corel Draw.

·        Strong typography, color theory, and layout design skills.

·        Experience in video production (Adobe Premiere Pro).

·        Knowledge of UI/UX design is a plus.

·        Excellent communication skills and attention to detail.

·        Ability to work in a collaborative, fast-paced environment.

·        Must be able to work from the office.

Qualifications

·        Degree or certification in Graphic Design or related field

·        4-5 years or more of experience in graphic design

·        Proficient in Adobe Creative Suite

·        Strong communication, conceptual thinking, typography skills and design skills

·        Portfolio of work

Why Join Us?

● Be part of a high-growth startup tackling a real need in women’s healthcare.

● Work with a passionate, purpose-driven team.

● Opportunity to grow into next generation focused company roles as we scale.

·        Competitive salary and career progression.


Company social profiles

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Total Experience = Relevant Experience = Current CTC = Expected CTC = Notice Period = Current Location (Home) = Reason for Job Change (In brief) = Available for a Face to Face Interview during weekdays. Yes/ No? = Comfortable to work 24/7 Support (Including night shift on rotational basis). Yes/ No ? = About the Company: Headquartered in Australia. -- Offshore Global Service Delivery Center in Navi Mumbai Brennan IT is one of Australia's leading, and most respected, technology solutions providers to the Australian Mid-market. We are the only IT company listed in the BRW Fast100 list for 7 consecutive years and we're proud to be listed by Deloitte's Australian Technology Fast 50, and Australian Technology Fast 500 since 2005. Brennan IT has also been named the #1 Managed services provider in Australia, for the last 4 years and #8 globally, by international managed services research index MSPmentor 501. At Brennan IT, it's all about customer service. Founded in 1997 by Dave Stevens, Brennan IT started in a loft in Balmain servicing the Australian mid-market. As a team of four tech experts and enthusiasts, they shared the same passion, drive and mindset as our clients. Working fast, proactively and strategically as trusted partners and advisors for our clients, we were early pioneers in Managed IT Support and Cloud Computing. Until this day the story and the core value of exceptional customer service remains. That's why over 1000 of Australia's businesses and largest brands such as Local Government Super, Simon George & Sons, Guide Dogs, PCYC and Strandbags choose Brennan IT over other IT service providers. It is also the reason why we rank No.1 Managed Services Provider in Australia for seven consecutive years and more importantly why we still have clients' who have been with us since we started in 1997. Brennan IT offers an excellent remuneration package and benefits including: An awesome team of people to work with Access to the latest and greatest technology Personal and Career development High levels of reward and recognition for over achieving A company that genuinely cares about YOU Flexibility to work in the way that brings out the best in YOU The ability to do what you love, in an environment that supports YOU Up to 60 hours internal/external training per year with a range of programs available at all levels to compliment individual needs Internal coaching and mentoring to fast track leadership opportunities Tailored individual development plans to compliment your career goals Flexible, blended learning and offer alternatives that allow our team to develop skills at their own pace The opportunity to complete industry certifications giving you the ability to control how you earn once certifications are successfully completed. By generating pride and passion our people are motivated and have the ability to bring out the best in others while inspiring them to achieve results. It is common to celebrate success and promote this throughout the business by recognizing commitment and individual/team contributions. At Brennan IT, we: Offer regular team and individual awards to recognize great work Present Company Culture Awards, voted by your peers that could send you on a weekend away Offer all an all-expenses paid international trip for high company performers on our Dare Devils program Any time bonuses and gift vouchers for exceptional contributions and superior performance. Regards, Dilip Joshi Talent Acquisition
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