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Company Overview:
Miror is a Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, Miror has achieved significant traction and growth. Our WhatsApp community is India’s largest in this category, our social media presence has scaled from early-stage to 30K+, and we have established collaborations with institutions such as the National Health Mission, the Government of Karnataka, and the Indian Menopause Society.
Our technology-enabled App offers comprehensive care resources, including access to Labs, Doctors, evidence-based information, interactive tools, and wellness trackers. Miror continues to expand its ecosystem with solutions designed to support women’s long-term health and well-being.
Learn more about our mission and multilingual support at miror.in.
Position Overview:
We are seeking a Personal Branding & PR Specialist to lead executive visibility, founder-led storytelling, and public relations initiatives.
The goal of this role is to strategically craft, position, and amplify Miror’s voice through media, thought leadership, partnerships visibility, and digital presence. The ideal candidate will strengthen Miror’s brand authority while building credible and consistent narratives across channels.
Key Responsibilities:
Personal Branding & Executive Visibility: Develop and execute personal branding strategies for founders and key leadership. Craft thought leadership content, speaker profiles, opinion pieces, and executive narratives.
Public Relations & Media Outreach: Identify and secure earned media opportunities. Write press releases, media pitches, interview briefs, and editorial contributions.
Stakeholder Communication: Build and maintain relationships with media, journalists, industry bodies, healthcare partners, and institutional collaborators.
Brand Management: Ensure all communications align with Miror’s brand identity, tone, and values. Uphold a strong, credible public image.
Social Media & Narrative Alignment: Collaborate with the social media and content teams to align storytelling with PR and personal branding strategies.
Market Research & Opportunity Mapping: Monitor industry trends, competitor narratives, and media landscapes to identify visibility opportunities.
Event & Speaker Positioning: Support executive participation in conferences, panels, webinars, and industry events.
Crisis & Reputation Management: Develop communication strategies to protect and defend Miror’s reputation when needed.
Reporting & Analysis: Track PR, media coverage, executive visibility, and narrative impact. Provide insights for continuous improvement.
Qualifications:
- Proven experience in Personal Branding, PR, Corporate Communications, or related roles
- Strong writing, editing, and storytelling abilities
- Experience building media relationships and securing coverage
- Ability to position executives/founders as thought leaders
- Experience in digital platforms, especially LinkedIn
- Strong organizational and project management skills
- Ability to work independently and collaboratively
- Passionate about women’s health, wellness, and impact-driven brands
What We Offer:
- Opportunity to shape the voice of a fast-growing Femtech platform
- High-visibility role influencing brand credibility and leadership positioning
- Collaboration with a purpose-driven, impact-focused team
- Exposure to healthcare, Femtech, and community-led innovation
- Competitive compensation with potential for long-term engagement
If you are a strategic communicator with expertise in personal branding and PR, and a passion for building meaningful narratives in women’s health, we would love to hear from you.
Join us in amplifying conversations that truly matter.
Interested? Let’s Connect!
Best Regards,
Indrani Dutta
Senior HR Manager
Visit: www.miror.in
Visit: https://www.sohamenergy.in/
Shubham Vishwakarma
Full Stack Developer - Averlon
About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
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