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Personal Branding & PR Specialist
Personal Branding & PR Specialist

Personal Branding & PR Specialist at Mirorin · Bengaluru (Bangalore) · 8 - 10 years · ₹8L - ₹15L / yr · Profitable · Posted 8 Jun 2026

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Personal Branding & PR Specialist

Indrani Dutta's profile picture
Posted by Indrani Dutta
8 - 10 yrs
₹8L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Branding
pr specialist

If you're interested or know someone who might be, feel free to reach out here


Looking forward to connecting!

Company Overview:

Miror is a Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, Miror has achieved significant traction and growth. Our WhatsApp community is India’s largest in this category, our social media presence has scaled from early-stage to 30K+, and we have established collaborations with institutions such as the National Health Mission, the Government of Karnataka, and the Indian Menopause Society.

Our technology-enabled App offers comprehensive care resources, including access to Labs, Doctors, evidence-based information, interactive tools, and wellness trackers. Miror continues to expand its ecosystem with solutions designed to support women’s long-term health and well-being.

Learn more about our mission and multilingual support at miror.in.

Position Overview:

We are seeking a Personal Branding & PR Specialist to lead executive visibility, founder-led storytelling, and public relations initiatives.

The goal of this role is to strategically craft, position, and amplify Miror’s voice through media, thought leadership, partnerships visibility, and digital presence. The ideal candidate will strengthen Miror’s brand authority while building credible and consistent narratives across channels.

Key Responsibilities:

Personal Branding & Executive Visibility: Develop and execute personal branding strategies for founders and key leadership. Craft thought leadership content, speaker profiles, opinion pieces, and executive narratives.

Public Relations & Media Outreach: Identify and secure earned media opportunities. Write press releases, media pitches, interview briefs, and editorial contributions.

Stakeholder Communication: Build and maintain relationships with media, journalists, industry bodies, healthcare partners, and institutional collaborators.

Brand Management: Ensure all communications align with Miror’s brand identity, tone, and values. Uphold a strong, credible public image.

Social Media & Narrative Alignment: Collaborate with the social media and content teams to align storytelling with PR and personal branding strategies.

Market Research & Opportunity Mapping: Monitor industry trends, competitor narratives, and media landscapes to identify visibility opportunities.

Event & Speaker Positioning: Support executive participation in conferences, panels, webinars, and industry events.

Crisis & Reputation Management: Develop communication strategies to protect and defend Miror’s reputation when needed.

Reporting & Analysis: Track PR, media coverage, executive visibility, and narrative impact. Provide insights for continuous improvement.

Qualifications:

  • Proven experience in Personal Branding, PR, Corporate Communications, or related roles
  • Strong writing, editing, and storytelling abilities
  • Experience building media relationships and securing coverage
  • Ability to position executives/founders as thought leaders
  • Experience in digital platforms, especially LinkedIn
  • Strong organizational and project management skills
  • Ability to work independently and collaboratively
  • Passionate about women’s health, wellness, and impact-driven brands

What We Offer:

  • Opportunity to shape the voice of a fast-growing Femtech platform
  • High-visibility role influencing brand credibility and leadership positioning
  • Collaboration with a purpose-driven, impact-focused team
  • Exposure to healthcare, Femtech, and community-led innovation
  • Competitive compensation with potential for long-term engagement

If you are a strategic communicator with expertise in personal branding and PR, and a passion for building meaningful narratives in women’s health, we would love to hear from you.

Join us in amplifying conversations that truly matter.

Interested? Let’s Connect!

Best Regards,

Indrani Dutta

Senior HR Manager

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

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About Mirorin

Founded :
2020
Type :
Products & Services
Size :
20-100
Stage :
Profitable

About

Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World

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Role & Responsibilities:

·        Design engaging graphics for Miror’s social media, ensuring brand consistency.

·        Create artwork, illustrations, and promotional content for social media (Photoshop,

·        Illustrator required).

·        Develop marketing materials and ensure brand consistency across collateral (Illustrator,

·        Photoshop, InDesign required).

·        Support community-building initiatives, product launches, services, apps, and other monetization efforts.

·        Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).

·        Edit and produce videos for social media (Adobe Premiere Pro).

Preferred Candidate Profile:

·        Expertise in Photoshop and Illustrator/Corel Draw.

·        Strong typography, color theory, and layout design skills.

·        Experience in video production (Adobe Premiere Pro).

·        Knowledge of UI/UX design is a plus.

·        Excellent communication skills and attention to detail.

·        Ability to work in a collaborative, fast-paced environment.

·        Must be able to work from the office.

Qualifications

·        Degree or certification in Graphic Design or related field

·        4-5 years or more of experience in graphic design

·        Proficient in Adobe Creative Suite

·        Strong communication, conceptual thinking, typography skills and design skills

·        Portfolio of work

Why Join Us?

● Be part of a high-growth startup tackling a real need in women’s healthcare.

● Work with a passionate, purpose-driven team.

● Opportunity to grow into next generation focused company roles as we scale.

·        Competitive salary and career progression.


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To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.

What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.


This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.


What you'll actually do

Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.

Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.


You're a good fit if

  • You write well and you know it
  • You can research a topic you know nothing about and produce something sharp within a day
  • You understand SEO basics, and how search engines identify good (relevant) content
  • You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
  • You actually want to learn how early-stage startups build credibility through content


Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

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Ayesha Dhala
Posted by Ayesha Dhala
Noida, Sector 142
2 - 3 yrs
₹5L - ₹6L / yr
Social Media Marketing (SMM)
Digital Marketing
Search Engine Optimization (SEO)
skill iconGoogle Analytics
Meta ads

THE ROLE

We are looking for a Social Media Specialist who understands that social media is more than posting content—it is about building a brand people want to follow, talk about and be part of. You will own day-to-day social media execution, trend-led content, community engagement and influencer collaborations, while ensuring every touchpoint feels distinctly.


WHAT YOU’LL DO

• Own and manage social media profiles across relevant platforms, ensuring consistent brand

presence and execution.

• Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption.

• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.

• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.

• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.

• Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly brand voice.

• Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.

• Monitor social conversations, feedback and online reviews, and identify insights or opportunities for the brand.

• Collaborate closely with the creative, marketing, PR and communications teams to develop high-quality, on-brand content.

• Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.

• Identify relevant influencers, creators, agencies and industry voices aligned with brand and

audience.

• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.

• Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution.

• Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.

• Encourage user-generated content, community participation and brand advocacy among followers.

• Support and participate in brand events, activations and community-building initiatives.

• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.

• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.

• Prepare regular social media performance reports and recommendations based on key metrics and learnings.


WHAT WE’RE LOOKING FOR

• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.

• Strong passion for skincare, beauty, wellness and consumer brands.

• Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,

lifestyle or FMCG.

• Experience working with marketing/media agencies is a plus.

• Strong understanding of Instagram and other major social media platforms, formats and content trends.

• Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.

• Good understanding of Google Analytics, web analytics and social media performance metrics.

• Working knowledge of SEO best practices and digital marketing fundamentals.

• Strong influencer management skills, including creator identification, negotiation, briefing, execution and

performance tracking.

• Comfortable working cross-functionally with creative, marketing, PR and communications teams.

• Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.


EDUCATION

• Bachelor’s or Master’s degree in any relevant discipline.

• Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related

field.

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