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Leading D2C nutraceutical brand logo
Performance Marketing head
Performance Marketing head
Leading D2C nutraceutical brand's logo

Performance Marketing head

Agency job
via Unnati
5 - 8 yrs
₹25L - ₹40L / yr
Mumbai
Skills
Digital Marketing
Performance Marketing
Search Engine Optimization (SEO)
Performance Evaluation
Search Engine Marketing (SEM)
performance marketing
digital campaigns
Our client is a D2C brand that produces specialty health and nutrition products. Launched in 2019, the healthcare startup today has over 100 products in the nutrition, wellness, and beauty space with a presence in more than 15 cities in the offline space as well as online through their own website and on all marketplaces.
 
The company is founded by veterans in the D2C space and the pharma manufacturing space. Their lead investor is one of the largest conglomerates in India that has large businesses in FMCG and IT sectors. With a strong and investors backing it, the brand is witnessing a 25% month-on-month growth in their topline and is on track to be a 100 cr brand within the next 2 years.
 
As a Performance Marketing Head, you will be responsible for managing all digital campaigns, from media planning, execution to optimization and performance analysis.

What you will do:

  • Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
  • Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
  • Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
  • Serving as the strategic lead for programmatic display, especially the Double Click suite
  • Driving campaigns from planning to execution and beyond to meet key performance metrics
  • Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
  • Constantly optimizing marketing activities to improve return on investment
  • Allocating budgets and analyzing and recommending modifications to ad spends
  • Managing ROI in line with the business/management expectations
  • Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels

 


Candidate Profile:

What you need to have:

 
  • MBA/ PGDM (IIT & IIM Preferred)
  • 5+ Years of experience in Performance Marketing/ growth stage Startups in scale-up
  • Experience to achieve ROAS
  • Strategic Skills : SEO/SEM/ Online Marketing
  • Awareness about marketing database, display advertising campaigns, maintaining social media presence
  • Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC, and hands-on experience with any performance and social platform
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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