
Performance Marketing and Social Media Marketing
Job Description for Performance Marketing and Social Media Marketing
Position: Digital Marketing
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
Position Overview:
We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
Key Responsibilities
- 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
- Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
- 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
- Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
- Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
- Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
- Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred or we will give preference to :
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.

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About the Role
We are looking for enthusiastic LLM Interns to join our team remotely for a 3-month internship. This role is ideal for students or graduates interested in AI, Natural Language Processing (NLP), and Large Language Models (LLMs). You will gain hands-on experience working with cutting-edge AI tools, prompt engineering, and model fine-tuning. While this is an unpaid internship, interns who successfully complete the program will receive a Completion Certificate and a Letter of Recommendation.
Responsibilities
- Research and experiment with LLMs, NLP techniques, and AI frameworks.
- Design, test, and optimize prompts and workflows for different use cases.
- Assist in fine-tuning or integrating LLMs for internal projects.
- Evaluate model outputs and improve accuracy, efficiency, and reliability.
- Collaborate with developers, data scientists, and product managers to implement AI-driven features.
- Document experiments, results, and best practices.
Requirements
- Strong interest in Artificial Intelligence, NLP, and Machine Learning.
- Familiarity with Python and ML libraries (e.g., TensorFlow, PyTorch, Hugging Face Transformers).
- Basic understanding of LLM concepts such as embeddings, fine-tuning, and inference.
- Knowledge of APIs (OpenAI, Anthropic, Hugging Face, etc.) is a plus.
- Good analytical and problem-solving skills.
- Ability to work independently in a remote environment.
What You’ll Gain
- Practical exposure to state-of-the-art AI tools and LLMs.
- Mentorship from AI and software professionals.
- Completion Certificate upon successful completion.
- Letter of Recommendation based on performance.
- Experience to showcase in research projects, academic work, or future AI roles.
Internship Details
- Duration: 3 months
- Location: Remote (Work from Home)
- Stipend: Unpaid
- Perks: Completion Certificate + Letter of Recommendation
Key Responsibilities
Identify and bid on relevant projects on platforms like Upwork, Freelancer, Fiverr, Guru, and PeoplePerHour.
Write compelling business proposals, cover letters, and client responses to secure projects.
Engage with potential clients, understand their requirements, and provide tailored solutions.
Negotiate terms, finalize contracts, and ensure smooth project onboarding.
Maintain strong follow-ups with leads and nurture relationships for long-term business growth.
Collaborate with the technical team to ensure the successful execution of projects.
Stay updated with market trends and competitors to strategize effectively.
Required Skills & Qualifications
✅ 2+ years of experience in bidding and proposal writing.
✅ Proven track record of successfully acquiring projects from Upwork, Freelancer, and similar platforms.
✅ Excellent written and verbal communication skills.
✅ Strong understanding of IT services, web development, and digital solutions.
✅ Ability to negotiate deals and handle client queries professionally.
✅ Strong analytical and problem-solving skills to create effective proposals.
Why Join Us?
🚀 Exciting Growth Opportunities – Work with international clients and high-value projects.
💰 Attractive Incentives – Performance-based bonuses and rewards.
🤝 Collaborative Team Culture – Work with experienced professionals in a dynamic environment.
🏡 Skill Enhancement – Continuous learning and development opportunities.
Senior Software Engineer
Location: On-site, Panaji, Goa
About Joyful
Joyful is a leading AI-powered stakeholder communication management platform for voice of stakeholder analysis and contact center solutions. Our mission is to use AI to make all interactions between a company and its stakeholders joyful by removing friction. Joyful is a part of Germinait Solutions Pvt. Ltd.
Our Joyful modules, Engage and Listen, help businesses understand and manage stakeholder interactions across digital channels. We enable companies to provide exceptional customer experiences while maximizing the productivity and efficiency of their support teams, all through one seamless platform.
At Joyful, we're committed to fostering meaningful interactions between stakeholders and brands by providing actionable insights, personalized replies, and a joyful experience for customers, users, and employees alike.
The Opportunity
We’re seeking a Senior Software Engineer who thrives on solving complex problems, architecting scalable systems, and bringing innovative AI-powered features to life. You will work on a modern, cloud-native stack—leveraging serverless deployment, microservices, and AI/ML integrations to build resilient, high-performance solutions.
In addition to delivering high-quality code, you’ll contribute to Joyful’s Vibe Coding culture—our approach to writing code that’s clean, collaborative, and a joy to work with.
What You'll Do
- Backend & Cloud Development
- Design, develop, and maintain scalable microservices for Joyful’s Engage and Listen platforms
- Build serverless applications and functions (AWS Lambda, Azure Functions, or GCP Cloud Functions) for rapid, cost-effective deployments
- Implement robust APIs and data pipelines optimized for performance and reliability
- Ensure security, compliance, and data privacy in all backend services
- AI-Powered Solutions
- Integrate AI/ML models into production workflows to enhance automation, personalization, and analytics
- Collaborate with data scientists to operationalize AI models for real-time and batch processing
- Build features that leverage NLP, sentiment analysis, and predictive analytics for stakeholder communication insights
- Vibe Coding Culture
- Write clean, well-structured, and maintainable code that engineers enjoy working with
- Participate in pair programming, peer reviews, and collaborative debugging sessions
- Share best practices and mentor junior engineers to raise the technical bar across the team
- Help maintain a development atmosphere that’s positive, creative, and focused on continuous improvement
- DevOps & Deployment
- Work closely with DevOps teams to optimize serverless deployments, CI/CD pipelines, and automated testing
- Ensure observability, monitoring, and alerting systems are in place for all deployed services
- Contribute to cost optimization strategies for serverless architectures
- Collaboration & Problem-Solving
- Partner with product managers, architects, and designers to translate business requirements into technical solutions
- Participate in sprint planning, backlog refinement, and retrospectives
- Troubleshoot production issues and drive root cause analysis for lasting fixes
What You'll Need
- 3+ years of experience in software development, preferably in SaaS or AI-driven products
- Strong expertise in backend development using Java (Spring Boot), Node.js, or Python
- Experience with serverless architectures (AWS Lambda, Azure Functions, or GCP equivalents)
- Solid understanding of cloud services (AWS, Azure, or GCP) and microservices design patterns
- Hands-on experience integrating AI/ML models into applications
- Familiarity with NLP, speech-to-text, or sentiment analysis APIs is a plus
- Knowledge of relational and NoSQL databases (PostgreSQL, DynamoDB, MongoDB, etc.)
- Experience with CI/CD pipelines, automated testing, and monitoring tools
- Strong problem-solving skills and ability to work in fast-paced, collaborative environments
- Passion for clean, maintainable code and contributing to a healthy team culture
Why Join Joyful?
- Work on AI-powered solutions that transform how businesses connect with their stakeholders
- Be part of a team that embraces serverless-first development and modern cloud-native architectures
- Thrive in a Vibe Coding culture where great engineering meets great energy
- Collaborate with talented peers in a supportive, innovation-driven environment
- Enjoy professional growth opportunities in a fast-scaling company
- Work from our beautiful Goa office while building solutions used worldwide
At Joyful, we believe that combining AI innovation, scalable cloud design, and a joyful coding culture leads to exceptional products. If you’re passionate about building intelligent, high-performance systems while keeping the engineering vibe positive, we’d love to hear from you!
Training coordinator - prevention of violence against women and children (Female)
Research, Partnership and Scaling – Project Nityam
About SNEHA
A secular, Mumbai-based non-profit organisation, SNEHA believes that investing in women's health is essential to building viable urban communities. SNEHA is 450+ person strong, innovative and progressive organization that works on health and nutrition in urban slum pockets with women and their families. SNEHA follows the life-cycle approach to health and nutrition, by intervening at critical junctures (adolescence, preconception, conception, pregnancy, postnatal, infancy and toddlerhood, family planning) to ensure improved health and nutritional outcomes for women and children living in some of Mumbai’s most vulnerable and deprived slums and in the Mumbai Metropolitan Region (MMR) as well.
SNEHA recognises that, in order to improve urban health standards, our initiatives must target both care seekers and care providers. We work with communities residing in informal settlements to empower women and communities to be catalysts of change in their own right and collaborate with existing public health systems and health care providers to create sustainable improvements in urban health. We have currently 11 programs running across SNEHA which are Maternal and Newborn Health (MNH), Child Health and Nutrition (CHN) – Aahar, Empowerment, Health and Sexuality of Adolescents (EHSAS), Prevention of Violence against Women and Children (PVWC) (e) SNEHA Centre, SNEHA Shakti, Healthy Cities Project (HCP), Samagra, Palliative Care, Livelihood Generation, Central Operations, Research and IM.
ABOUT THE PROGRAM
SNEHA’s Program on Prevention of Violence against Women and Children (PVWC) aims to develop high‐impact strategies for primary prevention, ensure survivors’ access to protection and justice, empower women to claim their rights, mobilise communities around ‘zero tolerance for violence’, and respond to the needs and rights of excluded and neglected groups. The Program prioritizes enhanced co-ordination of the state response to crimes against women through a convergence approach that works with government and public systems to reinforce their roles in assuring basic social, civil and economic security.
The project will work in the informal settlements of Wadala and Kurla in Mumbai. We will continue to frame our work in terms of primary, secondary and tertiary prevention, but the pandemic has also shown that we need to expand the purview and competencies of our work to include more men, while at the same time strengthening and sustaining our work with women. The program will implement three arms of community interventions: response-based intervention, couple-based intervention and volunteer-led intervention and action to address violence against women and girls in these communities. These interventions will focus on addressing and preventing violence against women and girls adopting three critical approaches. The response-based approach will focus on collectivization and group action, the couple-based intervention will explore educating couples on positive prevention strategies to prevent intimate-partner violence and the volunteer-led intervention will centre around volunteers leading intervention and taking action along with group members to ensure a coordinated response to women and girls survivors of violence. The project will follow the design of group education, organization of campaigns and events in the community and provide counselling, crisis intervention and extended services (legal and mental health counselling) to women and girls survivors of violence being referred to the counselling centres.
THE PROFILE
This position is responsible for planning, organizing, conducting, monitoring training activities & developing training modules along with documenting the trainings and processes as well as supporting the Program Coordinators in planning the capacity building sessions for the community team, public health care providers and other stakeholders across the two locations. The person will closely work with the Monitoring and Evaluation Team to facilitate pre and posts tests and obtain, document analysis of the same. She is expected to coordinate with program teams specifically with coordinators for regular updates and reporting purposes.
JOB LOCATION
Wadala and Kurla
DUTIES & RESPONSIBILITIES:
Work package 1: Preparation of modules
- Design and create content for the modules as per the different approached followed location wise.
- Prepare content for couple’s intervention in Wadala and build modules for volunteers in Kurla with the support from Program Coordinators, Associate Program Directors and Director.
- Prepare content for the existing intervention clusters in Wadala / Kurla to strengthen the groups and volunteers to build a sustainable community
- Translate the content into Hindi / Marathi for the community teams
- Prepare other content or BCC material as required
Work package 2: Capacity building of team
- Conduct mock sessions for the teams on the content developed
- Identify capacity building needs of the program team and organizing training as per the needs.
- Conduct periodic field visits along with the team to gauge training needs as arising from observations and feed it in the training modules.
- Prepare training calendar for the program with a training matrix that determines training priorities
- Prepare training reports for each training conducted
Work package 3: Community volunteers / members and Stakeholders
- Capacity building of program community volunteers by following training process including training need assessment with assistance with teams.
- Capacity building of program stakeholders by following training process including permission from stakeholders and related correspondence to succeed the capacity building initiatives.
- Prepare training reports for each training conducted
MANAGEMENT & REPORTING
§ Effective coordination with team members.
§ Ability to collaborate with a variety of stakeholders in the field.
§ Work according to the ethical standards of the project and the organisation.
§ Networking and coordination with community members and other stakeholders like health, legal and police system
§ Training Coordinator reports and keeps both the APDs updated of their work
QUALIFICATIONS & EXPERIENCE
§ Educational qualification: Master’s Degree in Public Health, Social Work, Psychology or any relevant field from a recognised institution.
- At least 5 years work experience in the area of training and capacity building
- Willingness of working in a community setting is preferred.
- Experience of working in sector of gender, gender-based violence will be an advantage
- Effective training skills and excellent communication skills, including documentation.
- Well-versed in database management, data collection, MS Excel, Word, PowerPoint.
- Oral and written command of English, Hindi and Marathi
.
Skills & Competencies
1. Strong skills of people management, ability to convince and convey the messages of the program.
2. Skills in working on women centric issues
3. Strong interpersonal skills with an ability to be humble is required
4. Understanding the woman from her culture of marginalized urban settlements will be important
5. Working with the Coordinators and Counselors as a team
Must-Have Technology Skills:
- OOP Concept, Java 8+, Spring Boot, API development, Agile Scrum knowledge, Strong Databases design concepts of RDBMS, and capable of writing and optimizing complex queries.
Good understanding of any Database tool e.g. Postgres, MySQL, etc., - DevOps basic knowledge e.g. implementation of logging in the code, Application Performance Management.
- Basic API & Application security, and Basics of tuning application performance.
- Basic Understanding of DevOps concepts e.g. CI & CD, Deployment lifecycle, Basic understanding of unit testing concepts e.g. TDD (test-driven development).
- A basic understanding of Microservices patterns
- A basic understanding of Java scripting.
- Good understanding of UI Frameworks like Angular 8+
Must-Have Soft Skills:
- Verbal & Written English communication, Good Problem-solving skills,
- Good Planning skills,
- Team Player,
- Good leadership skills
- Good written and verbal communication
Job Description
- Good experience as a full-stack developer in DB-centric applications and should be able to write and optimize complex database queries
- Requirement gathering & understanding, effort estimation, technical design, project planning, and monitoring in an Agile environment.
- Work proactively & independently to address project requirements, and articulate issues/challenges with enough lead time to address project delivery risks.
- Providing expertise in technical analysis and solving technical issues during project delivery.
- Customer interfacing - understand customer requirements, and propose technical solutions.
- Full Software Development Lifecycle (Agile).
- Code reviews, test case reviews and ensure code developed meets the requirements.
- Component Design/ Coding/ Unit Testing/ Debugging / Test Driven Development / Continuous Integration.
- Carry out adaptive changes necessitated by changes in Business Requirements and Technology
- Maximizing the revenue and margin from products through online Channel sales and achieve day-to-day and monthly revenue targets
- Evaluating and optimizing marketing and pricing strategies
- Evaluating key indicators to determine the effectiveness of catalogue strategies for products and monitoring progress against budget goals.
- Recommending adjustments to strategies and tactics as appropriate to achieve financial goals
- Overseeing product catalogue, on-orders, initial shipping and receiving product tracking, and following-up on all problems on a timely basis
- Mentoring and guiding Process Experts within the team to manage quality, improve process efficiency and minimize variation.
- Assisting with management of online metrics and making recommendations for continue improvement and optimization.
- Building strong working relationships with cross-functional teams across the organization to achieve business goals.
- Analysing sales and expense reports to improve margin, revenue, and processes.
- Doing Competitor Analysis, Monitoring marketplace products, and pricing; leveraging internal and external data sources to identify gaps/ opportunities.
- Driving development in the strategic business planning, budgeting, and sales strategy approach
- Monitoring the weekly, daily, and seasonal, and/or one-time reports.
What you need to have:
- Knowledge of Paid Marketing
- Strong business analysis skills
- Strategic outlook with Systems Thinking perspective
- Experience in coordinating with other departments and managing multiple stakeholders
- Good communication skills, both written and verbal
21N78E Creative Labs is looking for Visualizers.
• Work with all the Marketing and Client teams to create effective client communication, develop innovative products, enabling client acquisition and customer delight.
• Responsible for conceptualizing, strategizing and visualizing concepts and designing for a variety of products and clients in the following areas.
o Advertising – Mainline and Digital
o Social media
o Outdoor
o Audio Visuals
o UI Design
o Corporate Communication
• Strong Design skills | Proficient in Adobe Creative Suite | Working Knowledge of Motion Graphics software’s (Adobe Premiere & After Effects) | Clear grasp of social media formats
Designation/Role : City Lead Operations/ Senior Logistics Manager
Location : Gurgaon
Education Qualification : IIT/NIT - 2012 to 2016 Batch OR
MBA - Sales/Operations/Marketing can also be considered.
Experience Required : Last Mile Delivery Experience working in companies like Shadowfax, Lalamove, Delhivery etc
Roles and Responsibilities :
- The candidate would be responsible for sustaining and growing the city's revenues with P&L responsibilities.
- Good in Leading the Sales team in initiating new accounts and managing relationships with existing ones, thereby ensuring a healthy mix of partners.
- Laying down the roadmap for new account acquisition for the city and ensuring its execution.
- Strategizing and executing all account related initiatives from operational troubleshooting to activation.
- Managing the rider life cycle (hiring to retire )
- The person should have leading the Operations team in delivering the best Customer experience while having a 360 degree view from Customer Care to Delivery Executive Safety to Optimal utilization of resources.
- Managing the administration function, operational performance reporting, streamlining processes and systems wherever possible
- Responsible for managing the City team from hiring and training new recruits to assigning targets and formulating incentive plans as well as career planning for each member of the team
Skill Set :
- Relevant work experience of 4+ years in Sales or Marketing or Operations with a penchant for Leadership.
- A competent decision-maker with the ability to create and execute a strategic sales and marketing plan for the region.
- A visionary who can foresee the Macro factors affecting the business and strategize preemptively.
- Identifies, builds and uses a wide network of contacts with people at all levels, internally and externally










