
Performance Marketing and Social Media Marketing
Job Description for Performance Marketing and Social Media Marketing
Position: Digital Marketing
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
Position Overview:
We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
Key Responsibilities
- 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
- Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
- 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
- Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
- Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
- Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
- Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred or we will give preference to :
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.

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As a Staff Engineer at Locus, you will play a critical role in defining and driving our backend architecture as we scale globally. You’ll own key systems that handle high volumes of data and transactions, ensuring performance, reliability, and maintainability across distributed environments.
Key Responsibilities-
- Own one or more core applications end-to-end, ensuring reliability, performance, and scalability.
- Lead the design, architecture, and development of complex, distributed systems, frameworks, and libraries aligned with Locus’s technical strategy.
- Drive engineering operational excellence by defining robust roadmaps for system reliability, observability, and performance improvements.
- Analyze and optimize existing systems for latency, throughput, and efficiency, ensuring they perform at scale.
- Collaborate cross-functionally with Product, Data, and Infrastructure teams to translate business requirements into technical deliverables.
- Mentor and guide engineers, fostering a culture of technical excellence, ownership, and continuous learning.
- Establish and uphold coding standards, conduct design and code reviews, and promote best practices across teams.
- Stay ahead of the curve on emerging technologies, frameworks, and patterns to strengthen Locus’s technology foundation.
- Contribute to hiring by identifying and attracting top-tier engineering talent.
Ideal Candidate
- Strong staff engineer profile
- Mandatory (Experience 1): Must have 9+ years in backend engineering with Java, Spring/Spring Boot, and microservices building large and schalable systems
- Mandatory (Experience 2): Must have been SDE-3 / Tech Lead / Lead SE for at least 2.5 years
- Mandatory (Tech skills 1): Strong in DSA, system design, design patterns, and problem-solving
- Mandatory (Tech skills 2): Proven experience building scalable, reliable, high-performance distributed systems
- Mandatory (Tech skills 3): Hands-on with SQL/NoSQL databases, REST/gRPC APIs, concurrency & async processing
- Mandatory (Tech skills 4): Experience in AWS/GCP, CI/CD pipelines, and observability/monitoring
- Mandatory (Communication): Excellent ability to explain complex technical concepts to varied stakeholders
- Mandatory (Company): Product companies (B2B SAAS preferred)
- Mandatory (Stability): Must have stayed for at least 2 years with each of the previous companies
- Mandatory (Education): B.Tech in computer science from Tier 1, Tier 2 colleges
Required Skills and Qualifications:
- Proficiency in AWS Cloud services
- Strong experience with SQL for data manipulation and analysis.
- Hands-on programming experience in Python or pyspark.
- Working knowledge of Snowflake, including data modeling, performance tuning, and security configurations.
- Familiarity with CI/CD pipelines and version control (e.g., Git) is a plus.
- Excellent problem-solving and communication skills.
Note : one face-to-face (F2F) round is mandatory, and as per the process, you will need to visit the office for this.
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This Candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and able to monitor the company's social media presence.
Responsibilities-
- As a key stakeholder, actively contribute to the devising of the overall company’s digital strategy and steer best practices
- Should have indepth experience into Social and google paid ads
- Explore the utilization of market-leading, multi-channel paid/ un-paid communication developments and technologies to keep all our audiences engaged, and connected
- Devise strategies to drive brand campaigns & online traffic/followers to the website and social media pages.
- Able to Manage and develop core digital marketing team – SEO, Content writer, social media executive, etc
- Great experience in using Marketing automation tools for tracking productivity of marketing activities & the team KPIs
- Having an in-depth idea of how to drive Marketing operations with automation like lead management, CRM, mail automation, what's app automation etc
Qualifications-
- Bachelor's/ Master's degree in marketing or related field
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- strong creative and analytical skills
Interested Candidates can apply for the same
Responsibilities:
- Collaborate with the development team to understand project requirements and provide input on testability.
- Design and develop comprehensive test plans and test cases for UI/ API, based on project requirements.
- Write and execute automated tests using JavaScript with Cypress or Playwright.
- Perform manual testing when necessary to ensure complete test coverage.
- Identify and document defects, and work closely with developers to resolve them.
- Conduct regression testing to ensure software quality and reliability.
- Collaborate with cross-functional teams to ensure that software meets quality standards.
- Participate in code reviews to ensure testability and maintainability of the codebase.
- Maintain and update test documentation as necessary.
- Stay up-to-date with industry trends and best practices in software testing.
- Continuously improve the testing process and suggest process enhancements.
Requirements:
- Bachelor's degree in Computer Science, Engineering, or a related field.
3-4 years of experience in software testing.
- Proficiency in writing test scripts using JavaScript.
- Experience with test automation tools such as Cypress or Playwright.
- Strong understanding of software testing methodologies and best practices.
- Excellent problem-solving and debugging skills.
- Strong attention to detail and commitment to quality.
- Good communication and collaboration skills.
- Eagerness to work from the office in Hyderabad.
Benefits:
- Office Gear allocation
- Mediclaim policy for self, spouse, kids, and parents
- Wellness policy for self
- PTO
- 5 days a week work
- Subscription reimbursements
- Reimbursements for self-learning and professional development
- Android Developer: Vadodara
- Basic Requirements:
- Education: BCA, MCA, Msc IT, Bsc IT or any equivalent qualification
- Work Experience: 3-6 year of experience in same field
- Good Communication skill (Preferred)
- Can work under pressure
- Meet deadlines
- Responsibilities:
- Reviewing (if already developed) current system workflow and database design.
- Analyzing the needs of system and producing detailed specification document
- Create a step by step flow chart or psudocode for computing systems that shows how program code must be written in order to work properly.
- Develop a functional modules according as required under deadline.
- Integrating 3rd party tools wherever required.
- Perform and document unit testing for developed functions.
- System maintenance by monitoring and correcting software defects.
- Continuously updating technical knowledge and skills as per industry standards.
- Contribute to technical writers to create users documents.
- All tasks must be carried out at the highest standards.
- Function/ Skills
- Strong experience on any of the modern Android Studio, Android SDK
- Ability to create Data Structures and Algorithms.
- Knowledge of Flutter will be an added advantage
- Working over cloud computing platform like Amazon Web Service (AWS), Google Cloud Platform (GCP), Microsoft Azure
- Strong designing / problem solving skills.
Role : Web Scraping Engineer
Experience : 2 to 3 Years
Job Location : Chennai
About OJ Commerce:
OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida, USA, with a fully-functional office in Chennai, India. We deliver exceptional value to our customers by harnessing cutting-edge technology, fostering innovation, and establishing strategic brand partnerships to enable a seamless, enjoyable shopping experience featuring high-quality products at unbeatable prices. Our advanced, data-driven system streamlines operations with minimal human intervention.
Our extensive product portfolio encompasses over a million SKUs and more than 2,500 brands across eight primary categories. With a robust presence on major platforms such as Amazon, Walmart, Wayfair, Home Depot, and eBay, we directly serve consumers in the United States.
As we continue to forge new partner relationships, our flagship website, www.ojcommerce.com, has rapidly emerged as a top-performing e-commerce channel, catering to millions of customers annually.
Job Summary:
We are seeking a Web Scraping Engineer and Data Extraction Specialist who will play a crucial role in our data acquisition and management processes. The ideal candidate will be proficient in developing and maintaining efficient web crawlers capable of extracting data from large websites and storing it in a database. Strong expertise in Python, web crawling, and data extraction, along with familiarity with popular crawling tools and modules, is essential. Additionally, the candidate should demonstrate the ability to effectively utilize API tools for testing and retrieving data from various sources. Join our team and contribute to our data-driven success!
Responsibilities:
- Develop and maintain web crawlers in Python.
- Crawl large websites and extract data.
- Store data in a database.
- Analyze and report on data.
- Work with other engineers to develop and improve our web crawling infrastructure.
- Stay up to date on the latest crawling tools and techniques.
Required Skills and Qualifications:
- Bachelor's degree in computer science or a related field.
- 2-3 years of experience with Python and web crawling.
- Familiarity with tools / modules such as
- Scrapy, Selenium, Requests, Beautiful Soup etc.
- API tools such as Postman or equivalent.
- Working knowledge of SQL.
- Experience with web crawling and data extraction.
- Strong problem-solving and analytical skills.
- Ability to work independently and as part of a team.
- Excellent communication and documentation skills.
What we Offer
• Competitive salary
• Medical Benefits/Accident Cover
• Flexi Office Working Hours
• Fast paced start up
ABOUT US
Established in 2009, Ashnik is a leading open source solutions and consulting company in South East Asia and India, headquartered in Singapore. We enable digital transformation for large enterprises through our design, architecting, and solution skills. Over 100 large enterprises in the region have acknowledged our expertise in delivering solutions using key open source technologies. Our offerings form critical part of Digital transformation, Big Data platform, Cloud and Web acceleration and IT modernization. We represent EDB, Pentaho, Docker, Couchbase, MongoDB, Elastic, NGINX, Sysdig, Redis Labs, Confluent, and HashiCorp as their key partners in the region. Our team members bring decades of experience in delivering confidence to enterprises in adopting open source software and are known for their thought leadership.
THE POSITION
Ashnik is looking for talented and passionate people to be part of technical support team. You will be responsible for solving technical problems to ensure uptime. You will assist customers with their technical issues and questions around specific technology, including configuration and tuning and performance. Successful candidate should understand the importance of ownership of the problem and way to get it solved by leveraging the team in given time.
RESPONSIBILITIES
- Be the First point of contact for support queries
- Be responsible for solving customer queries and tickets in timely manner.
- Communicate with customer and internal team regarding problems reported and solved status in timely and effective manner.
- Log monitoring, event monitoring and resolving tickets in defined SLA.
- Apply updates and patches to keep the software up-to-date in line with organizational policies
- Provide support for installation and configuration.
- Monitor and identify areas of performance improvement
- Identify and write scripts for automating support tasks.
- Communicate effectively internally and with product support team to reproduce, resolve support cases and document them.
ESSENTIAL SKILLS
- Hands-On experience and skills in Linux operating system
- Knowledge of ELK stack or relevant technologies such as SolaR, Splunk etc.
- Good understanding of Indices Mapping , Index management such as archiving, reindexing, sharding etc.
- Good understanding of Analytical data structure and experience in deployment of same in the form of Reports and Dashboards
- Experience in NoSQL or RDBMS technology is desirable
- Python/Node.js or relevant data processing programming experience is preferred.
- Knowledge of Designing and Developing data pipeline using ETL tool such as Elastic Stack.
- Knowledge of real-time data collection with various data sources.
- Experience in deploying scalable Elastic cluster is desirable
QUALIFICATION AND EXPERIENCE
- 2 -4 years of experience in technical support role.
- At least 2+ years experience working across multi-cultural and geographically distributed teams
- Experience in trouble shooting, maintaining and supporting production setup
- Engineering or equivalent degree
- Ability to interact effectively with customers for problem resolution.
- Sense of urgency and ownership to get problems solved in timely manner
- Attention to details.
- Ability to work on multiple tickets/ support cases effectively and to be able to manage the time critical tasks.
LOCATION: Bangalore
Experience: Minimum 2 yrs
Package: upto 8 LPA
Screen and interview candidates to ensure we put forward the best quality candidates to clients
• Consult with clients on overall hiring strategies and tailor your approach accordingly
• Keep up-to-date with latest industry trends to ensure candidates can be evaluated against industry-standard assessments
• Build and develop your client portfolio, providing expert consultation to ensure repeat business
• Generate new leads and clients using your network of contacts
• Network online and offline with potential candidates to promote our employer brand and ensure we attract the best professionals.
Working behind the scenes, the ideal candidate has a unique blend of technical expertise and insatiable curiosity, with a methodical, analytical mindset.
You should be comfortable working alongside a team as well as independently in the design and development of mission-critical websites, applications, and layers of the infrastructure.
Experience with JavaScript, Amazon Web Services (AWS), Git,
The selected candidate must have in-depth knowledge of basic algorithms and data structures. The developer will be responsible for building and maintaining functional and stable web applications.
Develop server-side logic, definition, and maintenance of the central database
Ensure high performance and responsiveness to front-end applications and integrate the elements
Participate in the entire application lifecycle, focusing on coding and debugging.
1.Write clean code to develop functional web applications
2.Gather and address technical and design requirements
3.Building reusable code and libraries for future use
4.Implementation of security and data protection
5.Conduct UI tests and optimize performance.
6.Design robust APIs to support mobile and desktop users
Responsibilities::
• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions
• Responsible to generate the inbound lead for our IT services.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Website management using Google Webmaster & Analytics
• SEO, SEM, SMM activities including Blogs and articles
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies
• Analysing keywords and SEO techniques used by competitors
• Compiling and presenting SEO guidelines
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Follow SEO trends and stay up-to-date with new tools and practices
Skills::
• MARKETING STRATEGY
• SEO
• SMO
• DIGITAL MARKETING
• SOCIAL MEDIA
• MARKET RESEARCH
• SOCIAL STUDIES
Website - https://praxinfo.com/">https://praxinfo.com/








