
Performance Marketing and Social Media Marketing
Job Description for Performance Marketing and Social Media Marketing
Position: Digital Marketing
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
Position Overview:
We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
Key Responsibilities
- 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
- Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
- 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
- Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
- Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
- Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
- Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred or we will give preference to :
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.

Similar jobs
About the Role:
We are looking for a highly motivated and detail-oriented Campaign Management Associate to join our dynamic marketing team in Ahmedabad. In this role, you will be responsible for planning, executing, and analyzing data-driven marketing campaigns that elevate our brand visibility and drive meaningful customer engagement.
If you are passionate about performance marketing and love leveraging data to deliver results, this is the perfect opportunity for you. We value self-driven professionals who take ownership and thrive in a collaborative, fast-paced environment.
Key Responsibilities:
- Manage and optimize campaigns across Facebook Ads Manager and Google Search, Display, and Video Ads.
- Plan, develop, and execute high-performing paid advertising campaigns.
- Handle large campaign budgets for brands generating up to $2 million in annual revenue.
- Utilize analytics to develop actionable insights and strategic recommendations.
- Conduct marketing research and apply consumer psychology principles to campaigns.
- Collaborate effectively with cross-functional teams and communicate results clearly.
- Prioritize and manage multiple projects independently while maintaining accuracy and attention to detail.
What We’re Looking For:
- Strong analytical mindset with a consumer-first approach.
- Excellent communication and collaboration skills.
- Proven ability to self-manage and deliver within deadlines.
- A passion for data-driven marketing and continuous learning.
- Precision, thoroughness, and a high attention to detail.
Perks:
- Exposure to global brands and large-scale campaign management.
- Supportive and growth-oriented work culture.
- 5 Days working
- Flexible working hours
- Mediclaim working hours
- Maternity Leave benefits
- Paternity Leave benefits
- Birthday Leave benefits
- Yearly Performance Incentives
- Bereavement Leave
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
1. Able to manage multiple projects
2. Knowledge of on-page, off-page and link building
3. Knowledge of relevant SEO tools
4. Good English communication skills
5. Able to perform keyword research & mapping
6. Able to run technical SEO audits
The candidate will get preference if he/she has knowledge of optimizing copy and web pages for search engine optimization. Can perform ongoing keyword research including learning and expansion of keyword opportunities.
Researching and implementing content advice for organic SEO success.
Minimum Experience-1 year
Location-Ahmedabad
SEO Executive
Job Types: Full-time, Regular / Permanent
Experience: minimum 6 months in SEO
Location: WFO company’s location i.e. Dehradun, Uttarakhand
Responsibilities
· Track, report, and analyze website analytics
· Optimize copy and landing pages for search engine marketing
· Perform ongoing keyword discovery, expansion and optimization
· Research and implement search engine optimization recommendations
· Research and analyze competitor advertising links
· Develop and implement link building strategy
· Work with editorial and marketing teams to drive SEO in content
creation and content programming
· Recommend changes to website architecture, content, linking and
other factors to improve SEO positions for target keywords.
Requirements
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online
customer acquisition.
- In-depth experience with website analytics tools.
- Experience with bid management tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Up-to-date with the latest trends and best practices in SEO and SEM.
About Ftechiz Solution Pvt Ltd:
Established in 2016, Ftechiz Solutions Pvt Ltd, with it’s dedicated and skilled team of professionals, able to create dynamic and cost effective solutions for it’s clients. We believe in delivering the best services to our Clients without compromising on time or quality. Ftechiz Solutions Pvt Ltd has been launched with a clear vision to become multi-skilled and multidimensional IT service providers with a focus on high end strategic solutions and with the ultimate aim to evolve and become a leading One Stop internet strategy consulting company. We have been successful because we believe in keeping our promises and our simple but highly effective websites are known to interest the viewers greatly as the design is eye catching with the navigation easy making it a comfortable experience.
About Telstra:
Telstra is Australia’s leading telecommunications and technology company, with operations in more than 20 countries. At Telstra, We've implemented an IT strategy that employs leading-edge software engineering practices to help deliver a superior customer experience with improved trust and speed of delivery, lower cost, and simplified architecture, systems and processes.
Your key responsibilities and major tasks include, but are not limited to
- As a backend Java developer, you will work within a specific problem space critical to Telstra’s current needs where you will design, develop, and deploy backend services with a focus on scalability, high availability, and low latency.
- Review and integrate all application requirements, including functional, security, integration, performance, quality, and operations requirements.
- Apply engineering best practices such as Agile, CI/CD, and DevOps as part of a high performing motivated team.
- Collaborate and grow in a dynamic and autonomous environment while working in small, agile, and cross functional teams
- Pivot to working on new features and developments, to providing production support in the production and pre-production environments assisted by all team members. This responsibility is equally shared by all members of the team.
We are looking for candidates with the following experience and skills:
Essential skills and Experience
- 3 years – 7 years year experience in this area
- Must have strong Java programming background (preferably Java 8+)
- Preferred Frameworks – Spring Boot
- Unit Testing, Integration testing and Automated testing.
- Experience with Continuous Integration/Deployment
- Microservices development – HTTP, REST API design and implementation
- Comfortable to operate in an agile, dynamic environment.
Roles and responsibilities:
Actively participate in requirement analysis and ensure all scenarios/use cases are captured
Good verbal and written communication skills
Strong analytical and problem-solving skills
Coordinate with QA and Product Management to ensure proper delivery and execution of product/feature deliverables
Prior experience in Agile-Scrum software development environment
Perform effective code reviews submitted by peers
Perform Unit testing (tools – JUnit, Mockito)
Well-versed with code coverage concepts and tools
Familiar with continuous integration tools
Well-versed with refactoring concepts and Code-smell concepts Propose and implement technical solutions
Deliver relevant technical artifacts based on standard practices.
Deliver a program on time with high quality
Understand and Review requirements w.r.t. the business needs to Participate regularly in project meetings with the customer
Skillset
Must-Have Java 7, 8, Spring, SpringBoot, Microservices JPA/Hibernate Rest Web Services
AWS – Usage of at least any of SES / SQS / SNS / S3 / Lambda / DynamoDB Jenkins Bitbucket, GIT
Basic Knowledge of Javascript, HTML Struts, EJB
Experience with SQL and No-SQL technologies is required (e.g. Mongo DB, Dynamo DB)
Prior experience in an Agile-Scrum software development environment is required
Experience with Jira and Confluence preferred
Good to have AWS EC2, Elastic Beanstalk, Docker Swings Datadog/Splunk
Thanks and Regards,
Seema Bisht
Senior Talent Acquisition Partner || Trantor Inc.
Plot No. G-9, IT Park - Chandigarh, India - 160101
Best place to hide a dead body is page two of Google.
So., We are looking for SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Exp : Minimum 1 yr
Responsibilities
-
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-
Track, report, and analyze website analytics and PPC initiatives and campaigns
-
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-
Optimize copy and landing pages for search engine marketing
-
Perform ongoing keyword discovery, expansion and optimization
-
Research and implement search engine optimization recommendations
-
Research and analyze competitor advertising links
-
Develop and implement link building strategy
-
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
-
Work with editorial and marketing teams to drive SEO in content creation and content programming
-
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
-
Requirements
-
Proven SEO experience
-
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
-
Solid understanding of performance marketing, conversion, and online customer acquisition
-
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
-
Knowledge of ranking factors and search engine algorithms
-
Up-to-date with the latest trends and best practices in SEO and SEM
Responsibilities
- Understanding the business requirements so as to formulate the problems to solve and restrict the slice of data to be explored.
- Collecting data from various sources.
- Performing cleansing, processing, and validation on the data subject to analyze, in order to ensure its quality.
- Exploring and visualizing data.
- Performing statistical analysis and experiments to derive business insights.
- Clearly communicating the findings from the analysis to turn information into something actionable through reports, dashboards, and/or presentations.
- Preparing business dashboards for teams to add transparency in the process and uncover bottlenecks
- Conceive and prepare product dashboards to highlight transparently the user journey on the BitClass platform and outline bottlenecks/wins in the same.
Skills
- Experience solving problems in the project’s business domain.
- Experience with data integration from multiple sources
- Proficiency in at least one query language, especially SQL.
- Working experience with NoSQL databases, such as MongoDB and Elasticsearch.
- Working experience with popular statistical and machine learning techniques, such as clustering, linear regression, KNN, decision trees, etc.
- Good scripting skills using Python, R or any other relevant language
- Proficiency in at least one data visualization tool, such as Matplotlib, Plotly, D3.js, ggplot, etc.
- Great communication skills.
- Owning and executing the company affiliate strategy for the U.S. market
- Recruiting, onboarding and growing our affiliates
- Reporting on affiliate program performance to ensure partners' targets are met
- Building creative assets and documentation, while also reviewing live affiliate content to ensure accuracy
- Implementing tests across landing pages, suggesting creative optimizations and commission structures commensurate with internal metrics and competitive program expectations
- Coordinating and guiding internal stakeholders to ensure program success (Growth, Analytics, Product Marketing, Infrastructure) while maintaining relationships with external platform owners, affiliate contractors, and agencies
- Staying in tune with competition in the financial market to ensure affiliate partners are delivering value
- Working closely with Business team leads, Product and Engineering teams to scope new projects, document requirements and ongoing feature improvements
- Acting as the primary point of contact, escalation point, and thought leader for Affiliate Partners Onboarded
- Troubleshoot integrations, pixels, UTM tags, tracking and instrumentation
What you will do:
- 5+ years of experience running an affiliate strategy from the brand side, with a verifiable track-record of successes, preferably in the B2C finance or ecommerce spaces
- Experience with one or more of leading affiliate platforms (e.g. Reseller Club,vCommission, Impact Radius, Partnerstack, CJ, Shareasale, Rakuten)
- Comprehensive knowledge of marketing channels and how affiliate marketing fits into a growth strategy
- Strong work ethic and results oriented individual
- Experience setting and communicating strategy with internal stakeholders and management
- Experience with responsibilities such as regular reporting, collaborative and thoughtful planning, performance management, and forecasting
- A strong sense of independence and self-motivation, a bias towards action over deliberation, and a high work rate, even in a remote work environment
- In-depth understanding of marketing KPIs and usage of performance model as per business requirements
- Good with excel and analysis of business metrics
1. At least an undergraduate degree in Computer
Science, Engineering, preferably from IITs/Top RECs.
2. 1-4 years of experience at cutting edge organisations
or startups.
3. Extensive experience in developing mobile apps using
Android SDK with proficiency in Core Java and design
patterns.
4. Experience with e business/e commerce applications
and business environment is a must.
5. Any experience with internet companies will be a plus.
6. Great understanding of Android development SDK and
Kotlin.
7. Expertise in Core Java with solid OOD principles and
design patterns.
8. Good grasp of algorithms, design patterns, memory
management and multithreaded programming.
9. Conversant with JSON, XML, Web services API.
10. Experience with SaaS platforms for mobile
development like Analytics, Push Notifications, Cloud
Storage, Ad Networks, etc.
11. Hands-on experience with Android's debugging, unittesting, memory and performance optimization tools.
12. Great people skills








