
Performance Marketing and Social Media Marketing
Job Description for Performance Marketing and Social Media Marketing
Position: Digital Marketing
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
Position Overview:
We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
Key Responsibilities
- 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
- Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
- 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
- Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
- Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
- Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
- Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred or we will give preference to :
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.

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KEY RESPONSIBILITIES
- Building a website based on the given requirements and ensure it’s successfully deployed
- Responsible for designing, planning, and testing new web pages and site features
- A propensity for brainstorming and coming up with solutions to open-ended problems
- Work closely with other teams, and project managers, to understand all stakeholders’ requirements and ensure that all specifications and requirements are met in final development
- Troubleshoot and solve problems related to website functionality
- Takes ownership of initiatives and drives them to completion.
- Desire to learn and dive deep into new technologies on the job, especially around modern data storage and streaming open source systems
- Responsible for creating, optimizing, and managing REST APIs
- Create website content and enhance website usability and visibility
- Ensure cross-browser compatibility and testing for mobile responsiveness
- Ability to integrate payment processing and search functionality software solutions
- Stay up-to-date with technological advancements and the latest coding practices
- Collaborate with the team of designers, content managers, and developers to determine site goals, functionality, and layout
- Monitor website traffic and overall system’s health with Google analytics to ensure high GTmetrix score
- Build the front-end of applications through appealing visual design
- Design client-side and server-side architecture
- Develop server-side logic and APIs that integrate with front-end applications.
- Architect and design complex database structures and data models.
- Develop and implement backend systems to support scalable and high-performance web applications.
- Create automated tests to ensure system stability and performance.
- Ensure security and data privacy measures are maintained throughout the development process.
- Maintain an up-to-date changelog for all new, updated, and fixed changes.
- Ability to document and manage all the software design, requirements, reusable & transferable code, and other technical aspects of the project.
- Create and convert storyboards and wireframes into high-quality full-stack code
- Write, execute, and maintain clean, reusable, and scalable code
- Design and implement low-latency, high-availability, and performant applications
- Implement security and data protection
- Ensure code that is platform and device-agnostic
EDUCATION & SKILLS REQUIREMENT
- B.Tech. / BE / MS degree in Computer Science or Information Technology
- Expertise in MERN stack (MongoDB, Express.js, React.js, Node.js)
- Should have prior working experience of at least 3 years as web developer or full stack developer
- Should have done projects in e-commerce or have preferably worked with companies operating in e-commerce
- Should have expert-level knowledge in implementing frontend technologies
- Should have worked in creating backend and have deep understanding of frameworks
- Experience in the complete product development life cycle
- Hands-on experience with JavaScript, HTML, CSS, JQuery, JSON, PHP, XML
- Proficiency in databases, including analytical (e.g., mySQL, MongoDB, PostgreSQL, DynamoDB, Redis, Hive, Elastic etc.)
- Knowledge of architecting or implementing search APIs
- Great understanding of data modeling and RESTful APIs
- Strong knowledge of CS fundamentals, data structures, algorithms, and design patterns
- Strong analytical, consultative, and communication skills
- Excellent understanding of Microsoft office tools : excel, word, powerpoint etc.
- Excellent organizational and time management skills
- Experience with responsive and adaptive design (Web, Mobile & App)
- Should be a self starter and have ability to work without being supervised
- Excellent debugging and optimization skills
- Experience building high throughput/low latency systems.
- Knowledge of big data systems such as Cassandra, Elastic, Kafka, Kubernetes, and Docker
- Should be willing to be a part of a small team and working in fast-paced environment
- Should be highly passionate about building products that create a significant impact.
- Should have experience in user experience design, website optimization techniques and different PIM tools
Business Development Executive [Female]
We are looking for a Business Development Manager (Client Relationship Manager) to create and nurture long-term relationships with offshore clients & pursuing new business opportunities.
In this role, you should be an excellent communicator who’s able to grasp clients’ needs and brainstorm ways to fulfill them. If you also have a background in customer services such as handling offshore IT (Software & Services) clients and knowledge of the IT (Software & Services) industry,
Responsibility:
- Working knowledge of bidding portals like - Upwork, LinkedIn, Hubstaff, Freelancer, Guru Etc.
- Working knowledge of Lead Generation, Identifying, creating, and pursuing new business opportunities and clients.
- Knowledge of client communication using emails, chat, audio and video call, and Skype call.
- Functioning as a primary bridge between the business, operations, and technical areas in the initial phases of the project cycle.
- Generating Leads, Client communication, and Follow-ups.
Qualifications and Skills
- Should have experience of 1-3 years in Business Development.
- Must have excellent communication skills (written & Oral).
- Proven experience as a Client Relations Manager / Relationship Manager / Business Development Manager.
- Proven track record of handling offshore clients and exceeding targets
- Background in customer service; IT industry knowledge is a must.
- Ability to deal with people diplomatically
- Experience tracking relevant KPIs (e.g. customer satisfaction)
- Proficient in MS Office, with working knowledge of CRM platforms.
SaveIN is India’s first ‘Buy now, Pay later’ platform for healthcare products and services. We offer flexible, low-cost repayment plans for a host of healthcare products and treatments, delivered through our network of healthcare providers.
We aim to create India’s largest integrated private healthcare ecosystem and build technology-first solutions to facilitate timely and quality care through enhanced affordability for millions of Indians.
We are backed by a strong set of global investors including Silicon Valley based Y-Combinator.
Our promise to you:
● We aim to hire the best of talent, passionate about the vision of SaveIN
● We aim to create an equal opportunity, open, challenging as well as rewarding environment to bring the best out of our people
● We are here to be a large, prosperous, profitable, and resilient organization so that we may serve our customers sustainably across economic cycles, we aim to achieve this most ethically and transparently possible
● Being compliant is not only an obligation but a chosen way of life
● We would love to see you grow and are committed to doing our best to contribute towards your success
About the role:
SaveIN is looking for a Software Engineer | Java, who enjoys solving challenging problems
and can develop and deploy APIs and Web applications using Java MVC Frameworks and
power a variety of classing leading digital products. You will work with developers, product
and founding team and would also be expected to lead a team of junior developers in the future.
Location: Gurugram
Key responsibilities:
● Work with business users to gather functional requirements
● Combine your technical expertise and passion for problem-solving to deliver end-to-end solutions
● Design and implement high-quality, test-driven code for various projects
● Unit Testing/Integration Testing
● Code configuration and release management
● Document technical design as per internal compliance standards
● Work with senior management and external stakeholders to ensure that deliverables are met
Skills and competencies:
● Education: BE/BTech/MTech/MCA
● Minimum 3 Years of experience in Web Application and API development, in Java 8 and above
● Working experience with MVC frameworks like Spring, Play, etc.
● Experience with Multi-threading, Collections, and concurrent API
● Working experience with web services and APIs (REST, SOAP)
● Experience in developing microservices in Spring Boot
● Experience working with tools like Git, and Maven.
● Experience writing high-quality code with fully automated unit test coverage (Junit, Mockito, etc.)
● Experience in defining and applying design/coding standards, patterns and quality metrics
● Working experience with data platforms (relational and/or NoSQL) and messaging technologies
● Excellent OOPs, data structure, and algorithm knowledge
● Understanding & experience in API management, Swagger
● Working experience with LINUX/UNIX environment and shell scripts
● Experience in working on public cloud infrastructure- AWS (EC2, ECS, Cognito, CloudWatch, SQS, S3)
● Understanding/experience with 3rd party integrations like CRM, payment gateways, performance marketing tools
● Setting a vision for how technology will be used in the company.
● Ensuring that technological resources meet the company's short and long-term needs.
● Work closely with Product, Marketing, Business Development and Operations to define
and deliver new products and enhancements
● Outline the goals for research and development.
● Creating timelines for the development and deployment of all technologicalservices.
● Maintaining a consumer-focused outlook and aiding in the delivery of Technology
projects to market.
● Managing technology budgets and time frames.
● Staying on top of technology trends and developments.
● Ensuring all technology practices adhere to regulatory standards.
● Making executive decisions on behalf of the company's technologicalrequirements.
● Keep track of Technology budgets in order to update the performance of technology
Job Requirements:
● Proven experience as a Head of Technology, CTO or similar leadership role
● Knowledge of technological trends to build strategy
● Understanding of budgets and business-planning
● Ability to conduct technological analyses and research
● 12 years working in a technological role with 8 years managerial experience.
● Exceptional team management skills.
● Excellent verbal and written communication.
● Extensive industry knowledge with an eye towards the future
Excellent hands-on design, coding, testing methodologies, and debugging skills
Thorough knowledge of software development best practices, including coding standards, code reviews, source control management, build process, continuous integration, and continuous delivery
Good exposure to programming constructs and writing algorithms
Good architectural & design skills
Experience in understanding platforms & key AWS services like Elastic








