Performance Marketing Manager

Neo clinic For primary wellness

Performance Marketing Manager

Unnati

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Performance Marketing Manager

at Neo clinic For primary wellness

Agency job

via Unnati

3 - 7 yrs

₹5L - ₹10L / yr

Bengaluru (Bangalore)

Skills

PPC

Social Media Marketing (SMM)

Google Analytics

Search Engine Marketing (SEM)

Headquartered in Bangalore, our client is a digital first non- judgemental healthcare brand that provides access to specialised primary care across skin, hair, sleep, sexual health, nutrition and fitness categories. This startup has brought the hospital right to the doorstep of customers thereby eliminating the pain & risk of going for regular hospital visits. They have a one-stop solution providing both doctor consultations services and products. Founded in 2020, the company is FSSAI approved and all the medicines are manufactured through FDA approved facilities. The doctors are registered with MCI (Medical Council of India), and the products are made from natural ingredients and hence safe to use.

This wellness platform is revolutionising primary health and wellness in India.

As a Performance Marketing Manager, you will be responsible for delivering the best in class account management solutions.

What you will do:

Performing daily account management on Facebook & Google Ads or other search platforms for a variety of categories
Understanding category goals, creating and executing strategies to exceed defined goals
Providing recommendations and executing strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels along with other search and app channels
Being updated about latest feature and finding ways to implement the same as experiments in the client account/s
Generating weekly and monthly category reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Monitoring and administering web analytics dashboards, reports, and key reporting tools, and pointing out key areas of importance in accordance to client goals
Working with leadership to explain and modify strategic plans
Understanding and staying current on industry trends, competitive landscape, and internal product development efforts
Spearheading Business Review meetings with multiple Internal and external Stakeholders and showcasing business growth
Suggesting and developing new campaigns across multiple channels
Maintaining partnerships with PPC and other ad platforms and vendors

Desired Candidate Profile

What you need to have:

Graduate/ MBA with 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) & Facebook Ads
Good understanding of web and app analytics
Passionate about the Paid marketing campaigns across Web and App eco system
An outstanding ability to think creatively
Knack of numbers and identifying and resolving problems
Excellent communication and interpersonal skills, with the ability to be personable yet persistent
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
Hands on knowledge of, Google Analytics, Google Ads, Bing
Experience in planning and managing the advertising spends with clients over last 2 years
Advanced Excel and Microsoft office skills
Advanced certification for Google Ads, Google Analytics
Experience working on 3rd party App analytics. Web analytics platform
Excellent problem-solving and analytical skills and impeccable business judgment

As a Performance Marketing Manager, you will be responsible for delivering the best in class account management solutions.

What you will do:

Performing daily account management on Facebook & Google Ads or other search platforms for a variety of categories
Understanding category goals, creating and executing strategies to exceed defined goals
Providing recommendations and executing strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels along with other search and app channels
Being updated about latest feature and finding ways to implement the same as experiments in the client account/s
Generating weekly and monthly category reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Monitoring and administering web analytics dashboards, reports, and key reporting tools, and pointing out key areas of importance in accordance to client goals
Working with leadership to explain and modify strategic plans
Understanding and staying current on industry trends, competitive landscape, and internal product development efforts
Spearheading Business Review meetings with multiple Internal and external Stakeholders and showcasing business growth
Suggesting and developing new campaigns across multiple channels
Maintaining partnerships with PPC and other ad platforms and vendors

Desired Candidate Profile

What you need to have:

Graduate/ MBA with 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) & Facebook Ads
Good understanding of web and app analytics
Passionate about the Paid marketing campaigns across Web and App eco system
An outstanding ability to think creatively
Knack of numbers and identifying and resolving problems
Excellent communication and interpersonal skills, with the ability to be personable yet persistent
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
Hands on knowledge of, Google Analytics, Google Ads, Bing
Experience in planning and managing the advertising spends with clients over last 2 years
Advanced Excel and Microsoft office skills
Advanced certification for Google Ads, Google Analytics
Experience working on 3rd party App analytics. Web analytics platform
Excellent problem-solving and analytical skills and impeccable business judgment

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LAMP Stack

+1 more

About Instalocate We predict that the future will be full of AI assistants who will automate our day-to-day activities like predicting health, scheduling meetings or managing our travel. At Instalocate, we are building a network of AI assistants for your travel. Our mission is to modernize the travel-day experience using a group of AI assistants. We are combining the power of machine learning, Internet of Moving Things and modern interfaces such as conversational UI and voice to reduce your travel anxiety. Join Instalocate, if you want to - be part of the company that will revolutionize the way billions of people travel. - be part of AI revolution. - be part of the team who have worked with rocket scientists, e-commerce veterans, database gurus or search engine experts Our team consists of alumni of Stanford University, Indian Institute of Management (IIM) with experience in AI, machine learning, big data and mobile. Our team has traveled extensively across all continents (except Antarctica) and have face all possible problems that can go wrong during a journey! Instalocate is a well funded company with top investors from Silicon Valley who were among the early investors in Facebook and Google and have sold their companies to Walmart, Amazon, Facebook etc. Instalocate is part of Facebook's exclusive FBStart program. Requirements/Responsibilities: - Bachelors or Masters degree in Computer Science, Computer Engineering or in a related field. We look for expertise over the degree/college name! - 3 to 5 years of work experience in full-stack software product development. - Technically hands-on with prior experience in one of the MVC frameworks like Ruby on Rails or Python/Django or Node.js/Express. - Must have experience in at least one of these front-end frameworks - ReactJS, AngularJS or Backbone. - Expert in building APIs and completely understand the way front-end and server communicates using REST API. - Excessive focus on performance, scalability and customer experience. - Enjoy coding 24x7 and love technical challenges.

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