Performance Marketing Manager

Strong B2B SaaS Product Manager profiles

Mandatory (Experience 1) – Must have minimum 6+ years of hands-on Product Management experience.

Mandtaory (Experience 2) - Candidate should have worked as Product Manager in last roles.

Mandatory (Experience 3) – Must have worked in B2B SaaS companies only, preferably in Series A to Series C funded startups

Mandatory (Experience 3) – Proven experience owning products end-to-end – from problem discovery and PRD creation to launch, iteration, and impact measurement"

Mandatory (Education 1) – Must be an Engineer and an alumnus of Top 7 IITs only

Mandatory (Education 2) – Year of graduation should be between 2016 to 2019

Mandatory (Note) - Candidate's overall experience should not be more than 10 Years.

Strong UI / Product / Visual Designer Profile (Not UX-focused)

Mandatory (Experience 1) – Must have 2+ Years of hands-on experience in UI / Product / Visual Design, with strong exposure to web and mobile app design (from concepting, wireframes, prototypes to final UI).

Mandatory (Portfolio) – Must have a strong visual/UI design portfolio showcasing product, web, and app UI work with clear emphasis on visual hierarchy, interaction detail, color, and layout.

Mandatory (Tools) – Proficiency in Figma, Adobe XD, FigJam, Photoshop, Illustrator (knowledge of Sketch, Axure, Zeplin is a plus).

About the job

Location: Thane

Working Days: Monday to Saturday

Timings: 9:30 AM – 6:30 PM

About WatchYourHealth

WatchYourHealth is a leading InsurTech and HealthTech company revolutionizing the insurance industry with AI-driven solutions. We help insurance companies across India and GCC enhance customer retention, employee wellness, and smart sales strategies. Our cutting-edge technology ensures better engagement, increased sales, and long-term business growth.

Website: https://www.watchyourhealth.com/

Roles & Responsibilities:

1. Identify and generate leads for insurance companies in the GCC through research, networking, and digital outreach.

2. Develop and execute targeted lead-generation strategies to connect with key decision-makers in the insurance sector.

3. Engage potential clients through LinkedIn, cold emails, and calls, building relationships and understanding their needs.

4. Qualify leads and schedule meetings with the business development team for further discussions.

5. Maintain and update lead databases, tracking interactions and progress to optimize outreach efforts.

6. Work closely with marketing and sales teams to align lead-generation activities with company goals.

7. Stay updated on industry trends, market shifts, and competitor strategies to refine lead generation techniques.

Requirements :

1. 1-3 years of experience in lead generation, business development, or sales (preferably in the insurance, healthcare, or SaaS sectors).

2. Strong research and prospecting skills with a strategic, data-driven approach to identifying leads.

3. Excellent communication and interpersonal skills to engage and nurture potential clients.

4. Proficiency in using CRM tools, LinkedIn, and email outreach platforms is a plus.

5. Self-motivated, goal-oriented, and comfortable working remotely with minimal supervision.

If you're passionate about driving growth and connecting with industry leaders, we'd love to hear from you!

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

*Digital PR Executive*

This role demands a unique blend of SEO link building and digital PR expertise and will be responsible for building high quality, niche and relevant links that really power the SEO performance for in-house projects.

This role requires you to have at least 2-3+ years previous Digital PR experience in either an agency or in-house role and would suit someone looking for their next career challenge which has a strong SEO bias.

If you’re passionate about using creativity to tell data and researched based stories and email Campaigns that journalists actually want to cover and link to, we want to hear from you.

We’re all about contagious campaigns that deliver outstanding results for projects, landing linked coverage in top-tier and niche media to supercharge SEO success and position ourselves as a leading industry voice in the finance & crypto niche.

We use digital PR to accelerate organic growth and:

• Build links that give a competitive advantage
• Land top-flight press coverage on key target publications
• Increase awareness in competitive sectors
• Drive targeted referral traffic

*Key Responsibilities*

• Coming up with standout ideas for campaigns.
• Confidently plan, produce and execute data-driven content to help drive campaign performance and earned links.
• Building relationships with journalists and pitching in stories to land linked coverage for campaigns.
• Analyzing campaign performance and reporting on success both internally and externally.

*Who can apply*

Has at least 2-3 years of experience in a related PR role, either in-house or at an agency

You’re a creative individual who is oozing with great ideas.

Has proven and demonstrable results launching creative campaigns and securing coverage and links/mentions in media websites.

A creative thinker with the ability to understand what makes a great idea, whilst being able to confidently communicate this to a client.

You’re passionate about delivering nothing short of amazing results.

• Conceptualizing creative ideas with clients.
• Testing and improving the design of the website.
• Establishing design guidelines, standards, and best practices.
• Maintaining the appearance of websites by enforcing content standards.
• Designing visual imagery for websites and ensuring that they are in line with branding for clients.
• Working with different content management systems.
• Communicating design ideas using user flows, process flows, site maps, and wireframes.
• Incorporating functionalities and features into websites.
• Designing sample pages including colors and fonts.
• Preparing design plans and presenting the website structure.

• A relevant diploma in a related field.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
• Proficiency in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript.
• Good understanding of content management systems.
• Good understanding of search engine optimization principles.
• Proficient understanding of cross-browser compatibility issues.
• Excellent visual design skills.
• Up-to-date experience with international web protocols, standards, and technologies.
• Creative and open to new ideas.
• Adaptable and willing to learn new techniques.
• Excellent communication skills.

• Experience using AWS (that’s just common sense)
• Experience designing and building web environments on AWS, which includes working with services like EC2, ELB, RDS, and S3
• Experience building and maintaining cloud-native applications
• A solid background in Linux/Unix and Windows server system administration
• Experience using https://www.simplilearn.com/tutorials/devops-tutorial/devops-tools" target="_blank">DevOps tools in a cloud environment, such as Ansible, Artifactory, https://www.simplilearn.com/tutorials/docker-tutorial/what-is-docker-container" target="_blank">Docker, GitHub, https://www.simplilearn.com/tutorials/jenkins-tutorial/what-is-jenkins" target="_blank">Jenkins, https://www.simplilearn.com/tutorials/kubernetes-tutorial/what-is-kubernetes" target="_blank">Kubernetes, Maven, and Sonar Qube
• Experience installing and configuring different application servers such as JBoss, Tomcat, and WebLogic
• Experience using monitoring solutions like CloudWatch, ELK Stack, and Prometheus
• An understanding of writing Infrastructure-as-Code (IaC), using tools like CloudFormation or Terraform
• Knowledge of one or more of the most-used programming languages available for today’s cloud computing (i.e., SQL data, XML data, R math, Clojure math, Haskell functional, Erlang functional, Python procedural, and Go procedural languages)
• Experience in troubleshooting distributed systems
• Proficiency in script development and scripting languages
• The ability to be a team player
• The ability and skill to train other people in procedural and technical topics
• Strong communication and collaboration skills

As a special aside, an AWS engineer who works in DevOps should also have experience with:

• The theory, concepts, and real-world application of Continuous Delivery (CD), which requires familiarity with tools like AWS CodeBuild, AWS CodeDeploy, and AWS CodePipeline
• An understanding of automation

Full Stack – Software Developer

Villa Plus is UK's leading villa holiday tour operator, providing holiday makers the ability to book their own private villas across Europe. Customers have a choice of close to 2000 villas in 19 destinations with option of booking flights, car hire, transfers and travel insurance. Over the last 33 years Villa Plus has catered for holidays for nearly 200,000 customers and it manages about 50,000 bookings annually online. 

Our digital platformhttp://www.villaplus.com/">, http://www.villaplus.com/">www.villaplus.com runs totally in Azure Cloud. A headless CMS platform is used for non-villa marketing content.  Ash software is value-added partner and technical arm of Villa Plus which aims at delivering delightful experience to customers.

• Bachelor / Masters degree in Computer Science or Computer Engineering

A good team player with expertise working as part of Agile teams. Hands-on experience in practicing Scrum, XP and Kanban. Hands-on experience in Microsoft .NET technology stack is a must

• Strong hands-on experience in web development using ASP.NET MVC and C#
• Usage of SQL and no SQL databases
• Hands on experience in test-driven development and DevOps practices
• Understanding and following OOAD, SOLID principles using C#
• Well-versed with pair-programming
• Working on solutions hosted in cloud environments (Azure or AWS)
• Implementation of continuous delivery processes
• Usage of Git

The following would be beneficial:

• Understanding of behavior-driven development and domain-driven design
• Experience in :
  • .Net core, Web API
  • Scripting Languages like JavaScript
  • Frontend: Angular7
  • Automating business processes
  • Integration with 3^rd party systems
  • Content management