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Performance Marketing Lead (B2C, FinTech)
Performance Marketing Lead (B2C, FinTech)
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Performance Marketing Lead (B2C, FinTech)

Mayank choudhary's profile picture
Posted by Mayank choudhary
3 - 6 yrs
₹20L - ₹35L / yr
Mumbai
Skills
Performance management
Performance marketing

Strong performance marketer profile

Mandatory (Experience 1): Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies

Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc

Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C

Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools

Mandatory (Company): B2C Fintech Product companies (Targeted companies list given below)

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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If you have ever dreamed about being in the driver’s seat of a revolution, THIS is the place for you.
Vedantu is an Ed-Tech startup which is into Live Online Tutoring. We are a platform which aggregates
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anywhere.
What drives us is a vision of bringing about a paradigm shift in the way people teach and learn. We
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Network' where a learner and a learned can get connected with a click of a button and can learn-teach
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Vedantu is India’s leading online education company which specializes in LIVE interactive classes for
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www.vedantu.com or download the App on your Android or iOS device.
The platform WAVE: India’s first and only patented, revolutionary, interactive LIVE online learning
platform has been created after multiple years of deep research and experimentation in the field of
Live online teaching & Learning. Wave uses AI (Artificial Intelligence) and ML (Machine Learning) to
personalize teaching and learning for each child and is designed to make the Live class extremely
engaging and fun. At the heart of Wave platform are algorithms for which we have been granted an
extremely powerful and comprehensive IP Patent in the US for - ‘Measuring the Effectiveness of An
Interactive Online Learning System’. The biggest usp, besides its own patented platform are the quality
Master Teachers. We have 1000+ teachers who have taught more than 1 Million hours to 40,000+
students spread across 1000+ cities from 30+ countries. Founded by IITian friends Vamsi Krishna (CEO
& Co-Founder), Pulkit Jain (Co-Founder & Head of Product) and Anand Prakash (Co-Founder & Head of
Academics) have been teachers themselves with over 13 years of teaching experience, have taught
and helped over 10,000 students for a better future.
Vedantu caters to 1st grade to 12th grade and prepares for school exams, competitive examinations
and co-curricular courses as well.
More Background:
Vedantu is the second venture in education by Vamsi Krishna, Anand Prakash and Pulkit Jain. Their first
venture in education, Lakshya was an offline coaching class for JEE opened in Patiala, 2006. The
successful venture was acquired by a listed company Mahesh Tutorial in 2012. As part of Lakshya the
founders taught and mentored more than 10,000 students and trained more than 200+ teachers.
Started in 2014, Vedantu was the first company to start with LIVE interactive teaching in the country.
Today, Vedantu is a market leader in K-12 online LIVE tutoring space. It offers LIVE interactive classes
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behavior from offline to online, Vedantu is investing to scale impact, expand into new categories, and
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During the pandemic, Vedantu entered the early learner segment with the launch of its coding
program for 6-12 years called Vedantu Super Coders. The company has plans of launching more
programs in this category.

Our Leaders :
Vamsi Krishna – CEO & Co-founder: https://www.linkedin.com/in/profilevamsikrishna/
Pulkit Jain – Co-founder & Head of Products: https://www.linkedin.com/in/jainpulkit/
Ranjan Sakalley – Head of Technology & Engineering: https://www.linkedin.com/in/rnjns/
Krishna Mohan Gadi – VP-Products: https://www.linkedin.com/in/krishna-mohan-gadi-416b156/
Funding :
We are a Series-D funded start-up with a total funding of $ 200 million from Coatue( invested
Swiggy) global VCs like Accel Partners, Tiger Global and GGV Capital.
Know more about Vedantu:

Recent Interview by Vamsi: https://yourstory.com/video/money-matters-build-grow-vedantu-journey-
second-valued-edtech-startup-india-vamsi-krishna

TedX talk by Vamsi:
Everyone is a teacher! | Vamsi Krishna | TEDxWalledCity
Articles for reference:
- https://www.cbinsights.com/research/report/future-unicorn-startups-billion-dollar-companies/

- https://yourstory.com/video/money-matters-build-grow-vedantu-journey-second-valued-edtech-
startup-india-vamsi-krishna

- https://yourstory.com/2020/02/ys-exclusive-edtech-startup-vedantu-vamsi-krishna-online-tutoring

- http://bweducation.businessworld.in/article/Vedantu-Organise-3-Day-Revision-Camp-From-20th-
To-22nd-Feb-/20-02-2020-184651

- https://www.forbesindia.com/article/edtech-special/the-huge-investment-opportunity-in-
edtech/57733/1

- https://www.forbesindia.com/video/coronavirus/startup-circle-how-vedantu-became-indias-
second-most-valued-edtech-firm/61229

- http://bweducation.businessworld.in/article/Vedantu-s-Usage-Soars-During-Coronavirus-
Pandemic-/19-05-2020-192538

- https://inc42.com/buzz/indias-hike-meesho-vedantu-emerge-as-2019s-best-apps-on-google-play/

- https://www.buzzincontent.com/story/vedantu-single-s-21dayslearningchallenge-garners-more-
than-40-million-views-on-instagram/

Awards and Recognition:
 Vedantu: CNBC Young Turks 2016
 TedX Delhi Speaker on Education
 Vedantu: KINSES (Kaisen & Insead & NYU Stern Education Symposium)) 2016 EduAwards
 Vedantu: DNA & Stars 8th Innovative Education Awards on “Best Organization to Develop
Technology For Education”
 Vedantu: 5th ELETS World Education Summit award 2015

 Vedantu: 'Best Education Startup' by Indian Startup Entrepreneurship & Disruptive Innovation
Awards 2015
 Vedantu: Sutra HR: Featured as one of the Top 100 Startups to Watch in 2016
 Lakshya: TATA-NEN Hottest startup award in 2010
 Lakshya: FYSE Top 100 startups in South East Asia
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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