Junior QA- Mobile automation

Purpose

We are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

Performance Marketer

About the role

● Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.

● Experiment and test campaigns. You’ll design and execute testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.

● Analyse, assess performance and iterate. You’ll analyse performance results and make recommendations for decisions across spending, targeting, bidding, creative, landing pages, and more.

● Partner and collaborate cross-functionally. You are highly collaborative in your approach and work closely with your counterparts across design, engineering, growth, and product.

● Be a leader in your craft. You’ll stay abreast of industry best practices, channels, and strategies, and identify new growth opportunities.

● As the senior member of the Marketing and Growth team, you'll be expected to set up

repeatable processes and help us scale the function as we grow.

● Problem solves some of the best consumer marketing problems on a global scale

What are we looking for?

● 5+ years working in the marketing or growth function, preferably in a startup.

● Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.

● Hands-on experience in Google AdWords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.

● Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web-based marketing (we use apps mostly for engagement, and most of us customers convert on the web - both desktop & web)

● You are a self-starter and can make decisions on your feet with minimal supervision, and end-to-end ownership to drive outcomes.

● You possess deep customer empathy and love getting your hands dirty with data

● We are location agnostic, but in the same time zone (India). We have a small garden office @Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.

Responsibilities

• Reaching out to architects and interior designers according a marketing strategy
• Managing company’s communication related to business development
• Representing the company at events
• Engaging the retail customers through marketing campaigns

Skills Required

• Desktop applications like MS Office
• Fluency in English
• Knowledge of online channels of marketing and publicity

Qualification

• Graduate in any discipline

Experience

• Minimum 3 year of experience in digital marketing

Job Description for Marketing Manager:

Must have experience with an IT Service Based Company

Mandatory Skills: PPC, Google paid campaign

Exp -4-6

Budget- 6-7lpa

• Managing all marketing for the company and activities within the marketing department.
•  Developing the marketing strategy for the company in line with company objectives.
•  Coordinating marketing campaigns with sales activities.
• Experienced in handling multiple ad campaigns over google, Linkedin, and social accounts
•  Overseeing the company’s marketing budget.
•  Creation and publication of all marketing material in line with marketing plans.
•  Planning and implementing promotional campaigns.
•  Manage and improve lead generation campaigns, measuring results.
•  Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.
•  Monitor and report on the effectiveness of marketing communications.
•  Creating a wide range of different marketing materials.
•  Working closely with design agencies and assisting with new product launches.
•  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•  Analyzing potential strategic partner relationships for company marketing.