Package Bike Delivery Boy

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

•                    Ability to complete all phases of software development life cycle including analysis, design, functionality, testing and support

•                    Proven experience with Microsoft .NET technologies including, .Net Core, ASP.NET, ADO.NET

•                    Proficiency in Web API Creation and RESTful services with CRUD Operations(.Net Framework/.Net Core).

•                    Strong in Jquery/javascrpit/CSS/Bootstrap

•                    Familiarity with architecture styles/APIs (REST, RPC)

•                    Knowledge of Design/architectural patterns (e.g. MVC)

•                    Understanding of Agile methodologies

•                    Working knowledge of Entity Framework

•                    Hands on experience of JSON, XML, Web API 2, Entity Framework

•                    Hands on experience of PostgreSQL/SQL Server or similar databases

•                    Working knowledge of Angular JS/ React using .net platform is a plus

•                    Need to be willing to work in a start-up environment

•                    ​Ability to work independently and pickup new skills on the go

•                    Have a good sense of ownership and attitude to solve by extending help to other teams

We are looking for an experienced and passionate WordPress Developer to join our team! As a WordPress Developer at our company, you will be responsible for both back-end and front-end development, including creating WordPress themes and plugins.

We are expecting you to have a strong understanding of the latest industry trends and content management systems.

WordPress Developer Duties and Responsibilities:

• Adobe XD or Figma Design to web implementing
• Establishing and guiding the website’s architecture.
• Ensuring high-performance and availability, and managing all technical aspects of the CMS.
• Helping formulate an effective, responsive design and turning it into a working theme and plugin.
• Website creating using Elementor Plugin.

WordPress Developer requirements and qualifications:

• Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery.
• Experience building user interfaces for websites and/or web applications.
• Experience designing and developing responsive design websites.
• Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers.
• Ability to convert comprehensive layout and wireframes into working HTML pages.
• Strong understanding of PHP back-end development.
• Website creating using Elementor Plugin.

• Create an engaging and knowledgeable online Shopify store to increase sales and revenue
• Extensive knowledge in HTML5
• Create bespoke Shopify themes and change pre-existing templates per pre-defined brand guidelines
• Be an expert in all aspects of the ECommerce platform
• Work with the UX and UI Design Teams to create unique, strong, and inventive front-end user experiences
• Ensure a smooth connection with Marketing Tools, Platform APIs, and Shopify Apps to optimize the shop for overall efficiency and functionality
• Test and debug websites regularly to improve performance
• Based on their findings, they provide technical support and coordination, protecting enterprises against failure
• Increase conversion rates by optimizing your website