Inside Sales Executive

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material. 

Your responsibilities: 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed 

•     Collaborate with other departments to create innovative content idea 

Skill sets/Experience we require:

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Pedigree: 

•     Bachelors/Masters in English, Journalism, Marketing or related field 

We are seeking a skilled and experienced Senior Backend Engineer proficient in Java to join our dynamic team. The ideal candidate will have 4-7 years of hands-on experience in Java development, particularly in building robust backend systems and microservices architecture. As a Senior Backend Engineer, you will collaborate with cross-functional teams to design, develop, and deploy scalable and efficient backend solutions to support our products and services.

Responsibilities:

1. Design, develop, and maintain high-performance backend systems and microservices using Java.
2. Collaborate with product managers, frontend engineers, and other stakeholders to understand requirements and translate them into technical specifications.
3. Implement best practices in software development, including code reviews, testing, and documentation.
4. Optimize and refactor existing codebase for improved performance, scalability, and maintainability.
5. Troubleshoot and debug issues in production environments and provide timely resolutions.
6. Stay updated with industry trends and emerging technologies to propose innovative solutions and improvements.
7. Mentor junior engineers and contribute to their professional growth and development.
8. Participate in agile ceremonies such as sprint planning, stand-ups, and retrospectives.

Requirements:

1. Bachelor's degree in Computer Science, Engineering, or a related field.
2. 4-7 years of professional experience in backend development with a focus on Java.
3. Strong proficiency in Java programming language and its ecosystem.
4. Experience with building scalable and distributed systems using microservices architecture.
5. Proficiency in Spring Framework (Spring Boot, Spring MVC, Spring Data, etc.).
6. Solid understanding of relational and NoSQL databases (e.g., MySQL, PostgreSQL, MongoDB).
7. Experience with RESTful API design and implementation.
8. Familiarity with cloud platforms such as AWS, Azure, or Google Cloud Platform.
9. Knowledge of containerization and orchestration tools like Docker and Kubernetes is a plus.
10. Excellent problem-solving skills and attention to detail.
11. Strong communication and collaboration skills.
12. Ability to work independently and in a team-oriented environment.
13. Experience with Agile/Scrum methodologies.

Preferred Qualifications:

1. Master's degree in Computer Science or a related field.
2. Experience with DevOps practices and CI/CD pipelines.
3. Knowledge of reactive programming frameworks like Akka or Vert.x.
4. Familiarity with message broker systems such as Kafka or RabbitMQ.
5. Contributions to open-source projects or active participation in the developer community.

Policies, Systems, Processes & Procedures

•  Review and ensure the India information security policies are aligned with group policies and practices.
•  Review and provide recommendations to India policies, standards, guidelines/ processes concerning RBI (Reserve Bank of India) regulatory requirements
•  Coordinate with business units to define SLA for India
• Formulate the security strategy and roadmap for India

Information Security

•  Identify and ensure compliance to unique security requirements for RBI (Reserve Bank of India) related to RBI cyber security framework and RBI Guidelines on Information security.
•  Establish contacts with RBI (Reserve Bank of India) regulators to receive security updates, circulars
•  Coordinate for the group for various regulatory security audits at the Singapore location.
•  Monitor and track all India open issues with IT and concerned international SPOCS
•  Assist the GSO office and BU in attaining information security compliance objectives.
•  Identify issues that could impact the bank and escalate any serious issues/ breaches/ violations; develop/monitor action plans for its closure in liaison with local, and overseas branches, and business groups.
•  With the support of the Head office GSO team, perform risk assessments for locally implemented IT solutions and track open issues to closure
•  Instigate and maintain contact with RBI Regulatory Authorities, Regulatory compliance department, and ensure good & healthy working relationships.
•  Review new regulatory legislations; promptly communicate all regulatory notices/circulars to all concerned areas, provide interpretations if necessary; develop/monitor action plans towards its implementation.
•  Assist Head office during Regulatory Examinations; ensure implementation/regularization of observations linked to compliance while meeting the deadline(s).
• Respond to queries that are sought by local Regulatory Authorities / Law Enforcement Agencies Head Office & Overseas branches, in a timely manner with complete and accurate information.

Job Context

•  Security Compliance requirements at the India location.
•  Highlight security status & concerns to management.
•  Consult with IT and information security staff to ensure that an implementation plan is established.
•  Actively participate and contribute to GSO initiatives
•  Track open Audit issues on information security to closure
•  Risk assessments for local implementations
• Inform HO of any new 3rd party technology vendor for vendor assessment

• Meeting with the development team to discuss user interface ideas and applications.
• Reviewing application requirements and interface designs.
• Identifying web-based user interactions.
• Developing and implementing highly-responsive user interface components using React concepts.
• Writing application interface codes using JavaScript following React.js workflows.
• Troubleshooting interface software and debugging application codes.
• Developing and implementing front-end architecture to support user interface concepts.
• Monitoring and improving front-end performance.
• Documenting application changes and developing updates.

• Bachelor’s degree in Computer Science, Information Technology, or a similar field.
• Previous experience working as a React.js Developer.
• In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
• Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux.
• Experience with user interface design.
• Knowledge of performance testing frameworks including Mocha and Jest.
• Experience with browser-based debugging and performance testing.
• Excellent troubleshooting skills.
• Good project management skills.

• Looking for 2+ Years of Java Developers.
• Looking for Immediate joiners.
• Application development experience in Spring Framework, Spring MVC ,Spring Boot.
• Experience in designing and developing microservices.
• Experience in data structures.

• Expert software implementation and automated testing
• Promoting development standards, code reviews, mentoring, knowledge sharing
• Improving our Agile methodology maturity
• Product and feature design, scrum story writing
• Build, release, and deployment automation
• Product support & troubleshooting

• Demonstrated experience as a Java
• Should have a deep understanding of Enterprise/Distributed Architecture patterns and should be able to demonstrate the relevant usage of the same
• Turn high-level project requirements into application-level architecture and collaborate with the team members to implement the solution
• Strong experience and knowledge in Spring boot framework and microservice architecture
• Solid demonstrated object-oriented software development experience with Java, SQL, Maven, relational/NoSQL databases, and testing frameworks
• Strong working experience with developing RESTful services
• Should have experience working on Application frameworks such as Spring, Spring Boot, AOP

• Ability to take up tasks independently and willing to be an individual contributor when required
• Working experience or knowledge of Scrum/Kanban and SAFe agile processes
• Should have an excellent communication skill (Verbal & Oral)