PR Professional

at AudioCompass

Posted by Mrigha Dutta

The job role would include: PR: Develop a marketing communications plan including strategy, goals, budget and tactics Develop media relations strategy, seeking high-level placements in print, broadcast and online media Coordinate all public relations activities Direct social media team to engage audiences across traditional and new media Leverage existing media relationships and cultivate new contacts within business and industry media Manage media inquiries and interview requests Create content for press releases, byline articles and keynote presentations Monitor, analyze and communicate PR results on a quarterly basis Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. Build relationships with thought leaders to grow industry awareness Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Essential Duties of the Social Media Manager: • Manage social media marketing campaigns and day-to-day activities including: • Develop relevant content topics to reach the company’s target customers. • Create, curate, and manage all published content (images, video and written). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Conduct online advocacy and open a stream for cross-promotions. • Develop and expand community and/or influencer outreach efforts. • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). • Design, create and manage promotions and Social ad campaigns. • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. • Analyze key metrics and tweak strategy as needed. • Compile reports for management showing results (ROI). • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. • Monitor trends in social media tools, applications, channels, design and strategy. • Implement ongoing education to remain highly effective. • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Qualifications and Experience: • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples). • Proficient in content marketing theory and application. • Experience sourcing and managing content development and publishing. • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios. • Maintains excellent writing and language skills. • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field. • Displays ability to effectively communicate information and ideas in written and video format. • Exceeds at building and maintaining sales relationships, online and off. • Practices superior time management. • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management). • Makes evident good technical understanding and can pick up new tools quickly. • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.” • Possesses functional knowledge and/or personal experience with WordPress. • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution. • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Specialist – Communications, Public relations and social media. This is not a normal job. ALLDOX is not a normal company and there is no formal training manual. Instead, we like to learn in the moment and roll with the punches. We work very hard and expect a lot from our team members, internal or external. We’re looking for people who always wanted to be a part of a rapidly growing startup that does genuine good in the world. Our team is seeking leaders who can learn quickly and take initiative. We are also looking for someone that can fit with and add to our strong company culture. We love to dream big and take risks and are looking for someone who is up for a challenge. We are looking for a specialist (communications, public relations, and social media) to join us immediately full time. This role will gain hands-on experience in an early stage consumer tech company and will have real and important responsibilities in the social media, digital marketing, and PR sector of our business on a global platform. Responsibilities : Develop content for social media platforms and run the accounts Design graphics for social media and PR documents Reach out to journalists and news outlets to gain earned media attention Reach out to Bloggers to develop giveaways and send product samples for reviews Create Facebook Ads and improve our SEO approach Create demos and promotional AV through online/offline partners Create and manage social platform for promoting awareness, usage and help ALLDOX users interact with each other Overall tackle any task that is thrown your way and contribute new ideas as we grow! Qualifications : • Graduate or Post graduate • Must be an excellent writer and communicator over electronic media • Self starter and independent work style • Strong interpersonal and team communication skills • Must have proficiency in social media platforms like Facebook, Twitter, Instagram, Pinterest, and YouTube • Engagement and willingness to learn new things • Strong entrepreneurial spirit and a passion for improving the world • Past experience with PR or marketing preferred • Media skills such as photography, video editing, or graphic design are a huge plus • Experience in managing international consumer in BRICS, US and EU. Experience : 2-5 years in similar roles, preferably in start up environment. About ALLDOX : ALLDOX, Inc. is a US corporation with its' development centres in India and its' holding corporation in Singapore is the venture benind ALLDOX, a comprehensive & secure document management tool focussed on international consumers. ALLDOX is available on Mobile (iPhone, Android) and Web platforms. Commercially live since early 2014, ALLDOX is gaining its’ ground at a steady pace, in South East Asia, Latin America, Europe and North America.

Job brief We are seeking a Public Relations Manager (PR Manager) to build a strong industry network, increase awareness and develop an image by developing and executing effective communication and media relations programs. Salary: 3.6L per annum Tags: Super Networker, Loves meeting new people, knows how to sell anything, can contact anyone Requirements Strong relationships with both local and national business and industry media outlets Experience in acting as a company spokesperson; comfortable and skilled in digital media. Exceptional writing and editing skills Solid networking experience with social media including blogs, Facebook, Twitter, etc. Strong problem solving skills and willingness to roll up one’s sleeves to get the job Excellent written and verbal communication skills Startup experience will be considered an added bonus. Skills Develop media relations strategy, seeking high-level contacts in print, broadcast and online media Develop a marketing communications plan including strategy, goals, budget and tactics Coordinate all public relations activities Direct social media team to engage audiences across traditional and new media Leverage existing media relationships and cultivate new contacts within business and industry media Manage media inquiries and interview requests Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. Build relationships with thought leaders to grow industry awareness

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