
This role will be Marketing Lead at WarehouseNow and is expected to do the following
- Develop innovative growth hacks to drive user growth and engagement on digital properties via all channels and marketing programs
- Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
- Work closely with a range of cross-functional teams—product, sales, design and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
- Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
- Analyse and present reports to multiple stakeholders
What specific skills and traits should this person possess?
- 3+ years of experience in marketing, growth or program management or related roles
- Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights
- Hands-on experience with tools such as Google Analytics, Firebase, etc.
- Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
- Strong interpersonal skills to manage and work with multiple teams and stakeholders
- Demonstrated strength in strategic thinking/market analysis /competitive analysis
- Bonus: Prior experience in a B2C Company or Marketing Tech Company

About Warehouse Now
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We are seeking a talented and detail-oriented Technical Content Writer to join our team. As a key member of our marketing and communications department, you will play a crucial role in crafting clear, engaging, and technically accurate content related to cybersecurity.
Key Responsibilities:
Content Creation:
- Develop high-quality, technical content including whitepapers, blogs, case studies, and user guides that effectively communicate complex cybersecurity concepts to various audiences.
Research and Expertise:
- Stay updated on the latest trends, technologies, and threats in the cybersecurity landscape to ensure the accuracy and relevance of the content.
Collaboration:
- Work closely with subject matter experts, engineers, and marketing team members to gather information and insights for content development.
Content Strategy:
- Contribute to content strategy and planning, ensuring that the content aligns with the company's messaging and goals.
Editing and Proofreading:
- Review and edit content for clarity, coherence, and adherence to company style guidelines.
SEO Optimization:
- Implement SEO best practices to improve the visibility and accessibility of our content in search engine results.
Documentation:
- Create and maintain technical documentation, manuals, and guides for our products and services.
Qualifications:
- Bachelor’s degree in Computer Science, Cybersecurity, Technical Writing, English, or a related field.
- Proven experience in technical content writing, specifically in the cybersecurity domain.
- Strong understanding of cybersecurity concepts, technologies, and best practices.
- Excellent writing, editing, and proofreading skills with an emphasis on clarity and conciseness.
- Ability to translate complex technical information into easily understandable content for a non-technical audience.
- Familiarity with SEO principles and tools.
- Proficiency in industry-standard writing and collaboration tools (e.g., Microsoft Office, Google Workspace, Markdown).
- Strong organizational and time-management skills, with the ability to meet deadlines in a fast-paced environment.
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Lentra is a new-age, domain-native platform built from the ground up, designed and developed to empower financial institutions with tomorrow’s lending ecosystem, today. With its full-stack, fully digital, secured products and solutions, Lentra is the future of smart, seamless, secure digital lending.
Our solutions cover the Indian lending stack effectively for digital origination by providing capabilities like eKYC, vKYC, eSign, eNACH, etc., besides MultiBureau(R), a comprehensive BRE for faster decisioning and configurable onboarding workflows. Reliability and minimal TATs are the key takeaways from Lentra’s offerings.
Our Marquee Clients including the topmost private banks in India are now future ready and encashing business opportunities. Lentra's zero risk instant lending solution will empower the FIs to leapfrog into the future.
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About Us :


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