This role will be Marketing Lead at WarehouseNow and is expected to do the following
- Develop innovative growth hacks to drive user growth and engagement on digital properties via all channels and marketing programs
- Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
- Work closely with a range of cross-functional teams—product, sales, design and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
- Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
- Analyse and present reports to multiple stakeholders
What specific skills and traits should this person possess?
- 3+ years of experience in marketing, growth or program management or related roles
- Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights
- Hands-on experience with tools such as Google Analytics, Firebase, etc.
- Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
- Strong interpersonal skills to manage and work with multiple teams and stakeholders
- Demonstrated strength in strategic thinking/market analysis /competitive analysis
- Bonus: Prior experience in a B2C Company or Marketing Tech Company
Subodh Popalwar
Software Engineer, Memorres
About Warehouse Now
Similar jobs
- Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
- Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
- Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
- Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
- Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
- Creating sourcing channels for brands and patrons of company in a cost-efficient way.
- Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
- Collaborating with internal cross-functional teams to run select strategic projects.
What you need to have:
- B.Tech / B.E.; MBA / PGDM
- 4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
- Fundamental understanding of integrated, multi-channel marketing concepts and best practices
- Proven expertise in developing, executing, and measuring integrated campaigns
- Experience with organizing events, meet-ups, and conferences is a plus
- Prior startup experience is a plus
- Strong academic credentials from a Tier 1 institution.
- Significant understanding of the fintech and financial services space.
- Bonus: Tier 1 MBA.
- Bonus: Southeast Asian market knowledge or experience.
What’s on offer
- A fast-paced, exciting workplace with a cool vision
- Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
- Competitive compensation and healthcare
- Health insurance
- Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
- Equity stock options
- Paid casual off/marriage leaves
About us:
Company website: https://www.neulife.com/
INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.
This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.
Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.
You Should Apply If You Have:
- MBA degree in advertising or marketing
- Proven working experience in digital marketing. At least 5+ years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of google analytics
- Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Tracking and improving search results on Google Search pages
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
- Design, build and maintain our social media presence
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Measure and report performance of all digital marketing campaigns, and assess against goals.
Benefits:
- Flexible work hours, Work from home and holidays policy
- Open and collaborative work culture
- Competitive salary
Please apply with below details in your resume:
- Current CTC
- Expected CTC
- Earliest joining period (In days)
What you will do:
- Leading, planning and executing of high scale performance campaigns on multiple advertising platforms
- Strategizing end to end media plan using high budgets across digital and non-digital channels
- Collaborating with product and tech teams to provide the best user experience for new users
- Exploring new channels for growth and lead their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college IIT/ NIT/ IIM/ XLRI/ MDI/ Any Other Tier 1 Colleges)
- 7+ years experience with 4+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expert in excel-based data modelling, analytics tools
- Handled large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in managing TV budgets is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
- Managing and overseeing the organization's e-commerce business efforts
- Identifying opportunities for growth within existing e-commerce accounts, and developing new Marketplace customers
- Heading the planning and execution of the marketing strategies to promote services to online customers
- Creating reports in the system to track product sales
- Leading development of tailored marketing campaigns
- Continually monitoring the campaigns in progress and optimizing as needed.
- Using data to create strategic plans
- Collaborating with a cross functional team to ensure technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
- Creating comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
What you need to have:
- Bachelor's degree in a quantitative, test-driven field or equivalent experience.
- B.Tech / B.E. preferred
- Minimum 3 years' experience in E-commerce marketing including responsibility for campaign development and strategy
- Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
- Proficient in Microsoft Suite
- Must have experience in Amazon Marketing Services (AMS), Search Engine Optimization (SEO)
- Must have worked in a fast paced startup
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
SENIOR MARKETING MANAGER
Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.
As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.
About Tesseract Esports
Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.
We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.
Responsibilities & Duties
- Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
- Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
- Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
- Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
- Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
- Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
- Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
- Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
- Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
- Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals
Qualifications (Required)
- Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
- 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
- Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
- Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
- Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
- In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
- A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
- Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
- Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
- Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
- Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.
Qualifications (Preferred)
- Strong passion for gaming and esports.
- Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
- Experience working in the esports or gaming industry.
- B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
- Past experience in scaling a service/product in the e-commerce space.
Digital Growth
Driving awareness campaigns on digital channels
Evens and PR
Must have worked with food FMCG brands
Google Analytics
Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.
Job Brief :
Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.
Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks
Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.
Creating strategies for generating bold and innovative ideas for growth via paid channels
managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.
Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Identify and manage new & existing content providers, including both individuals and financial corporates.
Responsible for new customer acquisition via our mobile app.
Required Skills and Experience:
Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..
Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..
Should understand the concepts of Lifetime value of a user (LTV) and its application.
Must have experience in delivering customer acquisition growth and optimisation across key metrics.
Experience
At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .
Data-driven mindset with excellent analytical and problem-solving skills.
Experience Working within the Fintech ecosystem is a must.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres