Marketing Manager / Senior Marketing Manager
2 - 10 yrs
₹5L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Marketing
This role will be Marketing Lead at WarehouseNow and is expected to do the following
- Develop innovative growth hacks to drive user growth and engagement on digital properties via all channels and marketing programs
- Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
- Work closely with a range of cross-functional teams—product, sales, design and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
- Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
- Analyse and present reports to multiple stakeholders
What specific skills and traits should this person possess?
- 3+ years of experience in marketing, growth or program management or related roles
- Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights
- Hands-on experience with tools such as Google Analytics, Firebase, etc.
- Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
- Strong interpersonal skills to manage and work with multiple teams and stakeholders
- Demonstrated strength in strategic thinking/market analysis /competitive analysis
- Bonus: Prior experience in a B2C Company or Marketing Tech Company
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About Warehouse Now
Founded :
2019
Type :
Product
Size :
100-500
Stage :
Raised funding
About
Warehouse Now is a warehousing & supply chain Company which caters to all kinds of warehousing needs of its customers. WH Now has warehouses available to be used for storage by its clients for flexible periods of time which can be from 10 days to 9 years. It has in its inventory 1000 plus warehouses in more than 100 cities of varying sizes from 100 sft to 2 Lac sft. WH Now offers to its clients consistency and standardisation of services across all its warehouses. WH Now takes care of end to end Operations and also provide logistics solutions as per client’s requirement.
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