Salesforce Developer

Job Title: Growth Associate - International Markets

Department: Founder's Office

Reports To: Founder & Managing Director

Location: Mumbai

Employment Type: Full-time

Experience Level: 1 years +

The Growth Associate - International Markets will serve as a strategic business leader working directly with the founder's office to drive accelerated growth across all business verticals. This role combines strategic thinking with operational excellence, overseeing Sales, Marketing, and Delivery functions to achieve aggressive growth targets while maintaining operational efficiency.

Key Responsibilities

Strategic Growth Planning (30%)

• Develop and execute comprehensive growth strategies aligned with company vision
• Identify new market opportunities and business verticals for expansion
• Create and monitor KPIs for sales, marketing, and delivery performance
• Conduct market analysis and competitive intelligence to inform strategic decisions
• Collaborate with founders on long-term business planning and goal setting
• Drive digital transformation initiatives across all business functions

Sales Leadership & Revenue Growth (35%)

• Lead sales strategy development and execution across all product lines
• Manage and optimize the complete sales funnel from lead generation to closure
• Develop pricing strategies and negotiate high-value enterprise deals
• Build and maintain relationships with key clients and stakeholders
• Establish channel partnerships and strategic alliances
• Implement sales methodologies and processes to improve conversion rates
• Manage sales team performance and provide strategic guidance
• Target: Achieve 40%+ year-over-year revenue growth

Marketing & Brand Development (20%)

• Develop integrated marketing strategies across digital and traditional channels
• Lead brand positioning and messaging for all product offerings
• Oversee content marketing, thought leadership, and industry presence
• Manage marketing budget allocation and ROI optimization
• Drive demand generation and lead qualification processes
• Establish AXS as a thought leader in AI, fintech, and customer experience domains
• Coordinate participation in industry events, conferences, and trade shows

Delivery Excellence & Customer Success (15%)

• Ensure delivery quality and customer satisfaction across all engagements
• Implement standardized delivery methodologies and best practices
• Monitor project profitability and resource utilization
• Drive customer retention and expansion strategies
• Establish customer success metrics and feedback loops
• Collaborate with technical teams to ensure solution quality and innovation

Required Qualifications

Education & Experience

• Education: MBA from reputed institution (IIM/ISB/XLRI) or equivalent
• Experience: 1 years+ in growth roles within technology/consulting companies
• Industry: Prior experience in B2B technology, fintech, or professional services
• Leadership: Minimum 1 years managing cross-functional teams

Core Competencies

• Strategic Thinking: Proven ability to develop and execute growth strategies
• Sales Excellence: Track record of achieving 30%+ growth targets consistently
• Marketing Expertise: Experience with B2B marketing, digital marketing, and brand building
• Analytical Skills: Strong data analysis and business intelligence capabilities
• Leadership: Experience leading teams of 10+ members across multiple functions
• Communication: Exceptional presentation and stakeholder management skills

Technical Knowledge

• Understanding of AI/ML, fintech, and digital transformation landscapes
• Experience with CRM systems, marketing automation, and analytics tools
• Knowledge of enterprise sales cycles and complex solution selling
• Familiarity with project delivery methodologies (Agile/Waterfall)

Preferred Qualifications

Industry Experience

• Previous experience in AI/ML, fintech, or customer experience domains
• Background in consulting or professional services
• Experience with government and large enterprise sales
• International business development experience

Achievements

• Demonstrated success in scaling businesses
• Experience in new market entry and product launches
• Track record of building high-performing teams from scratch
• Recognition in industry forums or publications

Strong Senior Implementation Engineer (Post-Sales SaaS / Enterprise Onboarding) Profiles

Mandatory (Experience 1): Must have recent 4+ years of experience in technical implementation, solutions engineering, or customer-facing engineering roles within B2B SaaS, preferably for global / US clients.

Mandatory (Experience 2): Must have experience owning end-to-end customer onboarding and technical implementation for complex or enterprise accounts from kickoff to go-live, including customer requirement gathering, configuration, data setup, integrations, validation, and post go-live support.

Mandatory (Experience 3): Must have strong Python scripting skills, with hands-on experience writing scripts for data migration, ETL workflows, automation, and data transformation (CSV, JSON, spreadsheets, APIs).

Mandatory (Experience 4): Must have experience working with APIs, webhooks, REST integrations, reading/debugging JSON payloads, handling authentication flows, and troubleshooting integration issues.

Mandatory (Experience 5): Must have hands-on exposure to data modeling, SQL queries (PostgreSQL preferred), data validation, reconciliation, and quality checks to ensure accuracy during migrations and billing-related workflows.

Mandatory (Experience 6): Must have experience collaborating cross-functionally with product, engineering, and sales teams to ensure timely resolution of implementation blockers and seamless client onboarding.

Mandatory (Early Career) : Candidate must have either a B.Tech in Computer Science (CS) or at least 1+ year of early career experience as a Software Engineer / Developer before transitioning into implementation roles.

Mandatory (Company Type): B2B SaaS or Services company selling to North America / global markets, in a customer-facing implementation or onboarding

Strong UX Researcher Profile

Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products

Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing

Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies

Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Preferred

Preferred (Company) - Product Company

Key Responsibilities

Instructional Design & Development

● Lead the end-to-end instructional design process to create engaging, scalable, and user-centric learning content.

● Develop training materials, including e-learning modules, videos, instructor-led training (ILT), virtual ILT (vILT), guides, and job aids.

● Ensure all training content aligns with adult learning principles, industry best practices, and company objectives.

SaaS Integration Training

● Design and deliver training programs focused on SaaS platform integration, API usage, and customization workflows.

● Translate complex technical concepts into clear, actionable learning solutions for both technical and non-technical audiences.

● Collaborate with product and engineering teams to stay updated on platform updates, integration capabilities, and best practices.

Leadership & Collaboration

● Manage and mentor a team of instructional designers, ensuring quality and consistency in deliverables.

● Act as the primary point of contact for stakeholders to assess training needs and define learning objectives.

● Collaborate with customer success, product management, and marketing teams to align training with customer journeys.

Technology & Tools

● Utilize authoring tools such as Articulate Storyline, Adobe Captivate, or similar to create e-learning modules.

● Leverage Learning Management Systems (LMS) to manage and distribute content effectively.

● Integrate multimedia elements, interactive simulations, and assessments into training materials to enhance engagement.

Metrics & Improvement ● Monitor and evaluate the effectiveness of training programs through learner feedback, performance data, and completion rates.

● Continuously iterate on learning content to improve quality and relevance.

● Collaborate with various internal teams (e.g., engineering, product, marketing, support) to incorporate customer insights and real-world use cases into training content, ensuring that all learning solutions meet both business and customer needs.

● Align training content with business and customer success goals, ensuring measurable impact on product adoption, customer satisfaction, and retention. Regularly assess the effectiveness of training programs to optimize learning outcomes and business results.

● Utilize an agile instructional design approach to quickly adapt training content in response to evolving product features, customer feedback, and business requirements. Regularly update and improve course materials to keep pace with product updates.

● Oversee project timelines, resource allocation, and delivery of training initiatives to ensure on-time, high-quality outputs. Manage competing priorities and coordinate with stakeholders to maintain project alignment.

Required Qualifications

● Bachelor’s degree in Instructional Design, Education, or a related field (Master’s preferred).

● 9+ years of experience in instructional design, with at least 3 years in a leadership role.

● Proven experience in creating training for SaaS platforms, particularly in integration and API-based workflows.

● Strong knowledge of adult learning principles, instructional design methodologies, and learning technologies.

● Proficiency with authoring tools (e.g., Articulate 360, Adobe Captivate), video editing tools, and graphic design software.

● Familiarity with LMS platforms and SCORM-compliant content.

**THIS IS A 100% WORK FROM OFFICE ROLE**

We are looking for an experienced DevOps engineer that will help our team establish DevOps practice. You will work closely with the technical lead to identify and establish DevOps practices in the company.
You will help us build scalable, efficient cloud infrastructure. You’ll implement monitoring for automated system health checks. Lastly, you’ll build our CI pipeline, and train and guide the team in DevOps practices.

ROLE and RESPONSIBILITIES:

• Understanding customer requirements and project KPIs
• Implementing various development, testing, automation tools, and IT infrastructure
• Planning the team structure, activities, and involvement in project management
activities.
• Managing stakeholders and external interfaces
• Setting up tools and required infrastructure
• Defining and setting development, test, release, update, and support processes for
DevOps operation
• Have the technical skill to review, verify, and validate the software code developed in
the project.
• Troubleshooting techniques and fixing the code bugs
• Monitoring the processes during the entire lifecycle for its adherence and updating or
creating new processes for improvement and minimizing the wastage
• Encouraging and building automated processes wherever possible
• Identifying and deploying cybersecurity measures by continuously performing
vulnerability assessment and risk management
• Incidence management and root cause analysis
• Coordination and communication within the team and with customers
• Selecting and deploying appropriate CI/CD tools
• Strive for continuous improvement and build continuous integration, continuous
development, and constant deployment pipeline (CI/CD Pipeline)
• Mentoring and guiding the team members
• Monitoring and measuring customer experience and KPIs
• Managing periodic reporting on the progress to the management and the customer

Essential Skills and Experience Technical Skills

• Proven 3+years of experience as DevOps
• A bachelor’s degree or higher qualification in computer science
• The ability to code and script in multiple languages and automation frameworks
like Python, C#, Java, Perl, Ruby, SQL Server, NoSQL, and MySQL
• An understanding of the best security practices and automating security testing and
updating in the CI/CD (continuous integration, continuous deployment) pipelines
• An ability to conveniently deploy monitoring and logging infrastructure using tools.
• Proficiency in container frameworks
• Mastery in the use of infrastructure automation toolsets like Terraform, Ansible, and command line interfaces for Microsoft Azure, Amazon AWS, and other cloud platforms
• Certification in Cloud Security
• An understanding of various operating systems
• A strong focus on automation and agile development
• Excellent communication and interpersonal skills
• An ability to work in a fast-paced environment and handle multiple projects
simultaneously

OTHER INFORMATION

The DevOps Engineer will also be expected to demonstrate their commitment:
• to gedu values and regulations, including equal opportunities policy.
• the gedu’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of gedu’s Environmental Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

Merkle|Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several brands in India. The technology developed takes a beating of serving and tracking 20M+ impressions a day. It runs crunching algorithms and keyword discovery routines using distributed computing, housing the entire data in distributed caches and sharded MySQL databases.

To be a geek at Merkle|Sokrati you need to know how to build scalable and high-performance systems. Nothing at Sokrati is small. We start with a proof of concept that demands a traffic rate of 10M+! To achieve any of this you need to understand Distributed Systems, Distributed Caching, High-scale Databases. And we possess the skills to create software that makes this entire heterogeneous system function together even if it runs on 100 boxes. A system that is so widely used cannot sustain any downtime and hence it uses elegant high-availability techniques to survive an outage. Not many startups can say “been there, done that”!

@Merkle|Sokrati, you will:

• Implement solutions for broadly defined problems
• Drive best practices and engineering excellence
• Be involved in the development of code in object-oriented languages like Java etc and build large scale robust distributed systems
• Be involved in full fledged product development.
• Build New Features, Push them to production fast.
• Debug production issues across services and levels of the stack
• Build services or APIs which will for easy application integrations at Sokrati to develop applications faster.
• Build scalable/fault-tolerant backend systems that process and analyze billions of data points every day.

You'd fit right in if you have:

• 2-4 years of experience in building successful production software systems
• A solid grounding in Computer Science fundamentals (based on a BE/BTech or MS in Computer Science)
• Experience developing software services and an understanding of design for scalability, performance and reliability.
• Mastery of the tools of the trade, including a variety of modern programming languages (Python, Java, JavaScript, C/C++) and open-source technologies (Linux, Spring)
• Proven ability to work in a fast paced, agile and in an ownership and results oriented culture

If you are excited about:

• Having an unmatched startup experience that allows you to work on bleeding-edge technologies.
• Making a splash in a multi-billion dollar Digital Advertising industry
• Learning & Growing far beyond your current horizon
• A place full of like-minded & ridiculously smart folks
• A start-up culture that you'd cherish forever in your work life

Feel like you are a good fit? We would love to hear from you!