Subodh Popalwar
Software Engineer, Memorres
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About us:
At Astra Security, we're not just a team; we're innovators, protectors, and storytellers.
As a U.S. & India based powerhouse, we proudly offer a state-of-the-art Pentest Platform that mimics hacker behaviour. We're not just about finding vulnerabilities; we've discovered 100,000+ of them for our clients! And guess what? We defend against over a million threats daily.
Our accolades speak for our excellence—from being recognized as ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi to bagging the CyberTech100 title in 2021.
Why Join Us?
Because words are magical, and here at Astra, we believe they can make the digital world safer.
We're on a thrilling journey, and we need You, who can translate intricate technical tales into captivating content. Ready to embark on this cyber-adventure?
Your Mission (If You Choose to Accept):
- Craft content that bridges the gap between tech buffs and novices—think blog posts, white papers, and landing pages.
- Play a pivotal role in content management and project coordination.
- Guide and inspire budding writers on our team.
- Join forces with SEO, development, and design maestros to produce stellar content.
- Ensure every word we publish is a masterpiece—optimised, insightful, and valuable.
- Work with the marketing and frontend developer on the feedback shared and amend design changes.
- Work & come up with design guidelines for the brand
Requirements:
- 4+ years in content writing, especially in SaaS or content marketing realms.
- A flair for SEO and a penchant for NLP.
- The ability to decode complex tech puzzles and pen them down with finesse.
- Organizational prowess, self-driven spirit, and an eagle-eyed attention to detail.
- Prior experience of content marketing would be a big plus.
- A sprinkle of experience in the cybersecurity world would be the cherry on top!
- Bonus: Familiarity with WordPress/Webflow CMS.
Benefits of joining the Astra Squad:
- Embrace the cosy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Your brilliance showcased to thousands of eager readers and users.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.
- Write content for website funnels, web pages, blogs & marketing
- Create website content that is accurate, attention-grabbing, well-researched, and meets the needs of international clients
- Edit, proofread work to ensure high editorial standards are met across all content outputs
- Collaborate with creative, product, marketing teams to assess project needs and help with messaging
- Speak with internal, external stakeholders to learn about their content needs, develop and implement brand guidelines
- Work closely with the accounts, design teams to brainstorm ideas & create concepts, develop messaging
- Assist in other aspects of the creative or research processes to create accurate content and maximize growth
- Stay current on trends and competitors within the editorial sphere
- See projects through the whole creative lifestyle, from inception to deployment (digitalyards.in)
Internship Duration - 6 months
Stipend- 5000 INR per month
Desired Candidate Profile
Good communication (written and verbal) and interpersonal skills & most importantly a flair for writing.
Should be able to do research using multiple sources.
Ability to meet deadlines.
- Must have excellent writing skills with good vocabulary and grammar.
- Must adhere to deadlines.
Content Writer
Roles & Responsibility:
To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
Create content which gives website readers access to information in a simple, easy to understand language.
The content writer should know the target audience and write content to engage and draw visitors.
Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
Creating stories from in-house reports/surveys monthly.
Developing new ideas for web content.
Work with team members to enhance content pieces.
Desired Profile
Freshers with impressive writing skills are welcome.
As a web content writer, the ability to write engaging content for websites.
Knowledge in writing content for websites/print/company blogs.
Good written and communication skills.
Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
Excellent time management skills.
Personal Traits:
Excellent written and oral communication skills.
Excellent problem-solving skills.
Should be excellent in Time Management, Planning Skills & Organizing Skills.
- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
Requirements
- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
Location : Bangalore
Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc.
Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media
Implementing websites social media strategy
Tracking social media conversations about the brand
Tracking social trends for potential viral content
Tracking competition on platforms
Collaborate with Product Development team.
Monitoring trends in social media tools, trends and applications
Implementing insights gained from social media monitoring.
Should be comfortable in handling a small team.
Responsible for copy and Video editing of news stories that go up on the websites.
Should have excellent command over Hindi and English
Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar.
A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills.
Researching markets and industries to compare and create content that is innovative and original.
Consistently brainstorming and collaborating with team for new ideas and strategies.
Coordinate with marketing and design teams to illustrate articles
Familiarity with keyword placement and other S E O best practices
High comprehension of software like Microsoft Word and Google Docs
Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, information, and frequently asked questions as necessary.
Content Writers Work
Core website copy
Social media posts
Content for banners
Product descriptions
Company bios
Landing Pages
Blogs and news articles
Case studies, whitepapers, and e books
Excellent knowledge of handling social boards like Facebook, Twitter, Instagram, etc.
Understanding of SEO and web traffic metrics
Experience required: Candidates with 3-8 + yrs of relevant experience in similar newsroom role will be preferred.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres