Mulesoft Technical Architect

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

Job Title: Business Development Manager (BDM)

Location: Gurgaon

Experience: 2-4 years

Job Description:

We're looking for an experienced BDM to drive sales growth in government and corporate sectors. You'll identify new business opportunities, build relationships with key decision-makers, and drive revenue growth.

Key Responsibilities:

- Identify and pursue new business opportunities in government and corporate sectors

- Build and maintain relationships with key decision-makers and stakeholders

- Develop and execute sales strategies to drive revenue growth

- Meet or exceed sales targets and contribute to business growth

Requirements:

- 2-4 years of experience in GeM portal and IT Hardware sales

- Strong business development and sales skills

- Excellent communication and relationship-building abilities

- Ability to work independently and meet sales targets

Job Responsibilities:

·         Testing of Mobile based application (Android)

·         Design & Develop Automation Tools for testing Mobile application

·         Automation of test procedures/scenarios/cases

·         Creation of Test Plan, Specification, Test case, Test scripts and Scenarios

·         Continuous enhancement of test suites for test coverage & efficiency improvement

·         Test Execution (Manual & Automation): Functional, regression, performance, etc.

·         Test Result Analysis, Defect Management and Test status reporting & Monitoring

·         Collaborate Closely with customer & Development team for all project activities

Experience:

·         A minimum of 2 years & maximum of 5 years of relevant experience in a similar role

Qualification:

·         Bachelor of Engineering (BTECH / BE) or Masters (MTECH / MS / MCA ) in Computer Science/Electronics/Information Science/Instrumentation from reputed institutions

Skills Required:

Mandatory

·         Strong skill in testing mobile apps developed using Android Java & C# RESTful API

·         Strong skills in C# /Java programming language

·         Strong Hands on experience in Test Automation Development (Mobile Apps)

·         Experience in tools - Appium, Selenium, UI Automator, Robot FW, Espresso, etc.

·         Proficiency in creating Test Plan, Test Cases, Test Scripts and execution

·         Experience in different types of testing (stress, load, functional, performance etc.)

·         Experience in API (RESTful API) testing is desirable

·         Knowledge of DB Testing, stored procedure creation & Optimization

·         Experience in various test tools & generation of test artifacts

Optional

·         Skills in Testing GUI windows/Web/Mobile (iOS) based application

·         Exposure to other programming languages C / C++/python

·         Exposure of Versioning / Configuration & Defect Tracking tools are added advantage

·          Strong organization & time management skills with the ability to prioritize task & meet deadlines in a dynamic and fast paced environment

·          Hands on experience in Device and Emulator/Simulator Management

·          Exposure to languages Swift, Kotlin, Objective-C, JavaScript, Flutter, etc

We're looking for an enthusiastic SEO Executive with 1 year of experience to join our growing team. You'll play a key role in developing and implementing strategies to improve our website's ranking in search engines, ultimately increasing organic traffic and leads.

Responsibilities:

• Conduct in-depth keyword research to identify high-performing keywords for content optimization.
• Optimize website content (landing pages, blog posts, product descriptions) for search engines and user engagement.
• Perform on-page and off-page SEO, including link building, to improve website authority and visibility.
• Monitor website performance using SEO tools and analytics platforms (e.g., Google Search Console, Google Analytics) to track key metrics and identify areas for improvement.
• Conduct regular website audits to identify technical SEO issues, improve site speed, and ensure proper indexing by search engines.
• Stay up-to-date with the latest SEO trends and algorithm updates to adapt strategies accordingly.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
• Generate reports to communicate SEO performance and progress to stakeholders.

Qualifications:

• 1 year of experience in SEO execution.
• Strong understanding of SEO principles and best practices (on-page, off-page SEO, technical SEO).
• Experience with keyword research tools (e.g., SEMrush, Ahrefs).
• Proficiency in SEO analytics platforms (e.g., Google Search Console, Google Analytics).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• A passion for learning and staying up-to-date with the ever-evolving SEO landscape.

Bonus points:

• Experience with content creation or content marketing.
• Experience with technical SEO audits.
• Experience with link building strategies.
• Experience with A/B testing and website optimization tools.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work on a variety of SEO projects.
• Work in a fast-paced and dynamic environment.
• Be part of a growing and innovative team.

Ready to join our team?

We offer a fun and collaborative work environment with opportunities for professional growth. If you're a highly motivated and results-oriented SEO professional, we encourage you to apply!

Role: US IT Recruiter - Freshers/Trainees

Experience: 0-6 months 

Location: Hyderabad (Onsite) 

Technovert is not a typical IT services firm. We have to credit two of our successful products generating $2M+ in licensing/SaaS revenues which is rare in the industry. 

We are Obsessed with our love for technology and the infinite possibilities it can create for making this world a better place. Our clients find us at our best when we are challenged with their toughest of the problems and we love chasing the problems. It thrills us and motivates us to deliver more. Our global delivery model has earned the trust and reputation of being a partner of choice. 

We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We partner with you to understand the interconnection of user experience, business goals, and information technology. It's the optimal fusing of these three drivers that delivers 

Responsibilities: 

• Should understand the requirement in depth to ensure quality sourcing and recruiting
• Should ensure to submit profiles with quick turnaround time for timely submissions to meet sharp deadlines for each of the requisition
• Make use of effective resourcing strategies, such as head hunting, Internet sourcing, networking, employee referrals

Must have: 

• Candidate must have good communication skill
• He/she must have a good attitude
• Proven ability to consistently and positively contribute in a high- paced, changing the work environment
• Excellent communication skills in written and verbal both

Qualification:  

• 0-6 months of experience in US Staffing.
• Should be ready to work 80% of the time on W2 recruitment only.
• Good communication skills.
• Willing to work from office (Hyderabad)
• Experience in using job portals like Career Builder, Dice and LinkedIn would be a plus.

• Identifying, generating, and qualifying leads of Educational Institutes through a mix of cold calls by using social media tools at the general disposal
• Fixing a virtual meeting with these potential prospects, identifying their pain points, presenting
• Companys offerings to them and ultimately onboarding them as our partners.
• Thus, the incumbent will be responsible for the entire sales cycle- Right from lead generation to onboarding the educational institutes.
• Once an institute is onboarded, the incumbent will act as a relationship manager and will ensure a seamless customer experience throughout his association with the company.
• Constantly identifying the potential to upsell to existing clients through giving the BEST post-sales service to the client.

What’s there for you?

• The chance to live a true startup life and do things from scratch thereby gaining an enriching experience.
• Platform to showcase your talent as a city lead and grow into a state head in no time
• Lucrative incentives are paid EVERY MONTH and not at the end of a quarter or a year.
• An opportunity to work directly with FOUNDERS OF the company and thereby be a part of the foundation/core team.

Key Competencies:

• EXCELLENT interpersonal, presentation, and communication skills.
• GO-GETTER ATTITUDE.
• Extremely high passion for sales.
• High resilience- Ability to bounce back instantly even after multiple rejections.
• Potential and Mindset to live a true- startup life.
• Ability to build and maintain Client Relationships.
• Strong Negotiation Skills.
• Ability to prospect and identify potential opportunities.
• Passion for Education and Technology.

Evaluation Buckets:

The candidate would be evaluated on the following criteria:

• MINDSET
• INTENT
• Sales Acumen
• Presentation and Communication Skills
• Stability
• Flexibility
• Past Experience