Meta Ads - Sr. Associate Performance Marketing Top b2c pro company

About Us: The Next Generation of WealthTech  

We're Cambridge Wealth, an award-winning force in mutual fund distribution and Fintech. We're not just moving money; we're redefining wealth management for everyone from retail investors to ultra-HNIs (including the NRI segment). Our brand is synonymous with excellence, backed by accolades from the BSE and top Mutual Fund houses.

If you thrive on building high-performance, scalable systems that drive real-world financial impact, you'll feel right at home. Join us in Pune to build the future of finance.

[Learn more: www.cambridgewealth.in]

The Role: Engineering Meets Team Meets Customer

We're looking for an experienced, hands-on Tech Catalyst to accelerate our product innovation. This isn't just a coding job; it's a chance to blend deep backend expertise with product strategy. You will be the engine driving rapid, data-driven product experiments, leveraging AI and Machine Learning to create smart, personalized financial solutions. You'll lead by example, mentoring a small, dedicated team and ensuring technical excellence and rapid deployment in the high-stakes financial domain.

Key Impact Areas: Ship Fast, Break Ground  

1. Backend & AI/ML Innovation  

• Rapid Prototyping: Design and execute quick, iterative experiments to validate new features and market hypotheses, moving from concept to production in days, not months.
• AI-Powered Features: Build scalable Python-based backend services that integrate AI/ML models to enhance customer profiling, portfolio recommendation, and risk analysis.
• System Architecture: Own the performance, stability, and scalability of our core fintech platform, implementing best practices in modern backend development.

2. Product Leadership & Execution  

• Agile Catalyst: Drive and optimize Agile sprints, ensuring clear technical milestones, efficient resource allocation, backlog grooming and maintaining a laser focus on preventing scope creep.
• Mentorship & Management: Provide technical guidance and mentorship to a team of developers, fostering a culture of high performance, code quality, and continuous learning.
• Domain Alignment: Translate complex financial requirements and market insights into precise, actionable technical specifications and seamless user stories.
• Problem Solver: Proactively identify and resolve technical and process bottlenecks, acting as the ultimate problem solver for the engineering and product teams.

3. Financial Domain Expertise  

• High-Value Delivery: Apply deep knowledge of the mutual fund and broader fintech landscape to inform product decisions, ensuring our solutions are compliant, competitive, and truly valuable to our clients.
• Risk & Security: Proactively architect solutions with security and financial risk management baked in from the ground up, protecting client data and assets.

Your Tech Stack & Experience  

The Must-Haves  

• Mindset: A verifiable track record as a proactive First Principle Problem Solver with an intense Passion to Ship production-ready features frequently.
• Customer Empathy: Keeps the customer's experience in mind at all times.
• Team Leadership: Experience in leading, mentoring, or managing a small development team, driving technical excellence and project delivery.
• Systems Thinker: Diagnoses and solves problems by viewing the organization as an interconnected system to anticipate broad impacts and develop holistic, strategic solutions.
• Backend Powerhouse: 2+ years of professional experience with a strong focus on backend development.
• Python Guru: Expert proficiency in Python and related frameworks (e.g., Django, Flask) for building robust, scalable APIs and services.
• AI/ML Integration: Proven ability to leverage and integrate AI/ML models into production-level applications.
• Data Driven: Expert in SQL for complex data querying, analysis, and ETL processes.
• Financial Domain Acumen:Strong, demonstrable knowledge of financial products, especially mutual funds, wealth management, and key fintech metrics.

Nice-to-Haves  

• Experience with cloud platforms (AWS, Azure, GCP) and containerization (Docker, Kubernetes).
• Familiarity with Zoho Analytics, Zoho CRM and Zoho Deluge
• Familiarity with modern data analysis tools and visualization platforms (e.g., Mixpanel, Tableau, or custom dashboard tools).
• Understanding of Mutual Fund, AIF, PMS operations

Ready to Own the Backend and Shape Finance?  

This is where your code meets the capital market. If you’re a Fintech-savvy Python expert ready to lead a team and build a scalable platform in Pune, we want to talk.

Apply now to join our award-winning, forward-thinking team.

Our High-Velocity Hiring Process:  

• You Apply & Engage: Quick application and a few insightful questions. (5 min)
• Online Tech Challenge: Prove your tech mettle. (90 min)
• People Sync: A focused call to understand if there is cultural and value alignment. (30 min)
• Deep Dive Technical Interview: Discuss architecture and projects with our senior engineers. (1 hour)
• Founder's Vision Interview: Meet the leadership and discuss your impact. (1 hour)
• Offer & Onboarding: Reference and BGV check follow the successful offer.

What are you building right now that you're most proud of?

Job description:

• Min 1 Year Experience in Google Ads & Facebook ads Manager
• Social Posting Topic & Content Creation
• Competitor Research Detailed Skill
• Latest SEO Knowledge
• Sound Knowledge of Graphic design tools
• Basic Knowledge of video editing tools

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

Requirements

• 3+ years of experience in the Development of JAVA technology.
• Strong Java Basics
• Linux
• SpringBoot or Spring MVC
• Hands-on experience in Relational Databases (SQL query or Hibernate) + Mongo (JSON parsing)
• Proficient in REST API development
• Messaging Queue (RabitMQ or Kafka)
• Microservices
• Java 8
• Any Caching Mechanism
• Good at problem-solving

Good to Have Skills:

• 3+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem-solving skills.
• Ability to work in a fast-paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding AI/ML algorithms is a plus.

 Position holder will be an individual contributor

 Build and manage productive, professional relationships with clients

using telephonic and/or video conversations

 Ensure clients are using and deriving benefit from IndiaMART

 Ensure products/services in client’s e-catalog are accurately defined

 Maximize revenue by upselling other services and achieve

fortnightly, monthly client retention and revenue targets

 Systematic follow-up and time-bound closures

 Prompt resolution of complaints

 Daily 10-15 meaningful telephone/video calls with clients

• Design and development of automotive feature/function software/components (ACC, AEB, TSR, LKA etc.) for ADAS/AD systems
• Coordination and regular interaction with different stakeholders and teams like testing, requirements, leads etc.
• Participate in SW requirement generation, SW architecture, detailed design etc

Training –

Training undergraduate science students to develop Games using software such as Unity, Unreal Engine, C# & C++ programming language. Should be able to clearly explain to students - OOP’s concept, programming logics & algorithms. Also, should be fully conversant with 12th level Mathematics and Physics concepts (such as Vector, Coordinate System, Matrices, Quaternion etc.) used in game programming

Specific Skill Set :

-  Strong working knowledge and experience of C#, C++ & Game engine (Unity3D, unreal engine, Cocos2d etc…) its application in game development is must & required (training, working experience)

-    Very strong knowledge of OOP’s concept (Such as Encapsulation, Inheritance, polymorphism etc.), programming logics & Algorithms is mandatory

-     Thorough with Mathematics, Physics & its Concepts (such as Vector, Coordinate System, Matrices, Quaternion etc.)

-      Good communicator (both oral and written) in English

-      Self-motivated, initiator and results-oriented

-      Should demonstrate positive attitude, high motivation and interpersonal skills

Minimum/Maximum/ Work Experience Required: – 3-5 years

Any other skill set:

Enjoys working with people of all ages, from youth to parents and College staff

Efficiently organized, with the ability to maintain detailed records

Ability to execute events in a well-coordinated and planned manner Encouraging Compassionate

Time management and follow-up skills

* Software professional who are passionate to teach and share knowledge, will be preferred.

• Angular 6
• Java Script
• HTML
• Css
• UI