Business Development Manager

About Us:

With a mission to upgrade the digital marketing industry with profound practical expertise and innovation, InSnap Technologies started its operations in 2018. Founded as a subsidiary of Spokesly INC based out of California, USA.

InSnap has grown to be a family of some of the best talent from around the world who have empowered thousands of businesses to achieve their digital marketing goals. Powered with business intelligence data, vision, and out-of-the-box thinking, InSnap provides novel solutions and tools to rest all the digital marketing worries for a B2B enterprise.

Job description:

Eligibility Criteria:

·      Comfortable using AI tools (ChatGPT, MidJourney, Canva AI, Jasper, etc.) to create content, designs, and email copy.

·      Willingness to learn SaaS marketing automation tools (ActiveCampaign, n8n, Chameleon etc.).

·      Basic skills in copywriting, design, and analytics.

·      Basic understanding of HTML & CSS

·      Strong problem-solving ability and curiosity to experiment.

·      Process-driven with an eye for detail (QA before things go live).

Key Responsibilities:

·      Working on end-to-end email marketing operation including creating content, designing and putting emails in Automation.

·      Executing email campaigns and tracking results.

·      Optimizing Emails & Automation workflows for user activation, engagement, conversion and upgrades.

·      Researching topics that interest our target audience the most and creating Lead Magnets on the same.

·      Staying up to date with Advanced Marketing Strategies for Effective Campaigns.

·      Working on different tools like Mixpanel, Chamelon etc. for improving user experience and activation.

WHO WE ARE:

TIFIN is a fintech platform backed by industry leaders including JP Morgan, Morningstar, Broadridge, Hamilton Lane, Franklin Templeton, Motive Partners and a who’s who of the financial service industry. We are creating engaging wealth experiences to better financial lives through AI and investment intelligence powered personalization. We are working to change the world of wealth in ways that personalization has changed the world of movies, music and more but with the added responsibility of delivering better wealth outcomes.

We use design and behavioral thinking to enable engaging experiences through software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.

In a world where every individual is unique, we match them to financial advice and investments with a recognition of their distinct needs and goals across our investment marketplace and our advice and planning divisions.

OUR VALUES: Go with your GUT

• Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. With self-awareness and integrity we strive to be the best we can possibly be. No excuses.
• Understanding through Listening and Speaking the Truth. We value transparency. We communicate with radical candor, authenticity and precision to create a shared understanding. We challenge, but once a decision is made, commit fully.
• I Win for Teamwin. We believe in staying within our genius zones to succeed and we take full ownership of our work. We inspire each other with our energy and attitude. We fly in formation to win together.

Responsibilities:

• Develop user-facing features such as web apps and landing portals.
• Ensure the feasibility of UI/UX designs and implement them technically.
• Create reusable code and libraries for future use.
• Optimize applications for speed and scalability.
• Contribute to the entire implementation process, including defining improvements based on business needs and architectural enhancements.
• Promote coding, testing, and deployment of best practices through research and demonstration.
• Review frameworks and design principles for suitability in the project context.
• Demonstrate the ability to identify opportunities, lay out rational plans, and see them through to completion.

Requirements:

• Bachelor’s degree in Engineering with 10+ years of software product development experience.
• Proficiency in React, Django, Pandas, GitHub, AWS, and JavaScript, Python
• Strong knowledge of PostgreSQL, MongoDB, and designing REST APIs.
• Experience with scalable interactive web applications.
• Understanding of software design constructs and implementation.
• Familiarity with ORM libraries and Test-Driven Development.
• Exposure to the Finance domain is preferred.
• Knowledge of HTML5, LESS/CSS3, jQuery, and Bootstrap.
• Expertise in JavaScript fundamentals and front-end/back-end technologies.

Nice to Have:

• Strong knowledge of website security and common vulnerabilities.
• Exposure to financial capital markets and instruments.

Compensation and Benefits Package:

• Competitive compensation with a discretionary annual bonus.
• Performance-linked variable compensation.
• Medical insurance.

A note on location. While we have team centers in Boulder, New York City, San Francisco, Charlotte, and Mumbai, this role is based out of Bangalore

TIFIN is an equal-opportunity workplace, and we value diversity in our workforce. All qualified applicants will receive consideration for employment without regard to any discrimination.

Ready to take the next step in your professional journey? Join the 1Point1 family and nurture your future with us. From personal development to career growth, we provide the soil for your success! Let’s grow together and make every day a new opportunity to blossom.

·      Support and fix issues in the IT infrastructure, end-user devices and applications.

·      Manage tickets and provide helpdesk support.

·      Perform desktop troubleshooting for end users.

·      Aid with remote computer deployments.

·      Install and maintain network infrastructure.

·      Provide support for Azure/AWS/Google Cloud resources.

·      Handle support escalations.

Develop and document SOPs to streamline support processes

• Plan & execute user acquisition and engagementcampaigns through paid marketing channels
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Thorough understanding and experience on media platformslike Google, Facebook etc.

• Work efficiently with our Creativeand Content teams to build content strategies

• Work closely with Analytics/Data Science team to build right personalized campaigns for different consumer segments.  

• Align with Product team and sales team for funnel improvement and tech related issues.  

• Manage campaign reports with good presentation skills.

• Potential user research, identification and testing new ideas/channels.

• Leveraging customer insights to anticipate needs and obstacles within the path to purchase and designing strategies to target the obstacles and share knowledge with key stakeholders
• Interpreting the user journey to better understand and improve the customer experience (through digital engagements) and touch points that move consumers down the funnel to increase conversions
• Resolving gaps in the total customer experience to optimize the experience
• Facilitating the buying journey for products and/or services by understanding the key benefits of the offers
• Developing illustrations, logos and other designs
• Using the appropriate colours and layouts for each graphic
• Working closely with the marketing and production team to produce final design
• Amending designs after feedback
• Ensuring final graphics and layouts are visually appealing and on-brand

Desired Candidate Profile

• Proven graphic designing experience of 3-7 years
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Premier Photoshop)
• Good at developing illustrations, logos, and other designs
• A keen eye for aesthetics and details
• Ability to work methodically and meet deadlines

We are looking for a seasoned technology professional who can use their experience to build effective teams, high-performance culture, scalable processes and mentor aspiring talent. The candidate must be entrepreneurial, hands-on in technology, must have experience with design, development, and delivery of mobile apps, web applications and tech platforms, at scale. It is highly important for the candidate to have experience with eCommerce and is expected to have some experience in the retail sector, building technology systems and platforms.

The person is expected to be a technology leader with the capability of building and leading a high-performance engineering team.

Responsibilities

• Provide Technical authority in prospective meetings with other departments and provide guidance to developers
• Provide Hands-on Technical leadership, in the development, operation, and improvement of services
• Work with the wider team to ensure high-quality code is delivered in line with the project goals and delivery cycles
• Work with product managers to understand user needs for new/existing services
• Work closely with designers to deliver rapid prototypes as well as production code to ensure high accessibility standards are upheld. We expect familiarity with modern frameworks and languages, as well as best practices such as Clean Code, TDD, BDD, continuous integration, continuous delivery, and DevOps
• Attract, hire, retain and develop top-notch engineering/technology talent
• Implement technology product(s) as per the product requirements, using appropriate technologies
• The company’s tech-stack comprises Node.js (for Backend), MongoDB as the Database (MEAN stack), and Native App development (for iOS and Android)
• Communicate business goals to the engineers. Keep them focused on building the right product and in the right manner. Ensure that engineering is always adding business value and communicate this value to the business leaders
• Be an individual contributor if necessary. Engineering managers could spend ~20% of their time coding and contribute to the code base
• Perform regular code review of the code being developed by your team, to maintain the high quality of code

Qualification

• Computer Science & Engineering education/degree from an internationally recognized top technology institute or university
• 8-10 years of overall experience in the delivery of quality scalable and extensible software. Should currently be leading a team of top-notch developers as an Engineering Manager or Technical Architect.
• Experience of leading product development in B2C startups
• 4+ years of experience in architecting, designing, developing, and scaling high-quality mobile apps and end-to-end systems (consumer-facing and business-facing systems), under tight timelines and delivery pressure
• Experience with backend software development at a high scale. Experience with distributed systems, service-oriented architecture (SOA), and microservices design.
• Capacity to take the complete responsibility of developing and delivering a product-mobile apps and backend. Has good design sense. Has to experience with Node.js.
• Knowledge of new and cutting-edge technologies & tools. Experience working on complex projects having Analytics, Data-Science and Machine Learning components.