Principal Engineer - Java+Scala+AWS

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

Responsibilities

• Manage and drive a team of Data Analysts and Sr. Data Analysts to provide logistics and supply chain solutions.
• Conduct meetings with Clients to gather the requirements and understand the scope.
• Conduct meetings with internal stake holders to walk them through the solution and handover the analysis.
• Define business problems, identify solutions, provide analysis and insights from the client's data.
• 5 Conduct scheduled progress reviews on all projects and interact with onsite team daily.
• Ensure solutions are delivered error free and submitted on time.
• Implement ETL processes using Pentaho Data Integration (Pentaho ETL)Design and implement data models in Hadoop.
• Provide end-user training and technical assistance to maximize utilization of tools.
• Deliver technical guidance to team, including hands-on development as necessary; oversee standards, change controls and documentation library for training and reuse.

Requirements

• Bachelor's degree in Engineering.
• 16+ years of experience in Supply Chain and logistics or related industry and Analytics experience.
• 3 years of experience in team handling(8+People) and interacting with the executive leadership teams.
• Strong project and time management skills with ability to multitask and prioritize workload.
• Solid expertise with MS Excel, SQL, any visualization tools like Tableau/Power BI, any ETL tools.
• Proficiency in Hadoop / Hive.
• Experience Pentaho ETL, Pentaho Visualization API, Tableau.
• Hands on experience of working with Big data sets (Data sets with millions of records).
• Strong technical and Management experience.

Desired Skills and Experience

• NET,ASP.NET

• Conducting analysis of website and application requirements.
• Writing back-end code and building efficient PHP modules.
• Developing back-end portals with an optimized database.
• Troubleshooting application and code issues.
• Integrating data storage solutions.
• Responding to integration requests from front-end developers.
• Finalizing back-end features and testing web applications.
• Updating and altering application features to enhance performance.

• Bachelor’s degree in computer science or a similar field.
• Knowledge of PHP web frameworks including Yii, Laravel, and CodeIgniter.
• Knowledge of front-end technologies including CSS3, JavaScript, and HTML5.
• Understanding of object-oriented PHP programming.
• Previous experience creating scalable applications.
• Proficient with code versioning tools including Git, Mercurial, CVS, and SVN.
• Ability to project manage.
• Good problem-solving skills.

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

We are the first and leading open-source test automation platform. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

We are inviting the right people to scale our growth, who can help us grow our teams in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!

Job Responsibilities:

• Manage the day to day operations of Inside Sales Team 
• Ensure customer details are complete and correct, also collect contact details, profiles, and nature of business.
• Enrich leads by finding information about the person and the company who has signed up for the product. 
• Identify key contacts at prospect accounts based on title and responsibilities
• Assign the leads to the respective salesperson according to category (start-up, SMB, Enterprise) and region.
• Ensure the team keeps all activity, customer information, notes, and documents up-to-date in http://salesforce.com/">salesforce.com and other relevant systems.
• Track daily sign-ups and demo requests and ensure they are all treated within 24 hours
• Help the SDR team with the right companies and personas to target.

Requirements :

• Fluency in prospecting tools and platforms (lead generation, email, phone, data enrichment & cleansing, BDR processes, etc.)
• Sound knowledge of Microsoft Excel is Must.  
• Hands-on with social media - LinkedIn Sales Navigator. 
• Experience with salesforce automation systems will be an added advantage
  
  Candidates from SAAS , Technogy or product background with minimum 2 years experienced.

• Angular 6
• Java Script
• HTML
• Css
• UI 

1. Build pixel-perfect UIs across Android and iOS mobile platforms.
2. Leverage native APIs for deep integrations with both platforms. 
3. Diagnose and fix bugs and performance bottlenecks for performance that feels native. 
4. Developing and releasing complex, data-driven apps using React Native as the primary application framework. 
5. Proficiency writing Modern JavaScript, including ES6+, and JSX.
6. Maintain code and write automated tests to ensure the product is of the highest quality.
7. Must be able to develop high-performance cross-platform apps using React-Native.