Lead Generation Specialist

Job Title: Google & Meta Ads Specialist

Location: Delhi (On-site)

Company: Aertrip

Industry: Travel & Tourism

Experience Required: 2–4 years (Travel Industry Preferred)

Job Overview:

We are seeking a Performance Marketing Specialist experienced in Google Ads and Meta Ads to manage and optimize paid campaigns for our travel products and services. The ideal candidate will have prior experience in the travel industry, driving bookings, leads, and revenue through high-performing digital campaigns.

Key Responsibilities:

• Plan, create, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
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• Optimize campaigns to maximize ROI, CTR, and conversions while reducing cost per acquisition (CPA).
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• Conduct keyword research, audience targeting, and competitor analysis to improve ad performance.
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• Create remarketing & retargeting strategies to boost travel bookings and inquiries.
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• Monitor daily campaign performance and prepare detailed performance reports.
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• Collaborate with the content and design team to create high-performing ad creatives.
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• Stay updated on Google & Meta advertising policies and industry best practices.
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• Implement A/B testing to improve ad creatives and landing page performance.
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• Track travel market trends and leverage them for seasonal and promotional campaigns.
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Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
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• 2–4 years of experience in managing Google & Meta Ads campaigns.
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• Mandatory experience in the Travel & Tourism industry (Flights, Holidays, Hotels, or OTAs).
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• Strong knowledge of PPC, audience targeting, and performance optimization.
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• Hands-on experience with Google Analytics, Tag Manager, and Search Console.
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• Ability to analyze data and provide strategic insights for campaign improvement.
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• Excellent communication and project management skills.
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Preferred Skills:

• Experience in retargeting campaigns for travel packages or flight bookings.
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• Familiarity with GDS / OTA marketing strategies.
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• Understanding of conversion tracking & pixel setup.
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• Knowledge of landing page optimization to increase lead conversion.
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Company Description

FancyPants is a unique lifestyle boutique that aims to make it simple and affordable for women to explore fashion trends. We stock the most coveted products across a wide range of categories to ensure our clients feel confident and stylish. We are an ALL GIRLS TEAM.

Role Description

This is a full-time on-site role located in Mumbai for a Logistics & Returns Analyst.

Qualifications

• Analytical skills and attention to detail
• Experience in creating key performance indicators
• Customer service skills
• Excellent written and verbal communication skills
• Bachelor's degree in Logistics, Supply Chain Management, or a related field
• Experience working in a fashion retail environment is a plus

Job Description:

• Non Delivery Reports, Return To Origin coordination and analysis
• Returns
• Legal & Trademark Coordination
• Third Party E-Commerce Coordination
• Import Logistics Coordination
• Variety of Minor Responsibility regarding the Website

Industry

• Apparel & Fashion

Employment Type

Full-time

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Role Summary:

Front-end Developer who would contribute towards building a highly flexible and scalable front-end by bringing deep core technology expertise.

Job Description:

- Ensure proper offline access using service workers and PWA

- Develop components which are SEO friendly

- Have experience in server-side rendering

- Drive evolution of application performance

- Ensure project scalability by having good project architecture

Skill Requirements:

- Good experience in HTML5, CSS3, JS - React

- React native

- Angular - Redux exposure - Have handled service workers and PWA caching and updates - CSS pre-processors knowledge like sass - Knowledge of webpack, parcel, grunt etc.

-Knowledge of pre-processors like SASS/LESS, CSS-Modules.

- Architecting and automating the build process for production, using task runners or scripts (Gulp / Grunt)

-Have an eye for good UI/UX, Progressive Web Apps, Responsive Design

-Interested in writing code, actively experimenting along with learning new things.

Individual applying to the role should ideally have the following attributes

-Passionate about Frontend Development and continually follow the platform & innovations

-Strong and innovative approach to problem solving and finding solutions

-Interested in working on fast-paced

- Excellent communicator (written and verbal, formal and informal)

- Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution

- Ability to multi-task under pressure and work independently with minimal supervision.

- Ability to prioritize when under pressure.

We are looking for a Mid-Level Digital Marketer with a proven track record of developing and executing successful digital marketing campaigns. In this role, you will be responsible for driving traffic, increasing engagement, and generating leads across multiple digital channels. You will work closely with the content, design, and sales teams to ensure cohesive marketing strategies.

Responsibilities:

• Develop, implement, and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Create and optimize content for websites, blogs, and social media platforms.
• Manage and analyze the performance of PPC campaigns using Google Ads and other platforms.
• Conduct market research to identify trends and opportunities.
• Collaborate with the design team to create engaging visual content.
• Monitor and report on the performance of all digital marketing campaigns.
• Stay up-to-date with industry trends and emerging digital marketing tools.

• Design and update job descriptions
• Source potential candidates from various online channels (e.g. social media and professional platforms like StackOverflow and Behance)
• Craft recruiting emails to attract passive candidates
• Screen incoming resumes and application forms
• Interview candidates (via phone, video and in-person)
• Prepare and distribute assignments and numerical, language and logical reasoning tests
• Advertise job openings on company’s careers page, social media, job boards and internally
• Provide shortlists of qualified candidates to hiring managers
• Send job offer emails and answer queries about compensation and benefits
• Participate in job fairs and host in-house recruitment events
• Collaborate with managers to identify future hiring needs
• Act as a consultant to new hires and help them onboard

• Proven work experience as an HR Recruiter or similar role
• Familiarity with Applicant Tracking Systems and resume databases
• Experience with sourcing techniques
• Understanding of referral programs
• Solid verbal and written communication skills

Job description
Role Overview:The Telesales & Service Associate of Bharat Matrimony sells paid memberships over phone to clients who are looking for matrimony alliances. The job is to reach out to various customers over phone, explain them the product & features and deliver value to the customers.

Key Responsibilities

• Responsible for making outbound calls and regular follow up on leads assigned.
• Build a strong relationship / trust with customers by understanding the customer requirements and suggesting the right product to the Customers.
• Selling Membership over the phone and achieve the targeted sales numbers & value, set quality parameters
• Explaining the product features in detail and how to use the packages.
• Understand the Customer requirements, encourage them to upgrade / renew the matrimony packages.
• Address all the issues / grievances of customers and provide the right customer experience.
• Capture the insights from customer interactions and share it with the internal team.
• Strictly adhere to the process requirements.

Skill and Competencies required:

Functional

• Business Knowledge Process Knowledge
• Product Knowledge
• Customer Orientation
• Language skills English / Regional language
• Telemarketing / Selling Skills
• Basic computer skills MS Excel, Word

Behavioral

• Values Integrity / Honesty / Respect
• Communication Oral & Written skills / Listening
• Executive Presence
• Business / Telephone Etiquette
• Influencing Skills
• Empathy
• Self-driven / Initiative
• Ability to manage stress
• Willingness to learn

Education and Experience:Graduate in any stream / Awaiting final year result / Graduate with arrears can also apply Minimum of 6 Months 4 years experience in Telesales / Tele-calling / Telemarketing / Collections / Retention / Domestic BPO / Direct Sales / Telecom / Insurance / Customer Engagement process or domain

Salary and Benefits

• Fixed Salary Rs. 1.5 LPA to Rs 2.00 LPA per Annum plus
• Incentive Rs. 36000/- to Rs.60000/- per Annum
• Statutory Benefits viz. PF, ESI, Bonus, Gratuity, Leave all provided
• Opportunities to learn and grow with the Company