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Marketing Manager

Marketing Manager at Masters India Private Limited · Remote, Noida · 2 - 6 years · ₹8L - ₹15L / yr · Bootstrapped · Remote friendly · Posted 4 Oct 2021

Masters India Private Limited's logo

Marketing Manager

Sharanya Singh's profile picture
Posted by Sharanya Singh
2 - 6 yrs
₹8L - ₹15L / yr
Remote, Noida
Skills
Marketing
SaaS
Google Adwords
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
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About Masters India Private Limited

Founded :
2016
Type :
Product
Size :
100-500
Stage :
Bootstrapped

About

Masters India is a GST Suvidha Provider (GSP) appointed by the Goods and Services Tax Network (GSTN), a Government of India enterprise. Our mission is to build intuitive software solutions that address complex challenges faced by businesses across the globe. We enable enterprises to automate their tax and financial compliance processes with powerful, easy-to-use products.


While most enterprises rely on ERPs to streamline their operations, compliance is often still managed manually through spreadsheets and government portals—creating inefficiencies and errors. Masters India addresses this gap by providing advanced compliance automation solutions that reduce manual work, enhance accuracy, and improve overall ease of doing business. To date, we have successfully processed over 150 million e-Invoices for 1,500+ enterprise customers.

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Candid answers by the company

What does the company do?
What is the location preference of jobs?
What is the work culture like at Masters India?

Masters India is a GSTN-appointed provider helping enterprises automate tax compliance with powerful, intuitive software.

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Parvinder S.

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Baxture Technologies
Posted by Baxture Technologies
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Office No. 605, 6th floor, City Avenue - By Kolte Patil, Shankar Kalat Nagar, Wakad, Pimpri- Chinchwad, Maharashtra 411057
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  • Use Google Analytics and search performance insights to understand traffic and improve website visibility. 
  • Identify content gaps and opportunities for organic growth. 

Content & Social Media 

  • Research and write blogs, thought leadership content, website copy, and technology-focused content. 
  • Create engaging content for LinkedIn, Facebook, Instagram, and X. 
  • Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats. 
  • Build and own the marketing and social media content calendar. 

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  • Understand business objectives and translate them into actionable marketing plans. 
  • Work with internal subject matter experts to turn technical knowledge and project insights into compelling content. 

AI & Creative Tools 

  • Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations. 
  • Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs. 
  • Have basic proficiency in Figma and a good understanding of visual communication. 
  • Create visual concepts and AI-generated references that can be effectively communicated to designers. 

What We’re Looking For 

  • 2–3 years of experience in digital marketing, content marketing, or a similar role. 
  • Previous experience in IT services, IT consulting, software development, SaaS, or product engineering. 
  • Experience working in a startup or fast-growing technology company is preferred. 
  • Experience creating content for the US market or US-focused businesses is preferred. 
  • Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation. 
  • Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics. 
  • Strong writing, research, communication, and storytelling skills. 
  • Ability to manage multiple initiatives and work independently. 
  • Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying. 

Good to Have 

  • Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms. 
  • Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics. 

What We Value 

We are looking for someone who owns the content, not just the task. 

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned. 

Why Join Baxture? 

  • Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges. 
  • Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible. 
  • Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams. 
  • Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies. 
  • Work with modern AI tools: Make AI a practical part of your everyday marketing workflow. 
  • Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work. 

If you’re someone who doesn’t wait for the next task and enjoys turning technology, business insights, and ideas into meaningful marketing content, we’d like to hear from you. 

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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