Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Shubham Vishwakarma
Full Stack Developer - Averlon
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To Conduct Feasibility Study of inquiries received.
To call/meet existing and potential Clients Regularly
To Collect the data of requirements from customers / potential buyers
Update all Websites / online registered Portals (Indiamart /Tradeindia/tatanexarc /GEM /L&T SUFIN etc.) with latest product details.
Ensure Clear Communication with Customer and Production Team and Management
To Track Customer Complaints
Responsible to analyze feedbacks from market & give correct information to HOD- business development (strategy department)
To Measure customer satisfaction survey and track actions on the results.
JavaTotal Experience:6months to 1 Year
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Data AnalyticsTarget area would be clients looking forward Digital Marketing services. Hence includes,
1) Increasing revenues
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6)- Introduce the new client to the operations team and assist the operations team to work for the new client.
7) Competitor analysis: Should be aware of the work being done by the competition and come up with strategies to acquire those accounts.
8) Providing management with client/market feedback.
9) Ability to identify client needs and deciding deliverables for the same.
10) Should be self driven, target oriented and passionate
Role Business
Industry Type IT
Functional Area Sales & Business Development
Employment Type Full Time, Permanent
Role Category BD / Pre Sales
Education
UG : Any Graduate
PG : Any Postgraduate
Doctorate: Doctorate Not Required
Key Skills
Communication Skills Data Analysis Business Development
Competitor Analysis BD Account Mining Execution Project Management Digital Marketing New Business
25000 TO 750000 K
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon