
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement

About Masters India Private Limited
About
Masters India is a GST Suvidha Provider (GSP) appointed by the Goods and Services Tax Network (GSTN), a Government of India enterprise. Our mission is to build intuitive software solutions that address complex challenges faced by businesses across the globe. We enable enterprises to automate their tax and financial compliance processes with powerful, easy-to-use products.
While most enterprises rely on ERPs to streamline their operations, compliance is often still managed manually through spreadsheets and government portals—creating inefficiencies and errors. Masters India addresses this gap by providing advanced compliance automation solutions that reduce manual work, enhance accuracy, and improve overall ease of doing business. To date, we have successfully processed over 150 million e-Invoices for 1,500+ enterprise customers.
Candid answers by the company
Masters India is a GSTN-appointed provider helping enterprises automate tax compliance with powerful, intuitive software.
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Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
Kindly find below job details and share your resume if interested for the same:
Roles and Responsibilities:
• Should demonstrate warm calling prospects to qualified leads
• Should be able to achieve sales target
• Managing Sales for B2C/B2B Prospects
• Excellent interpersonal and communication skills to understand
the opportunity, and the needs of prospects
• Able to understand/explain concepts and ideas in a clear and
concise manner
• Good Listener, assertive and persuasive
• Should be a Team Player
• Generating daily reports
Key Skills:
• Direct Sales with customer oriented mindset
• Command over English is must
• Ability to pitch the product
• Eagerly learning new aspects
• Providing best solutions to customers Qualification:
• Bachelor's degree or equivalent experience in Business
• Relevant experience
• Excellent knowledge of MS Office
Company Introduction:
XLNC Technologies:
•An emerging IT consulting firm providing specialized services pertaining to Robotic Process Automation, Machine Learning and Artificial Intelligence.
•End-to-end solutions in the various sub-domains of automation
•Associated with LNT, Bajaj, GXO, TATA and others as well. We are official partners of Microsoft
XLNC Academy International Pvt LTD:
•We give all the trending courses like lean six sigma, prince2, digital marketing etc. We stand among the top 10 education academies in Asia.
•World Class Premier Training Institute accredited by The Council of Six Sigma Certification
•E-Learning courses, Instructor led Virtual Classroom & Blended Training
Carrerrunway:
•It helps the student in gaining their right career choices by using artificial intelligence and by having different assessments for students.
Regards,
Shraddha .R
XLNC Academy..
Knowledge & Experience required:
· Bachelor's degree in Computer Science Engineering or equivalent degree.
· 7 years of development experience as a seasoned Java developer
· 7 years of experience in developing enterprise applications using enterprise Java 8 and has worked both on Web and Server side technologies.
· A strong Java Backend Developer with Core Java 8, Spring, Spring Boot, Hibernate, REST Web-services.
· Expertise in Java Unit Testing Frameworks and tools such as JUnit, TestNG, Mockito etc.
· As a Senior developer, must be comfortable switching tasks between Web Services, APIs, Batch Job engine or Web Development.
· Passionate Java developer who is also a problem solver and has a very good understanding of core and advanced Java concepts.
· Good understanding of database and data fundamentals in SQL Server 2017, Oracle and NoSql databases.
· Good understanding of Web Service concepts and experience building RESTful services is required.
Responsibilities and Duties:
Should be able to handle outbound calls related to customers' requests, queries and complaints.
Fluent in English with “excellent verbal and communication skills’.
Convincing Skill
Provide accurate, valid and complete information by using the right methods/tools
Customer orientation and ability to adapt/respond to different types of characters
Age Criteria - Up to 30
Qualification - Graduation, HSC, SSC From English Medium
Experience- Min 1 year of exp in same field CSR
Salary Range- 12k to 36k
Timings- 07:30 PM To 05:30 AM ( iscon location )
Key Skills:
Information & Technology Services
Outbound Sales
Customer Services
Benefits :
Training after joining
Incentive Plans on basis of Performance apart from salary
5 Days Working
Founded in 2014 and headquartered in Gurgaon, our client makes the latest personal technology accessories available and affordable.
They have been listed as best selling brand on Amazon and Flipkart for four years in a row and in 2019, they were the biggest Indian seller of wireless earphones in the country. Also, among the top 5 brands selling wireless earphones in India, they were the only Indian brand.
As a After Sales Service Head, you will be responsible for customer service operations and strategic planning for providing product after-sales services to guarantee that established targets are reached.
What you will do:
- Preparing and managing the annual operating budget of the after-sales department
- Developing and optimizing support and service processes, tools, and systems
- Monitoring vendor/supplier contract details to notify of pending expiration and helping process renewal
- Directing and coordinating the customer service operation appropriately with set customer service standards
- Creating and implementing strategies to limit product returns that exceed a predetermined threshold
- Working with sales department heads to improve product sales success through effective post-sale planning
- Evaluating MFR/FFR and working on a product life cycle strategy with the product and sales teams
- Training, motivating, and leading after-sales teams to meet specified goals and targets while increasing productivity
- Maintaining a top quality repair service and reducing returns
- B2B and B2C return handling with A/B/C/D category product categorization
- Verifying and following up on orders for spare parts based on an analysis of product repair possibilities to assure a ready supply
- Overseeing all post-sales services to ensure customer satisfaction
- Maintaining an up-to-date knowledge of job operations by conducting research and making recommendations
- Ensuring that the customer data of the after-sales department are up to date and easily accessible
- Providing periodic reports to management on all after sales activities
Desired Candidate Profile
What you need to have:- B.E/B.Tech and/or MBA
- Relevant experience of 7-10 years
- Understanding of customer needs and making appropriate proposals
Preferred Education & Experience:
• Bachelor’s or master’s degree in Computer Engineering, Computer Science, Computer Applications, Mathematics, Statistics, Finance, Economics or related technical or analytical field or equivalent practical experience. Relevant experience of at least 3 years in lieu of above if from a different stream of education.
• Well-versed in and 5+ years of hands-on demonstrable experience with:
▪ Functional Analysis of Business Capabilities, Business Processes, & Business Rules
▪ Functional & Technical Profiling & Analysis of Data
▪ Business Process Modeling & Design
▪ Business Rules Modeling & Design
▪ Object Oriented Modeling & Design
▪ API Modeling & Design
▪ Relational, Document, & Graph Data Modeling & Design
▪ PL/pgSQL & SQL Programming
▪ Behavior Driven Development (BDD)
▪ Stream & Batch Big Data Pipeline Processing
▪ Domain Driven Design (DDD) & Micro services Architecture & Design
▪ Distributed Cloud Native Computing
• 1+ year of hands-on programming experience in PL/pgSQL & SQL Programming.
• Strong knowledge and hands-on experience with analyzing business & data requirements from customers.
• Strong knowledge and hands-on experience with modeling techniques viz., BPMN, UML, ERD, & other Visual Modeling techniques.
• Extensive knowledge & working experience with SQL, detailed data profiling using Informatica/Talend or similar tools, reporting & data visualization using Tableau/Spotfire/QlikView etc.
• Proficiency in Microsoft Excel, including in-cell formulas, pivot tables, basic macros, and other data manipulation and formatting functions is required.
• Familiarity with Database Read vs. Write Performance Tuning & Optimization.
• Familiarity with Virtualization & Containerization, API Management, Identity & Access Management, System Monitoring & Management, Data Protection & Encryption.
• Familiarity with Lean, Agile, & DevOps Practices, Processes, & Tools.
• Familiarity with cloud platforms such as AWS, Azure, & Google Cloud.
• Familiarity with Storage, Networks and Storage Networking basics.
• Familiarity with Network, Data, and Application Security basics.
● Portfolio or a GitHub account of cool projects;
● Prior experience with native Mobile Application Development for iPhone and Android
using (Objective – C and Swift, or Java);
● Experience with Augmented Reality SDKs;
● Experience with Web Services(REST and SOAP), JSON and XML, MySQL, SQLite, and
mobile database expertise;
● Familiar with performance tools and optimization techniques;
● Experience in working with Continuous Integration(CI) and Unit Testing;
● Familiar with at least one end-to-end testing framework, such as Selenium or
Protractor;
● Expert–level knowledge of JavaScript(ES5 / ES6), CSS3, and FlexBox;
● Experience creating SDKs;
● Recent experience working with Nativescript, React Native, Redux, Node.js, Git, and
NPM;
● Experience working with third-party libraries and other APIs;
● Experience with application analytics.
You will be responsible for designing, developing, testing, and debugging responsive mobile and web applications.
Qualifications Required -
· Bachelor's degree or equivalent in Computers
· Experience - 3-4 Years
· Some experience with Mobile App development will be plus
Skillsets:
- Experience in with Node.js, Express.js, REST API
- Experience with NoSQL database - MongoDB
- Experience with AWS services








