
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement

About Masters India Private Limited
About
Masters India is a GST Suvidha Provider (GSP) appointed by the Goods and Services Tax Network (GSTN), a Government of India enterprise. Our mission is to build intuitive software solutions that address complex challenges faced by businesses across the globe. We enable enterprises to automate their tax and financial compliance processes with powerful, easy-to-use products.
While most enterprises rely on ERPs to streamline their operations, compliance is often still managed manually through spreadsheets and government portals—creating inefficiencies and errors. Masters India addresses this gap by providing advanced compliance automation solutions that reduce manual work, enhance accuracy, and improve overall ease of doing business. To date, we have successfully processed over 150 million e-Invoices for 1,500+ enterprise customers.
Candid answers by the company
Masters India is a GSTN-appointed provider helping enterprises automate tax compliance with powerful, intuitive software.
Connect with the team
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Employment Type: Full-Time
Joining: Immediate Joiners Preferred
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We are looking for a dynamic and result-oriented HR Associate with 1–3 years of experience in recruitment and onboarding for niche technology roles. The ideal candidate should have strong expertise in sourcing and shortlisting candidates for Full Stack (MERN), AI/ML, and QA Automation roles, with a proven ability to manage end-to-end recruitment cycles.
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- Manage the full recruitment lifecycle, from sourcing to onboarding
- Identify, source, and shortlist candidates for roles like:
- Full Stack Development (MERN Stack – MongoDB/MySQL, Express.js, React, Node.js)
- Artificial Intelligence / Machine Learning (AI/ML)
- QA Automation Engineering (Selenium, Playwright, API Testing, etc.)
- Utilize multiple sourcing channels such as job portals, LinkedIn, referrals, and networking
- Screen resumes and conduct initial HR interviews to assess candidate suitability
- Coordinate with hiring managers to understand technical requirements and hiring priorities
- Ensure a smooth and positive candidate experience throughout the hiring process
- Maintain and update candidate databases and recruitment trackers
- Meet hiring targets within defined timelines
Preferred Qualifications
- MBA (HR or related field) or Bachelor’s degree in Engineering
- Experience working in product-based companies or startups
- Familiarity with modern QA tools and automation frameworks
- Strong professional network in the tech hiring ecosystem
- Immediate availability or short notice period
- 6+ years of experience in Java backend development with expertise in Spring/Spring Boot and RESTful services.
- Solid grasp of Object-Oriented Programming (OOP), system design, and design patterns.
- Proven experience leading a team of engineers or taking ownership of modules/projects.
- Experience with AWS Cloud services (EC2, Lambda, S3, etc.) is a strong advantage.
- Familiarity with Agile/Scrum methodologies and working in cross-functional teams.
- Excellent problem-solving, debugging, and analytical skills.
- Strong communication and leadership skills.
environment. He/she must demonstrate a high level of ownership, integrity, and leadership
skills and be flexible and adaptive with a strong desire to learn & excel.
Required Skills:
- Strong experience working with tools and platforms like Helm charts, Circle CI, Jenkins,
- and/or Codefresh
- Excellent knowledge of AWS offerings around Cloud and DevOps
- Strong expertise in containerization platforms like Docker and container orchestration platforms like Kubernetes & Rancher
- Should be familiar with leading Infrastructure as Code tools such as Terraform, CloudFormation, etc.
- Strong experience in Python, Shell Scripting, Ansible, and Terraform
- Good command over monitoring tools like Datadog, Zabbix, Elk, Grafana, CloudWatch, Stackdriver, Prometheus, JFrog, Nagios, etc.
- Experience with Linux/Unix systems administration.
About Us:
Kapture Cx is an Enterprise-grade SaaS-based Customer Support Automation platform that provides businesses across industries with all-in-one customer service software. It's a cloud CRM that’s more than just a helpdesk designed to meet the needs of any industry. At Kapture, we believe that daily customer operations should be made simple and efficient to meet up with all the endless demands of customers.
Kapture is the preferred choice of leading brands including Nykaa, Meesho, Bigbasket, Unilever, Zepto, Ajio, Netmeds, Jio, Prestige and many others to build a world-class customer support ecosystem. Kapture Cx is headquartered in Bangalore and we have offices in Mumbai, Delhi/NCR and Florida. Our channel Partner network spans across 12 countries and powers 500+ businesses globally to automate their sales and support.
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We are seeking a highly skilled and experienced Project Manager / Implementation Manager to lead and oversee the successful implementation of our SaaS CRM solution for our B2B customers. As a Project Manager, you will be responsible for managing all aspects of the implementation process, including team handling and people management, to ensure projects are delivered on time, within budget, and to the highest level of customer satisfaction.
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- Proficient in utilizing project management tools and methodologies to plan, track, and report on project progress.
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- Analytical and problem-solving skills to identify and address project risks and issues proactively.
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- Lead and manage end-to-end implementation projects of our SaaS CRM solution for B2B customers, ensuring successful delivery within scope, schedule, and budget.
- Build and manage a high-performing implementation team, providing guidance, support, and mentorship to team members, and fostering a collaborative and productive work environment.
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- Develop and maintain project schedules, work breakdown structures, and resource allocation plans to effectively manage project timelines and resources, including team members' workloads and assignments.
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Digital Editor Job description
We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.
Digital Editor Roles and Responsibilities:
- Create, produce and manage high-quality content
- Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
- Supervise layout of images, graphics, videos and other artwork.
- Manage and upload day-to-day contents. Regularly check and track contents reach.
- Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
- Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
- Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
- Offer your expertise on email marketing best practice to maximize the impact of these emails.
- Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
- Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
- Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
- Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
- Use Social Media for better presence
- Adhere to copyright and privacy standards and company policies.
- Determine and track important KPIs
- Track and analyze website’s traffic
- Produce and present reports
- Keep abreast with new trends in web technology.
Digital Editor Key Skills, Requirements and Qualifications:
- A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
- Previous working experience as a Digital Editor for 5 - 7 years
- Excellent proofreading, editing and copywriting skills
- Available portfolio of published work
- In-depth knowledge of software such as InDesign, Photoshop, etc.
- In-depth knowledge of best SEO practices
- Knowledge of Marketing and SEO tools
- Knowledge of content management systems
- Great interpersonal, presentation and communication skills
- Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
- Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
- Management skills: Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
- Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
- Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
- Good knowledge of at least two Content Management Systems and SEO best practice.
- Working knowledge of HTML5 and CSS3.
- Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
- Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
- Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
- Basic video making and editing skills useful - but not essential.










