eCommerce Account Management Executive

Company : Barcadly Services (www.barcadlyservices.com)

Job Title: Ads manager(SEM)

No of Positions:2

About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.

We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."

Experience:1+Years.

Ctc-1.8lpa-2.4lpa

Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.

Key Responsibilities:

• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Conduct research to identify target audiences and develop audience personas for ad targeting.

• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.

• Monitor and optimize ad performance to ensure maximum return on investment.

• Conduct A/B testing and other experiments to improve ad performance.

• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.

• Provide regular reporting and analysis of ad performance to stakeholders.

• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.

Requirements:

• Bachelor's degree in marketing, business, or a related field.

• Relevant experience in ad management.

• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Experience with ad targeting options, such as audience segmentation and retargeting.

• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

• Ability to work independently and manage multiple projects simultaneously.

• Strong analytical skills and attention to detail.

Requirements:

• Must have 5+ years of experience
• Strong proficiency in data engineering concepts and practices.
• Extensive experience in applying data science and machine learning techniques.
• Working knowledge of extracting information from unstructured data sources, particularly PDFs.
• Hands-on experience with Large Language Models (LLMs) such as GPT and Gemini.
• Knowledge of prompt engineering and fine-tuning techniques.
• Practical experience in building Retrieval-Augmented Generation (RAG) systems.
• Experience in processing large volumes of unstructured data, preferably in the insurance, legal, or healthcare sectors.
• Proven experience in extracting valuable insights from diverse data sets.
• Familiarity with Vector Databases, Azure Cloud, LangChain, Lama Index, and OCR tools and techniques.
• Working knowledge of PDF to text extraction tools like PDFMiner, PyMuPDF, or PDFPlumber, OCR tools.
• Skilled in machine learning, deep learning, computer vision, natural language processing (NLP), and generative AI models.

Good to have:

Working knowledge of Python and libraries such as NumPy, pandas, scikit-learn, and TensorFlow/PyTorch.

Preferred Qualifications:

BE/MS/PhD in Computer Science, Data Science, Machine Learning, or related fields.

Note: We are looking for passionate candidates who can join immediately.

Content Operations Specialist 

Location: Work from home

Type: Primarily contract based 

Nature of work: Full-time.

As a Content Operations Specialist at Pratilipi Hindi, you will closely work with our Content Operations lead and other language owners to ensure the delight of millions of readers via content curation. You will be the one who gets to decide which content list goes on our App and Website homepage. You will run writing competitions for thousands of authors. You will focus on the health and hygiene of your language by filtering content from the backend. You will get to decide which content goes into our social media. 

In short - you will own a content funnel in Pratilipi Hindi. We are looking for extraordinarily creative and logical personalities to create great experiences for our authors and build great reading experiences for our readers. 

What we are looking for in a person:

You must be passionate about stories and literature. Strong and commendable verbal and written communication skills in both Hindi and English are a MUST. You are hungry for growth and learning. You should be super organized, take ownership of each initiative, and have a curious mindset to learn new tools and techniques. Proficiency in Microsoft Office and G Suite is required, as is the ability to prioritize tasks and frequently multitask. You must have a deep love for Pratilipi, aspire to work with authors, and make a positive impact in the language literature world.

What you’ll be doing:

• You will be closely working with our Content Operations team and take end-to-end ownership of Writing competitions in your language. You will work on ideas around writing competitions, You will create and translate drafts, rules, and value systems around competitions. You will be in charge of competition results and rewards mechanisms. 
• You will understand user funnels and take up focused initiatives to scale event participation and published content numbers. 
• You will do regular content sanity checks based on necessary metrics and choose the best content for the Pratilipi Premium section.
• You will do awesome vibrant translations of articles whenever required, by fully understanding the content needs.
• You will choose which story goes in front of readers on our Facebook channel. You will select creatives to engage readers in each story. 
• You will be an admin of our large social media page and group, where you will approve daily published content and establish communication and customer success. 
• You will be working on the health and hygiene of the platform by removing pirated content, hate speech, and explicit content. 
• You will read all event content and curate the highest quality event results based on necessary metrics and what is best suited for the Pratilipi community.
• You will reply to user queries over email and help them with any kind of issues related to Pratilipi events. 
• You will be responsible for assisting in the day-to-day content needs of our product managers to run different experiments. Your content would go to millions of readers each day. 

What we offer:

• Work opportunity in a high-growth start-up environment. Be a part of something big, exciting, and meaningful.
• Learn new skills, take on challenging tasks, grow as an individual, and grow within the organization.
• Career development in Content operations, Linguist, Content Management, Community operations, Content writing, or similar fields. 
• Dynamic, creative, and collaborative work environment. Supportive leadership.
• Flexible work hours and better work-life balance
• Work from Anywhere
• Salary up to 20K per month. 

Interview process:

• We won’t look for an experience.
• We would take interviews over a few phone calls and Zoom. 
• Expect one or two assignments once you clear the first round of interviews.

Excellent communication skills, and able to communicate with clients across the world.
-Generate Business from Online Bidding Portals (Upwork / GURU / PPH) and from other websites.
-Identify, create and pursue new business opportunities and clients.
-Should be flexible with working hours when required.
-Achieving business targets.
-To be involved in Pre-Bids, Follow-ups, Competition Analysis.
-Propose project budgeting to the client.
-Creating and follow-ups on leads and inquiries.
-Ensuring correspondence between clients and the customers
-Market Research
-Willing to work in Business Development/Sales
-Confident and smart personality