Virtual Oplossing

Job Description:

Profile: Marketing Lead

Location: On-site Mohali

Shift: Day or Rotational Shift

Experience Level: 4+ Years

Employment Type: Full-time

Key Responsibilities: -

• SEO Strategy & Automation: Develop and execute a comprehensive organic search strategy focused on increasing organic traffic, rankings, and conversions. Lead the identification, selection, and implementation of SEO automation tools and scripts to streamline tasks like technical audits, keyword research, content gap analysis, backlink monitoring, and internal linking structure management.
• Technical SEO Leadership: Drive the technical SEO roadmap, working closely with engineering and product teams. Ensure website architecture, site speed, core web vitals, indexation, and mobile responsiveness are optimized for search engines.
• Content Strategy & Optimization: Oversee the content marketing strategy, utilizing data (e.g., semantic analysis, intent mapping) to identify high-potential topics. Implement automated processes for on-page optimization, metadata generation, and content performance tracking.
• Performance Analysis & Reporting: Establish key performance indicators (KPIs) for organic and paid channels. Utilize analytics platforms (Google Analytics 4, Search Console, Adobe Analytics) to rigorously track performance, conduct A/B tests, and provide actionable insights and reports to senior leadership.
• PPC & Paid Media Management: Oversee the strategy and execution of paid digital campaigns (Google Ads, social media advertising) to ensure alignment with organic efforts and maximize ROI. Implement bidding and optimization automation where appropriate.
• Team Leadership & Mentorship: Lead a small team or function within the marketing department, providing mentorship, setting priorities, and fostering a
• culture of continuous improvement and data-driven decision-making.
• Market Intelligence: Stay current with the latest search engine algorithm updates, digital marketing trends, and emerging technologies, integrating new best practices quickly.

Requirements:-

• Experience: 4+ years of progressive experience in Digital Marketing, with a significant focus on SEO and leading digital campaigns.
• SEO Automation Expertise: Proven experience using or implementing automation techniques (e.g., Python scripting, Zapier, custom APIs) for SEO tasks and reporting.
• Technical SEO Proficiency: Deep knowledge of technical SEO elements including JavaScript SEO, XML Sitemaps, Schema Markup, canonicalization, hreflang, and server-side redirects.
• Platform Mastery: Expert-level proficiency with industry-leading SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and major analytics platforms.
• Data & Analytics: Strong analytical skills with the ability to collect, analyze, and interpret large volumes of data to make strategic recommendations.
• Communication: Excellent written and verbal communication skills, with the ability to present complex data and strategies clearly to technical and non-
• technical stakeholders.

Preferred Qualifications:-

• Experience in a high-growth SaaS, E-commerce, or B2B technology environment.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
• Certification in Google Ads or Google Analytics.
• Basic coding skills in Python or similar scripting languages for data retrieval and manipulation.

Job Title: UI/UX Designer

Location: On-site Mohali

Shift: Day or Rotational Shift

Experience Level: 3+ Years

Employment Type: Full-time

About the Role- We’re looking for a creative and detail-oriented UI/UX Designer with 3+ years of experience to help us craft seamless, user-centered digital experiences. You’ll collaborate closely with product managers, developers, and other designers to turn user insights into engaging and intuitive interfaces across web and mobile platforms.

Key Responsibilities:

• Design and deliver high-quality wireframes, mockups, prototypes, and final UI designs.
• Conduct user research, interviews, and usability testing to gather feedback and insights.
• Translate user needs and business requirements into elegant, functional design solutions.
• Create and maintain design systems, style guides, and UI components.
• Collaborate with developers to ensure accurate design implementation and consistency.
• Analyze user behavior and feedback to iterate and improve the user experience.
• Stay current with design trends, emerging technologies, and industry best practices.

Required Skills & Experience:

• Bachelor’s degree in Design, or related field (or equivalent experience).
• 3+ years of proven experience as a UI/UX Designer or similar role.
• Proficiency with design tools such as Figma, Adobe XD, Sketch, Illustrator, and Photoshop.
• Strong understanding of user-centered design principles, responsive design, and interaction design.
• Experience with prototyping tools and usability testing.
• Familiarity with HTML, CSS, or front-end frameworks (a plus).
• Excellent communication and collaboration skills.
• Strong portfolio showcasing your UI/UX design projects.

Job Title: Back-End Developer

Department: IT

Experience: 3.5 Years+

Location: Mohali

Shift: Rotational Shifts

Employment Type: Full-time

Job Overview:

The Senior Backend Developer will be responsible for the full lifecycle of our backend services, focusing on architecture, security, and performance.

Key Responsibilities:

• Core API Development & Logic: Design, build, and maintain robust, scalable, and secure RESTful/ GraphQL APIs using Node.js and Python to serve both internal and external consumers.
• System Architecture: Lead the design and implementation of application components, focusing on microservices architecture, ensuring services are loosely coupled and highly available.
• Database Management: Expertly manage and optimize complex database schemas and queries for both SQL (PostgreSQL/MySQL) and NoSQL (MongoDB/Redis) systems, ensuring data integrity and high performance.
• Performance and Scalability: Identify and resolve performance bottlenecks, implement caching strategies, and optimize server-side code and architecture for maximum speed and scalability.
• Code Quality and Standards: Write clean, efficient, well-documented, and testable code. Conduct thorough code reviews and mentor junior developers on best practices, design patterns, and coding standards.
• Security Implementation: Implement security and data protection settings,including authentication, authorization, and encryption protocols.
• DevOps and Deployment: Work with DevOps pipelines (CI/CD, Docker, Kubernetes) for smooth and automated deployment of services to cloud platforms (AWS/Azure/GCP).
• Collaboration: Work closely with cross-functional teams (Frontend, Product, QA) to understand requirements and translate them into technical specifications and deliver high-quality features.

Required Skills & Qualifications:

• Programming Expertise: Deep, demonstrable expertise in Node.js and Python.
• Node.js: Strong command of asynchronous programming, event loops, and related frameworks (e.g., Express.js).
• Python: Extensive experience with web frameworks (e.g., Django, Django Rest Framework, Flask).
• API Design: Proven ability to design and implement highly performant and secure RESTful APIs. Experience with GraphQL is a strong advantage.
• Databases: Expert knowledge of both Relational (e.g., PostgreSQL, MySQL) and NoSQL databases (e.g., MongoDB, Redis, Cassandra). Proficiency in query optimization and schema design.
• Cloud & Tools: Experience with cloud computing platforms (e.g., AWS, Azure, or GCP). Proficiency with Docker and Git.
• Testing: Strong experience with unit, integration, and end-to-end testing frameworks.

Soft Skills & Leadership

• Problem-Solving: Excellent analytical and problem-solving skills with a track record of troubleshooting complex production issues.
• Communication: Strong verbal and written communication skills to articulate technical decisions and collaborate effectively with diverse teams.
• Ownership: Proven ability to take ownership of complex projects, drive them to completion, and manage technical debt.