Sales Team Leader

Java, Java8, Springboot, Microservices, core java, j2ee, JAVA, Springboot

backend, core java, java8, micro services

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

• Familiarity with the http://asp.net/">ASP.NET framework, SQL Server and design.
• Hands on experience using C# .NET, MVC, Oops Concept, Jquery, Bootstrap.
• Knowledge of  .NET languages 
• Familiarity with architecture styles/APIs (REST, RPC)
• Understanding of Agile methodologies
• Strong attention to detail
• Excellent troubleshooting and communication skills
• Knowledge of REST and RPC APIs
• Angular will be an advantage
• Able to work well in a team setting

• Set up, manage, automate and deploy AI models in development and production infrastructure.
• Orchestrate life cycle management of AI Models
• Create APIs and help business customers put results of the AI models into operations
• Develop MVP ML learning models and prototype applications applying known AI models and verify the problem/solution fit
• Validate the AI Models
• Make model performant (time and space) based on the business needs
• Perform statistical analysis and fine-tuning using test results
• Train and retrain systems when necessary
• Extend existing ML libraries and frameworks
• Processing, cleansing, and verifying the integrity of data used for analysis 
• Ensuring that algorithms generate accurate user recommendations/insights/outputs
• Keep abreast with the latest AI tools relevant to our business domain

• Bachelor’s or master's degree in Computer Science, Statistics or related field 
• A Master’s degree in data analytics, or similar will be advantageous.
• 3 - 5 years of relevant experience in deploying AI models to production
• Understanding of data structures, data modeling, and software architecture
• Good knowledge of math, probability, statistics, and algorithms
• Ability to write robust code in Python/ R
• Proficiency in using query languages, such as SQL
• Familiarity with machine learning frameworks such as PyTorch, Tensorflow and libraries such as scikit-learn
• Worked with well know machine learning models ( SVM, clustering techniques, forecasting models, Random Forest, etc.)
• Having knowledge in CI/CD for the building and hosting the solutions
• We don’t expect you to be an expert or an AI researcher, but you must be able to take existing models and best practices and adapt them to our environment.
• Adherence to compliance procedures in accordance with regulatory standards, requirements, and policies. 
• Ability to work effectively and independently in a fast-paced agile environment with tight deadlines 
• A flexible, pragmatic, and collaborative team player with an innate ability to engage with data architects, analysts, and scientists.

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)