Marketer

Develop and implement integrated digital marketing campaigns that leverage various channels, including search engines, social media, email, and display advertising. Collaborate with the marketing team to define campaign goals, target audiences, and key performance indicators (KPIs). Execute marketing initiatives to effectively reach and engage our target audience. Content Creation and Optimization: Create compelling and engaging content that resonates with our audience, including blog posts, social media updates, email newsletters, and landing pages. Optimize content for search engines (SEO) to improve organic visibility and drive traffic to our website. Implement content marketing strategies to attract, engage, and convert leads. Paid Advertising Management: Manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Bing Ads, and social media channels.

Responsibilities:

• Create and run exciting online marketing campaigns.
• Manage social media accounts and create interesting content.
• Study the market and use data to improve our campaigns.
• Help with SEO and create content.
• Work with different teams for successful campaigns.

Requirements:

• Newcomers with good knowledge or 6+ months of digital marketing experience.
• Bachelor's degree in Any Information Technology, Marketing or related field
• Basic understanding of SEO, SEM, and social media.
• Good communication and creative skills.
• Like analyzing things and interested in digital trends.

Benefits:

• Get guidance and practical training.
• Work in a lively environment.
• Opportunities to grow in your career.

Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role

This role reports to the Director – Performance Marketing

What your day job looks like -

● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms

● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft office and Google Sheets 

Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We’re a top-rated product on G2 and rank very highly on customer satisfaction.

Opportunity:

We are seeking an experienced and data-driven Performance Marketing Manager to spearhead our digital paid campaigns. The primary focus for this role will be efficient expansion across channels with special importance on Google Ads.

What you will be working on:

• Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with growth and efficiency in focus.
• Google Ads Management: Oversee, optimise, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by setting the basics right.
• Platform Expansion: Launch and manage campaigns on other platforms like LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Keep an eye open for new opportunities all the time.
• Budget Management: Allocate, monitor, and optimise the budget for each channel to ensure cost-efficient spending and ROI.
• Performance Analysis: Continuously analyse campaign performance, draw insights, and make necessary adjustments for continuous improvement.
• Collaboration: Work closely with other digital marketing team members, design, content and web dev teams ensuring that paid strategies complement and amplify all marketing efforts.
• A/B Testing: Continuously test ads, landing pages, audiences, and more to improve campaign performance.
• Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms.
• Reporting: Provide regular reports showcasing results, insights, and recommendations to the stakeholders.

What we are looking for:

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads.
• Proven track record of managing and scaling paid campaigns across multiple platforms.
• Strong analytical skills, with the ability to derive meaningful insights from data.
• Proficiency with advertising tools and platforms, analytics tools, and related software.
• Exceptional project management skills.
• Ability to collaborate and communicate effectively with internal teams.
• Forward-thinking and updated with the latest trends and best practices in digital advertising.
• Experience of managing paid campaigns in the SAAS start-up ecosystem will be a plus.

At Hiver, we value diversity and inclusion and encourage individuals from all backgrounds to apply. If you're ready to make an impact and be part of our innovative team, please apply here.

• Experience with tracking and improving critical KPIs on a dashboard.
• Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
• Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
• Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
• Strong sense of product as you’ll be a key influencer in how the product shapes over time.
• Creative thinker, story-teller and problem solver with attention to detail.
• Bachelor’s degree, preferably a master’s degree is required.
• Hands on experience in the eCommerce domain, especially on the seller side.
• Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
• Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
• Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
• Any experience with data sciences and analytics, R or python.
• Knowledge of or experience with UI/UX, graphics design or product management.
• US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.

We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.

Responsibilities include: 

1. Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
2. Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
3. Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
4. Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
5. Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
6. Work with graphics and content team for ads, creative and artwork for PPC campaigns.
7. Generate and share content daily that builds meaningful connections.
8. Setting up and optimizing company pages within each social media platform
9. Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
10. Analyze Past Content to Improve Posts
11. Optimize Visual Content
12. Target Website Visitors with Social Ads
13. Create a Social Media Channel Plan