Lead Generation Executive - IT Hardware

JOB DESCRIPTION

POSITION                     –    Quality Assurance Engineer

ROLE                            –    Individual Contributor

DIVISION/VERTICAL    –    Tech

WORK LOCATION         –    Gurgaon

QUALIFICATION           –    B.Tech/B.C.A.

SALARY PACKAGE       –    Depends upon the skillset and interview

NOTICE PERIOD           –    Can join at the earliest

ABOUT ROLE

We are seeking a highly skilled and experienced Automation Engineer with a focus on Web automation testing using new technologies.

KEY RESPONSIBILITY

• Design, develop, and maintain automated test frameworks and scripts for API and web testing.
• Integrate automated tests with continuous integration and deployment pipelines.
• Execute automated API and web tests, analyze results, report and document technical issues and bugs.
• Collaborate closely with development teams to ensure fixes to failed test cases are quickly moved into production.
•  Develop test reports and present to stakeholders
•  Review and continuously improve test strategies, test plans and test cases/scenarios for each platform.
•  Work in an Agile environment, participating in Scrum meetings and iterative development cycles.

TECH STACK

•  Automation technologies: POM, Selenium.
•   Language: Java/JavaScript/Python.
•  CI/CD tool: Jenkins.
•  Test Management tool: JIRA, Zephyr.
•  Web Technologies: Angular JS, React.
• Cloud services: Browser Stack.
•  Load and Performance Testing Tools: Locust, JMeter (preferred), Load Runner (preferred).
• API Testing: Postman, REST Assured (preferred)

KEY REQUIREMENTS

• Relevant experience of 1- 3 years in Web automation.
•  Proven experience as a selenium automation tester, with strong proficiency in Java is required to write efficient and maintainable automation scripts.
•  Experience with Selenium WebDriver for creating robust, browser-based regression automation suites and tests.
•  Strong experience in automation framework creation approach such as Page Object Model.
• Should be hands on and well versed in testing Angular JS and React dashboards.
•  Should have worked on TestNG, Cucumber.
• Exposure to cloud based testing services like AWS device farm or browser stack is a big plus.
•  Experience with version control systems like GIT.
• Thorough knowledge of QA methodologies and standards.
• Proficient In OOPS principles.
•  Should have hands on experience in creating a Framework.
• Having experience in other programming languages and tools is a plus.

PERKS & BENEFITS

• Professional Development through Learning & Up-skilling.
• Flexible working hours
• Medical benefits.
• Exciting work culture

Apply here: https://grnh.se/4efe4a454us

Drive growth at one of the fastest-growing companies in America. 

Fresh Prints is an NYC-based custom apparel brand. We find incredible students and give them training and support to build the business at their schools. We have 600+ students who will do $40+ million in sales over the next 12 months. 

You’ll be focused on the next $100 million. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints? 

Those are the questions the members of our cross-functional Growth Team work on every day. They do so not as developers, designers, or marketers but as entrepreneurs determined to drive the business forward. 

This role is perfect for someone with 3+ years of experience in search and social ad marketing, paid ad campaigns, A/B testing, segmentation, conversion rate/funnel optimization, budget management, etc. For the right person, this role offers an uncapped opportunity. With time, the role will develop into a higher-level role, and you’ll be given the space to own the ads channel. 

We’re looking for someone willing to take ownership of projects, be super attentive to details, be proactive, stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges. Needless to say, you’ll grow as Fresh Prints grows. You’ll get the time and support you need to learn, develop professionally, and have a big impact. 

Description of the Role 

• Own hitting our ad channel MQL volume and cost goals 
• Work with our agency to manage and build an overall search and social ads marketing strategy 
• Collaborate with our creative team to design ad creatives 
• Write compelling on-brand ad copy that grabs attention, communicates key messages, and drives action
• Work with our agency to plan and execute A/B tests to evaluate different ad variations and optimize for better results
• Continuously optimize ad placements, targeting options, and bidding strategies to improve campaign performance
• Utilize audience segmentation strategies to target specific demographics, interests, and behaviors effectively
• Ensure that all ads meet quality & brand standards
• Generate comprehensive reports on advertising performance, providing actionable insights and recommendations to stakeholders
• Manage advertising budgets based on performance, market trends, and business objectives
• Conduct regular analysis of competitor advertising activities to identify strengths, weaknesses, and opportunities for differentiation
• Collaborate with cross-functional teams, including revenue, brand awareness, and retention, to align advertising efforts with overall business goals

Requirements 

• 3+ years of experience with search & social ads 
• Proven experience in advertising management and funnel optimization
• Strong understanding of digital advertising platforms like Google & Facebook Ads
• Familiarity with advertising metrics and KPIs, such as CTR, CPC, CPA, ROAS, etc
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment
• Excellent analytical skills and ability to provide actionable insights from data
• Excellent communication, negotiation, and interpersonal skills 
• Creative thinker with a passion for staying abreast of industry trends and innovations
• Strong time management & prioritization skills 
• Super detail-oriented and meticulous with work 
• Self-motivated and excited to work on different projects 

Personal Attributes 

• Proactive. You believe it’s always on you to ensure that anything you do is a success
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds

Compensation & Benefits 

• 14 lakhs (per annum) 
• Health Insurance 
• Mental Health Benefits
• The opportunity to learn a lot rapidly 
• Working with a talented and busy team dedicated to building a business together

Details 

• This is a WFH role and could be based anywhere in India
• Hours are Monday - Friday, 12:30 PM IST - 9:30 PM IST 

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

• Identifying private/public landlords and retail partners

• Developing, maintaining, and growing relationships with existing tenants.

• Regularly canvassing the trade area to identify new tenant/partner opportunities, networking with local small businesses & entrepreneurs, and attending relevant trade shows and events to expand the business.

• Networking with area leasing representatives, brokers, and industry associates.

• Identifying and developing new leasable locations in the common area.

• Maintaining fruitful relationships with existing partners and customers

• Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets

• Negotiating lease agreements and renegotiating by phone, email, and in person

•   R&D of the market.

• Take the lead of scrum teams as the Product Owner
• Providing vision and direction to the Agile development team and stakeholders throughout the project and create requirements
• Ensure that the team always has an adequate amount of prior prepared tasks to work on
• Plan and prioritize product feature backlog and development for the product 
• Define product vision, roadmap, and growth opportunities 
• Assess value, develop cases, and prioritize stories, epics, and themes to ensure work focuses on those with maximum value that are aligned with product strategy
• Provide backlog management, iteration planning, and elaboration of the user stories 
• Work closely with Product Management to create and maintain a product backlog according to business value or ROI 
• Lead the planning product release plans and set the expectation for delivery of new functionalities 
• Provide an active role in mitigating impediments impacting successful team completion of Release/Sprint Goals 
• Research and analyze market, the users, and the roadmap for the product 
• Follow our competitors and the industry 
• Keep abreast with Agile/Scrum best practices and new trends

• Previous overall working experience of 8-14 years, including 3-5 years working as a Product Owner. 
• Bachelor’s in Engineering 
• In-depth knowledge of Agile process and principles 
• Outstanding communication, presentation, and leadership skills 
• Excellent organizational and time management skills 
• Sharp analytical and problem-solving skills 
• Creative thinker with a vision 
• Attention to details