Manager- Social Media
About SLAY
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
- Act with integrity and respect
- Be passionate
- Think long-term
Core Values
Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
- Customer First
- Always solve for the customer, not for self or the Company
- Understand customers and markets deeply
- Courage:
- To think big, act without fear and voice your opinion.
- To question the status quo- go beyond rules and hierarchies.
- To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
- To be transparent and open; we have nothing to hide
- Ownership:
- Act with authority to drive results
- Prioritize action over discussions
- Collaborate independently across teams
- Communicate proactively, eliminate the need for follow ups
- Curiosity
- To push the boundaries and innovate
- To never settle for less
- To make mistakes, learn, don't repeat
- Trust data over opinion
Beyond the salary (and great coffee!)
- Freedom to test out any idea in your function or outside of it.
- Gender-neutral policies
- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
- Exclusive talks & insights from the experts for the growth & development of our team
- Full tuition fees sponsorship for Baristas
- Family support programs for Baristas
Opportunity
We are looking for a passionate storyteller for this role. As a Manager-Social Media in our Brand and Communications team, you will be responsible for driving brand resonance and engagement across all our social media channels.
Your Boss
You will report into Sr. Manager-Brand and Communications.
Your Team
You will manage a team of copywriters and designers while working closely with business teams and external partners.
Key Result Areas
- Establish SLAY’s brand persona through relevant and emerging social media channels including but not limited to Instagram, Twitter, Linkedin etc.
- Create content across formats (long form, posts, videos, podcasts, static images) either directly or through internal and external team members.
- Monitor the communities in real time and assess opportunities for conversations and leveraging any trends
- Dynamic reporting to gather insights basis data and help grow the communities over time
- Online reputation management. Managing queries, complaints, comments, and conversations
- Leverage the latest innovations on the medium and work with the team to stay up to date on the platforms
- Engaging with social media influencers to help build community through moderation & curation of discussions.
- Coordinating with designers, and with external partners.
- Brainstorming ideas for social media strategies.
Subodh Popalwar
Software Engineer, Memorres
About SLAY Coffee
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Why should you join us?
Experience the thrill of working in a high-growth startup!
What we are looking for:
1. Fluent spoken and written English communication
2. Good with Google Sheets/Excel
3. Strong Attention to Detail skills
4. Strong analytical skills and an ability to make solid decisions and evaluate campaign performance based on data
5. A bachelor's degree in Engineering would be preferred
6. Strong googling skills
7. Willingness to work from our office in Bavdhan, Pune
Your day-to-day responsibilities will include:
1. Identify relevant influencers on all social media
2. Dealing with everything about influencer marketing from A to Z: Briefing, negotiation, and managing influencer relations
3. Day-to-day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, revenue and engagement through attribution platform, etc
4. Managing ongoing influencer/brand ambassador programs
5. Uncover, experiment, and leverage new emerging channels and opportunities to accelerate growth
6. Engaging with top micro-influencers operating across different countries and platforms
Compensation: ₹5 - ₹10 L per year
Office Location: 2nd Floor, Malhar Building, Rohit Nagar, near Chandani Chowk, Bavdhan, Pune
Key Responsibilities:
- Develop engagement strategies and content calendar for official online communities/groups on platforms like instagram, facebook, twitter & more
- Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
- Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
- Create social engagement playbook/guidelines for community moderators
- Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
Qualifications:
- Graduate with at least 5 years experience in social media & community management
- Active and engaged participant in social media
- Strong verbal, written and presentation skills to communicate effectively
- Strong interpersonal skills and ability to build relationships with cross functional stakeholders
- Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
- Ability to identify and track relevant community KPIs
We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.
Responsibilities:
- Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
- Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
- Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
- Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
- Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
- Monitor content performance metrics and provide insights and recommendations for improvement.
- Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
- Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in English, Communications, Marketing, or a related field.
- 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
- Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
- Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
- Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
- Familiarity with SEO, digital marketing, and social media best practices.
- Experience with content management systems, such as WordPress, Drupal, or HubSpot.
- Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
- Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
Innovate with 314e!
We are looking for a Content Writer to join our Marketing department. Your primary role will be to create SEO-optimized website content for medical practitioners and to enrich the websites with engaging blog posts, guides, and actionable marketing copy. As a Content Writer, your responsibilities include conducting thorough research on industry-related topics, generating ideas for new content composition, writing engaging content, and proofreading the content pieces before publication.
Responsibilities:
- Create SEO-optimized website content for medical practitioners in the US.
- Develop, write & deliver compelling blog posts, guides, marketing copy, and social media posts.
- Work with the sales team and the clients directly to understand their content requirements and offer reasonable suggestions to enhance their website performance.
- Proofread and edit the generated content according to US standards and ensure that it aligns with the latest search engine norms.
- Conduct thorough keyword research and develop content strategies for a month-on-month increase in website traffic.
Basic Qualifications:
- 2+ years of professional experience, either as a content writer, UX writer, copywriter, or content strategist.
- Experience in developing US-styled content for websites, blogs, social media, etc.
- Hands-on knowledge of keyword research and standard SEO practices.
- Bachelor’s degree in English, Communications, Linguistics, or a related field (a Master’s degree is a plus).
- Proven ability in adhering to timelines and driving results under pressure.
- Excellent verbal and written communication skills.
- Strong proofreading and editing skills.
1Understand the goal, audience, and core message of a campaign and create copy to suit. 2. Take end-to-end responsibility for writing compelling content for all brand properties.
3. Ability to think out-of-the-box (clichéd. We know. Still), play-with-words and write in a simple, concise and accurate manner for campaigns
4. Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
5. Write effective content for marketing collaterals like brochures, flyers, etc.
Skills
- Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
- Ability to write crisp and error-free content
- A knack for editing and proof-reading content with good research-oriented skills
Job description
- Design and implement social media strategy to align with business goals
- Creating and executing a strong performance marketing strategy & execution plan mainly for Insta, Facebook & YouTube & other platforms.
- Managing day-to-day social media- Postings & Content Plan
- Managing monthly, weekly, and quarterly social media calendars & plan accordingly.
- Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets.
Required Candidate profile
- Proven ability to develop brand strategies
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the branding
- LinkedIn Proficiency and in-depth knowledge of Instagram, LinkedIn, and Facebook Analytics
- Excellent English oral and written communication skills
- Creative mind
Location: Gurgaon Sector 49 (WFO)
Full-Time Opportunity
As a Social Media Specialist at Digeesell, you’ll get to work with our marketing team to help develop brand awareness about our company through social media.
Your responsibilities at digeesell
- Write long- and short-form social media messages that attract new users and engage current users.
- Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly.
- Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data.
- Help convert brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions.
- Design and monitor business performance goals to drive brand awareness.
- Observe and analyze market and competitor trends.
- Monitor the quality and integrity of products and services, and respond as needed to ensure brand alignment.
- Strategize media plans for different platforms.
- Client interaction
Required Candidate profile:
- 1.5 + years of experience in the social media specialist role.
- Excellent communication Skills
- MBA in Marketing or similar background
- Good Presentation skills
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, other social media best practices
- Working knowledge of popular social media scheduling and monitoring tool
- Understanding of SEO and web traffic metrics
- Critical thinker and problem-solving skills
- Agency Background Preferred
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
As a Media coordinator, you would be responsible for increasing the digital reach of the client and ensuring consistency of information across all media channels.
What you will do:
- Responsible for building a coordination channel with the media network in the assigned constituencies of the client
- Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
- Responsible for Setting up and optimizing campaign pages on various social media platforms
- Responsible for Managing and running digital media properties in the constituencies
What you need to have:
- Should have experience in digital marketing, primarily social media (LinkedIn, Facebook, Instagram and Twitter)
- Flexible for extensive local travel
- Continuous lookout for avenues to promote the client
- Proficiency in English, Hindi, Punjabi is mandatory
PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.
ABOUT YOU
Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients
- Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
- Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
- Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
- Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
- Execution:Make sure marketing initiatives resonate with the target market
- Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.
You'll also be an integral part of the UX & Design team
- Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
- Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
- Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
DUTIES AND RESPONSIBILITIES
You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.
You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.
What to include in your application
A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres