SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratise great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee’s core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.

Culture at SLAY

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team*; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

Act with integrity and respect
Be passionate
Think long-term

Core Values

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.

Customer First

Always solve for the customer, not for self or the Company
Understand customers and markets deeply

Courage:

To think big, act without fear and voice your opinion.
To question the status quo- go beyond rules and hierarchies.
To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
To be transparent and open; we have nothing to hide

Ownership:

Act with authority to drive results
Prioritize action over discussions
Collaborate independently across teams
Communicate proactively, eliminate the need for follow ups

Curiosity

To push the boundaries and innovate
To never settle for less
To make mistakes, learn, don't repeat
Trust data over opinion

Beyond the salary (and great coffee!)

Freedom to test out any idea in your function or outside of it.
Gender-neutral policies
Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
Exclusive talks & insights from the experts for the growth & development of our team
Full tuition fees sponsorship for Baristas
Family support programs for Baristas

Opportunity

We are looking for a passionate storyteller for this role. As a Manager-Social Media in our Brand and Communications team, you will be responsible for driving brand resonance and engagement across all our social media channels.

Your Boss

You will report into Sr. Manager-Brand and Communications.

Your Team

You will manage a team of copywriters and designers while working closely with business teams and external partners.

Key Result Areas

Establish SLAY’s brand persona through relevant and emerging social media channels including but not limited to Instagram, Twitter, Linkedin etc.
Create content across formats (long form, posts, videos, podcasts, static images) either directly or through internal and external team members.
Monitor the communities in real time and assess opportunities for conversations and leveraging any trends
Dynamic reporting to gather insights basis data and help grow the communities over time
Online reputation management. Managing queries, complaints, comments, and conversations
Leverage the latest innovations on the medium and work with the team to stay up to date on the platforms
Engaging with social media influencers to help build community through moderation & curation of discussions.
Coordinating with designers, and with external partners.
Brainstorming ideas for social media strategies.

Manager- Social Media

About SLAY

Culture at SLAY

The following principles guide us in our day to day working at SLAY:

Act with integrity and respect
Be passionate
Think long-term

Core Values

Customer First

Always solve for the customer, not for self or the Company
Understand customers and markets deeply

Courage:

To think big, act without fear and voice your opinion.
To question the status quo- go beyond rules and hierarchies.
To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
To be transparent and open; we have nothing to hide

Ownership:

Act with authority to drive results
Prioritize action over discussions
Collaborate independently across teams
Communicate proactively, eliminate the need for follow ups

Curiosity

To push the boundaries and innovate
To never settle for less
To make mistakes, learn, don't repeat
Trust data over opinion

Beyond the salary (and great coffee!)

Freedom to test out any idea in your function or outside of it.
Gender-neutral policies
Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
Exclusive talks & insights from the experts for the growth & development of our team
Full tuition fees sponsorship for Baristas
Family support programs for Baristas

Opportunity

Your Boss

You will report into Sr. Manager-Brand and Communications.

Your Team

You will manage a team of copywriters and designers while working closely with business teams and external partners.

Key Result Areas

Establish SLAY’s brand persona through relevant and emerging social media channels including but not limited to Instagram, Twitter, Linkedin etc.
Create content across formats (long form, posts, videos, podcasts, static images) either directly or through internal and external team members.
Monitor the communities in real time and assess opportunities for conversations and leveraging any trends
Dynamic reporting to gather insights basis data and help grow the communities over time
Online reputation management. Managing queries, complaints, comments, and conversations
Leverage the latest innovations on the medium and work with the team to stay up to date on the platforms
Engaging with social media influencers to help build community through moderation & curation of discussions.
Coordinating with designers, and with external partners.
Brainstorming ideas for social media strategies.

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About SLAY Coffee

Founded :

2017

Type :

Products & Services

Size :

100-1000

Stage :

Raised funding

About

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratize great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee's core promise is sophisticated convenience at pocket-friendly prices. The brand is 2-years old and currently has a footprint of over 160 locations across 19 cities. Culture at SLAY Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team, each member is united by a common purpose and drives excellence by bringing their unique self to the team. We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful. The following principles guide us in our day to day working at SLAY: 1. Act with integrity and respect 2. Be passionate 3. Think long-term Core Values Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values. 1. Customer First 2. Courage 3. Ownership 4. Curiosity

Richa Singh

Connect

Company social profiles

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