Manager PPC/SEM at Global Media Agency · Gurugram · 3 - 6 years · ₹10L - ₹12L / yr · Posted 12 May 2022
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About our Client :-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Some of the things we'd like you to do :-
• Utilise excellent English communication skills, both verbal and written, to liaise with both the client and the team within Essence
• Translating client requirements into Biddable campaign delivery briefs
• Effectively manage client deliverables to deliver on time and on target
• Develop strong relationships with your client, acting as key channel expert
• Be able to communicate with clients on subjects outside your remit, and provide them with useful insight
• Ownership and monitoring of campaign performance to ensure that SEM team provides proactive, strategic and tactical optimization recommendations
• Lead end of month/quarter campaign wrap ups for SEM channels
• Regularly contribute to media best practices and campaign processes
• Develop and execute rigorous testing plans
• Craft actionable insights for weekly and quarterly reports
• Manage the successful task delegation of work for 1-2 junior team members
A bit about yourself :-
• Excellent English communication skills, both verbal and written
• Approximately 3-5 years experience in a digital media agency
• Specialization in SEM (Google Adwords, Bing, Yahoo, Baidu, Naver, etc)
• Experience with planning and running larger-scale PPC campaigns across multiple markets. Experience with DS3 (bid management platforms e.g. Marin, Kenshoo) would be plus
• Doubleclick or Adwords certification
• Proficiency in Excel (Pivot Tables, VLookups, etc)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers & testing approaches
• Great analysis skills (including quantitative analysis) and proven critical thinking capability
• Proven experience managing people/teams
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs (10)
Job Description:-
- The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.
- Keep pace with search engine and PPC industry trends and developments.
- Communication with team and management on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Writing, editing and proofreading content.
Location : Indore- Onsite
Experience : 7+Years
5 Days working
Key Responsibilities 1. Campaign planning and execution • Build and launch new paid media campaigns for clients and partners on Google Ads, Meta and LinkedIn, plus other channels as relevant. • Manage platforms end to end: budgets, bidding, audiences, creatives, A/B tests and ongoing optimization toward ROI, ROAS and CPL targets. • Keep day-to-day operations aligned with campaign strategy and commercial goals, and deliver work by agreed deadlines. 2. Strategy and market insight • Support the TL in shaping the overall paid media and performance marketing strategy. • Track market trends, seasonality and competitor activity, and apply what you learn to live campaigns. • Stay current on platform updates, new ad formats and industry best practice. 3. Analytics and reporting • Use conversion tracking data and GA4 to find optimization opportunities and improve campaign performance. • Build performance dashboards in Looker Studio or similar tools. • Prepare analysis and insights for fortnightly and monthly client reviews. 4. Client and team collaboration • Contribute to weekly client calls and keep WIPs, roadmaps and client logs up to date. • Handle day-to-day client communication, requests and deliverables, and flag priorities and risks early. • Coordinate with creative, content and tech teams so campaigns support wider business objectives. Requirements • Proven track record of setting up and optimizing campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads. • Strong working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking setup. • Comfortable with reporting tools such as Looker Studio, and with Excel or Google Sheets for analysis. • Solid understanding of performance metrics (ROAS, CPL, CPA, CTR, CVR, LTV) and how to act on them. • Experience preparing client-ready performance reports and presenting insights in review calls. • Excellent written and spoken English, with confident client communication. • Strong organization: able to prioritize across multiple accounts and meet deadlines. • Analytical, curious and detail-oriented, with a habit of testing and learning.
Job description
AdRefresh is seeking a full time Digital Marketing Executive to join our growing organization. It is a great opportunity for the right candidate to make an enormous difference in a small, fast paced Digital Media startup.
Apply only if you are willing to work in Night shifts
5 days working : Mon- Friday
Sat & Sun : Off
Shift : 6pm- 3am
Responsibilities
- Own all AdOps components including campaign trafficking and reporting
- Interact with clients to execute campaigns
- Optimize campaigns and troubleshoot any campaign issues.
- Review creatives, third party tags or any related campaign settings
- Monitor campaign pacing and performance on a daily basis to ensure proper delivery of campaigns
- Collaborate with team to not only maintain ad operations, but improve and streamline processes wherever possible
Desired skills
- Great communication skills, both oral and written
- Good analytical and reporting skills (proficiency in MS Excel)
- Must be willing to work in US time zones
- Adaptive to change and ability to learn quickly
- Ability to plan, multi-task and manage time efficiently
- Passionate about maintaining a fully up-to-date knowledge of all ad-operations advancements, current and future trends
- Ability to prioritize and work towards deadlines
- Mature individual who acts on their own initiative and assumes ownership of their work
- Team player who is dedicated to providing a consistently high level of service to all clients.
- Added advantage with Digital Marketing Domain knowledge (Google Ads, Search and Facebook ads)
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Google AnalyticsWe are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks.
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Role & Responsibility:
- The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks.Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Communication with team and management on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Writing, editing and proofreading content.
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
What you’ll actually do
You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.
Campaign Execution
- Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions)
- Set up campaign structures, ad sets, audiences, placements, and creative rotations
- Upload creatives, write ad copy variations, and set up A/B tests
- Manage budgets, pacing, and bid strategies across accounts
Optimization and Analysis
- Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency
- Identify winning and losing ad sets, scale or kill based on data
- Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes
- Pull weekly performance reports and flag what’s working and what isn’t
Creative and Landing Page Collaboration
- Brief the creative team (or external designers) on ad creative needs based on what’s working
- Work with the founder to test landing page variants and recommend CRO experiments
- Stay on top of creative trends in D2C, especially for premium and lifestyle brands
AI-First Workflow
You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work
- Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing
- Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants
- Build prompt workflows for repetitive tasks — reporting, audience research, copy variations
- Stay current on new AI tools as they launch and bring ideas to the team
- If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here
Client Communication
This is roughly 30–40% of the role. You’ll be client-facing from week one
- Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps
- Respond to client messages on WhatsApp/email within working hours, professionally and with data
- Write structured weekly performance reports clients can read in 5 minutes
- Manage client expectations on timelines, results, and creative deliverables
- Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask
What we’re looking for
Must have
- 1–2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, Shopping)
- You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts
- Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom audiences, lookalikes, pixel/CAPI setup
- Comfortable with Google Ads — keyword research, Search campaigns, conversion tracking, PMax basics
- Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us prompts you’ve actually written and workflows you’ve built
- Confident on client calls — you can present numbers, hold your ground, and explain things clearly without jargon
- Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance dashboards
- Analytical mindset — you can look at a table of numbers and tell a story
- Clear written communication in English — your WhatsApp messages and emails will go directly to founders of premium brands
Nice to have
- Experience with D2C or ecommerce brands (Shopify, WooCommerce)
- Familiarity with GA4, Meta Pixel events, conversion API setup
- Exposure to creative testing frameworks and ad copy writing
- Worked at an agency before (you understand client cadence)
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Google Analytics- The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.
- Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.
- Keep pace with search engine and PPC industry trends and developments
Experience : Minimum 5 Years
Location : Indore-onsite
Interview mode : Virtual
Note : Please DO NOT apply if you're experience less then 7 years
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon