Social Media Executive

at MindShift Interactive

Posted by Kim Silveira

Designation: Senior Manager - User Retention and Analytics Experience Level: - At least 6+ years experience - Relevant Experience in Consumer Internet company - Loyalty or CRM programme experience - Experience in using CRM tool - Degree educated (specialist in Maths or Business Statistics preferable) Description: Rapido is India's leading Bike Taxi application focused on making your daily intracity commute more time-efficient and economical. As the Customer Retention Manager, you will be expected to drive customer retention across all channels through CRM and Loyalty activities at Rapido. You will be overall business Customer Champion, with responsibility for the Single Customer View database system and campaign management tools. You will be responsible for the strategic campaign development as well as the analysis and insight from all CRM and Loyalty activity. The role requires you to have strong strategic, creative and organisational skills, and a passion for deriving insight from data. Responsibilities: - Own and revise charter for Customer experience. Solving key customer pain points/experience enhancements by working closely with different function. - Strategic planning and execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's. - Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with us. - Map customer journey and develop listening points in the journey. - Working with analytics team to setup, update and track all the key performance factors involving customer service. - Identify opportunities to grow the database; in valuable customer segments. - Forecast, manage and monitor department budget. - Working with the ads creative and operations team to ensure that there is enough visibility of the product. - Prepare customer engagement plans for different cities using multiple communication channels. - Influence future lifetime value through higher product adoption, customer satisfaction and overall health success. Required Skills: - Proficiency with Microsoft Excel, SQL, Advanced Analysis techniques. - Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi - channel user journey/ user experience in mind at all times) - Excellent quantitative aptitude and ability to perform market analysis. - Excellent database / CRM knowledge and expertise in reading / understanding data - Strategic thinker and ability to offer marketing solutions to activate seasonal marketing strategy. - A team player with good planning and organizational skills and the ability to manage own workload - Should be a team player, working alongside people from all walks of life

What will I be working on ? Express our worldview – own all social handles of Ather. Listen to consumers, evangelists, super haters across online touchpoints talk about us or on aspects that matter to us. Hear the music when things go wrong and handle it like Ather would do. Be a micro blogger – cos most consumers know us from our social handles first. Be the voice of consumer barring unfortunate, dilapidated content from seeing the publish button. You’ve got work at hand! What kind of experience & skills do I need for this role? You’ve not been messed by the corporate world too long, hopefully never worked in some cliché social response role in a media agency. Maybe you are an engineer at heart, but probably the last bencher. Missed the ranks, but got away with a life you enjoy. You’re not hassled to handle dirt, especially if it's off an automobile. Not the loudest one, but you’d leave a mark in a social gathering. A voracious reader who loves listening to and understanding people, we hope you also write with an attitude that reflects in your social handles. Speak the language, live the life that techies today do. What should I have graduated in? Frankly, we don’t care. But some orientation to technology will help you anyways. Apply HERE: http://jobs.atherenergy.com/