Salary
{{200000 / ('' == 'MONTH' ? 12 : 100000) | number}} - {{300000 / ('' == 'MONTH' ? 12 : 100000) | number}} {{'' == 'MONTH' ? '/mo' : 'lpa'}}
Skills
Social Media Optimization (SMO)
Job description
• Community Management
• Work closely with Brand and Digital Managers - marketing to develop, own and execute community strategy
• Assist with editorial calendars, drive the ideas and concepts of engagement, and set the overall tone and direction of the community
• Manage, publish content and monitor the customer relationship, community, and conversation on Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr, SnapChat, Google+, Blogs, owned/on-site communities…. and more
• Assist with seasonal and perennial moderation of user generated content
• Listen and moderate brand mentions and sentiment across public and owned communities and conversations
• Work closely with the Corporate Customer Relations Team to resolve customer service issues
• Escalate issues which need attention across internal departments
• Write copy consistent with the Brand voice to be used on all channels, solicit assistance from Brand copywriters as needed
• Work closely with Graphic Designer on social specific imagery for various messaging and seasonal needs
• Communicate content schedule each week to cross functional partners
• Ensure proper tagging and tracking of all links with analytics tools
• Partner with team to build authentic relationships with influencers and bloggers
• Collaborate with the cross-functional teams to integrate brand into other marketing channel
• Work closely with Analytics department on weekly, monthly, quarterly reporting to analyze trends, sales,traffic and growth
• Research and monitor competitors presence in the social space and compile weekly reporting on most engaging content
• Measure and report on business impact and customer sentiment for each social promotion and event
• Communicate weekly with internal business partners on the status of social media initiatives
• Provide regular qualitative and quantitative reporting on community feedback, broader conversation, and brand sentiment.
• Maintain listening tools and monitoring/analytics software
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