BMS Commissioning Engineer

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
• Proofreading and editing submissions according to brand guidelines
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

• Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met

 Key Requirements

• A bachelor’s degree in Marketing, Journalism, English, or similar field
• Min of 2-4 years’ experience working as a content manager

• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative thinker and have excellent attention to detail.
• You are organized and can deliver high-quality work within agreed timelines.
• You possess excellent written and verbal communication skills.

• Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
• A strong grasp of UX and SEO best practices

Location              : Gurgaon

CTC                       : 30000-35000 PM

Experience          : 2-5 Years of relevant/equivalent experience

About the role

• Manage new products and features, improve existing products and features.
• Customer obsession & talking to customers on a regular basis.
• Hard core prioritisation on what is most important for users.
• Clear decision making in ambiguous situations using data & connecting the dots.
• Partner with engineering & design to ship great products & features

Qualifications and Experience

• 3-5 years managing cross disciplinary products at scale as a product manager
• Strong passion for Privacy. Although no previous experience in this domain is required and mentorship will be provided, you must be willing to become a deep expert in this field.
• Computer Engineering or Software Engineering background with the ability to parse various layers of a software stack (to understand its implications on Privacy)
• A history of building and cultivating lasting cross-functional partnerships with both internal and external groups across Engineering, Product, Security, and Legal
• You are a strategic problem solver and valued collaborator; you are just as comfortable strategizing and leading as you are diving into the details of product work when circumstances require it.
• An entrepreneurial mentality and are flexible, self-motivated, dedicated, and hard-working. You actively recognise needs, resolve problems, anticipate issues, and develop solutions.

Software Programmer - PHP 

About us 

GRG India is a leading provider of end-to-end loyalty management services in India. We help large and mid-size companies acquire, engage, retain and influence their customers, employees and channel partners. Our clients include some of India’s top brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive industries. 

Following are examples of what we do: 

• Design a mechanic loyalty program for a large auto ancillary company, wherein the mechanic gets incentivized every time he influences the vehicle owner to buy original OEM spare parts 
• Send promotional offers to customers of large banks to make them use specific banking channels (e.g. Net Banking, Mobile App etc.) or products (e.g. Remittance, Loans etc.) 
• Acquire and grow the customer base of a large MNC agro chemical company by using farmer referral programs and instant gratification rewards 
• Engage HNI customers of a large real estate company with high-end exclusive benefits, privileges, and rewards 

• Assist one of India’s top credit card issuing companies to reduce employee attrition and increase sales across multiple sourcing channels 

With a reputation that’s been built over a decade of providing successful loyalty management solutions, we’re now embarking upon a journey of creating highly modular, scalable, and mostly standardized products.  

We have recently launched a SaaS product  Let’s Buzzz, an employee engagement platform that helps drive performance and innovation at the workplace. It is a comprehensive product designed to empower business. from accelerating employee engagement to helping appreciate good work and motivating employees to deliver on business objectives.  

Reports to 

AVP - Technology 

3 best things about the job 

• Work in a rapidly evolving industry where scalable tech products have a huge impact 
• Work in a product environment which provides a greater scope for growth 
• Exposure to different technologies and frameworks 

Responsibilities of the role 

• Develop Web/App based solutions in PHP and PHP based frameworks (CodeIgniter/Laravel) having a Service Oriented Architecture (REST/SOAP) 
• Work on integration of 3rd Party libraries as required by the product 
• Unit-testing code for robustness, including edge cases, usability, and general reliability 

• Ensure the quality of the end product while adhering to quality norms 
• Creating Technical documentation wherever applicable 
• Collaborate with cross-functional teams to define, design, and ship new features 
• Take part in requirement understanding and contribute to solution of the requirement 

What you will need  

• Should have a sound experience in PHP, MVC Frameworks, Code Igniter. 
• Strong grasp in web development open source: CSS, HTML5, PHP, MySQL, JavaScript, jQuery, AJAX & JSON 
• Working knowledge of MySQL databases 

• Good knowledge of relational databases, version control tools and of developing web 
• Knowledge of Angular JS, Node JS will be considered as an added advantage