Business Development -IT Sales

 Management Trainee – Content Writer 

About Company:

Ken Research is a research-based management consulting company. We provide strategic consultancy to aid clients on critical business perspective: strategy, marketing, organization, operations and 

technology transformation, advanced analytics, corporate finance, mergers & acquisitions and sustainability across all industries and geographies. We provide business intelligence and operational advisory across 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies. Some of top consulting companies and Market leaders seek our intelligence to identify new revenue streams, customer/ vendor paradigm and pain points and due diligence on competition.

We currently cater to 300+ sectors with 150,000+ research repository across 196+ countries serving 1000+ clients and have partnered with almost 25+ content aggregators. With a network panel list of 5000+ Industry Veterans and experienced 100+ analysts, consultants and research publishers across the globe, Ken Research aid clients in identifying the demand–supply gap, niche segments and challenges in the ecosystem. We currently cater to clients in verticals such as Education, Automotive, Agriculture, Banking, Financial Services & Insurance (BFSI), Healthcare, Consumer Products, Retail and others segments. For further information please visit http://www.kenresearch.com 

Key Responsibilities:

•  Content Creation: Write compelling and informative articles, blogs, white papers, case studies, reports, PR and social media content that resonate with our audience.

•  Content Strategy: Help shape content strategies that drive lead generation and establish our thought leadership in the market.

•  Content Optimization: Incorporate SEO best practices to improve organic visibility and engagement.

•  Editing & Proofreading: Ensure content is polished, accurate, and consistent with our brand voice.

•  Stay Current: Regularly monitor industry trends to create relevant, timely content.

•  In-depth Research & Analysis: Conduct secondary research and collaborate with research teams to create content based on data and industry insights.

•  Complex Data Interpretation: Understand and analyze complex market data, and translate it into clear, compelling, and actionable content for a broader audience.

Job Location - Gurugram (Work from Office – 5 Days Monday to Friday)

Management Trainee Duration - 6 months (PPO based on performance)

Fixed Salary – INR 15000/- Monthly during MT position

CTC (Post MT duration) – 4 - 4.5 LPA (As per performance)

 Why to join Ken Research ? 

Learning Exposure:

1.  In-Depth Industry Knowledge: Gain understanding of diverse industries such as technology, healthcare, finance, and retail through the creation of reports, articles, and case studies.

2.  Research Skills: Develop strong primary and secondary research abilities by analyzing data, industry trends, and market insights.

3.  Data Interpretation: Learn to interpret and present complex data in a digestible, reader-friendly format, improving analytical thinking.

4.  SEO and Digital Content Strategy: Exposure to SEO practices, keyword research, and strategies for optimizing content for search engines.

5.  Collaboration with Research Teams: Work closely with analysts and market researchers, enhancing collaboration and communication skills.

6.  Client-Centric Writing: Develop skills to tailor content for specific audiences, including C-level executives, investors, and stakeholders.

7.  Content Variety: Exposure to writing a wide range of content, including whitepapers, industry reports, blog posts, and press releases.

8.  Project Management: Improve time management and multitasking abilities by working on multiple projects and meeting tight deadlines.

Benefits:

1.  Professional Growth: Fast-paced learning in a dynamic environment that offers continuous professional development.

2.  Exposure to Global Markets: Opportunity to understand global market dynamics and write for an international audience.

3.  Networking: Connect with professionals across departments such as marketing, sales, and research.

4.  Improved Writing Skills: Hone writing style and technical writing capabilities, especially in business communication.

5.  Certifications & Training: Potential access to certifications or workshops that may help in developing content creation or research skills.

6.  Career Advancement: Building a foundation for roles like content strategist, market analyst, or marketing manager within the industry.

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

You need to drive automation for implementing scalable and robust applications. You would indulge your dedication and passion to build server-side optimization ensuring low-latency and high-end performance for the cloud deployed within datacentre. You should have sound knowledge of Open stack and Kubernetes domain.

YOUR ‘OKR’ SUMMARY

OKR means Objective and Key Results.

As a DevOps Engineer, you will understand the overall movement of data in the entire platform, find bottlenecks,define solutions, develop key pieces, write APIs and own deployment of those. You will work with internal and external development teams to discover these opportunities and to solve hard problems. You will also guide engineers in solving the complex problems, developing your acceptance tests for those and reviewing the work and

the test results.

What you will do

• As a DevOps Engineer responsible for systems being used by customer across the globe.
• Set the goals for overall system and divide into goals for the sub-system.
• Guide/motivate/convince/mentor the architects on sub-systems and help them achieving improvements with agility and speed.

• Identify the performance bottleneck and come up with the solution to optimize time and cost taken by build/test system.

• Be a thought leader to contribute to the capacity planning for software/hardware, spanning internal and public cloud, solving the trade-off between turnaround time and utilization.

• Bring in technologies enabling massively parallel systems to improve turnaround time by an order of magnitude.

What you will need

A strong sense of ownership, urgency, and drive. As an integral part of the development team, you will need the following skills to succeed.

• BS or BE/B.Tech or equivalent experience in EE/CS with 10+ years of experience.
• Strong background of Architecting and shipping distributed scalable software product with good understanding of system programming.

• Excellent background of Cloud technologies like: OpenStack, Docker, Kubernetes, Ansible, Ceph is must.
• Excellent understanding of hybrid, multi-cloud architecture and edge computing concepts.
• Ability to identify the bottleneck and come up with solution to optimize it.
• Programming and software development skills in Python, Shell-script along with good understanding of distributed systems and REST APIs.

• Experience in working with SQL/NoSQL database systems such as MySQL, MongoDB or Elasticsearch.
• Excellent knowledge and working experience with Docker containers and Virtual Machines.
• Ability to effectively work across organizational boundaries to maximize alignment and productivity between teams.

• Ability and flexibility to work and communicate effectively in a multi-national, multi-time-zone corporate.

• Deep understanding of technology and passionate about what you do.
• Background in designing high performant scalable software systems with strong focus to optimizehardware cost.

• Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide andinfluence within a dynamic environment.

• Strong commitment to get the most performance out of a system being worked on.
• Prior development of a large software project using service-oriented architecture operating with real time constraints.

What's In It for You?

• You will get a chance to work on cloud-native and hyper-scale products
• You will be working with industry leaders in cloud.
• You can expect a steep learning curve.
• You will get the experience of solving real time problems, eventually you become a problem solver.

Benefits & Perks:

• Competitive Salary
• Health Insurance
• Open Learning - 100% Reimbursement for online technical courses.
• Fast Growth - opportunities to grow quickly and surely
• Creative Freedom + Flat hierarchy
• Sponsorship to all those employees who represent company in events and meet ups.
• Flexible working hours
• 5 days week
• Hybrid Working model (Office and WFH)

Our Hiring Process:

Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)

• Initial Resume screening call with our Recruiting team
• Next, candidates will be invited to solve coding exercises.
• Next, candidates will be invited for first technical interview
• Next, candidates will be invited for final technical interview
• Finally, candidates will be invited for Culture Plus interview with HR
• Candidates may be asked to interview with the Leadership team
• Successful candidates will subsequently be made an offer via email

As always, the interviews and screening call will be conducted via a mix of telephonic and video call.

So, if you are looking at an opportunity to really make a difference- make it with us…

Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable central, state or local laws.

Bluespacelabs - Senior QA

Any location | 1-3 Years

Key Deliverables

• 1 to 3 years of experience in testing and automation
• Creating Testing methodologies, test strategy, test plans to evaluate the functional requirement and deliver the application with quality.
• Must have proven experience in testing and automation of web applications and mobile apps.
• Strong hands on experience in the automation framework selenium and appium.
• Experience in leading a team to perform automation testing using Selenium Java
• Product testing to validate the end-to-end functionality of the user stories.
• Functionality Testing should factor techniques to design test cases to ensure optimum test efficiency.
• API testing and automation and CI/CD
• Performed automation testing of API using automation frameworks like Restaaured, Postman.
• Creating and assisting the team to write Test Cases and Scripts
• Good understanding of the software architecture : Frontend MFE, MVC, Rest APIs
• Good leadership and communication skills

Testing Areas Coverage Expected

Unit Testing

Component Testing

• Micro-Frontend UI Components
• BFF Entities
• Biz Components
• Amazon MSK (Kafka) Configuration
• Persistent Data (read/write) Components
• Integration Testing
• System Testing

Functional Requirements

• End to End (User) Scenarios
• Browser Compatibility
• Usability

Non-Functional Requirements

• Performance
• Scalability
• Availability
• Reliability

Software and tools requirement

• Junit - Java
• JEST - Javasript/React
• JIRA - Bug Tracking
• Selenium with TestNG- UI Automation
• Appium with testing mobile apps
• RestAssured - REST API testing
• Traffic Parrot - Service virtualization
• Wiremock - API mocking
• Pact - Contract Testing
• Testcontainers - Containerized PostgreSQL/ MySQL
• Version Control - GitLab

• To appoint Block Sales Manager in their respective Districts.
• To manage sales operations in assigned district to achieve revenue goals.
• To supervise sales team members on daily basis and provide guidance whenever needed.
• To identify skill gaps and conduct trainings to sales team.
• To work with team to implement new sales techniques to obtain profits.
• To assist in employee recruitment, promotion, retention and termination activities.
• To conduct employee performance evaluation and provide feedback for improvements.
• To contact potential customers and identify new business opportunities.
• To stay abreast with customer needs, market trends and competitors.
• To maintain clear and complete sales reports for management review.
• To build strong relationships with customers for business growth.
• To analyze sales performances and recommend improvements.
• To ensure that sales team follows company policies and procedures at all times.
• To develop promotional programs to increase sales and revenue.
• To plan and coordinate sales activities for assigned projects.
• To provide outstanding services and ensure customer satisfaction.