Business Development Executive

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

ABOUT US:

GUVI (Grab Your Vernacular Imprint), IIT Madras incubated company is an online Skill Acceleration platform catering to various courses in Vernacular languages. We offer pre-recorded courses on our platform taken by subject matter experts in National and International languages. With more than 200 courses on our platform, we ensure high-quality content and perfection with the value we cater to our learners.

Our products consisting Zen - LIVE classes are mentored by IIT Professors having Industrial expertise in various high-end courses with 100% placement support, HackerKID is India’s first self-paced Gamified Coding and Learning platform which encourages kids to master cutting-edge technologies in-depth in a fun and challenging way, GUVI for corporates is a talent transformation suite that offers an efficient mode of training for employees with our excellent mentors.

JOB DESCRIPTION:

Role: Author

Nature of Job: Freelancer

Location: Remote

Course name: PCB Design

Specialization: Subject Matter Expert

Skills

● Course expertise

● Hands-on experience

● Teaching skills

● Presentation skills

● Communication skills

● Time management

Responsibilities

● Providing sample videos and content plan/syllabus

● Providing pre-recorded, ready-to-launch videos according to the course guidelines framed by the company, post-approval, within the accepted timeline

● Ensuring High - quality Video and Audio

● Ensuring excellent delivery, clarity and tech stack of the course

Process of Onboarding:

● In order to form a smooth onboarding process, we have a set of requirements to be fulfilled. They are as follows:

○ A couple of sample videos of 7 to 10 minutes for evaluation

○ A complete course outline with all the respective activities for the course module

● Once we pass this stage, we can sign an MoU to start working

● As GUVI don’t pay by advance or by milestones, we have an MoU in place for this case.

Payments, deadlines and deliverables:

● Will be discussed in detail while signing the MoU

• 2+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding of AI/ML algorithms is a plus.

Roles & Responsibilities :

• Champion engineering and operational excellence.
• Establish a solid infrastructure framework and excellent development and deployment processes.
• Provide technical guidance to both your team members and your peers from the development team.
• Work with the development teams closely to gather system requirements, new service proposals and large system improvements and come up with the infrastructure architecture leading to stable, well-monitored fly, performant and secure systems.
• Be part of and help create a positive work environment based on accountability.
• Communicate across functions and drive engineering initiatives.
• Initiate cross team collaboration with product development teams to develop high quality, polished products, and services.

Required Skills :

• 5+ years of professional experience developing and launching software products on Cloud.
• Basic understanding Java/Go Programming
• Good Understanding of Container Technologies/Orchestration platforms (e. g Docker, Kubernetes)
• Deep understanding of AWS or Any Cloud.
• Good understanding of data stores like Postgres, Redis, Kafka, and Elasticsearch.
• Good Understanding of Operating systems
• Strong technical background with track record of individual technical accomplishments
• Ability to handle multiple competing priorities in a fast-paced environment
• Ability to establish credibility with smart engineers quickly.
• Most importantly, ability to learn and urge to learn new things.
• B.Tech/M.Tech in Computer Science or a related technical field.

Experience: Minimum 1-2 Years

Location: Noida ( Permanent WFH)

Please find the JD :

• Expertise in ServiceNow Administration & Development
• Thorough understanding of ITIL/ITSM processes.
• Strong understanding of ServiceNow development platform including but not limited to ITSM, CMDB, change management, Problem management, custom development, etc.
• Ability to work on Servicenow enhancement requests in Jira.
• Manages and resolves incidents against ServiceNow applications
• Manages Instance Security, User/Group Access/Access Control Lists
• Performs routine maintenance to include performance monitoring and error identification/ remediation 
• Leads ServiceNow upgrade planning and execution
• Schedules and verifies instance clones
• Manages Update Set creation and migration
• Minimum 1-3 years of experience in ServiceNow configuration and administration.
• Provide Level 2 support on ServiceNow platform for users
• Strong working knowledge of ServiceNow components such as Service Catalog, Change Management, workflow management, orchestration, Cloud provisioning, etc.
• Perform core configuration tasks such as Add users, group, create workflow activities, configure alerts and notifications View, perform instance branding and customization, Monitor health, usage, and overall compliance of the application
• Experience in Platform Upgrades will be an added advantages
• Knowledge of scripting  ( JAVA ) and APIs would be desired

• MS or BS in Computer Science or equivalent
• 9+ years (or more) experience shipping quality code
• 4+ years’ experience with leading frontend frameworks like Angular 1 to 8 or ReactJS, etc.
• Experience on Ionic Framework, Cardova
• Experience contributing front-end code to a publicly available, consumer-focused web application.
• Solid experience and understanding of HTML5, CSS3, and Javascript (vanilla JS and popular libraries like Underscore.js and jQuery)
• Experience with REST-based API