Lead Salesforce Developer

Job Title: AVP – Marketing

Experience: 5–7 Years

Location: Hyderabad

Employment Type: Full-Time

About the Role

P99Soft is looking for an experienced AVP – Marketing to build, lead, and scale an integrated B2B marketing function that drives brand awareness, demand generation, account engagement, and revenue growth. The ideal candidate will have a strong background in B2B technology/IT services marketing, with expertise in content marketing, SEO, paid media, Account-Based Marketing (ABM), inbound demand generation, partner marketing, and marketing operations.

The role requires close collaboration with Sales, SDR, Alliances, Pre-sales, Delivery, and CoE teams to execute high-impact marketing strategies that contribute to qualified pipeline and business growth.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop annual and quarterly marketing strategies aligned with revenue goals, target industries, geographies, and service offerings.
• Define brand positioning, messaging, and value propositions focused on business outcomes.
• Manage the integrated marketing calendar and allocate budgets across marketing channels.
• Ensure consistent brand messaging across the website, social media, campaigns, sales collateral, and partner platforms.

Team Leadership & Marketing Operations

• Lead and manage SEO, Content, Social Media, Digital Marketing teams, agencies, and vendors.
• Define team KRAs, performance metrics, delivery standards, and review processes.
• Implement and manage CRM, marketing automation, analytics, and attribution frameworks.
• Build dashboards to track campaign performance, brand visibility, lead conversion, account engagement, pipeline contribution, and marketing ROI.

Thought Leadership & Content Marketing

• Develop a structured content strategy including:
• Articles
• Blogs
• White Papers
• Case Studies
• Solution Briefs
• Videos
• Webinars
• Executive Thought Leadership
• Collaborate with Leadership, Delivery, and CoE teams to transform technical expertise into customer-focused content.
• Create buyer-specific, industry-specific, and service-specific content throughout the customer journey.
• Measure content effectiveness based on engagement, lead generation, sales utilization, and pipeline influence.

Inbound Marketing, Paid Media & SEO

• Plan and execute integrated demand generation campaigns across:
• Search Marketing
• Paid Advertising
• Social Media
• Email Marketing
• Website
• Webinars
• Events
• Improve organic search visibility through:
• Technical SEO
• On-page & Off-page SEO
• Keyword Strategy
• Content Optimization
• Authority Building
• Manage landing pages, lead capture, nurturing campaigns, and conversion optimization.
• Optimize marketing spend based on qualified leads, conversion rates, pipeline contribution, and acquisition costs.

Account-Based Marketing (ABM)

• Identify and prioritize strategic target accounts in collaboration with Sales teams.
• Design personalized ABM campaigns using targeted content, executive engagement, events, and outreach.
• Align ABM initiatives with SDR outreach and partner engagement.
• Track account progression from engagement to qualified opportunities and customer acquisition.

Partner & Co-Marketing

• Execute joint marketing initiatives with ecosystem partners including:
• AWS
• Salesforce
• Databricks
• Snowflake
• Hyperscalers
• Manage:
• Co-branded campaigns
• Webinars
• Workshops
• Events
• Account development programs
• Utilize Market Development Funds (MDF) effectively.
• Ensure partner marketing activities contribute to pipeline growth and revenue generation.

Sales & SDR Alignment

• Collaborate with Sales leadership to align marketing campaigns with strategic account priorities.
• Equip Sales and SDR teams with:
• Campaign briefs
• Messaging
• Sales collateral
• Case studies
• Follow-up assets
• Define lead scoring, qualification, handover, follow-up, and feedback processes.
• Review lead quality, meeting outcomes, opportunity conversion, and pipeline progression with Sales and SDR teams.

Key Performance Indicators (KPIs)

• Marketing Strategy Execution
• Campaign Planning & Execution
• Budget Utilization
• Brand Awareness & Market Visibility
• Audience Growth
• Branded Search Performance
• Website Traffic
• Share of Voice
• Thought Leadership
• Content Performance
• Content-Influenced Pipeline
• Qualified Inbound Leads
• Sales Accepted Leads (SAL)
• Marketing Qualified Leads (MQL)
• Opportunity Creation
• Marketing-Sourced Pipeline
• Cost Per Qualified Lead (CPQL)
• Organic Search Performance
• SEO Performance
• Conversion Rate Optimization
• Account-Based Marketing Performance
• Target Account Engagement
• Pipeline from ABM Campaigns
• Partner Marketing Performance
• MDF Utilization
• Marketing Analytics & Reporting
• Data Accuracy
• Campaign Turnaround Time
• Team Performance
• Agency Management
• Marketing-Sourced Revenue
• Marketing-Influenced Revenue

Required Skills

Marketing

• B2B Marketing
• IT Services Marketing
• Technology Marketing
• Digital Marketing
• Demand Generation
• Inbound Marketing
• Performance Marketing
• Brand Strategy
• Marketing Strategy
• Marketing Planning
• Campaign Management
• Marketing Operations
• Marketing Automation
• Marketing Analytics
• Marketing Attribution
• CRM Management
• Budget Management

Content & Brand

• Content Marketing
• Thought Leadership
• Content Strategy
• Copywriting
• Case Studies
• White Papers
• Solution Briefs
• Webinars
• Executive Content
• Brand Positioning
• Messaging
• Value Proposition Development

Digital Marketing

• SEO
• Technical SEO
• On-page SEO
• Off-page SEO
• Keyword Research
• Paid Media
• PPC
• Search Marketing
• Social Media Marketing
• Email Marketing
• Lead Nurturing
• Landing Page Optimization
• Conversion Rate Optimization (CRO)

Demand Generation

• Lead Generation
• Inbound Lead Generation
• Lead Qualification
• Lead Scoring
• Pipeline Generation
• Funnel Management

Account-Based Marketing

• ABM Strategy
• Personalized Campaigns
• Target Account Engagement
• Enterprise Marketing

Partner Marketing

• Co-Marketing
• Alliance Marketing
• Partner Marketing
• MDF Management
• Ecosystem Marketing

Sales Alignment

• Sales Enablement
• SDR Collaboration
• Opportunity Management
• Pipeline Management
• Revenue Marketing

Leadership

• Team Management
• Stakeholder Management
• Cross-functional Collaboration
• Agency Management
• Vendor Management
• Performance Management

Analytics

• Marketing Dashboards
• Reporting
• KPI Tracking
• ROI Analysis
• Data Analysis

Preferred Experience

• 5–7 years of experience in:
• B2B Technology Marketing
• IT Services Marketing
• Digital Engineering
• Cloud
• Data & AI
• SaaS
• Enterprise Solutions
• Minimum 3 years leading an integrated marketing or demand generation function.
• Experience marketing to USA or international enterprise markets.
• Experience with long B2B sales cycles and enterprise buying processes.
• Experience working with Sales, SDR, Alliances, Delivery, and Pre-sales teams.
• Exposure to partner ecosystems including:
• AWS
• Salesforce
• Databricks
• Snowflake
• Other Hyperscalers

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, Technology, or a related field.
• MBA is preferred.

P99soft is an equal-opportunity employer

P99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.

About Prismara

Prismara, a luxury jewellery brand from the esteemed KGK Group, redefines contemporary fine

jewellery through exquisite lab-grown diamonds and premium colourstones. Designed for the

modern woman, our collections seamlessly blend everyday sophistication with timeless elegance.

We are looking for a creative, trend-savvy Social Media Executive to transform ideas into engaging

visual stories and build meaningful connections across digital platforms.

Key Responsibilities

1. Content Creation & Visual Storytelling

• Conceptualize, shoot, and produce high-quality photo and video content for Instagram, YouTube

Shorts, Pinterest, and emerging platforms.

• Create Reels, styling videos, product showcases, BTS content, customer stories, and trend-led

content.

• Edit content using CapCut, InShot, Premiere Pro, or similar tools while maintaining a luxury

aesthetic.

• Write engaging captions and CTAs aligned with the brand voice.

2. Social Media Planning & Execution

• Manage the monthly content calendar aligned with campaigns and launches.

• Track trends, viral formats, and platform updates.

3. Community Management

• Respond to comments, DMs, reviews, and mentions.

• Build an engaged online community and maintain a premium brand tone.

4. Influencer & Creator Management

• Identify and manage influencers and creators.

• Coordinate product seeding, content approvals, and campaign execution.

5. Performance Marketing Support

• Coordinate with the digital marketing agency for paid campaigns.

• Share creative briefs and review campaign performance.

6. Analytics & Reporting

• Monitor engagement, reach, follower growth, website traffic, and content performance.

• Prepare weekly and monthly reports with actionable insights.

Skills & Qualifications

• 1–3 years' experience in social media for fashion, jewellery, beauty, luxury, or D2C brands.

• Strong knowledge of Instagram, Pinterest, YouTube Shorts, Facebook, and Meta Business Suite.

• Proficiency in CapCut, InShot, Canva, Photoshop, Lightroom; Premiere Pro preferred.

• Excellent copywriting, visual storytelling, organisational skills, and attention to detail.

Key Performance Indicators (KPIs)Content delivery, follower and engagement growth, organic reach, Reel performance, community

response time, influencer campaign execution, and website traffic from social channels.

About Heady:

Heady is a mobile agency based in Dumbo, Brooklyn. We work with startups and established brands to build and deliver stellar mobile products. We highly value integrity, transparency, and equality throughout our tight-knit work family. In addition to a positive work environment, we offer comprehensive benefits, flexible schedules, and dog-friendly offices. We hope to meet you soon!

About the role:

Heady is looking for an experienced, well-rounded Software Development Engineer In Test (SDET) to join our growing team. In this position, you will own responsibility for the quality of our work and work closely with a strong, cross-functional, and cross-geographical team of engineers, product managers, and designers and help cultivate a quality mindset, coach and advocate for quality while assisting teams with software testing practices.

Responsibilities:

• Create automation frameworks and implement various design patterns
• API and UI automation scripting and maintenance
• Test integration with CI
• Test integration with the cloud platform
• Build health analysis
• Interact with clients as needed to ensure that we are delivering what they require

Qualification & Skills:

• Bachelor’s degree or equivalent experience in Computer Science with 4+ years of Automation experience
• 3+ years of coding expertise using TypeScript
• 3+ years of Selenium WebDriver experience
• 2+ years of hands-on experience in writing API automation scripts and unit test scripts
• Extensive knowledge of GIT and CI
• Excellent familiarity with various design patterns, including POM, FPOM, FDP, Singleton, etc.
• Strong attention to detail, an ability to multitask, and an ability to work independently and on a team

Bonus points if you have:

• Hands-on experience with XCUI with Swift, Cypress, WebdriverIO, RestAssured, and JMeter
• Experience in Security Testing

We are looking "Associate" for Reputed Client @ Chennai Permanent Role.

Experience: 0 - 2 Yrs

Responsibilities:

• Handle up to two (2) Chat concurrent chats or one voice interaction(s) in an efficient or effective manner.

• Provide friendly and efficient service via chat or voice support to our customers regarding 

  - Order Status Queries

  - Promotional Assistance

  - Product Information

  - Site & App Navigation & Troubleshooting

  - Problem with Orders Received Queries

• Maintain a strong customer service focus – “Active communication” skills with ability to empathize with the customer and prioritize customer needs.

• Accurately log all handled chats and calls in the appropriate tools, as outlined in our case management process.

• Consistently achieve metric goals proactively and independently with minimal direction and support.

• Stay up to date with and follow on-going process, product, and policy changes.

• Ensure the privacy and security of Client and Sutherland information

• Build a culture of open and honest communication by offering and being open to receiving feedback.

• Promote the culture, values, and mission of Shutterfly and Sutherland and act as a messenger to brand and community.

Requirements:

• Excellent command of the English Language and communication skills

• Ability to type 35-40 words per minute

• Competently multi-task in a fast-paced environment

• Enjoys challenging learning experiences, views failures as a learning opportunity, flourishes in unfamiliar territory, and is a relentless learner.

• Ability to actively listen, understand and summarize with clarity and simplicity.

• Ability to build rapport and relate well to diverse global customers. Use tact to mediate high-tension situations.

• Must be available for a regular schedule of 40 hours a week, one that spans weekends and holidays, as our customers need us. Shifts may include evening or early morning hours.

• Ability to handle conflict, maintain composure, and be a settling influence in stressful situations.

• Genuinely care about people and are eager and ready to help under any circumstances.

• Can communicate with clarity, style, compassion, and purpose.

• Technical aptitude and the ability to pick up new technology quickly. 

Key Responsibilities:

-Provide technical support and troubleshooting assistance to end-users for hardware, software, and networking issues.

-Must have the knowledge of SharePoint.

-Manage and maintain Microsoft 365 applications, including Outlook, Word, Excel, and PowerPoint.

-Administer and monitor Microsoft Azure services, ensuring smooth operation and security compliance.

-Perform machine repairs and maintenance tasks, including diagnosing hardware issues and replacing faulty components.

-Collaborate with third-party IT vendors for procurement, installation, and maintenance of IT infrastructure and services.

Requirements:

*Bachelor's degree in Computer Science, Information Technology, or related field.

*Minimum 2 years of experience in IT support roles, with proficiency in Microsoft 365 and Microsoft Azure.

*Strong knowledge and experience in machine repairing and troubleshooting hardware issues.

*Excellent communication and interpersonal skills, with the ability to effectively interact with end-users and third-party vendors.

*Ability to work independently and prioritize tasks in a fast-paced environment.

Certification in Microsoft 365 or Microsoft Azure is preferred but not mandatory.

*JAVA DEVELOPER*– (Mumbai churchgate- Onsite)

*Job brief*

Java developer roles and responsibilities include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.

*Requirements and skills*

•          6 to 10 years of experience in application development.

•          Hands on experience in designing and developing applications using Java EE platforms.

•          Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate).

•          Experience in the Spring Framework.

•          Experience in microservices development, Azure repo knowledge.

•          Good to have knowledge of containerization/docker, azure pipeline/CICD.

•          Good to have knowledge of frontend technologies. Ex- angular, JavaScript, TypeScript.

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.