Lead Generation Executive – B2B IT Services
Experience: 1–5 Years
Location: Hyderabad
Industry: IT Services | Custom Enterprise Applications | B2B Technology
Employment Type: Full-Time
About Us
We are a fast-scaling IT services company offering custom enterprise application development, cloud-native platforms, and digital transformation services. As we expand our global footprint, we are targeting clients across Southeast Asia (SEA), India, Europe, GCC, and North America.
To accelerate our outbound efforts, we are looking for a Lead Generation Executive who can identify, qualify, and nurture potential enterprise clients in these regions.
Role Overview
As a Lead Generation Executive, you will be responsible for building a robust pipeline of qualified leads through outbound prospecting, email campaigns, and LinkedIn outreach. This role is ideal for someone who understands enterprise technology and is driven by performance metrics, curiosity, and client engagement.
Key Responsibilities
Prospecting & Lead Generation
- Identify key target accounts and decision-makers (CXOs, Heads of IT, Digital, Procurement, etc.) across target geographies.
- Generate qualified leads through cold calling, LinkedIn outreach, and email campaigns.
- Use tools like LinkedIn Sales Navigator, Apollo, Lusha, and ZoomInfo to build prospect lists.
Email Campaigns & LinkedIn Outreach
- Draft and send personalized outreach messages tailored to buyer personas and industries.
- Manage and optimize outbound email sequences to improve open rates, CTR, and conversions.
- Engage and follow up with prospects on LinkedIn to build relationships and generate interest.
CRM & Reporting
- Update and maintain CRM systems (HubSpot, Zoho, or Salesforce) with accurate contact and activity data.
- Track and report on key lead generation KPIs such as number of outreaches, responses, meetings booked, etc.
- Work closely with the sales team to hand off qualified leads and align on lead quality expectations.
Market Intelligence
- Conduct basic research on companies, industries, and decision-makers before outreach.
- Stay informed on global trends in enterprise IT (cloud, app development, AI, automation, etc.) to have contextually relevant conversations.
What You Bring
- 3–5 years of experience in B2B lead generation or sales development for IT services or tech consulting companies.
- Strong hands-on experience with outbound tools (e.g., LinkedIn Sales Navigator, Apollo, Lemlist, Hunter, etc.).
- Familiarity with email marketing and outreach automation tools (Mailchimp, HubSpot, Woodpecker, etc.).
- Excellent written and verbal communication skills in English.
- Understanding of global enterprise sales dynamics and buyer personas in markets like SEA, India, GCC, Europe, and North America.
- Organized, persistent, and motivated to meet and exceed outreach targets.
Nice to Have
- Exposure to account-based marketing or targeted outreach strategies.
- Experience coordinating with pre-sales or SDR teams.
- Prior work with CRM platforms like HubSpot, Salesforce, or Zoho CRM.
Why Join Us?
- Join a high-growth, global IT services brand at a pivotal scaling stage.
- Take ownership of your region and outreach strategy.
- Collaborate with a forward-thinking sales and marketing team.
- Competitive compensation and incentive structure.
- Clear growth path into sales, pre-sales, or marketing strategy roles.
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