L2 Support

Role - Sr. Media Strategist

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Primary Purpose:

Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned and Earned). Framing media investment strategies for clients towards the accomplishment of their short term and long term goals.

Experience - 2+ years

Location - Mumbai

Major Responsibilities:

● Building a Creative Media Plan by selecting the right channels, formats and placements for the Client campaign within the client’s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Mobile, VOIP etc.

● Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.

● Monitor Digital Media Planning trends and competitor offerings to identify potential business avenues and improve current offerings.

● Managing budgets and maintaining advertising spend records

● Regular / daily updates with the buyer regarding campaign performances

● Course correction to be made in case of things not going as per the media plan

● Highlighting concerns / issues to the media head to resolve things quicker

● Regular calls / meetings with clients to understand

● Have in-depth knowledge of the quality audience for all Clients

● Analyze the overall work and proficiency of the interns / junior media strategists

● Reference/ research - share more/new ideas and be up to date with the latest happenings and news in the industry

● Attend all team meetings and give feedback/suggestions for account performance.

Financial Management & Reporting:

•Oversee all accounting transactions, monthly, quarterly, and annual closings, and publish timely financial statements.

•Prepare budget forecasts, supporting annual financial planning and financial health assessments.

Compliance & Taxation:

•Compute and file tax returns, ensuring GST compliance with regulations.

•Conduct audits to maintain financial accuracy, adhere to standards, and comply with financial policies.

•Regularly review bookkeeping for accuracy and compliance.

Cash Collection:

•Oversee the company’s cash collection process and ensure that cash receipts are processed efficiently and accurately.

•Monitor and track cash flow regularly, ensuring sufficient funds are available for operations.

•Coordinate with the sales and customer service teams to address any issues or discrepancies related to payments.

Trade Receivables Management:

•Monitor and manage trade receivables, ensuring that outstanding invoices are followed up on and collected in a timely manner.

•Track aging of receivables and ensure that overdue accounts are actively pursued.

•Issue statements and reminders to clients regarding overdue payments.

Account Reconciliation & Financial Health:

•Manage balance sheets, profit/loss statements, and report on the company's financial health and liquidity to stakeholders.

•Audit financial transactions and documents, maintaining meticulous records.

Technical Proficiency & Confidentiality:

•Reinforce financial data confidentiality and conduct database backups as necessary to secure sensitive information.

•Proficiently utilize Tally, Oracle, and Excel for comprehensive financial analysis and reporting.

•Stay updated with industry standards and best practices to ensure high-quality and secure financial data handling.

Job Essence –

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Work profile –

• Translation of Business/Digital Objectives into Content themes
• Production of Content items as per Digital-Social Media Campaigns
• Bench-marking content deliverables with national/global standards
• Creating manifestation and themes to be used for goal oriented marketing campaigns
• Producing tribe specific content assets ensuring engagement and RoI

Key Responsibility Areas –

Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
• Content for creative cards/videos
• Copies and descriptions
• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing/Bios/Wikipedia
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Online Reputation Management(ORM) areas
• Q&A | FAQs Deck

Must Have Requirements –

• Minimum 3-5 years of experience in digital social media writing(long form and short form)
• Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
• Deep understanding content analytics and RoI generation
• Should have worked with a digital social media agency/media house/news channel
• Should be able to ideate, and not just a task taker

Who we are looking for

· A Natural Language Processing (NLP) expert with strong computer science fundamentals and experience in working with deep learning frameworks. You will be working at the cutting edge of NLP and Machine Learning.

Roles and Responsibilities

· Work as part of a distributed team to research, build and deploy Machine Learning models for NLP.

· Mentor and coach other team members

· Evaluate the performance of NLP models and ideate on how they can be improved

· Support internal and external NLP-facing APIs

· Keep up to date on current research around NLP, Machine Learning and Deep Learning

Mandatory Requirements

·       Any graduation with at least 2 years of demonstrated experience as a Data Scientist.

Behavioural Skills

· Strong analytical and problem-solving capabilities.

· Proven ability to multi-task and deliver results within tight time frames

· Must have strong verbal and written communication skills

· Strong listening skills and eagerness to learn

· Strong attention to detail and the ability to work efficiently in a team as well as individually

Technical Skills

Hands-on experience with

· NLP

· Deep Learning

· Machine Learning

· Python

· Bert

Preferred Requirements

· Experience in Computer Vision is preferred

Role: Data Scientist

Industry Type: Banking

Department: Data Science & Analytics

Employment Type: Full Time, Permanent

Role Category: Data Science & Machine Learning

• Design intuitive, human-centric flows, and experiences on the web, iOS, and Android
• Own a wide variety of projects that vary from big picture concepts to granular feature details
• Identify and produce design artifacts that make the team more effective (journey map, user flow, wireframes, etc.)
• Analyze the success of your solutions and iterate
• Create our design system from scratch yourself and help onboard future designers as we scale
• Present work and use design to build alignment and influence product direction
• Research and understand users, plan and conduct usability tests, and leverage data to make confident design decisions
• Influence our product roadmap by advocating for the user and educating the team on key design concerns
• Contribute to high-level strategic decisions with the engineering team and leadership

Skills & Requirements

• If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
• 1-8 years of experience delivering extraordinary design as a UX designer, information architect, interaction designer, or similar. Experience designing in the fintech industry is a big bonus.
• Portfolio with a history of impactful projects that showcase your design process
• Strong UX, interaction, and visual design skills
• A human-centric approach to designing products
• A bias for action and a tenacious focus on how your work impacts users and the business
• Strong cross-functional collaboration and communication skills
• Fluency in commonly used design software (FIGMA!) and related tools

Good to have

• Experience leading / mentoring other designers
• Experience with helping set product strategy through methods like design sprints, quarterly or yearly planning, and team brainstorms
• Experience setting a vision for a product experience.
• Prototyping skills (using Invision, HTML, CSS, Framer, Principle, etc.)
• Ability to write and edit HTML, CSS, and Javascript
• Conceptual understanding of popular front-end frameworks like Angular and React

About the Company

Leap Info Systems Pvt. Ltd. - A software product company with its products and solutions in the convergent lighting controls and automation. Recently Leap acquired elitedali – worlds first Niagara based lighting controls and automation solution, from one of the leading US organization.

We are a passionate team on a mission to develop innovative controls and automation products. We are expanding our product development team and are in search of like-minded highly passionate team members who would like to contribute to the leading lighting controls and automation product. We have customers in India, Europe, USA, and Australia.

Eligibility

Any suitable graduates (0 to 2 years experienced) who meet prescribed qualities and job responsibilities. Preferred but not limited to engineering graduate in Computer/IT/Instrumentation/EnTC etc.
Job Responsibilities

Be a part of the product development team for maintaining as well as developing new products based on JAVA and Niagara Software framework.

Qualities

• Self-Learner
• Analytical skills
• Able to work with Cross-functional team
• Problem-solving approach
• Good Team Player with Positive vibes

What you must have,

• Hands-on programming at academic or at the hobby level.
• Good knowledge of Java/J2EE related technologies
• Good knowledge of solution-based approaches
• Good communication skills - phone, email and in-person.

What you can expect from LEAP,

• Positive conducive working environment to grow with cross-functional team members.
• Flexi working hours with defined responsibilities.
• Opportunity to work with leading open standard automation framework like Niagara Software, Lighting controls technologies like DALI, Wireless etc
• Be the active part of an emerging global product company