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Upload CV On - https://magicworksitsolutions.com/digital-marketing-manager/

Job description :

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. 

Experience: 3 to 5 years (3 years of experience in digital marketing required)

Qualification: Any graduate or post graduate or MBA in (Marketing/Sales) or related field with an excellent understanding of Digital Marketing.

Key Responsibilities:

1. Strategy Development and Execution

• Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives.

• Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.

• Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.

2. Content Creation and Optimization

• Content Strategy: Develop content strategies that align with marketing goals and target audience needs.

• Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.

• SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.

3. Social Media Management

• Platform Management: Manage the companys presence on social media platforms, including content planning and posting.

• Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.

• Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

4. Analytics and Reporting

• Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.

• Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.

• Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.

5. Collaboration and Coordination

• Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.

• Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.

• External Partners: Manage relationships with external vendors, agencies, and partners as needed.

6. Customer Relationship Management (CRM)

• Database Management: Manage and utilize the company’s CRM system to track customer interactions and data.

• Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.

7. Innovation and Trend Monitoring

• Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.

• Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

8. Compliance and Ethics

• Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.

• Ethical Practices: Promote ethical marketing practices and maintain the company’s reputation.

Preferred candidate profile

• Must possess strong communication, presentation, and negotiation skills

• Must be familiar with analysing statistics and formulating sales data

• Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment

• Knowledge of advertising sales or sales promotions

• Knowledge of online marketing

• Minimum 3 years of experience in digital marketing environment.

• Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media

• Excellent written and verbal communication skills

• Strong analytical and problem-solving skills

• Bachelor’s degree or Master’s degree in marketing, communications, or a related field

Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles

Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior

Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research

Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements

Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation

Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology

Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness

Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams

Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role

Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Candidates from institutes with strong behavioral research exposure are preferred

Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms

Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights

Job Title: Golang Developer (Full-time)

Location: Pune (Onsite)

Experience Required: 3+ Years

Working Days: 5 Days (Mon to Fri)

Job Description

• Good problem solving skills and computer science fundamentals.
• Excellent programming skills and deep interest in programming.
• Must have developed projects in the past, hands on experience is must.
• Must think logically and be a self-motivated problem solver
• Should be eager to learn and have demonstrated learning process
• Good to have credentials with hackerrank / hackerearth or similar portals
• Should be excellent in Communication Skills
• Good to have understanding of the end-to-end Web application development.

Technical Attributes:

• Must have good hands on experience with Golang & surrounding frameworks.
• Good to have knowledge in UI technologies like HTML, CSS, any Javascript framework.
• Brownie points for knowing Git Version Control.
• Must have familiarity with RESTful Web service development.
• Must have familiarity with RDBMS - Postgres / MySQL or any. Non relational database is
• a plus.

Roles and Responsibilities:

• Develop and maintain application.
• Follow best coding practices, and create a code that you are proud of, with extensibility, scalability and performance in mind.
• Work in cross functional teams with product managers, UX designers, and QA engineers
• to ship software on-quality and on-time.
• Takes accountability and end-to-end ownership for assigned tasks.

We are looking for a professional in Quality Assurance to join our team.

In this role, you will be responsible for designing and implementing test plans to improve the usability of our products

The QA Tester works with the development team and other QAs to test software functionality, identify errors, and troubleshoot any issues with the software code.

Apply now for the role of QA (Software Tester) at Codebuddy, which is opening doors for skilled, energetic individuals looking to grow exponentially in their careers.

A successful QA (Software Tester) should be hard-working, have a strong working knowledge of software code and testing methodologies, and be a team player.

Responsibilities:

• Designing test plans, scenarios, scripts, and procedures.
• Executing tests on source code.
• Analyzing test results and reporting to the development team.
• Working with the development team to correct bugs and errors.
• Performing routine inspections and quality tests.
• Preparing and implementing quality assurance policies and procedures.
• Identifying and resolving workflow and production issues.
• Ensuring that standards and safety regulations are observed.
• Addressing and discussing issues and proposed solutions with superiors.
• Documenting quality assurance activities and creating audit reports.
• Making recommendations for improvement.
• Creating training materials and operating manuals.

When You Need To Apply (Technical Competency) :

• A Bachelor’s degree in Computer Science, Engineering, or a related field.
• Minimum 3 years experience in QA testing.
• Should have experience or knowledge in Automation testing
• Good working knowledge of test management software, programming languages, and QA methodologies.
• Familiarity with Agile frameworks and regression testing is a plus.
• Ability to document and troubleshoot errors
• Good teamwork and critical thinking skills.
• Excellent data collection and analysis skills.
• Strong attention to detail.

As an eCommerce Website Developer at Ranka Jewellers, you will be responsible for the development, management, and optimization of our online jewelry store. You will collaborate with our design and marketing teams to ensure that our website reflects the luxurious and timeless nature of our products while providing a smooth, secure, and enjoyable shopping experience for customers.

Key Responsibilities:

• Develop & Maintain: Build and manage the eCommerce website, ensuring it reflects the brand’s luxury image while being functional, intuitive, and easy to navigate.
• Platform Expertise: Work with platforms such as [Shopify, WooCommerce, Magento, etc.], ensuring smooth integration with our existing systems and tools.
• Responsive Design: Implement responsive designs that provide an optimal user experience across all devices—desktop, mobile, and tablet.
• Payment & Shipping Integration: Ensure seamless integration of payment gateways (e.g., Razorpay, Paytm, etc.) and shipping providers, with secure transactions.
• SEO & Performance Optimization: Implement best practices for eCommerce SEO to enhance online visibility and drive organic traffic. Optimize website performance, load speed, and security.
• UI/UX Enhancements: Continuously improve the user interface (UI) and user experience (UX) of the website, aligning it with the luxury aesthetic of Ranka Jewellers while making the purchasing process as simple as possible.
• Product Management: Regularly update and manage product listings, images, descriptions, pricing, and promotions, ensuring everything is accurate and up-to-date.
• Analytics & Reporting: Monitor and analyze key website performance metrics (e.g., sales conversion, traffic) to inform decisions and identify areas for improvement.
• Collaboration: Work closely with our marketing and design teams to create promotional campaigns, seasonal launches, and online events, ensuring technical execution aligns with the brand vision.

Requirements:

• Proven experience in eCommerce website development, with a strong portfolio showcasing previous work (experience in jewelry or luxury goods is a plus).
• Proficiency in web development languages like HTML, CSS, JavaScript, and PHP.
• Familiarity with leading eCommerce platforms like Shopify, WooCommerce, Magento, or similar.
• Strong knowledge of SEO principles and eCommerce-specific SEO strategies.
• Experience integrating payment gateways, shipping solutions, and third-party plugins.
• Familiarity with Google Analytics, Google Tag Manager, and other performance tracking tools.
• Attention to detail with an eye for design, ensuring the website reflects the high-end nature of Ranka Jewellers.
• Strong problem-solving skills with the ability to handle multiple tasks and deadlines effectively.
• Ability to work independently while collaborating with cross-functional teams.

Preferred Qualifications:

• Experience with advanced JavaScript frameworks (e.g., React, Vue).
• Knowledge of cloud hosting platforms (AWS, Google Cloud, etc.) or website security best practices.
• Understanding of the luxury jewelry market and the unique needs of online jewelry sales (e.g., high-resolution product photography, secure transactions, customization options).
• Ability to suggest and implement innovative features to improve the shopping experience for customers.

Why Ranka Jewellers?

• At Ranka Jewellers, you will have the opportunity to work with a passionate and talented team in a fast-growing company that values creativity, craftsmanship, and customer satisfaction. We offer a competitive salary, flexible work arrangements, and an opportunity to contribute to the digital transformation of a trusted brand in the jewelry industry.

• Over 6 - 12 years of experience in software testing and test automation
• Minimum 2 years of experience working in agile projects
• In depth knowledge of test automation using Selenium
• Good knowledge in web service testing using Rest Assured
• Experience in development of test automation framework as Data driven/Keyword driven/Hybrid/POM. Should have developed 1 or more automation frameworks from scratch.
• Highly motivated, with a proven ability to work on own initiative within a challenging work environment.
• Strong team player with good organization, planning and leadership skills
• Excellent interpersonal skills, including oral/written communication & influencing skills
• Exceptional presentation, business writing and professional standards Good analytical, diagnostic and creative problem solving skills.
• Atleast one project experience in E-Commerce Domain.
• Must Have - Automation with Java, test framework, QA process & tools like Selenium, Jenkins, Maven, API testing, RESTAssured.
• Good to have Spring Boot.
• Good to have WebTestClient.