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Job Title - Performance Marketing Manager

Location - Pune 

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Lead client calls for optimization and reporting purposes.

Skills and Qualities:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
• Experience of working in the Real Estate Industry.
• Strong understanding of performance marketing concepts, channels, and best practices.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

• Learn from industry experts and scale your career in real estate performance marketing.
• Be part of an innovative, data-driven, and supportive team.
• Access the latest marketing automation and analytics platforms.

• Determining business needs via consultation, business analysis, and targeted observations.
• Assessing existing IT infrastructure and recommending improvements.
• Developing and configuring customized SAP solutions.
• Writing scripts and programs to create user-friendly interfaces and enhanced functionalities.
• Deploying SAP solutions and ensuring smooth system integration.
• Troubleshooting and resolving issues to optimize performance.
• Providing SAP system support and end-user training.
• Performing rigorous documentation of SAP processes and presenting progress reports.
• Ensuring compliance with industry regulations.
• Keeping abreast of the latest SAP offerings, updates, and developments.

Postgress developer cum database architect

5-7 years experience

Knowledge and experience, specifically PostGre

-           SQL

-           Query Optimization / Optimization strategies (in PostGre)

-           AWS - RDS Relational Databse Service

-           Optional: AWS – RDS API / PostGre API

Requirements:

• Educational Qualification: BCS, MCS, BCA, MCA or equivalent degree in trade/commerce stream with domain knowledge in indirect taxation. 
• Prior work experience in tax software solution or tax advisory companies preferred.
• Ability to effectively service large portfolio of customers
• Excellence in Interpersonal Skills with strong command on spoken and written communication skills
• Ability to thrive in a multi-tasking environment

Roles and Responsibilities:

• Guide a team of customer support associates on customer issue investigation and resolution by applying understanding of GST compliance requirements, GSTN APIs, Eway Bill APIs and E-Invoicing APIs etc.
•   Logging and keeping records of customer/employee queries
• Analysing call logs so you can spot common trends and underlying problems, to guide support team
• Updating self-help documents or preparing FAQ’s, to build knowledge base of support team on issues raised by ASP Partners and Corporates.
• Ensure timely response to customers with accurate guidance for issue resolution, by measuring the performance of support team on response SLA and quality of response.
• Manage ongoing interaction with key client relationships to build the relationship to level of being the preferred and only service provider for GST compliance requirements.
• Manage monthly billing operations across customer portfolio – including a good control on receivable ageing and reporting to management on realization delays which require management intervention.
• Manage regular interaction with GST Network for customer issues. Build a strong relationship with GST Network to achieve quicker turnaround from GSTN on deliverables.
• Keep a close watch on any updates from GSTN and/or the ASP-GSP ecosystem, to convey relevant updates to our customer portfolio.