Intern-Influencer Marketing

Senior SEO and Digital Marketing Manager

We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.

Responsibilities:

·        Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.

·        Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.

·        Develop and implement monetization plans for mobile apps and optimize website performance.

·        Understand and achieve client goals and objectives through effective digital marketing campaigns.

·        Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.

·        Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.

·        Provide training and updates to the SEO team on current trends in digital marketing.

·        Conduct online reputation management activities to maintain and enhance brand reputation.

·        Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.

·        Review client websites and develop comprehensive search engine optimization plans.

·        Make strategic recommendations applicable to client campaigns and ensure their implementation.

·        Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.

·        Coordinate with team members to develop and manage reports, analysis, and client updates.

·        Utilize social networking platforms for lead generation and campaign marketing.

·        Optimize local listings on Google, Bing, and other prominent websites.

·        Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.

·        Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.

·        Develop and execute link building strategies specific to E-commerce websites.

·        Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.

·        Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

Skills and Abilities:

·        Vast experience in search engine optimization (SEO) and social media optimization (SMO).

·        Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.

·        Expertise in online reputation management (ORM) and social media optimization.

·        Proven track record of high-authority link building and off-page SEO techniques.

·        Proficiency in Google Analytics, webmaster tools, and other SEO software.

·        Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.

·        Ability to analyze website performance and make content modifications based on keyword research.

·        Experience with PPC platforms such as Google Ads and Facebook Ads.

·        Knowledge of email marketing strategies and implementation.

·        Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.

·        Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.

·        In-depth knowledge of E-commerce SEO strategies and best practices.

·        Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

·        Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.

Greetings from People First!!!

We are hiring for the position of Automation Tester for one of a US Product based company.

Location: Chennai

Skills: Automation Testing, Postman, Cypress, API Testing.

Roles and Responsibilities:

• Bachelor's Degree or higher in Computer science or related field preferred
• 5+ years of experience writing and executing detailed test cases, test plans and test design documents
• 2+ years of hands-on experience implementing an automation framework of front-end, back-end, and REST API services\applications.
• Experience in leading test automation practices for Agile and DevOps teams across an agile environment.
• Experience and strong understanding of automation tools such as Selenium Web driver, SoapUI, Client UFT, and JMeter.
• Hands-on experience in unit test frameworks like NUnit/ MS Test.
• Experience with tools such as JIRA, Confluence, Test Rails to log bugs and test results.
• Working knowledge and experience of Agile with Scrum methodology.
• Excellent communication skills.
• Ability to explain complex technical issues to both technical and non-technical audiences.
• Team player as well as a self-starter who needs little supervision. Able to use independent judgment to plan, prioritize and organize a diversified workload.
• Demonstrated ability to collaborate and foster a team-oriented, results-driven culture.
• Comfortable working in a fast-paced and dynamic environment.
• 
  

Knowledge, Skills, and Competencies:

• Ability to create test plans from business requirements and technical specifications.

• Strong Knowledge of Selenium WebDriver, JavaScript, Postman, Web Services, and Rest services.

• Demonstration work experience in API Testing using Postman.

• Strong Knowledge of Zephyr Scale in Jira for UI testing.

• Advanced technical QA experience.

• Knowledge of best practices, procedures and software development lifecycle.

• Solid understanding of the software development life cycle (SDLC) and associated methodologies.

• Solid understanding of SQL/SQL queries and automated testing, preferred.

• Ability to create test plans from business requirements or technical specifications.

• Strong skills that promote and facilitate the performance of project team members.

• Prioritizes and uses time efficiently; develops realistic action plans

• Highly flexible and able to make quick assessments of needs and priorities.

• Initiative to recognize and resolve problems.

• Familiarity with Automation Testing.

• Excellent communication skills and experience communicating with a variety of staff levels.

• Experience communicating plans and reporting status to both team, executive management and pertinent stakeholders.

• Advanced Skills in MS Office applications including Excel, Word, and Outlook.

• Regular attendance is required.

 In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO

- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs

- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing

- In-depth knowledge of research principles and methods and experience in analyzing data

- App Localization experience.

- Critical thinker and problem-solving skills

- Strong communication skills - both written and spoken

• a genuine interest in SEO and/or digital marketing
• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
• a commitment to keeping your technical skills and knowledge up to date
• an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
• a good understanding of search engines
• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
• a good understanding of PR and how to get the right messages out there
• an understanding of how customers search, where they search and why they purchase something online
• a good understanding of the wider marketing context
• strong analytical skills for understanding ranking algorithms
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
• an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• proficiency in Microsoft Office and an excellent knowledge of Excel
• some experience and knowledge of web hosting.

• Conducting analysis of website and application requirements.
• Writing back-end code and building efficient PHP Laravel
• Developing a back-end portal with an optimized database.
• Troubleshooting application and code
• Integrating data storage solutions.
• Responding to integration requests from front-end
• Finalizingback-endfeaturesandtestingweb
• Updating and altering application features to enhance

• Bachelor’s degree in computer science or a similar
• Knowledge of Laravel &PHP web frameworks including Yii, and
• Knowledge of front-end technologies Like HTML, CSS3, Bootstrap, and JavaScript.
• Understanding of object-oriented PHP
• Previous experience creating scalable applications.
• Proficient with code versioning tools including Git, Mercurial, CVS, and SVN.
• Familiarity with SQL/MYSQL databases.
• Ability to project manage.
• Good problem-solving

Job Summary

A Developer/Sr. Developer is responsible for writing clean and flawless code to produce fully functional modules or apps according to the requirements; as part of day-to-day work. A Developer/Sr. Developer is expected to possess expert-level knowledge of the Force.com platform and an analytical mindset with a keen eye for detail.

Responsibilities and Duties

A Developer/Sr. Developer needs to conduct the following responsibilities at work -

• Billability of at least 40 hrs per week (Util Target). Resource needs to ensure that assigned hours are utilized on each project.
• Use knowledge of Vlocity Omniscripts, Vlocity Data Raptors, Vlocity cards, Vlocity integration procedures, lightning web components, etc.
• Set best practices including integration and application development, deployment, testing (unit and systems), and iterative refinement
• Perform and plan code reviews with developers on a consistent cadence
• Perform thorough analysis on requirements i.e.
• Obtain a deep understanding of the desired output
• Check whether the implementation is possible or not; respecting the Salesforce environment’s limitations or governors
• Evaluate whether stated requirement (or a part) can be achieved via configuration before opting for coding

A successful analysis results in -

• Derivation of all possible use cases
• Identification of any blockers, challenges or risks
• An optimal code design solution of complex requirements
• Thorough impact analysis of the planned development

A Developer/Sr. Developer must discuss the approach with TL (Technical Lead)/TM (Technical Manager)or an onshore TA and finalize the ETAs.

Develop high-quality scalable code by

• Following Salesforce.com and SilverlineCRM standards/best practices
• Leverage recommended frameworks (ex. Test framework or Trigger framework)
• Write comprehensive test code asserting all possible use cases
• Perform thorough unit tests
• Fix all bugs reported from QA/UAT
• Work on deployments through recommended tools and methodologies.
• Time-bound R&D for any unknown or newer areas
• Developing reusable code components in a project
• Mentor, assist and review peer developers within the teams
• Document design and architecture

Follow DevOps processes i.e.

• Use recommended IDEs
• Ensure daily code check-in/check-out
• Stay in compliance with code review feedback points shared by TL (Technical Lead)/TM (Technical Manager).
• Facilitate proactive communication with project/product teams i.e.
• Use all relevant channels (Emails, JIRA, Slack, or Zoom meetings)
• Be in sync with sprint/project/product teams
• Share your plan of action at the start of your day
• Send DSRs by end of the day
• Ensure decent overlap/availability in the onshore team’s timezone (whenever required).
• Focus on learning & development by
• Setting goals for the quarter in alignment with the Company goals.
• Constantly perform self-review and identify improvement areas
• Seek timely assistance from Reporting Managers
• Actively contribute to knowledge sharing initiatives and help in the skill development of peer developers
• Enhance skills and capability in USABILITY focussed development
• Exhibit good interpersonal skills by being a team player, staying approachable and collaborative
• Obtain and maintain certificates for Vlocity Development

Required Experience, Skills and Qualifications

Qualification

• Required - Minimum Bachelor's or Equivalent Degree in Computers
• Required - SFDC certifications (Administrator/ PD1)
• Optional - Vlocity Platform Developer certification;
• Required - Working experience with Vlocity omniscripts, Vlocity dataraptors, Vlocity cards, Vlocity integration procedures, etc
• Required - Work Experience in Healthcare & Insurance Industry.
• Nice to Have - CPQ Work Experience

Experience

• Required - Minimum 5 years experience in Software Development
• Required - Minimum 2 years in IT/Software companies with a multinational footprint
• Required - Minimum 1 years experience with Salesforce Lightning development.
• Required - Minimum 18 - 24 months experience with Vlocity Development.
• Required - Experience working with US-based/headquartered companies
• Good communication and interpersonal skills

Benefits

Industry-leading benefits including Health Insurance are offered. Will be part of a US-based/headquartered company.

Job Type: Full-time (Flexible with remote working option, if outside Bangalore)

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Thorough understanding of React.js and its core principles
• Prior experience with popular React.js workflows (such as Flux or Redux)
• Familiarity with more current specifications of EcmaScript
• Prior experience with data structure libraries (e.g., Immutable.js)
• Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs
• Familiarity with HTML / CSS
• GIT experience is a plus
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelines and tools
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Familiarity with code versioning tools