Content Writer

Review Criteria:

• Strong Software Engineer fullstack profile using NodeJS / Python and React
• 6+ YOE in Software Development using Python OR NodeJS (For backend) & React (For frontend)
• Must have strong experience in working on Typescript
• Must have experience in message-based systems like Kafka, RabbitMq, Redis
• Databases - PostgreSQL & NoSQL databases like MongoDB
• Product Companies Only
• Tier 1 Engineering Institutes (IIT, NIT, BITS, IIIT, DTU or equivalent)

Preferred:

• Experience in Fin-Tech, Payment, POS and Retail products is highly preferred
• Experience in mentoring, coaching the team.

Role & Responsibilities:

We are currently seeking a Senior Engineer to join our Financial Services team, contributing to the design and development of scalable system.

The Ideal Candidate Will Be Able To-

• Take ownership of delivering performant, scalable and high-quality cloud-based software, both frontend and backend side.
• Mentor team members to develop in line with product requirements.
• Collaborate with Senior Architect for design and technology choices for product development roadmap.
• Do code reviews.

Ideal Candidate:

• Thorough knowledge of developing cloud-based software including backend APIs and react based frontend.
• Thorough knowledge of scalable design patterns and message-based systems such as Kafka, RabbitMq, Redis, MongoDB, ORM, SQL etc.
• Experience with AWS services such as S3, IAM, Lambda etc.
• Expert level coding skills in Python FastAPI/Django, NodeJs, TypeScript, ReactJs.
• Eye for user responsive designs on the frontend.

Perks, Benefits and Work Culture:

• We prioritize people above all else. While we're recognized for our innovative technology solutions, it's our people who drive our success. That’s why we offer a comprehensive and competitive benefits package designed to support your well-being and growth:
• Medical Insurance with coverage up to INR 8,00,000 for the employee and their family

Job Title: Performance Marketing Executive

Department: Digital Marketing

Location: Andheri East, Mumbai

Experience: 3 to 4 years in Performance

Employment Type: Full-time

About Us: We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.

Role Overview: As a Performance Marketing Executive, you will be responsible for planning, executing, optimising, and reporting on paid campaigns across digital platforms. You’ll work closely with creative teams, strategists, and account managers to translate campaign goals into high-performing ads — all while keeping performance data front and centre.

Key Responsibilities:

● Campaign Management:

○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients.

○ Ensure campaigns are aligned with broader brand and marketing goals for each client.

○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.

● Performance Analysis & Optimisation:

○ Track and analyse campaign performance using Google Analytics, platform dashboards, and internal tools.

○ Continuously test and optimize creatives, copies, targeting, and bid strategies.

○ Generate insightful performance reports with actionable next steps.

● Collaboration & Strategy:

○ Work closely with content, creative, and branding teams to develop compelling ad creatives and copies.

○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.

● Keyword & Audience Research:

○ Conduct in-depth keyword research for SEM campaigns.

○ Define and refine target audience segments for better ad targeting and relevance.

● A/B Testing & Innovation:

○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance.

○ Stay up-to-date with platform changes and emerging digital marketing trends.

Required Skills & Qualifications:

● 3 to 4 years of hands-on experience in performance marketing and paid media.

● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).

● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.

● Strong Excel/Google Sheets skills for budget planning and reporting. ● Working knowledge of SEO and organic content strategy.

● Certification in Google Ads / Meta Blueprint.

● A data-first mindset with creative instincts.

Who You Are:

● You think in click-through rates and live for campaign dashboards.

● You understand the delicate balance between creative storytelling and conversion-driven content.

● You're not afraid to ask questions, test wild ideas, and push for better performance.

● You have an ROI driven approach.

● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.

Selection Process:

Round 1: Telephonic Interview

Round 2: Technical Test + Personal Interview

Working Hrs.: 10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]

Responsibilities :

●     Designing and developing robust and scalable server-side applications using Python, Flask, Django, or other relevant frameworks and technologies.

●     Collaborating with other developers, data scientists, and data engineers to design and implement RESTful APIs, web services, and microservices architectures.

●     Writing clean, maintainable, and efficient code, and reviewing the code of other team members to ensure consistency and adherence to best practices.

●     Participating in code reviews, testing, debugging, and troubleshooting to ensure the quality and reliability of applications.

●     Optimising applications for performance, scalability, and security, and monitoring the production environment to ensure uptime and availability.

●     Staying up-to-date with emerging trends and technologies in web development, and evaluating and recommending new tools and frameworks as needed.

●     Mentoring and coaching junior developers to ensure they grow and develop their skills and knowledge in line with the needs of the team and the organisation.

●     Communicating and collaborating effectively with other stakeholders, including product owners, project managers, and other development teams, to ensure projects are delivered on time and to specification.

You are a perfect match, if you have these qualification :

●     Strong experience in Python and server-side development frameworks such as Flask or Django.

●     Experience in building RESTful APIs, web services, and microservices architectures.

●     Experience in using database technologies such as MySQL, PostgreSQL, or MongoDB.

●     Familiarity with cloud-based platforms such as AWS, Azure, or Google Cloud Platform.

●     Knowledge of software development best practices such as Agile methodologies, Test-Driven Development (TDD), and Continuous Integration/Continuous Deployment (CI/CD).

●     Excellent problem-solving and debugging skills, and the ability to work independently as well as part of a team.

Strong communication and collaboration skills, and the ability to work effectively with other stakeholders in a fast-paced environment

• Developing front end website and application architecture.
• Designing user interactions on web pages.
• Developing back-end website and applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.